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10 Best Mailchimp Alternatives For Successful Email Marketing

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10 Best Mailchimp Alternatives For Successful Email Marketing

Looking for the best Mailchimp alternatives?

Mailchimp was once the gold standard in ESPs (email service providers).

Its appeal? Making email marketing feel almost effortless. With friendly price tags and a straightforward approach, businesses of all sizes, including bloggers and online stores, queued up for the marketing automation tool.

But change is inevitable. And as Mailchimp’s pricing took a new turn, some users began finding alternatives.

If you’re in that same boat, we’ve compiled a list of the Top 10 Mailchimp Alternatives for you.

Let’s get into it: 

1. ActiveCampaign: Best For Advanced Automation

ActiveCampaign focuses on efficiency. This platform lets you achieve email marketing goals with fewer emails, but its true strength lies in its advanced automation features. You can design intricate email sequences and decide the exact timing for each one.

Plus, every plan offers unlimited emails.

The platform’s edge over Mailchimp becomes evident in email sequence automation. Want to tag users based on actions? It’s there. Need to run A/B tests? It’s ready. Complex timed automations? Check.

Moreover, their CRM system is robust, consistently introducing new features. They’ve brought in live chat for websites and “site messages” for tailored web content. These features make capturing subscribers or running lead campaigns way more effective.

Key features:

  • Comprehensive campaign and automation reports to keep users informed
  • Individual customer analytics and scoring for granular insights
  • Signup and popup forms to capture customer information

Pros & Cons

Pros


  • High deliverability

  • Excellent testing features

  • Over 500 pre-built automations

  • Free migration from Mailchimp

Cons


  • Short free trial

  • No landing page builder

  • Limited support hours

ActiveCampaign’s pricing starts at $29/month for their Lite plan. You can upgrade to their Plus plan for $49/month or the Professional plan for $149/month to add more users and access advanced features.


aweber-email-marketing

AWeber is a Mailchimp alternative that stands out in personalization and flexibility. Its customization tools let businesses craft emails that truly resonate with their audience.

Another strength of AWeber is its adaptability. For those venturing into e-commerce, AWeber’s compatibility is impressive. It effortlessly pairs with popular platforms, including Magento and Shopify, making e-commerce outreach smoother.

In terms of features, AWeber offers a wide range that can compete with the best.

There’s a commendable list of tools, from autoresponders to a rich template library. For those who prefer more control, AWeber provides HTML options to tweak designs. All of these options are at your disposal with an affordable price tag.

And so, for businesses desiring a cost-effective, feature-rich email marketing software, AWeber holds its ground well against competitors.

Key features:

  • Email marketing automation for hands-free nurturing
  • Landing page editor for design creation
  • Web push notifications and signup forms for optimization

Pros & Cons

Pros


Cons


AWeber has a free plan with 3,000 emails per month. Premium packages start at $12.50/month for their Lite and $20.00/month for the Plus plan.

If you want hands-on insight into this tool, check out our AWeber Review: Is It The Best Email Marketing Tool For Small Businesses?


3. HubSpot: Top Premium Option

hubspot-email-crm-marketing

HubSpot is the go-to alternative for most businesses as it seamlessly blends marketing automation, email, and CRM for powerful growth.

Using HubSpot, you can analyze the direct impact of your marketing on every stage of the customer journey. It stands as a compelling alternative to Mailchimp for those needing advanced functionalities.

Beyond its intuitive drag-and-drop email builder and customizable templates, HubSpot offers an array of optimization features.

But what really sets HubSpot apart is its integration of email marketing services with CRM and automation tools. 

Drawing from the data in the CRM, you can design personalized email campaigns for each contact. Moreover, its ability to apply conditional logic in automated email sequences ensures every contact receives content aligned with their unique brand interaction.

Key features:

  • Customizable templates for diverse email campaigns
  • Marketing automation, like workflows to trigger sales activity
  • A/B testing for finding the best version of newsletters/campaigns
  • Easy-to-grasp analytics with click maps and intuitive charts

Pros & Cons

Pros


  • All-in-one solution

  • Simple to navigate

  • Learning resources

  • Many free features

Cons


  • No A/B testing on lower plans

  • Paid features are expensive

  • Automation has a learning curve

HubSpot has a free plan with capacity for 2,000 emails per month. You can get full access to their Marketing suite with a Starter Plan costing $18/month and a Professional Plan at $800/month.


4. Brevo: Best For CRM

brevo-mailchimp-alternative

Brevo is another practical and user-friendly alternative to Mailchimp. Its setup is quick and easy, and their contact management is versatile. Users often praise its attractive email templates.

So, what makes Brevo distinct? It has a strong email delivery system. With this tool, you can be sure your messages will land in the recipient’s inbox. Plus, every Brevo plan includes essentials like order confirmations and password resets. In comparison, Mailchimp treats these as paid extras.

Adding to its appeal, the software lets you set up marketing automations and SMS marketing without hassle. There’s no need to set up an online store like with Mailchimp for SMS.

You can also take advantage of high-quality templates, list segmentation, and other advanced features on most of its plans. 

Key features:

  • Unique shared inbox that lets you view cross-channel communications with subscribers
  • CRM tools to nurture and streamline customer relationships
  • Landing page builder to design conversion-focused pages
  • Segmentation and personalization for tailored email campaigns

Pros & Cons

Pros


Cons


  • Basic analytics on lower plans

  • No landing page tool on free plan

  • Logo removal requires add-on

Brevo offers a free plan that lets you send up to 300 emails per day. Starter plan begins at $25/month and the Business plan starts at $65/month.


5. GetResponse: Most User-Friendly Option

getresponse-email-marketing

GetResponse is another solid substitute for Mailchimp. The platform’s user-friendly interface makes it easy for newcomers to get started. Businesses can easily craft a consistent brand voice rather than reinventing the wheel with each email campaign.

GetResponse also makes it easy to transition from Mailchimp. You get an intuitive landing page builder, various opt-in forms, and a mobile-responsive design to improve conversion rates. 

Moreover, GetResponse’s new Autofunnel feature makes creating, optimizing, and managing full-fledged marketing funnels easy.

Plus, the platform offers advanced segmentation options, a robust CRM, and integrations for popular business apps.

Key features:

  • A/B split testing for up to five variations
  • Segmentation and personalized for tailored emails
  • Free stock photos and GIFs for multimedia
  • Automated email sequences for streamlined workflows

Pros & Cons

Pros


Cons


GetResponse offers a free plan for up to 500 subscribers in your list. You can purchase their Email Marketing plan for $15.6/month or Marketing Automation plan for $48.4/month. Both packages offer unlimited contacts and emails.


6. Omnisend

omnisend-sms-email-marketing

Omnisend is the ideal Mailchimp alternative for those running e-commerce businesses. It integrates seamlessly with Shopify, and you also get connectors for WooCommerce, Magento, WooCommerce, and other platforms.

The email marketing tool brings solid e-commerce automation, like browse abandonment and cart recovery. You can even tweak these with visual workflows. Plus, Omnisend offers unique features like the ‘wheel of fortune’ incentives for sign-ups, clickable gift boxes, and spot-on product suggestions.

Segmenting your email lists? Omnisend nails it. You can drill down and segment by specific product purchases or even by who used a discount code. That means more personalized, effective campaigns.

Key features:

  • Automation features like A/B testing and workflows to build winning campaigns
  • Segmentation based on customer behavior and other traits for better targeted emails
  • SMS marketing and push notifications for additional growth
  • Professional email templates for easy campaign setup

Pros & Cons

Pros


  • Easy to use email builder

  • Product picker tool

  • Complete integration with ecommerce platforms

  • Google and Facebook ads retargeting

Cons


Omnisend’s free plan lets you send up to 500 emails and have 250 contacts per month. You can upgrade to their Standard plan for $16/month or Pro plan for $59/month.


constant-contact-mailchimp-alternative

Constant Contact made our list of Mailchimp alternatives primarily due to its focus on user education. The platform goes beyond basic email marketing by offering webinars and courses, ensuring users get the most out of the tools provided.

Inside Constant Contact, there’s a rich array of email templates to choose from. Integration with social media platforms is seamless, enhancing the reach of your campaigns.

The platform also comes with an app that tidies up your contacts, keeping everything organized. If events are your thing, Constant Contact has tools to make promoting them straightforward, be it webinars or conferences.

For small-to-medium enterprises, Constant Contact stands out with its intuitive features. It provides list-building tools and lets you track your open and click-through rates. With such a comprehensive toolkit for email marketing, it’s clear why many choose Constant Contact over its competitors.

Key features:

  • Robust reporting features that give you insights into your campaign performance
  • Event promotion tools to create a buzz among consumers.
  • Integrated social media campaigns to expand engagement and reach
  • Customizable templates to tailor your campaigns to fit your brand’s look and feel

Pros & Cons

Pros


Cons


Constant Contact starts at $12/month for their Lite plan and goes up to $80/month for the Premium plan. All packages come with a 30-day money-back guarantee in case you’re dissatisfied.


8. ConvertKit

best-mailchimp-alternative-convertkit

ConvertKit is a platform designed with bloggers, authors, and creators in mind. With its straightforward drag-and-drop interface, crafting automated emails becomes less of a chore. Depending on how recipients engage, the platform adjusts the content, ensuring relevance.

Beyond just emails, ConvertKit offers tools for building distinct landing pages. A variety of templates are available, and setting up opt-in forms to grow email lists is quite simple.

Integration is also a highlight feature of ConvertKit. It seamlessly connects with numerous CRM software options and eCommerce platforms, including WooCommerce and Shopify.

If you’re thinking of branching out from Mailchimp, ConvertKit might be the new tool you’re looking for. 

Key features:

  • Lead magnet delivery for incentivizing engagement and building trust
  • Intuitive reports with metrics for data-driven decision-making
  • Engaging forms and pop-ups to capture user details and grow your subscriber base
  • A/B testing to determine the most effective email content

Pros & Cons

Pros


Cons


ConverKit has a free plan for up to 1,000 subscribers. Creator plan starts at $9/month, and Creator Pro begins at $25/month. You can experience a free trial before making a final decision for both plans.


9. MailerLite

mailerlite-email-campaign

MailerLite stands strong as a Mailchimp alternative, especially for SMEs looking to boost their email lists. Its user-centric design comes with a vast selection of newsletter templates and top-notch customer support.

One notable offering is its ability to craft PDF brochures, enhancing marketing strategies.

The platform caters to a wider audience too. Freelancers, writers, bloggers, and even nonprofits can find tons of value in MailerLite. You can use their built-in editor, file manager, and subscription manager to monitor user actions.

For a robust online presence, there’s a landing page builder, pop-ups, and web forms. And if you need a distinct unsubscribe page, they have a builder ready for that too.

Key features:

  • Popups for generating leads and capturing visitor information
  • A/B campaign testing to refining email campaigns
  • Email segmentation that allows for precise targeting

Pros & Cons

Pros


Cons


MailerLite has a free plan that allows up to 1,000 contacts and 12,000 email messages. Growing Business plan starts at $9/month and Advanced plan starts at $18/month.


10. MooSend

moosend-mailchimp-alternative

Moosend offers a cost-effective solution compared to Mailchimp. Customers often highlight its budget-friendly pricing while still delivering a variety of robust features. As you dive into this email marketing platform, you’ll be greeted with an intuitive drag-and-drop email builder. No long tutorials are needed; the builder is straightforward and works. 

A key highlight of Moosend is its segmentation feature. Both free and premium users can categorize their audience into countless variations — a feature especially useful for online stores or agencies.

They can manage lists easily and optimize their sales funnels. On top of this, the visual automation builder is super-impressive and allows you to design workflows, from engagement to abandoned cart sequences, without getting tangled in tech jargon.

In terms of pricing, Moosend shines by being nearly 45% cheaper than Mailchimp. Luckily, this cost advantage doesn’t come at the expense of features.

Users can sign up, send unlimited emails, and tap into a range of functionalities without any limitations. 

Key features:

  • User-friendly signup forms to enhance lead generation
  • Landing page builder to build beautiful web pages
  • List segmentation for increasing CTR and open rate 

Pros & Cons

Pros


Cons


MooSend offers a generous 30-day free trial with 1,000 subscribers and unlimited emails. Pro plan starts at $9/month for up to 500 subscribers.


Final Verdict on Mailchimp Alternatives

Choosing the best Mailchimp alternative is essential for your business. In our selection process, we put emphasis on ease of use and robust marketing features. Email marketing tools that seamlessly integrate with your existing platforms were specifically placed on top of this list to enable smoother migration.

Based on our criteria, MailerLite and Brevo offer decent features on the free plan. But if you’re looking for advanced tools to match subscriber behaviors, ActiveCampaign and GetResponse are the go-to options.

If you want to scale your subscriber list and website traffic, check out our list of 7 OptinMonster Alternatives To Help Double Your Leads.

Or, if you want to build highly-converting email templates, read our blog on ChatGPT Email Marketing Tips: 7+ Prompt Ideas For Awesome Emails.



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Making a WordPress plugin extensible with PHP classes

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Making a WordPress plugin extensible with PHP classes

WordPress plugins can be extended with additional functionality, as demonstrated by popular plugins like WooCommerce and Gravity Forms. In the article “Architecting a WordPress plugin to support extensions,” we learn there are two primary ways to make a WordPress plugin extensible:

  1. By setting up hooks (actions and filters) for extension plugins to inject their own functionality
  2. By providing PHP classes that extension plugins can inherit

The first method relies more on documentation, detailing available hooks and their usage. The second method, by contrast, offers ready-to-use code for extensions, reducing the need for extensive documentation. This is advantageous because creating documentation alongside code can complicate the plugin’s management and release.

Providing PHP classes directly effectively replaces documentation with code. Instead of teaching how to implement a feature, the plugin supplies the necessary PHP code, simplifying the task for third-party developers.

Let’s explore some techniques for achieving this, with the ultimate goal of fostering an ecosystem of integrations around our WordPress plugin.

Defining base PHP classes in the WordPress plugin

The WordPress plugin will include PHP classes intended for use by extension plugins. These PHP classes might not be used by the main plugin itself but are provided specifically for others to use.

Let’s see how this is implemented in the open-source Gato GraphQL plugin.

AbstractPlugin class:

AbstractPlugin represents a plugin, both for the main Gato GraphQL plugin and its extensions:

abstract class AbstractPlugin implements PluginInterface
{
  protected string $pluginBaseName;
  protected string $pluginSlug;
  protected string $pluginName;

  public function __construct(
    protected string $pluginFile,
    protected string $pluginVersion,
    ?string $pluginName,
  ) {
    $this->pluginBaseName = plugin_basename($pluginFile);
    $this->pluginSlug = dirname($this->pluginBaseName);
    $this->pluginName = $pluginName ?? $this->pluginBaseName;
  }

  public function getPluginName(): string
  {
    return $this->pluginName;
  }

  public function getPluginBaseName(): string
  {
    return $this->pluginBaseName;
  }

  public function getPluginSlug(): string
  {
    return $this->pluginSlug;
  }

  public function getPluginFile(): string
  {
    return $this->pluginFile;
  }

  public function getPluginVersion(): string
  {
    return $this->pluginVersion;
  }

  public function getPluginDir(): string
  {
    return dirname($this->pluginFile);
  }

  public function getPluginURL(): string
  {
    return plugin_dir_url($this->pluginFile);
  }

  // ...
}

AbstractMainPlugin class:

AbstractMainPlugin extends AbstractPlugin to represent the main plugin:

abstract class AbstractMainPlugin extends AbstractPlugin implements MainPluginInterface
{
  public function __construct(
    string $pluginFile,
    string $pluginVersion,
    ?string $pluginName,
    protected MainPluginInitializationConfigurationInterface $pluginInitializationConfiguration,
  ) {
    parent::__construct(
      $pluginFile,
      $pluginVersion,
      $pluginName,
    );
  }

  // ...
}

AbstractExtension class:

Similarly, AbstractExtension extends AbstractPlugin to represent an extension plugin:

abstract class AbstractExtension extends AbstractPlugin implements ExtensionInterface
{
  public function __construct(
    string $pluginFile,
    string $pluginVersion,
    ?string $pluginName,
    protected ?ExtensionInitializationConfigurationInterface $extensionInitializationConfiguration,
  ) {
    parent::__construct(
      $pluginFile,
      $pluginVersion,
      $pluginName,
    );
  }

  // ...
}

Notice that AbstractExtension is included within the main plugin, providing functionality to register and initialize an extension. However, it is only used by extensions, not by the main plugin itself.

The AbstractPlugin class contains shared initialization code invoked at different times. These methods are defined at the ancestor level but are invoked by the inheriting classes according to their lifecycles.

The main plugin and extensions are initialized by executing the setup method on the corresponding class, invoked from within the main WordPress plugin file.

For instance, in Gato GraphQL, this is done in gatographql.php:

$pluginFile = __FILE__;
$pluginVersion = '2.4.0';
$pluginName = __('Gato GraphQL', 'gatographql');
PluginApp::getMainPluginManager()->register(new Plugin(
  $pluginFile,
  $pluginVersion,
  $pluginName
))->setup();

setup method:

At the ancestor level, setup contains the common logic between the plugin and its extensions, such as unregistering them when the plugin is deactivated. This method is not final; It can be overridden by the inheriting classes to add their functionality:

abstract class AbstractPlugin implements PluginInterface
{
  // ...

  public function setup(): void
  {
    register_deactivation_hook(
      $this->getPluginFile(),
      $this->deactivate(...)
    );
  }

  public function deactivate(): void
  {
    $this->removePluginVersion();
  }

  private function removePluginVersion(): void
  {
    $pluginVersions = get_option('gatographql-plugin-versions', []);
    unset($pluginVersions[$this->pluginBaseName]);
    update_option('gatographql-plugin-versions', $pluginVersions);
  }
}

Main plugin’s setup method:

The main plugin’s setup method initializes the application’s lifecycle. It executes the main plugin’s functionality through methods like initialize, configureComponents, configure, and boot, and triggers corresponding action hooks for extensions:

abstract class AbstractMainPlugin extends AbstractPlugin implements MainPluginInterface
{
  public function setup(): void
  {
    parent::setup();

    add_action('plugins_loaded', function (): void
    {
      // 1. Initialize main plugin
      $this->initialize();

      // 2. Initialize extensions
      do_action('gatographql:initializeExtension');

      // 3. Configure main plugin components
      $this->configureComponents();

      // 4. Configure extension components
      do_action('gatographql:configureExtensionComponents');

      // 5. Configure main plugin
      $this->configure();

      // 6. Configure extension
      do_action('gatographql:configureExtension');

      // 7. Boot main plugin
      $this->boot();

      // 8. Boot extension
      do_action('gatographql:bootExtension');
    }

    // ...
  }
  
  // ...
}



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A Small Business Guide to Building An E-Commerce Website | CO

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A Small Business Guide to Building An E-Commerce Website | CO

Besides costs, consider other equally significant elements, like integrations with other tech, payment acceptance, the level of skill required to use the software, and security. — Getty Images/Valeriy G

Creating an e-commerce website is a daunting task. Yet, it’s a project you can tackle with a solid strategy, an understanding of the best practices, and a step-by-step guide. More importantly, starting with the right online site builder and e-commerce platform prevents future obstacles, like realizing the software is above your skill level or isn’t built for your revenue model.

We put together a comprehensive guide that walks you through building an e-commerce website from scratch, starting with selecting hosting or e-commerce providers. Then, we will dive into the user experience (UX) and the nitty-gritty details of site navigation, product pages, and related features. Let’s begin with the basics and go from there.

Registering a domain and choosing a hosting provider

You need a domain and web hosting to build an e-commerce site. Each component (the domain, web hosting, and e-commerce functionality) can be purchased through different vendors or a single provider. You should decide whether to bundle or keep these services separate.

Just like brick-and-mortar stores have a physical address, e-commerce shops have domains. You essentially rent an “address” for one to 10 years at a time. Some e-commerce and web hosting services provide a complimentary domain name for the first year when you buy an annual subscription and pay upfront. The renewal fees may be higher, though, than going through a third party.

Free e-commerce stores include a subdomain that isn’t search engine optimized or user-friendly. The URL looks like this: myshop.providername.com. While the URL may not be your first preference, it’ll do for side hustles and startups testing the market or a vendor’s e-commerce platform.

Hosting services power your site and store files, images, and information. Most also offer website builders and themes or templates. Select a provider to meet your security and performance specifications, then add your preferred e-commerce plug-ins, such as WooCommerce.

Alternatively, a web host like Bluehost has an online store package. It comes with the content management system (CMS) WordPress and the e-commerce plug-in WooCommerce preinstalled.

E-commerce platforms like Wix and Shopify supply web hosting with all the subscriptions. These all-in-one systems include site-building tools, page templates, storage, payment processing, and everything needed to start an online shop.

[Read more: Setting Up an E-Commerce Business: A Comprehensive Guide]

Key takeaways for selecting an e-commerce platform

Every experience hinges on your initial technology decision, from how you build your e-commerce website to what credit card processing fees you pay. Not all vendors make it easy to migrate to a new service if you’re unsatisfied, and it’s a resource-intensive job.

Review our guide to choosing the best e-commerce platform and consider the following tips when picking services:

  • Functionality: Ensure the software meets each business requirement by testing its capabilities fully.
  • Integrations: Check for customer relationship management, email marketing, and business phone integrations to see how they work.
  • Skill level: Decide who will access the e-commerce site to build pages, add blog posts, or update pricing. Consider the administrative user interface and site tools.
  • Payment acceptance: Weigh the pros and cons of using an all-in-one service with integrated flat-rate fees versus connecting a gateway from a processing provider.
  • Scalability: Compare step-up plans to understand the value for the money and estimate when you’d need that level. Think in terms of site traffic, storage, and team size.
  • Costs: Besides monthly or annual subscription fees, account for overlooked e-commerce business expenses, like hidden fees for domain privacy or email accounts.
  • Security: Learn how the e-commerce provider protects customer privacy and your online shop from threats. If the vendor manages payment processing, inquire about payment card industry compliance.

Many excellent options exist, so narrowing down your choices is challenging. Fortunately, most vendors offer demos or free trials.

E-commerce software providers

Many excellent options exist, so narrowing down your choices is challenging. Fortunately, most vendors offer demos or free trials.

Here are five web hosting and e-commerce solutions:

  • Wix: This versatile all-in-one platform supports multiple revenue models and industries. Wix provides a complete e-commerce store with abandoned cart recovery and shipping tools. It also includes online booking, ticketing, and virtual services capabilities.
  • Bluehost: A fast-growing business wanting managed WordPress and WooCommerce hosting might consider Bluehost. It could be cheaper to scale for higher traffic and storage needs.
  • Square Online: This solution is for brick-and-mortar businesses that are adding an online store. It connects to other free and paid products, like its point-of-sale system, and it has native payment processing. Square Online caters to the restaurant, retail, and service sectors.
  • WordPress.com: If your e-commerce revenue model prioritizes digital content, subscriptions, or memberships but also wants online store functionality, WordPress.com could be suitable. It’s a fantastic blogging space and ideal for those monetizing their blog.
  • IONOS: This vendor offers online store and website builders for retailers, digital content marketers, and wholesalers. Alternatively, you can configure IONOS servers for Magento, WooCommerce, or PrestaShop hosting.

[Read more: Top Retail and Commerce Trends for 2024 and Beyond]

Choose your e-commerce website builder

Depending on your platform, you will have several options when building your e-commerce site. Generally speaking, most web hosts and e-commerce vendors provide no-code website builders. You drag and drop design elements onto page templates, and the system’s limitations prevent you from making errors that could break the site.

Conversely, artificial intelligence (AI) can handle some or most of the process. After you answer a few questions, an AI site builder creates a multipage e-commerce site. Then, you can customize it and use AI for additional assistance.

Lastly, web developers and designers may prefer to customize elements or create an e-commerce site from scratch using code. This functionality varies by vendor and subscription tier.

E-commerce website design considerations

Have your e-commerce brand elements and assets ready before starting your site build. Decide on a site color scheme, choose a few fonts, and design your logo. When choosing prebuilt templates and themes, look closely at how layouts differ for visual elements. Imagine your buyer’s journey when clicking through the pages.

[Read more: How to Improve the User Experience]

Online store site structure checklist

Use your time efficiently by planning your site on paper. This step helps you avoid site structure and navigation errors that damage user experiences and search engine optimization (SEO). It’s much easier to erase and rework a penciled plan than it is to rename URLs and change menus. Compile tasks into stages, starting with must-have website pages.

Here’s an example of various e-commerce website elements:

  • A homepage welcoming visitors to your e-commerce site.
  • Clearly defined and labeled product categories and subgroups.
  • About and contact pages to earn customer trust.
  • An online store page with a search bar and filter options.
  • Individual product or service pages with images and descriptions.
  • Menu and navigation bars for accessing site content.
  • A footer section to house additional information, like your privacy policy.
  • Frequently-asked-question pages for site visitors and SEO.
  • An email sign-up form for email marketing lists.
  • Testimonials or case studies to demonstrate social proof.
  • Customer account portals for viewing order information.
  • Industry-related features for subscriptions, online bookings, or e-courses.

Best practices for making an e-commerce website

E-commerce site design affects UX and sales. The best thing you can do is learn how to use your CMS or online store platform inside and out. Watch videos, read tutorials, and devise a high-converting website strategy.

When crafting your online store, consider these tips:

  • Stick with your font and color palette throughout your site. Buttons shouldn’t look different on every page, and text shouldn’t resemble cheesy third-party ads.
  • In a world of AI-generated stock images, differentiate your company by producing great product photos. Keep them consistent and show various angles of items.
  • Allow shoppers to check out as guests. Forcing humans to give you personal data isn’t a great way to start a relationship.
  • Enable item previews, save to a wishlist, and product recommendations functionalities when possible. These features are simple ways to increase conversions.
  • Review every page, delete placeholder text, and test all links and forms. Don’t forget to check how the online store functions on all devices.
  • Add meta descriptions to pages and images. Write alt text for photos and only include keywords when doing so improves the user experience.

Shipping products

Order management, inventory tools, and shipping integrations streamline e-commerce operations. Many online platforms centralize administration through dashboards. You can configure shipping rules before or after publishing your site. These let you pick shipping regions, offer local pick up, or apply discounts or free shipping coupons.

[Read more: AI and E-commerce: Simplifying the Sales Process]

Choosing a payment gateway

E-commerce services like Wix and Shopify have built-in payment acceptance capabilities powered by Stripe, a company known for its fraud detection and prevention tools. However, companies with a large global customer base may want to add PayPal, as it works well worldwide for consumers without credit cards.

Buy now, pay later and gift card options appeal to shoppers around the holidays. The former has steep fees, whereas the latter may be an add-on service. Regardless of your chosen methods, the checkout flow must remain frictionless. Limit the number of clicks and keep it to a single page when possible.

Once you connect to a payment processor, your e-commerce website is ready. Then, you can begin the forever process of refining your masterpiece.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Applications are open for the CO—100! Now is your chance to join an exclusive group of outstanding small businesses. Share your story with us — apply today.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.

Apply for the CO—100!

The CO—100 is an exclusive list of the 100 best and brightest small and mid-sized businesses in America. Enter today to share your story and get recognized.

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Say Hello to the Hosting Dashboard – WordPress.com News

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Say Hello to the Hosting Dashboard – WordPress.com News

One dashboard for managing all your sites and domains.

At WordPress.com, we’re always striving to make your web management experience as seamless as possible. Our latest update marks another significant step in that direction. Today, we’re happy to share a new unified dashboard where you can manage and view your sites and domains. 

Whether you’re a blogger, a small business owner, or a developer, this interface was designed with your needs in mind.

Let’s explore! And if you want to try it out yourself before getting a tour, simply head to WordPress.com/sites.

Navigate multiple sites with ease 

Getting a bird’s-eye view of your WordPress.com sites has never been easier. With our new site management panel, your admin tools have been brought into one place. In addition to finding a comprehensive summary of your site’s plan and storage usage, you also have access to “Quick actions” like “Write post,” “See Jetpack Stats,” and more. 

If your site is on a plugin-enabled Creator or Entrepreneur plan, there are tabs for developer-friendly tools like the latest GitHub deployments, server logs, staging sites, and additional server configuration settings.  

This intuitive new dashboard serves as a convenient bridge between the global view of all your sites and individual site management within wp-admin.

Centralized domain management 

When you reach the Domains page, you’ll see a list of all your domains that are registered with us, regardless of whether they’re connected to a WordPress.com site. In addition to quickly seeing each domain’s expiration date and status (“Active,” “Expiring soon,” etc.), you can easily access DNS records, contact information, and other settings. 

Install and update plugins, too  

WordPress.com's plugin marketplace, shown from within the new hosting dashboard.

When you land on the Plugins page, you’ll immediately find yourself at the built-in marketplace. From here, you can search for new plugins and then add them to one of your sites with ease. You can also manage and create schedules for updating your plugins rather than relying on manual updates.  

One more thing: wp-admin at your fingertips 

For those of you with websites on plugin-enabled plans (Creator and Entrepreneur), you now have the option of seeing the classic wp-admin dashboard instead of the WordPress.com “My Home” page. This is especially useful for folks who utilize multiple WordPress hosts, often on behalf of clients, and want to have the same visual experience between every site. Or, perhaps you learned the ropes with that classic WordPress dashboard and don’t want to leave it behind.  

To enable the wp-admin interface, visit “Settings” → “General” and then scroll down to the “Admin interface style” section. From there you can select “Classic” (wp-admin) or “Default.”  

We’re just getting started

At WordPress.com, we’re continuously refining and improving our platform based on your feedback. This streamlined dashboard is just one step along the bigger journey. We want to hear from you—your insights drive our innovation. So, dive in, explore the new features, and let us know what you think!


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