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Twitter Provides Tips on How to Maximize Carousel Ads and Posts

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Twitter Provides Tips on How to Maximize Carousel Ads and Posts

Twitter’s carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text.

Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by enabling custom headlines and landing pages to be utilized within each frame of your Carousel Ads, providing more ways to build responsive posts for variable audiences within one campaign.

Twitter says that, in testing, this capacity has made carousels an even more engaging option, boosting click-through rates by 20%, while campaigns optimized for site visit conversions saw a 25% increase, compared to single-asset ads.

If you’re looking for ways to maximize your Twitter marketing efforts, Carousel Ads are worth considering within your mix. And this week, Twitter has shared some new tips to help marketers maximize their carousel ads and organic posts, including a new worksheet for mapping out your carousel campaigns.

First off, Twitter highlights some of the key usage options for Carousel Ads, noting that Carousels can be great for:

  • Showcasing multiple features or products
  • Promoting multiple offers
  • Illustrating various benefits of an app, product, or service
  • Highlighting multiple reviews and customer quotes or testimonials
  • Breaking up a single image across multiple frames
  • Telling a multi-faceted story

Again, the multi-image format is great for stopping users mid-stream, with the second image showing just off screen, enticing swipe-through reaction. The more visually appealing and engaging you can make your carousels, the more likely that users will flip through your display – which is where multi-destination functionality can also add variety and interest.

To add alternative URLs to your Carousel images, you first need to go through the regular set-up process in Twitter Ads Manager, selecting ‘Carousel’ as your display option.

Twitter Carousel Ads

You can then add select up to six visual assets to add to your campaign, and you’re able to add both image and video assets within a single Carousel Ad.

Within the set-up process, you can then also add custom URLs to each of your media uploads:

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If you’re applying the same headline and URL, check “Apply to all media” under the first asset. You can also choose ‘Customize a destination’ for each of your media assets, adding a unique headline and URL for each.”

Twitter Carousel Ads

That enables you to drive traffic to different elements of your website based on each frame, adding another level of variability and info to your carousel display.

Which could be a great way to drive traffic – and if you’re planning out a Carousel Ads strategy, Twitter has also shared this new worksheet to use in your brainstorming.

Twitter Carousel Ads worksheet

Twitter has also provided some final tips for mapping out an effective Carousel Ads approach.

  • Make sure that your images and videos tell a cohesive story and follow a visual narrative across each frame
  • Clearly feature your product, service, or app and its benefits in your creative
  • Don’t ignore your accompanying headlines, Tweet copy, and calls-to-action. Use these fields to provide extra context and encouragement to readers
  • Customize headlines and URLs if using the multi-destination functionality. This will drive your audience to unique landing pages
  • If leveraging mixed media in your Carousel Ad, image and video aspect ratios should remain consistent (1:1 image with 1:1 video, 16:9 image and 1.91:1 video)
  • Check in on your detailed card-level and swipe metrics reported in your Ads Manager to iterate and learn

These are some great tips, and given the response data, it is worth considering the potential of Carousel Ads within your Twitter strategy – while you can also publish organic tweet carousels via the same process, by publishing the carousel direct from the Twitter Ads composer.

Twitter has also provided case study examples and additional tips for your Carousel process here, while you can also read more about Carousel Ads on this page.



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Op-Ed: ‘Armed rebellion’ and ‘civil war’ calls get massively unimpressed response on Twitter

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Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022

Local law enforcement officers are seen in front of the home of former President Donald Trump at Mar-A-Lago in Palm Beach, Florida on August 9, 2022 – Copyright AFP/File Aleksey Filippov

Social media does turn out to be good for something, after all. Much raging online about Trump’s Mar-A-Lago raid isn’t going over. Maybe the endless tantrums are getting a bit stale. A virtual tide of Twitter responses isn’t buying it on any level.

One Tweet pointed out Trump said “they raided my home” before it was actually raided. Trump lawyers, meanwhile, said he wasn’t notified…? Generally speaking,  warrants are not carried out on an RSVP basis. You don’t ask the crack house when would be a good time to call, for example.

You may (or may not) also be interested to know that “Trump civil war” is now an auto search cue. The headlines for that search on Google News are really something else. The unimpressed response isn’t getting any coverage, hence this article. The picture is very different.

The adult news sticks to the point – Violation of the Espionage Act, Presidential Records Act; you know, law. Much of this media, understandably, focuses on “what next?”.

“Other” news is all about QAnon-like conspiracies. (If you’ve got no facts, fiction is your only real option.) Trump’s playing along with it as usual. Trump is seen doing a Mussolini salute, an actual Fascist fist, in various styles on multiple occasions. It looks more like a trained move. He wasn’t doing that previously, and he’s not good at it. Presumably, it means “defiance”, but it looks awkward and rehearsed.

Of course, the image has a role in anything to do with Trump. Trump is pumping the pity buttons in public. The GOP and MAGA are pushing the extreme rhetoric. As a marketing exercise, it’s selling sand to people living in deserts. The problem is that it doesn’t sell to anyone else.

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These thunderous noises also don’t quite gel with the fact that Trump lawyers, who requested documents regarding the warrant, haven’t yet agreed to make them public. As mixed messages go, it’s about what you’d expect from anything associated with Trump. Is there a problem with making them public? Could be.

Rebellion against what?

There’s a bit of a practical issue with “Trump civil war”, too. Any such thing would be total coast-to-coast carnage. Sandy Hooks and Uvaldes all round, no doubt. Does America, already so happily living among the gangs and mass shootings, really want a civil war?

Maybe not?

You’ll need to answer that question. …Because over half the country didn’t vote for that and they might get really ticked off about it.

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Disclaimer
The opinions expressed in this Op-Ed are those of the author. They do not purport to reflect the opinions or views of the Digital Journal or its members.

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