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Twitter Launches ‘Campaign Planner’ Platform to Assist in Twitter Ad Strategies

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Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies

After testing it over the past six months, Twitter has announced the official launch of its new ‘Campaign Planner’ platform to assist with your Twitter ads strategy.

Well, maybe not yours, as it’s only available to managed partners to begin with. But Twitter’s looking to expand access to the tool over time, which could provide valuable planning insight for your Twitter ads strategy.

Campaign Planner enables Twitter advertisers to forecast their campaign results before launching them on the platform, via a range of estimation tools based on your entered variables.

As you can see in this example, Campaign Planner is able to forecast reach, impressions, average frequency, and CPM, based on your chosen parameters, while it also provides insights on budget requirements, and likely results, based on Twitter’s database.

And if you’re happy with a campaign forecast, you can also launch your ads right from the app.

Twitter Campaign Planner

The insights are based on estimates, so they won’t be 100% accurate, but they’re ideally indicative enough to provide value in your assessment, which could help to guide your Twitter advertising process.

But that’s the real value, or not, here. If these forecasts prove to be highly accurate, this could be a great addition – but if they’re no good for the majority of advertisers, there’s not a lot of value to the estimates.

In testing, Twitter partners have reported good results with the forecasting tools, which is hopefully a good sign.

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And there’s more to come – as explained by Twitter:

Throughout the coming months, we will be expanding campaign planner to support more objectives and in more markets, and enable plan comparison to help evaluate the best campaign settings for your goals.”

Right now, as noted, Campaign Planner is only available to managed advertisers in the US, UK, and Japan, who are spending a minimum of $1000 (or local currency equivalent) on a campaign.

So it’s probably not available to you as yet, but again, Twitter will look to expand the tool, and it could become a valuable planning platform over time.

You can read more about Twitter’s Campaign Planner platform here.



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Iran pop singer silenced, but his song remains a protest anthem

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Shervin Hajipour's song "Baraye" draws on the tweets of Iranians longing for a normal life

Shervin Hajipour’s song “Baraye” draws on the tweets of Iranians longing for a normal life – Copyright Indo-Tibetan Border Police (ITBP)/AFP –

David Vujanovic

Even though he has been silenced, Iranian pop singer Shirvin Hajipour’s impassioned song in support of protests over Mahsa Amini’s death in custody remains an unofficial anthem of the movement.

The song “Baraye” notched up 40 million views on Instagram before it was deleted when Hajipour was arrested, but he has since been freed on bail and has distanced himself from politics, likely as a condition for his release.

Baraye, the Persian word “For” or “Because”, is composed of tweets about the protests and highlights longings people have for things lacking in sanctions-hit Iran, where many complain of hardship caused by economic mismanagement.

It also draws on everyday activities that have landed people in trouble with the authorities in the Islamic republic.

“For the sake of dancing in the streets; Because of the fear felt while kissing; For my sister, your sister, your sisters,” the song’s lyrics say.

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“Because of the embarrassment of an empty pocket; Because we are longing for a normal life… Because of this polluted air.”

Baraye has been heard played loudly at night from apartment blocks in Iran to show support for protests sparked by Amini’s death on September 16, after the notorious morality police arrested her for allegedly breaching rules requiring women to wear hijab headscarves and modest clothes.

It was also sung with gusto by the Iranian diaspora at rallies in more than 150 cities around the world at the weekend.

In one clip shared by the New York-based Center for Human Rights in Iran, a group of schoolgirls without headscarves is seen singing Baraye in class with their backs to the camera.

The tune was removed from Hajipour’s Instagram account shortly after his arrest but is still widely available on other social media platforms, including Twitter and YouTube.

– ‘Because of forced Instagram stories’ –

Hajipour’s lawyer Majid Kaveh said he was released on bail at noon on Tuesday.

The reformist Shargh newspaper said his family had been informed of his arrest in the northern city of Sari on Saturday, in a report that cited his sister Kamand Hajipour.

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She had said in an Instagram post that her parents had been informed of his arrest in a call from the city’s intelligence ministry offices.

Shortly after his release, Hajipour was back on Instagram, but this time to apologise and distance himself from politics.

“I’m here to say I’m okay,” he told his 1.9 million followers on the platform.

“But I’m sorry that some particular movements based outside of Iran — which I have had no relations with — made some improper political uses of this song.

“I would not swap this (country) for anywhere else and I will stay for my homeland, my flag, my people, and I will sing.

“I don’t want to be a plaything for those who do not think of me, you or this country,” he added.

In response to his post, many on Twitter suggested the line “Because of forced Instagram stories” should be added to the lyrics of the song.

Human rights groups including Article 19 have repeatedly called on Iran to end its use of forced confessions, which they say are false and extracted under duress or even torture.

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In one recent case, a young Iranian woman, Sepideh Rashno, disappeared after becoming involved in a dispute on a Tehran bus with another woman who accused her of removing her headscarf.

She was held by the powerful Islamic Revolutionary Guard Corps and appeared on television in what activists said was a forced confession before being released on bail in late August.

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