Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario...
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living...
The pandemic and resulting consumer behavior changes have led to a new era of eCommerce, with people around the world increasing their reliance on online shopping...
We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to...
More than half the world’s population (58.4%) uses social media. And, on any given day, people spend an average of two hours and 27 minutes on...
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it.
A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents...
Updated August 10, 2022 How do you feel about the size of your team? Have you ever wished you had more people to plan, create, distribute,...
This post was sponsored by Hands Off Publishing. The opinions expressed in this article are the sponsor’s own. You’ve just started a brand new site, published...
Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish.