Research has shown that Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing...
After previewing the option last week at its annual Cannes Lions event, Twitter is now rolling out Branded Likes to more businesses, with managed advertisers in...
I remain unconvinced that Twitter Spaces will ever become a thing, but Twitter itself seems certain that there’s major growth potential there, as evidenced by its...
If you were looking to get some understanding as to why Twitter is so influential – despite having only around an eighth of the amount of...
Twitter’s carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text. Carousel ads have always been one of the better...
Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week. According to...
Twitter’s adding some new ways to promote Spaces usage, with new Spaces buttons within the tweet composer and retweet flow, which could see more users launching...
Twitter’s looking to take another step towards streamlined in-app commerce with the launch of a new partnership with Shopify, which will enable Shopify merchants to list...
It’s been in testing for a while, and today, Twitter has finally launched its new ‘Notes’ option on selected user profiles, which provides a simple, integrated...
After testing it over the past six months, Twitter has announced the official launch of its new ‘Campaign Planner’ platform to assist with your Twitter ads...