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According to studies, email marketing generates $42 for every $1. Email marketing can be a great way to stay in touch with your customers and keep...
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second...
Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform...
How many unread marketing emails live in your spam? According to the Data & Marketing Association (DMA), just 13% of people say over half the emails...
Email is an evergreen marketing tool. Our email address is a digital equivalent to our home address. So, we give it only to those we trust....
With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. However, email marketing is still a reliable...
As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles...
As a marketer, what is the one objective that fuels all your ideas? Most likely, it’s to bring in more customers. Now, what if you knew...
Everyone wants their email marketing to be the best it can be. Including carefully thought-out copy, relevant links, and stylistic branding all help to make your...
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form...
