Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free...
Marketing is all about standing out and drawing attention to your product. Now that most marketing campaigns make use of personalization, it may no longer be...
Whenever I begin working with new clients who face major problems with their email marketing, one of the first things I review is how they conduct...
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Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email...
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used...
Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing....
Email marketing is both an art and a science: it takes patience, testing and a dash of creativity to get it just right. Regardless of your...
Email marketing is one of the most efficient ways for you to pitch new offers and promos to your clients. It is imperative however that the...
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of...
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