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Twitter Adds New Ways to Promote Spaces Usage as it Seeks to Maximize Audio Adoption

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Twitter Adds New Ways to Promote Spaces Usage as it Seeks to Maximize Audio Adoption

Twitter’s adding some new ways to promote Spaces usage, with new Spaces buttons within the tweet composer and retweet flow, which could see more users launching topical discussions in the app.

As you can see in this example, the new Spaces button in the tweet composer will enable you to launch a Spaces broadcast instead of tweeting your thoughts.

“Simply tap the Spaces icon on the bottom left to start a new Space”

You’ll also now be able to start a Space from the retweet menu, which will skip the usual set up process and immediately take you live, with the tweet automatically be pinned at the top of the Space.

Twitter Spaces update

Twitter’s also testing a new way for hosts and speakers to share Tweets in a Space via the Retweet menu, providing another way to add context to your audio chats.

Twitter Spaces update

The options provide more streamlined avenues into audio chats, which could get more people at least considering launching their own discussions.

Or not. It’s hard to say if they’ll actually catch on – which really also applies to Spaces more broadly, as a function within the app.

It seems like so long ago when people were clamoring for Clubhouse invites, with every regular chump feeling left out of the loop, as celebrities broadcast their exclusive audio sessions in the app.

The social audio boom was short-lived, but powerful, with many investors and tech enthusiasts espousing the medium as a ‘game changer’ for digital interaction.

Of course, like most ‘game changing’ features, it wasn’t, and as more people got access, and more apps added similar audio room features, the overall quality of the experience dipped, which made it harder to find good audio rooms.

Then people stopped listening, and while there are still passionate social audio fans, and great broadcasters on Clubhouse and in Twitter Spaces (and in Facebook’s audio rooms and Reddit Talk), most have now moved on to the next thing.

Which doesn’t bode well for Twitter Spaces, which only really seemed to latch on to the tail end of the Clubhouse-led craze. Now, it’s hard to find any ‘big’ Spaces broadcasts, with lots of listeners and engagement. It’s mostly just NFT acolytes and crypto scammers – and for most users, there’s nothing really worth tuning in to most of the time.

Or Twitter’s not great at highlighting relevant broadcasts, based on each users’ interests. Either way, it doesn’t seem like Spaces is on track to become a thing in the app, which Twitter itself has alluded to in its public statements.

So why add these updates, like they’re going to play any big role in making Spaces more relevant?

Honestly, I’m not sure that Twitter has a heap of other tricks up its sleeve to improve engagement, and given the real-time nature of discussion in the app, Spaces should fit, it should be a good complement to trending tweet interaction.

It should work, but Twitter needs more people broadcasting – and maybe, by making it a more upfront option within the tweet process, that can still happen, and Spaces can still become a bigger part of the experience.

But I suspect Twitter’s nearing the end of its roadmap for Spaces integration, and additions like this are a last roll of the dice to make it happen.

That doesn’t mean that Twitter will retire the option if this doesn’t boost take-up, but I do think that Spaces development could go quiet in the near future, ahead of an eventual removal of the Spaces tab sometime next year.



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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

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Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings.

First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year.

That’s a good sign for Pinterest, which actually lost users in early 2021, after the COVID-induced boom in eCommerce activity of the previous year, which saw the platform post record high usage numbers.

Many analysts and businesses seemed convinced that the COVID boost to online shopping would hold, even after the pandemic ended. That lead to companies like Meta, Google, Amazon and Twitter investing big into commerce solutions – but many of the staff they put on were eventually culled in the most recent round of lay-offs, because once physical stores re-opened, people actually did go back to shopping as normal, as opposed to continuing to rely on online options.

Pinterest felt that the most, but now, it’s steadily building back up again, as it continues to refine its solutions around evolving shopping behaviors. Which includes video content.

Pinterest’s big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display.

Pinterest Ideas Festival updates

The emphasis on this format has helped boost the platform’s appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year.

“Gen Z sessions grew much faster year over year than sessions from older demographics, while nearly half of all new videos pinned in Q4 were from Gen Z users.”

Pinterest also says that sessions continued to grow faster than MAUs, an indicator that it’s driving better engagement overall, while it also increased its overall video supply by 30%, another marker of the popularity of Idea Pins.

Because you can’t post video as a native pin anymore, only in Idea Pins (or paid ads), underlining the focus on the format, and Pinterest’s evolving usage.  

On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4.

Pinterest Q4 2022

As you can see in this chart, Pinterest’s revenue is climbing steadily, though its revenue splits remain concerning:

Pinterest Q4 2022

Or maybe you see this as an opportunity, with Pinterest still able to potentially eek out a lot more revenue from regions outside of the North American market. Definitely, it’s got some work to do in that ‘Rest of World’ bracket.

But Pinterest is still developing, and is still expanding its ad and business offerings into new regions. So there is, indeed, potential there – yet the size of the gap here is a concern.

Still, there is growth, slowly but surely, and maybe, if you’re a believer, you can see more ways for Pinterest to generate much bigger revenues moving forward.

Pinterest remains focused on shopping, and highlighting relevant products to users, with its ever-evolving recommendation engine providing better content matches to more users every day. It’s also investing in live-stream shopping, a trend that all platforms hope will catch on in western markets, while it’s developing more presentation tools for Idea Pins to capitalize on that engagement.

In combination, these approaches are working – but at the same time, usage growth in your local market may have stalled, going on these charts.

And of course, while overall growth is interesting, what marketers want to know is whether their customers are there.

For this, you can use Pinterest Trends, which enables you to search for the most popular Pin trends by region.

Pinterest Trends

Tap into these with Idea Pins and you’ll likely be on the right path, based on these latest insights from the app.

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