WORDPRESS

Better ROI For Your Ecommerce Store?

Published

2 weeks ago

November 12, 2023

Welcome to our Omnisend review.

Omnisend is known as one of the best email marketing platforms for ecommerce stores—but does it truly deserve that reputation?

To find out, we signed up for Omnisend and tried it out for ourselves. In this review, we’ll be sharing everything we learned about the platform and discussing its features, pros and cons, pricing, and more.

Ready? Let’s get started.

What is Omnisend?

Omnisend is an omnichannel marketing platform built for ecommerce businesses.

Over 100,000 merchants and brands use it to power their marketing communications across all channels: Email, SMS, web push, Facebook, and Google retargeting.

Like other SMS & email marketing services, Omnisend gives you all the tools you need to collect contacts and build your mailing list, design and send emails and texts, and set up automated campaigns.

But what makes Omnisend different from its competitors is that it’s been specifically designed for online sellers.

And as such, it comes loaded with eCommerce-specific features to help you win more customers.

For example, there are tons of customizable pre-built workflows for standard eCommerce automations. Think win-back sequences, abandoned cart messages, post-purchase campaigns, etc.

Plus, Omnisend’s on-site tracking capabilities allow you to segment your list based on shopping behavior and customer lifecycle stages.

You can build on-brand shoppable emails, set up dynamic discount codes, create ecommerce lead magnets like Wheel of Fortune popups, teasers, and landing pages; and so much more.

And of course, Omnisend integrates with all the most popular ecommerce platforms and tools, like Shopify, WooCommerce, BigCommerce, Smile.io, Aftership, etc.

What features does Omnisend offer?

Omnisend comes with a lot of features, including:

Email marketing
Email templates
Drag & drop builder
A/B testing
SMS/MMS marketing
Push notifications
Pre-built automations
Custom workflows
Forms, Pop-ups, & Landing pages
Deliverability tools
Contact management & segmentation
Analytics & reports
Site tracking
Integrations (App Store)

Next, we’ll take a closer look at each of these features as we explore the platform.

Getting started

The first thing to do when you log in to Omnisend for the first time is to connect your store. You’ll need to do this in order to access all the features.

If you’re a new user, there should be a button prompting you to do so in your dashboard. If not, go to Account management > Stores > Add new store.

Then, choose the platform your store is built on from the list.

Omnisend integrates easily with Shopify, WooCommerce, Wix, BigCommerce, Magento, Prestashop, and Opencart.

The connection wizard will walk you through the process, but it typically just involves installing a plugin on your site.

For ecommerce platforms not listed above, you’ll need to integrate it via the API.

Website tracking

Once you’ve connected Omnisend to your store, it’ll start tracking visitors to your website in real time.

From your dashboard, click Live View, and you’ll be able to see how many visitors are active on your store at that moment, and what actions they’ve completed.

So the second someone views one of your products, places an order, starts the checkout process, or anything else, you’ll know about it. This is really cool and something you don’t get with most other email marketing platforms.

Omnisend also uses the data it gathers from your site visitors to track your sales revenue and ROIs.

And you can feed website tracking data back into your campaigns by using it to better segment your audience and improve campaign targeting. But we’ll talk more about all that later.

Another cool thing about Omnisend is that once you’ve connected your store, it’ll automatically pull in brand assets from your site so you can use them in your emails.

I’m talking about things like your color scheme, logo, social links, etc.

At the top of the dashboard, you’ll see a navigation bar, from which you can access all of Omnisend’s tools and features.

05 Website tracking - Tools and features

They’re grouped into 5 apps: Campaigns, Automation, Forms, Audience, and Reports. Let’s take a look at each of them.

Campaigns

The Campaigns section is where you create, schedule, send, and test your emails, SMS messages, and push notifications in Omnisend.

To get started, click Create new campaign. Then, choose the type of campaign you want to create:

As you can see, there are a few options to choose from. First, let’s take a look at Email.

Emails

When creating emails on Omnisend, the first thing to do is enter your subject line.

Subject lines can be personalized with dynamic fields, so you can add things like the recipient’s name and address.

If you’re struggling to think of a good subject line yourself, you can let Omnisend’s AI writer handle it for you.

Just click Generate subject line, then enter a few keywords relevant to the email for ideas:

After you’ve entered the subject line, fill out the rest of the settings page with things like your preheader, campaign name, etc. Then, click Next step.

Templates

You’ll then be brought to Omnisend’s Template Gallery, where you can pick out a professionally designed, high-converting email template.

Omnisend’s template gallery is one of its biggest strengths. It’s huge, and it’s specifically designed for ecommerce. So there are templates for things like introducing new products, offering discounts, announcing holiday sales, etc.

You can also filter the templates by niche. For example, if you’re selling jewelry products, click the Jewellery filter for templates tailor-made for your industry.

Once you’ve found one you like, click Use template to open it up in the…

Drag and drop builder

Omnisend’s drag-and-drop email editor is fantastic. It makes it easy to edit and design stunning emails that your audience will love.

You can click on elements in the email preview window to edit them and drag them to move them around.

From the sidebar on the left, you can add new items (blocks/elements) to the email. There are all the usual blocks like text boxes, images, video, etc.

But there are also a bunch of blocks that are particularly useful for ecommerce businesses.

For example, the Unique discount and Static discount blocks let you add custom offers/vouchers inside your emails. And the Product recommender block allows you to create shoppable emails and showcase up to 8 products from your store.

You can change the settings on the right and select whether the Product recommender should show your store’s best sellers or newest products in the email.

Or alternatively, you can have it show personalized recommendations for each recipient based on their order history, but you have to set that up in Automations (which we’ll look at later).

There are pre-made blocks for things like hero images, headers, images, footers, etc. too, and you can also save your own items and layouts to your library for reuse in the future.

There’s one last feature in the drag-and-drop email builder we want to talk about before we move on, and that’s the…

AI assistant

Click on any text element inside your emails in the drag-and-drop editor, and on the right, you’ll see an option to use the AI assistant.

The AI assistant is like Omnisend’s built-in version of ChatGPT. It generates email copy for you automatically, based on your prompts.

You can enter your own custom prompt to tell it exactly what to write in your own words or use one of the premade prompts to have it continue writing where you left off, rewrite the text, or improve the grammar.

We asked it to rewrite the ‘New Arrivals’ copy in the email shown above, and here are the results.

Pretty good, huh?

Once you’ve finished designing your email and writing the copy, click Finish editing to send the email or schedule it for later.

A/B testing

Omnisend comes with a basic A/B testing tool to help you optimize your email marketing campaigns.

To set up a test, go back to Campaigns, then click Create new campaign > Email A/B test.

From here, you can create two versions of your email: version A and version B.

Each version can have a different subject line and/or content. Again, this is better than most other email marketing tools, which only let you test subject line changes but don’t let you test content/design changes.

Once you’ve created both versions, Omnisend lets you decide how many recipients to send each version to as part of the test, and how many to send the winning version to.

You can decide how long to run the test for and select how you want Omnisend to determine the winner: by click rate or open rate.

SMS

Aside from email, you can also send out SMS messages with Omnisend.

To get started with the SMS marketing tools, go back to Campaigns and click Create new campaign > SMS.

Then, enter a campaign name, message text, and sender name. You also have the option of attaching an image/GIF if you’re sending SMS to US/CA recipients.

You can pay for SMS sending credits as you go. Prices vary depending on the location but are around $0.015 per text to recipients in the US, so it’s pretty cheap.

Push notifications

In addition to email and SMS messages, you can also send out push notifications through the Campaigns section.

In case you didn’t know already, push notifications are clickable messages sent by your website to the subscriber’s browser. They’re a great way to engage with customers that might otherwise be hard to reach by email or SMS.

Before you can send push notifications, you’ll need to connect the app. Click on your store name in the top right corner, then click Apps > Push Notifications > Connect now, and follow the instructions to set it up.

Once you’ve done that, go back to Campaigns > Create new campaign > Push notification, and enter the text, title, name, and destination URL.

When you’re ready, send it out or schedule it for later.

Automation

From the Automation section, you can create workflows and set up automated marketing campaigns.

To get started, click + New workflow, and you’ll be brought to the automation library.

Here, you’ll find a bunch of pre-built workflows for all the most common types of marketing automation sequences that eCommerce stores use.

For example, the Abandoned cart workflow helps to reduce your cart abandonment rate and make more sales. Customers automatically enter the workflow when they add an item to the cart, and only exit once they place the order or start checkout.

In the meantime, they’ll receive periodic reminder messages that let them know they still have items left in their cart and urge them to buy.

There’s also a Shipping Confirmation workflow, which automatically sends customers an email telling them when their order has been shipped.

And a Product Reviews workflow, which sends out an email asking customers for feedback 2 weeks after they make a purchase in your store.

Those are just a few of the many great templates available. All of them can be fully customized as needed, and you can also build your own from scratch in the workflow builder.

Forms

To help you collect new contacts/subscribers and grow your list, Omnisend comes with a built-in form builder.

Just go to Forms > + Create form to get started.

There are tons of pre-made forms to choose from in the template library. And you can filter them by goal, theme, type, or settings to sort through your options.

There are templates for popup forms, embedded forms, and landing pages. And there are some super cool formats that are great for ecommerce stores, like Wheel of Fortune forms, in which your website visitors are invited to spin a wheel to win a discount in exchange for their email address.

Once you’ve found a template you like, click Use template to open it up in the form builder.

From here, you can change the input fields, layout, design, scheduling options, targeting options, visibility options, etc., and do everything else you need to do to make it your own.

Audience

From the Audience section of Omnisend, you can manage all your contacts.

From here, you can create segments based on contact properties, engagement, or site activity/events. You can then target these segments separately in your campaigns and automations.

You can also view customer lifecycle stages from your Audience dashboard.

This sorts contacts into groups based on their shopping spend, frequency, and recency. It helps you to identify your brand loyalists and champions, and find out which customers are at risk or need nurturing.

If you want to add new contacts to your list, you can do so individually or in bulk by copy-paste, file import, or third-party integrations. And you can also export your contacts as a CSV file, then download it to your device.

Analytics & Reports

Omnisend’s analytics and reporting functionality is second to none.

Because it integrates with your store, it tracks all sorts of useful data that can help you measure your performance and figure out which of your efforts are driving the best results.

From your dashboard, click Overview to see the most important stats about your sales performance.

Here, you can see the revenue you’ve generated from Omnisend campaigns and automations, as well as your store’s total revenue over time.

If you think it’s over-attributing revenue to Omnisend, you can change the sales attribution window under Store settings > Sales attribution.

From Reports, you can see even more metrics and KPIs for all your campaigns, workflows, and forms.

For example, click on any campaign in the Reports section and you’ll be able to see your average open rate, click rate, unsubscribe rate, spam rate, and more.

Deliverability tools

From Reports > Deliverability, you can take steps to improve your deliverability rate and ensure more of the emails you send through Omnisend reach the recipients’ inboxes.

The Sender Warmup feature is a really neat tool for this.

You can use it to ‘warm up’ your sender email address by gradually increasing the number of emails you send out over a period of days or weeks. This helps bolster your sender reputation and makes your emails less likely to be flagged as spam.

There are also email list hygiene tools to help you regularly clean your list and remove fake or unknown addresses. And if you want, you can add a custom sender domain to make your emails look more professional and further boost deliverability.

Integrations (App Store)

Last but not least, let’s talk about the app store.

[image 30]

Omnisend gets top marks when it comes to integrations.

It connects to over 150+ third-party tools through apps, which you can install on your account in a couple of clicks.

There are apps for all the most popular marketing and ecommerce tools, including:

Facebook Lead Ads
Facebook Custom Audiences
Yotpo
Zapier
Smile
AfterShip
Easyship
Tidio
Recharge
Plus many more

You can view all available integrations by clicking your store name in the top right, then selecting Apps.

How much does Omnisend cost?

Omnisend offers three pricing plans: Free, Standard, and Pro.

The Free plan costs $0/month and includes all the core features like email templates, automations & workflows, popups & forms, segmentation, A/B testing, etc. However, free users can only send up to 500 emails, 60 SMS messages, and 500 web push notifications per month, and can only reach up to 250 contacts.

The Standard plan starts from $16/month depending on the number of contacts in your list. It includes everything in Free plus unlimited web push notifications, and much higher email sending limits*.

The Pro plan starts from $59/month, depending on the number of contacts in your list. It includes everything in Standard plus unlimited monthly emails, much higher SMS sending limits*, advanced reporting, and 24/7 priority support.

Note: Omnisend prices and sending limits depend on the number of contacts in your list. The prices given above are based on plans for users with up to 500 contacts.

The more contacts you have, the more you’ll pay per month, and the greater your monthly email/SMS sending limits will be. You can use the calculator on their pricing page to determine costs/limits based on your needs.

Omnisend’s pros and cons

Here’s a brief summary of what we think Omnisend’s main pros and cons are:

Omnisend pros

Perfect for ecommerce businesses. Omnisend is one of the few email marketing and automation platforms that’s been built specifically for ecommerce retailers. As a result, it has a bunch of ecommerce-focused features you’ll struggle to find elsewhere, including ROI tracking and sales attribution, shoppable emails, ecommerce templates, and more.
Excellent templates. Omnisend has one of the best template libraries we’ve seen anywhere. Not just for emails, but for automations and forms too. There are tons of professionally designed, pre-built templates for every use case and ecommerce niche imaginable.
AI writing tools. We like the fact that Omnisend has recently added generative AI to the platform. Being able to instantly generate subject lines and email copy is a game-changer and can save you hours of work every week.
Extensive integrations. Omnisend seamlessly integrates with pretty much every ecommerce platform, and dozens of the most popular marketing, sales, and logistics tools used by ecommerce businesses. There are over 150 apps to choose from, and installing them is a breeze.
Free plan available. It’s great to see a platform that offers a true free forever plan that doesn’t lock important features behind a paywall. The usage caps on the free plan are pretty low, so it’s not a long-term solution, but it’s a great way to get started if you’re new to ecommerce or you just want to try Omnisend out before you buy

Omnisend cons

Requires ecommerce store. Omnisend probably isn’t the best solution if you’re a blogger or general website owner, rather than an online seller. Most of its features are specifically built for ecommerce, and you can’t even access many of the tools until you connect a store.
Bit of a learning curve. While Omnisend is by no means hard to get the hang of, it isn’t quite as easy to use as some other email marketing platforms. The setup process is a bit more involved, and there’s a slight learning curve to some of the features (like the workflow builder, for example).

Omnisend alternatives

If you don’t think that Omnisend is the best email marketing service for you, check out these alternatives instead:

Final thoughts on Omnisend

That concludes our review of Omnisend. We hope you found it useful.

Overall, Omnisend is probably the best ecommerce email marketing platform out there right now.

It comes with everything ecommerce marketers need to run campaigns that drive sales and win customers.

If you want to try it out for yourself, click the button below to sign up for a free plan.

While you’re here, you might also want to take a look at these useful email marketing statistics to inform your marketing strategy.

Good luck!

Disclosure: Our content is reader-supported. If you click on certain links we may make a commission.

Omnisend Review

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Related Topics:eCommerce ROI Store WordPress

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How to Accept Alipay Payments in WordPress (2 Easy Methods)

Published

4 hours ago

November 29, 2023

Max

How to Accept Alipay Payments in WordPress (2 Easy Methods)

Are you wondering how to receive Alipay payments in WordPress?

Alipay is a digital wallet based in China with over 1 billion active users. Accepting Alipay payments on your WordPress site means you open the door to a broader audience, potentially increasing your sales.

In this article, we will explain how to accept Alipay payments in WordPress. That way, you can tap into a large market of users who prefer using this payment method.

how-to-accept-alipay-payments-in-wordpress-og

Why Should You Accept Alipay Payments in WordPress?

Alipay is a payment app that allows users to send and receive money online. It is a dominant player in the Chinese market and is now gaining popularity in Singapore, Malaysia, Hong Kong, and across the world.

It’s also not just used by international users. Many domestic dropshipping stores that buy products wholesale use Alipay as well. That’s because Alipay is the primary payment method for Alibaba and AliExpress, which are two eCommerce giants.

Alipay is well on its way to serving over 2 billion customers worldwide, so adding it as a payment option will help you tap into a huge market and attract customers from regions where Alipay is popular.

That being said, let’s dive into the 2 ways you can accept Alipay payments. You can use our links to jump to skip ahead to the method you prefer:

Method 1: Easily Collect Alipay Payments With WP Simple Pay (Recommended)

For this method, we will use WP Simple Pay, which is the best Stripe payment plugin on the market. With this plugin, you can accept payments without needing to set up any complicated APIs on your site.

WP Simple Pay integrates into Stripe’s payment options, which allows businesses using Stripe to accept payments from customers who want to pay with Alipay.

The good news is you can use WP Simple Pay Lite since it can accept Alipay payments. Best of all, it’s 100% free.

Note: You will need WP Simple Pay Pro for access to the Alipay payments form. With the free version, you can only create an Alipay payment button to add to your pages. Also, you won’t be able to build on-site payment forms without the paid plan.

For most businesses, we recommend WP Simple Pay Pro. This paid version accepts 10+ payment methods and offers recurring payments, buy now, pay later plans, and an advanced form builder.

For this tutorial, we will be using the Pro plan so that we can build a payment form to accept Alipay payments. The process is the same with the free plan, but you will have access to fewer features.

Step 1: Install and Activate WP Simple Pay

To begin, you’ll need to install and activate the WP Simple Pay plugin. If you need help, read our tutorial on how to install a WordPress plugin.

Upon activation, the plugin will automatically launch the WP Simple Pay setup wizard. You’ll need to click on the ‘Let’s Get Started’ button.

Step 2: Complete the Setup Wizard

You’ll be taken to the next step in the process. From there, you’ll have to create a new Stripe account or connect to an existing one. Click the ‘Connect with Stripe’ button to move to the next screen.

Assuming you already have a Stripe account, you can type in your email address and click the ‘Continue’ button.

It will integrate your Stripe data into your site. That way, all of the payments you receive will go to your Stripe account.

From here, you’ll be prompted to select your Stripe account.

Then hit ‘Connect.’ Or you can choose to create a new account instead.

Step 3: Create a Form to Accept Alipay Payments

Once you’ve connected your Stripe account, you will need to create a payment form.

Go ahead and click the ‘Create a Payment Form’ button.

You will land on a template library where you can pick one from the many pre-built templates for your form.

Next, look for the ‘Alipay Payment Form’ and click on ‘Use Template.’

As soon as you choose the template, you will be taken to an intuitive drag-and-drop builder.

You will also be prompted to configure the General settings. This is where you will customize the title, description, form type, and more.

There are also options to add a CAPTCHA and email verification button to prevent fake orders.

If you go to the ‘Confirmation Page’ tab, you can configure where you direct users when they complete the form.

By default, WP Simple Pay will show a custom success page when a customer makes a payment. But you can select ‘Custom Page’ if you’d like to show a different page hosted on your WordPress site. This is a great opportunity to send them to a thank you page and even upsell them on more products or services.

Or, if you prefer to redirect customers to an external page, you can select ‘External URL.’ You can also add a ‘Payment Success Message’ to thank customers and tell them what they can expect from you next.

After that, you need to go to the ‘Payment’ tab on the left.

This is where you will set the ‘Default Price.’

And under the ‘Payment Methods,’ be sure to check off the box next to Alipay to begin accepting Alipay payments on your site.

You can also choose other payment methods, such as a Card or ACH direct deposit. If you have WP Simple Pay Pro, you will have full access to 13 payment methods, including Apple Pay, Google Pay, Afterpay, Klarna, Cashapp, and more.

Then, go to the ‘Form Fields’ tab on the left. Here, you can add or change any existing form fields.

All you need to do is hit the dropdown menu under ‘Form Fields’ and click ‘Add Field.’

You have plenty of options to choose from, such as phone, address, coupon, and more.

Step 4: Publish Your Alipay Form

Once your form is ready to go, make sure to save your changes. Next up, you are ready to publish and embed your Alipay payments form on your site.

Go ahead and click the ‘Publish’ button on the right side.

Now, you will need to embed the form in your WordPress website. Just go to the post or page where you want to include your form. This could be a services page, a product page, or anywhere else.

On the top left corner, hit the ‘+’ button.

Search for the WP Simple Pay block to add it to your page.

You’ll see the block appear in the block editor.

In the dropdown menu, simply select the Alipay payment form you’ve just created.

You will see the form embedded into your page.

Finally, hit ‘Publish’ or ‘Update.’

There you have it. Now you know how to easily collect Alipay payments on your WordPress site.

Don’t forget to test the form to ensure payments are going through.

Here’s an example of what the form should look like:

Method 2: Accept WooCommerce Alipay Payments With Stripe Payment Gateway Plugin

If you run a WooCommerce store, then you may want to use a payment plugin instead. While you can add a WP Simple Pay button or form to your product pages, it may not embed into the form as seamlessly.

With a WooCommerce plugin, Alipay will integrate smoothly into the payment page as a checkbox that customers can tick off during the checkout process.

Step 1: Install the WooCommerce Stripe Plugin

To get started, you will need to download the free WooCommerce Stripe plugin. This plugin will redirect users to the Alipay payment page, where they can log in and authorize the payment.

Go to the WooCommerce Stripe plugin page and click on ‘Free Download.’

From here, you will be directed to the cart page.

Check that the order details are correct and hit ‘Proceed to Checkout.’

You’ll be taken to the checkout page. All you need to do is enter your name and email address.

After that, just click on the ‘Pay $0.00’ button.

You’ll be directed to the thank you page.

Just click the ‘Download’ button so you can download the plugin files to your computer.

From here, all you need to do is install the WooCommerce Stripe plugin by uploading it to WordPress. If you need help, you can follow our step-by-step guide on how to install a WordPress plugin.

Step 2: Enable Alipay in WooCommerce

Upon activation, you need to head over to WooCommerce » Settings in your WordPress dashboard. Then go ahead and navigate to the ‘Payments’ tab.

If you scroll down the page, you will find ‘Stripe Alipay’ as a payment method.

Simply toggle on the button to enable Alipay for your WooCommerce site. Click on ‘Save changes’ at the bottom.

Then go ahead and click ‘Finish set up’ next to the Alipay option.

Step 3: Add Your Stripe Account

You will now be asked to integrate your Stripe account.

Just hit the ‘Create or connect an account button’ to add your Stripe account to WooCommerce.

All you have to do is choose your Stripe account and click ‘Connect.’

If you don’t have a Stripe account yet, then you can select ‘Create a new account.’

Step 4: Activate Alipay

Now, your Stripe account is fully connected to your online store.

You will need to go back to the ‘Payments’ tab. Next to the ‘Stripe Alipay’ method, click on ‘Manage.’

This is where you will be able to configure the Alipay settings, such as the name and description that appear on your checkout page.

Go ahead and click on the ‘Activate in your Stripe Dashboard link.’

You will be directed to your Stripe account’s payment method tab in the settings.

Scroll down to find ‘Alipay,’ and next to it, click on ‘Request access.’

From here, a popup message will appear asking if you want to activate Alipay payments.

Simply hit the ‘Continue’ button to accept Alipay payments in your WooCommerce store.

After you’ve requested access, you need to wait for Stripe to approve your account. It should take about 1-2 business days before you can begin accepting Alipay payments.

When you are approved, you should receive an email from Stripe letting you know that Alipay has been activated for your Stripe account.

On top of that, you will want to go to your Stripe account’s payment methods and make sure that it doesn’t say ‘Pending’ next to Alipay.

Otherwise, you’ll have to wait until Stripe approves your request.

Now, all you need to do is check that the Alipay method appears at checkout for your customers.

Go to any product page and go through the checkout progress. Under the order summary, you should see an option for customers to pay with Alipay.

When the customer places an order, they should be sent directly to the Alipay login page. That is where they can log in to their Alipay account and finalize their payment.

Then, the money goes straight into your Stripe account through the integration.

There you have it! Now, you are ready to accept Alipay payments in your WooCommerce store.

We also recommend adding other WooCommerce payment gateways, such as PayPal and Square, to give customers more options to choose from.

We hope this article helped you learn how to accept Alipay payments in WordPress. You may also want to see our guide on how to easily accept credit card payments in WordPress and our picks for the must-have WordPress plugins and tools for business sites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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WORDPRESS

10 Best WordPress Translation Plugins For Global Traffic & Reach in 2023

Published

1 day ago

November 27, 2023

Max

10 Best WordPress Translation Plugins For Global Traffic & Reach in 2023

Looking for the best WordPress translation plugins?

WordPress is the go-to choice for site owners across the globe. As of now, the CMS powers an impressive 810 million websites.

However, not all those sites cater to an English-speaking audience. And that’s why adding a WordPress translation plugin to your site can be extremely valuable.

The best WordPress translation plugins seamlessly translate your content for a global audience. Plus, they boast many other features that help drive engagement and conversions for your business.

Let’s take a look at the best plugins out there, including their key features and price plans:

10 Best WordPress Translation Plugins For Multilingual Websites

It’s not uncommon for WordPress websites to be restricted to just English. But this seemingly minor mistake can deprive you of millions of visitors and customers from non-native English-speaking regions around the world.

According to a study, 9 out of 10 users prefer visiting a website in their own language. Fortunately, tons of WordPress plugins in the market can turn your website into a multilingual hub within a few clicks.

Let’s take a look at the 10 best translation plugins for WordPress below:

1. GTranslate: Best Overall

If you’re running a WordPress site and must go multilingual, GTranslate is your tool. Developed by Translate AI Multilingual Solutions, it leverages Google Translate to cover nearly 103 languages. This means your site can reach over 99% of internet users.

The plugin is affordable and user-friendly and offers automatic and human translations. You get features like machine translation and compatibility with WooCommerce.

GTranslate even handles languages left and right, offering various styles for its language selector.

For SEO, the paid version packs a big punch. It works with Yoast for meta translations and supports URL translation. You can manually tweak translations and access advanced features like image localization and AMP translation. This makes GTranslate an essential tool for sites looking to drive global audience engagement.

Key Features

Automatic switching to visitors’ browser language
Translate non-AMP, AMP, and Schema
Translations for subdirectory and subdomain structures
Google Analytics integration

Pricing

GTranslate offers a free plan that provides machine translation for all languages. Paid plans start at $9.99/month and includes features like front-end editing and search engine indexing for translated pages.

2. Weglot: Easiest To USe

Weglot tackles two major issues with typical WordPress plugins:

Server space
And manual management

Instead of duplicating your site in multiple languages, Weglot saves server space by automatically translating all content, including media, and saving them on their own CDN. This means you avoid maintaining multiple versions of your site while retaining loading speeds.

The plugin also offers versatile translation options. It uses services like Google, Yandex, and DeepL for quick results. You have the choice to enter translations for specific languages manually. Weglot also allows integration with human translators for super-accurate results.

However, probably the greatest feature of Weglot is its customizable glossary that keeps distinct terms, such as your brand name, consistent across all languages.

Key Features

Automatic translation and content detection
Clean source code for all translated web pages
Dedicated URLs and subdomains
Integrates with Shopify and other platforms

Pricing

Weglot’s free plan lets you translate up to 2,000 words in 1 extra language. Paid plans start at $16.50 per month and offer higher word limits and additional languages.

3. WPML: Total Translation Solution

WPML is a top choice for translating WordPress sites. It lets you translate your site and themes, plugins, and more.

With a handy translation management system, setting up translator roles and linking translators to specific languages is a breeze.

WPML gives you three ways to translate: manually, by professional translators, or through machine translation services like Google. It can connect your site to third-party translation services, too.

Plus, WPML offers different URL options for SEO-friendly websites.

The only downside is that it only supports around 40 languages, less than some other paid plugins.

Key Features

Import multilingual content to WordPress in a click
Option to manually add unsupported languages (or choose from variants)
Advanced custom fields
Compatible with Gravity Forms, WooCommerce, and more

Pricing

WPML only comes with the following paid plans:

Blog: $43 per year with no credits
CMS: $109 per year with 90,000 auto translation credits
Agency: $218 per year with 180,000 auto translation credits

4. Google Website Translator

10 Best WordPress Translation Plugins For Global Traffic Reach

Prisna’s Google Website Translator plugin is free and designed to create multilingual websites easy. It brings Google Translate to WordPress and can convert your content into more than 100 languages. The plugin is user-friendly, and its lightweight nature ensures your site’s speed remains fast.

To use GWT, you only need to paste a shortcode in that part of your website. This means no extra files from other platforms are needed. The plugin also handles the translation work automatically, giving you more time to manage other aspects of your business.

Key Features

Import/export configurations and settings for different sites
Setup support during the initial phase
Open-source software

Pricing

Prisna Google Website Translator is completely free to install and use.

If you’re suffering from sluggish loading speeds, check out our guide on Why Is My WordPress Website Loading So Slow? 6 Ways To Boost Your Site Speed.

5. TranslatePress

TranslatePress offers a unique approach to website translation in WordPress. Unlike other plugins, it doesn’t confine you to the backend for translation tasks. Instead, it provides a real-time view of your translations, functioning similarly to a page-builder. This ensures your site maintains its look and feel across different languages.

TranslatePress grants detailed control over translations, letting you decide which website elements are translated manually or automatically. A key feature is that many of these capabilities, including this level of control, are available in the free version. The paid upgrades offer additional benefits like access to add-ons, extensions, and more sophisticated features.

Key Features

Translate WordPress pages visually from the front end
Google Translate and DeepL support
130+ languages and customizable language switcher
SEO support for page slug, URL, and more

Pricing

TranslatePress has a free plan with support for 2 languages. You can get their Personal plan for $8.80/month and Business plan for $15.40/month to avail automatic translation and multiple accounts.

6. Loco Translate

Loco Translate—ideal for WordPress developers—is a freemium plugin. Its interface is clean and straightforward, making translation tasks super convenient. This plugin excels in syncing with top translation APIs like DeepL and Google, allowing more accurate and effective results.

While Loco Translate excels in translating themes and plugins within the WordPress admin, there’s something to note. When these themes or plugins update, you must manually refresh the translations. It doesn’t automatically update them, requiring a hands-on approach to keep translations fresh.

Key Features

Update language files from themes directly
Extract translatable strings from the source code
Integration with various translation APIs
Native MO file compilation

Pricing

Loco Translate is free for up to 2,000 translations. Once you exceed this limit, you need to sign up for one of its premium plans—Pro starts at $5.95 per month and Business starts at $19.95 per month.

7. Polylang Pro

Polylang Pro transforms your WordPress site into a multilingual hub. It translates posts, menus, categories, and even widgets. You can add as many languages as you like—the plugin will automatically organize them into subdirectories and SEO-friendly URLs for better distinction.

Polylang Pro also lets you add a language switcher in the menu or as a widget. This lets visitors pick their preferred language in an instant.

The plugin also integrates with WooCommerce, allowing site owners to translate their shop page, checkout page, and even e-mails in various languages. Polylang also pairs well with Yoast SEO and auto-translates meta descriptions to boost international SEO rankings.

Key Features

WordPress language packs
RTL scripts support
Customizable language switcher
SEO tools compatibility

Pricing

Polylang offers a free version with limited features. They offer the following paid plans:

Polylang Pro: $108.50 per year for 1 website
Polylang for WooCommerce: $108.50 per year for 1 website
Polylang Business: $153.30 per year for 1 website (for both website and WooCommerce translation)

8. Lokalise

Lokalise is a simplified, AI-powered translation tool for big teams. Unlike other plugins, Lokalise offers a built-in dashboard to assign translation tasks and keep track of their progress in one shared space.

You get machine translations for cost efficiency and can tap into professional language vendors as needed. This centralized approach ensures complete visibility and context for managing translations.

Moreover, with over 50 integrations, Lokalise effortlessly fuses into your existing workflows. Their built-in tools, such as translation memory, enable teams to create a glossary of commonly used phrases and increase efficiency. These compatibilities and integrations pave the way for optimal automation, making Lokalise a go-to for cohesive and streamlined translation management.

Key Features

Advanced translation workflows
Translate both new and updated strings
WordPress content export
Automated QA checks

Pricing

Lokalise doesn’t have a free plan. Paid plans come with a complimentary 14-day free trial and start at the following prices:

Start: $120 per month
Essential: $230 per month
Pro: $825 per month

9. Multilingual Press

multilingualpress-wordpress-website-translation

Multilingual Press prides itself in being the best multi-site WordPress translation plugin. It lets you set up and run up to 174 languages on their own unique site.

With its language switcher widget, visitors can easily choose their preferred language. Instead of loading multiple languages in the background, Multilingual Press only displays the site your visitor wants, saving crucial loading time.

What sets Multilingual Press apart is its no lock-in feature. Meaning that even if you turn off the plugin, your translated sites keep working with zero data loss.

The plugin also gives an SEO boost to your site, generating search engine-friendly URLs and offering automatic hreflang support. This approach helps improve your website’s global rankings on multilingual SERPs.

Note: The latest version of Multilingual WordPress has Advanced Custom Fields and page builder functionality.

Key Features

User-friendly cache system
WP Auto Translate compatibility
Quick links support
Automatic language redirection

Pricing

Multilingual Press is free to download. However, using its advanced subscription requires one of the following paid plans:

Standard: $99 per year (1 website + 3 languages)
Pro: $299 per year (3 websites + 6 languages)
Agency: $599 per year (9 websites + 18 languages)

10. Babble

Babble is a free open-source WordPress multilingual plugin backed by a strong community. It’s designed to be compatible with all core functions of WordPress and can be activated within a couple of minutes. All you need to do is install a language pack, enable Babble, and start translating.

The plugin offers two versions of the WordPress visual editor: the original content and a version for translators.

This setup speeds up the translation process by a huge margin. Babble is backed by an active open-source community on GitHub. And since it’s built on WordPress’s core architecture, it can generate pages up to 20% faster and with 40% fewer queries than some premium plugins.

Key Features

Support all types of scripts and directions
Translate any existing page or post
Customizable language switcher
Optimized user interface

Pricing

Babble is completely free to install and use.

How To Choose The Best WordPress Translation Plugin

Choosing the best WordPress translation plugin involves several key factors to ensure it meets your specific needs. Here is a list of criteria you should consider:

Language support: Remember to check how many languages the plugin supports. More languages mean your site can reach a wider audience. Ensure the plugin supports the native language of at least the top 10 countries from where you get the most traffic.
Translation quality: Consider whether the plugin uses artificial intelligence, humans, or both for translating content. For websites that contain technical information or terms, it’s always better to have the option for human input and a customizable glossary.
Compatibility: Ensure the plugin works well with your WordPress theme and other plugins, like WooCommerce or Shopify. A plugin that interferes with existing ones can lead to errors and slow loading speeds.
Ease of use: Look for a plugin that’s easy to use. If you have a team of translators, make sure it has a management dashboard and the option to add multiple team members. Using a plugin that features a language switcher can also benefit your site’s user-friendliness.
SEO features: Choose a plugin that helps with multilingual SEO, like creating SEO-friendly URLs or subdomains. Some advanced plugins can automatically translate meta descriptions, making your website even more appealing on non-English search engines.
Performance: Select a lightweight plugin that won’t slow down your site. Avoid plugins that bombard your visitors with HTTP requests or lack caching. To check how a translation plugin affects speed, test your site’s loading time before and after activating the plugin on GTMetrix or PageSpeed Insights.
Pricing: Balance the cost with the features you need. Some free plugins offer basic features, while paid ones might offer more.

Final Verdict On The Best WordPress Translation Plugins

There you have it—the top 10 translation plugins for WordPress. People around the globe use different languages and dialects, and excluding them from your website can be inconsiderate and bad for your site’s traffic and conversion.

Installing a WordPress translation plugin like GTranslate opens doorways to new audiences, making your site not just a webpage but a global meeting place. Start today and make your WordPress website a home for everyone, no matter their language.

To upgrade your site and offer a more immersive user experience, check out our article on the 17 Best WordPress Plugins You’ll Want To Install.

Or, if you want to revamp your website’s appearance and boost rankings, explore our list of 31 Best WordPress Themes For SEO.

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The Best Deals of the Year on Websites and Domains – WordPress.com News

Published

5 days ago

November 24, 2023

Max

The Best Deals of the Year on Websites and Domains – WordPress.com News

Black Friday 2023 deals have arrived for WordPress.com.

Automattic

The best Black Friday deal isn’t a disposable gadget or a trendy clothing item. Instead, consider something that will help you grow and will grow along with you. Your website isn’t just about your online presence—it’s the foundation for everything you hope to achieve.

From today through Cyber Monday (November 27), we’re offering unbeatable deals on website plans and domains.

Save up to 50% on websites

For a limited time, both our monthly and annual website plans are on sale:

50% off monthly plans

Get half off the first month of any monthly plan when you use the code bf23monthly at checkout.

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Get 25% off the entire year when you purchase any 1-year plan. Use the code bf23annual at checkout.

Redeeming your discount is simple

Three simple steps for taking advantage of this Black Friday discount:

Choose “Monthly” or “Annual” at the top of the page
Pick your plan
At the checkout page, click “Add a coupon code”

Here’s what you get with all paid plans

Stunning design options: dive into a sea of themes and find the perfect one.
Monetization tools: set up payments and donations in a flash.
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150+ premium domain extensions up to 90% off

With over 150 domain extensions on sale, you have unlimited opportunities to express yourself or memorably brand your business. With some domains starting at under $1 for the first year, owning your identity online won’t break the bank.

Visit wordpress.com/domains to start exploring.

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These deals are valid for new website and domain purchases only (no renewals or upgrades). The offers are good through the end of the day Monday, November 27, wherever you are in the world.