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3 types of newsletters every publisher should experiment with | What’s New in Publishing

69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other...

TECHNOLOGY2 years ago

What’s Wrong with the Algorithms?

Social media algorithms have become a source of concern due to the spread of misinformation, echo chambers, and political polarization. The main purpose of social media...

How LinkedIn became the next best option for media professionals, after Twitter | What’s New in Publishing

FACEBOOK2 years ago

How LinkedIn became the next best option for media professionals, after Twitter | What’s New in Publishing

Microsoft-owned social platform for “managing your professional identity” has been growing in popularity for some time, and now it’s enjoying its special place A year ago,...

Key Insights From TikTok In The What's Next 2023 Trend Report

SEO2 years ago

Key Insights From TikTok In The What’s Next 2023 Trend Report

Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes. It has created new genres of entertainment, shared authentic stories...

What's Your Word for 2023? [Rose-Colored Glasses]

MARKETING2 years ago

What’s Your Word for 2023? [Rose-Colored Glasses]

Happy new year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it...

Long-tail vs. Short-tail Keywords: What's the Difference?

SEO2 years ago

Long-tail vs. Short-tail Keywords: What’s the Difference?

The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that,...

TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report

SOCIAL2 years ago

TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report

Over the last two years, fewer platforms have had more cultural influence than TikTok. The short-form video app has sparked all new shifts in the interactive...

Inbound vs. Outbound Marketing: What's the Difference?

SEO2 years ago

Inbound vs. Outbound Marketing: What’s the Difference?

Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In...

SEO2 years ago

What’s new at Ahrefs? (Oct 2022)

Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart...

10 SaaS marketers share what's NOT working in content marketing anymore

SEO2 years ago

10 SaaS marketers share what’s NOT working in content marketing anymore

Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates and...