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TikTok Launches 8 New Features For Livestreams

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TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more.

Over the past year, the number of people broadcasting and viewing livestreams on TikTok has doubled.

Users’ enthusiasm for live content has encouraged the company to invest in new tools for streamers that assist with discovering, creating, and consuming live videos.

Here’s an overview of all the updates announced today.

New Features For TikTok Livestreams

Schedule in Advance

Content creators on TikTok can now schedule, manage, and promote livestreams in advance.

TikTok Launches 8 New Features For Livestreams

Streams scheduled ahead of time, referred to as “TikTok Events,” offer a new way for creators to connect with their audience and build anticipation for future content.

Picture-in-Picture

TikTok livestreams can now be viewed in picture-in-picture on iOS and Android. This allows users to freely navigate their device while the livestream stays pinned to a corner on the bottom of their screen.

Go Live With a Friend

A new feature called “LIVE Together” allows two users to broadcast live on the same stream.

Live Q&A

A new Q&A feature for livestreams makes it easy for creators to engage with and respond to viewers’ questions in realtime.

TikTok Launches 8 New Features For Livestreams

“LIVE Q&A” is less a feature and more a suite of tools that allows streamers to select, showcase, and answer questions from their audience while broadcasting.

Top Streams

TikTok is making it easier to find and tune into live videos conveniently from the For You and Following pages.

Livestreams will soon be discoverable through category pages which include Chat (Q&A), Gaming, Talents, Fashion, and Daily Life.

See also  TikTok takes down some hashtags related to election misinformation, ignores others

Assign Moderators

Ahead of their livestream, creators can assign a person they trust to help them moderate it by tapping Settings on the right side of the livestream launch screen.

TikTok Launches 8 New Features For Livestreams

During the broadcast, both the host and the person helping can mute and block users to help keep the stream welcoming and civil.

In the coming weeks, TikTok will add a way for creators and moderators to temporarily mute viewers and remove harmful comments.

Keyword Filters

Creators can now mute any word of their choosing during a livestream. In the settings tab of the LIVE launch screen, creators can turn off comments or add up to 200 terms into the keyword filter to limit those comments in the chat.

TikTok Launches 8 New Features For Livestreams

Words can be added to the list throughout the livestream by hosts and moderators.

Harmful Comment Alerts

Before leaving a comment that TikTok detects as potentially harmful, users will be prompted to reconsider how their words might be received by the streamer.

TikTok Launches 8 New Features For Livestreams

Source: TikTok Newsroom

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SEO

5 No-Nonsense TikTok SEO Strategies For Your Business

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5 No-Nonsense TikTok SEO Strategies For Your Business


 

Now more than ever, your business should be in the digital marketplace. Customers search for products online now, so it’s essential that you meet them there as well.

If you have a website and make it visible online, you need to optimize it for search engines. But, if you want to create access to the customer base and get in front of them, social media platforms like TikTok are the way to go.

Your website and TikTok for your SEO strategy make a powerful impact on your business. With only 4% of businesses using TikTok, it’s high time that you use its platform. Stand out and stay ahead of your competitors.

    1. Why TikTok?
    2. Use hashtags for discoverability
    3. Optimize and create engaging video content
    4. Redirect your TikTok audience to your website
    5. Cross-promote your video content
    6. Use TikTok SEO analytics to understand your audience
    7. Key Takeaway

Why Tiktok?

What can TikTok do for my business? Of all social media platforms out there, why should I go for TikTok?

TikTok is giving its users the platform to express themselves in a creative way. It also gave brands the ideal avenue for ingenious product or service promotions.

Backlinko released its user statistics report. In 2020, 47.7% of TikTok users in the US are 10-29 years old. Meanwhile, 31.3% of their base users are 40 years old and up.

You can’t undermine TikTok’s search visibility as well. In January 2020, the majority of TikTok user accounts are now searchable via Google.

TikTok user content creators’ are now visible on search engines. Indexing and site backlinks have made them visible on Google

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According to Search Engine Journal, Google is now indexing TikTok’s video content. This way, users can now search TikTok videos with ease.

Here’s another interesting highlight. In June 2020, TikTok launched its TikTok for Business platform. It allows small and big businesses to create engaging ads for their target audience.

So, are you ready to increase your search rankings? Here are 5 practical TikTok SEO strategies you should start applying now:

Use hashtags for discoverability

Now that Google indexes TikTok’s user content videos, it’s wise to use hashtags as your primary keywords.

We all know how important keywords are when it comes to SEO. If you use relevant keywords, it increases your brand’s discoverability. 

To increase your visibility on TikTok, use popular hashtags suited to your offer. Include less used hashtags to target your audience. You can use this extensive list of trending TikTok hashtags as your guide to get you started.

It’s important to experiment if you want to grow your TikTok followers. Test your hashtags out until you get the ideal ones for your brand. 

Also, using long-tailed keywords as your hashtag optimizes your video content. It’s effective for your TikTok SEO strategy. You can use a keyword search tool such as SEMRush  to help you find the right keywords for your content.

Optimize and create engaging video content

Get creative with your content but be sure that it’s also optimized for search engines.

Your video content should only be 60 seconds long. So, make sure you already have a TikTok content strategy in place. 

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Be mindful of the title and description of your videos. You may use long-tailed keywords in your description to make it informative. Long-tailed keywords optimize your video content.

It’s also important to note that your TikTok videos should be engaging, too. Open-ended questions encourage your audience to engage with your content. 

Browse through your profile and listen to what your audience says. Build customer loyalty by responding to comments with relevant information.

The majority of TikTok users look for entertainment. If you want to make your business relatable on the platform by getting in on the trend. Use some popular hashtags or trending background music for your video content.

Redirect your TikTok audience to your website

It would be a waste if you’ve built a good TikTok following without redirecting them to your website.

Your TikTok user account must not only include a short introduction about your business. Make your website visible to your audience, so don’t forget to include it in your profile.

A business website provides certainty to customers. Not only that, when you create a website funnel for your audience, you build your authority. Use your website funnel to understand how your audience interacts with your brand.

Cross-promote your video content

It’s important to cross-promote your video content in your TikTok SEO strategy. Don’t waste your number of followers on other social media networks.

If you’ve built a following on Twitter or Facebook, post your TikTok content there. Invite your followers to check out your TikTok video and encourage them to engage.

If you want to increase your traffic and build more followers on TikTok, cross-promotion is the way to go.

See also  Instagram confirms its TikTok rival, Reels, will launch in the US in early August

Use TikTok SEO analytics to understand your audience

As with any social media platform, analytics serves as your blueprint in business. TikTok analytics takes out the guesswork.

It provides in-depth information about your audience and their behavior. It shows which content gets the most interaction and the number of clicks and visits to your profile.

Key Takeaway

Increasing your online presence as a business is inevitable. The consumers’ purchasing behavior will shift as more brick-and-mortar businesses put efforts online.

To stay on top of the game, you need to increase your online visibility. You will need an optimized website, a budding social media like TikTok, and an SEO strategy in place. 

Yet, SEO isn’t a quick fix for your business. An effective SEO strategy requires much A/B testing and many trials and errors on your end. It does take time, but you’ll reap the immense benefits of your SEO strategy in the end.

 



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FACEBOOK

Study finds half of Americans get news on social media, but percentage has dropped

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A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentage has slipped from 36% in 2020 to 31% in 2021. This drop reflects an overall slight decline in the number of Americans who say they get their news from any social media platform — a percentage that also fell by 5 percentage points year-over-year, going from 53% in 2020 to a little less than 48%, Pew’s study found.

By definition, “regularly” here means the survey respondents said they get their news either “often” or “sometimes,” as opposed to “rarely,” “never” or “don’t get digital news.”

The change comes at a time when tech companies have come under heavy scrutiny for allowing misinformation to spread across their platforms, Pew notes. That criticism has ramped up over the course of the pandemic, leading to vaccine hesitancy and refusal, which in turn has led to worsened health outcomes for many Americans who consumed the misleading information.

Despite these issues, the percentage of Americans who regularly get their news from various social media sites hasn’t changed too much over the past year, demonstrating how much a part of people’s daily news habits these sites have become.

Image Credits: Pew Research

In addition to the one-third of U.S. adults who regularly get their news on Facebook, 22% say they regularly get news on YouTube. Twitter and Instagram are regular news sources for 13% and 11% of Americans, respectively.

However, many of the sites have seen small declines as a regular source of news among their own users, says Pew. This is a different measurement compared with the much smaller percentage of U.S. adults who use the sites for news, as it speaks to how the sites’ own user bases may perceive them. In a way, it’s a measurement of the shifting news consumption behaviors of the often younger social media user, more specifically.

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Today, 55% of Twitter users regularly get news from its platform, compared with 59% last year. Meanwhile, Reddit users’ use of the site for news dropped from 42% to 39% in 2021. YouTube fell from 32% to 30%, and Snapchat fell from 19% to 16%. Instagram is roughly the same, at 28% in 2020 to 27% in 2021.

Only one social media platform grew as a news source during this time: TikTok.

In 2020, 22% of the short-form video platform’s users said they regularly got their news there, compared with an increased 29% in 2021.

Overall, though, most of these sites have very little traction with the wider adult population in the U.S. Fewer than 1 in 10 Americans regularly get their news from Reddit (7%), TikTok (6%), LinkedIn (4%), Snapchat (4%), WhatsApp (3%) or Twitch (1%).

Image Credits: Pew Research

There are demographic differences between who uses which sites, as well.

White adults tend to turn to Facebook and Reddit for news (60% and 54%, respectively). Black and Hispanic adults make up significant proportions of the regular news consumers on Instagram (20% and 33%, respectively.) Younger adults tend to turn to Snapchat and TikTok, while the majority of news consumers on LinkedIn have four-year college degrees.

Of course, Pew’s latest survey, conducted from July 26 to August 8, 2021, is based on self-reported data. That means people’s answers are based on how the users perceive their own usage of these various sites for newsgathering. This can produce different results compared with real-world measurements of how often users visited the sites to read news. Some users may underestimate their usage and others may overestimate it.

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People may also not fully understand the ramifications of reading news on social media, where headlines and posts are often molded into inflammatory clickbait in order to entice engagement in the form of reactions and comments. This, in turn, may encourage strong reactions — but not necessarily from those worth listening to. In recent Pew studies, it found that social media news consumers tended to be less knowledgeable about the facts on key news topics, like elections or COVID-19. And social media consumers were more frequently exposed to fringe conspiracies (which is pretty apparent to anyone reading the comments!).

For the current study, the full sample size was 11,178 respondents, and the margin of sampling error was plus or minus 1.4 percentage points.

TechCrunch

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NEWS

TikTok is hiding a viral challenge that has kids stealing their school’s soap dispensers

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It’s back to school season and on TikTok, that means students are inexplicably stealing everything that isn’t bolted down.

The latest TikTok trend to generally wreak social havoc sees students pulling off “devious licks” — small-scale heists of everything from soap dispensers, Covid test kits and hand sanitizer to high value items like classroom tech.

The videos are set to an edited version of Lil B’s “Ski Ski BasedGod,” which had appeared in around 100,000 videos on TikTok by Monday, according to Mashable, with the tag #deviouslick collecting more than 175 million views.

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TikTok cracked down on Wednesday, limiting search results for the viral stunt, removing videos with the tag and encouraging users to “please be kind” to teachers.

“We expect our community to stay safe and create responsibly, and we do not allow content that promotes or enables criminal activities,” a TikTok spokesperson told TechCrunch. “We are removing this content and redirecting hashtags and search results to our Community Guidelines to discourage such behavior.”

While it’s hard to know which videos are staged and which are legitimate, the trend is real enough to have teachers and parents across the country stressed out. At a middle school in Las Vegas, school administrators report students swiping speed limit signs, fire alarms, soap dispensers and classroom projectors. And in Portland, Oregon at least one high school saw an entire building’s worth of soap dispensers go missing — not a great start to another school year in the throes of a global pandemic.

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