According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role.
A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also...
Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and...
QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know about...
We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to...
It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a...
A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It...
TikTok has changed approaches to video content, in various ways, as more and more people spend more time in the app, and locked into the never-ending...
Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny...
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another...
