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Better ROI For Your Ecommerce Store?

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Omnisend Review

Welcome to our Omnisend review.

Omnisend is known as one of the best email marketing platforms for ecommerce stores—but does it truly deserve that reputation?

To find out, we signed up for Omnisend and tried it out for ourselves. In this review, we’ll be sharing everything we learned about the platform and discussing its features, pros and cons, pricing, and more.

Ready? Let’s get started.

What is Omnisend?

Omnisend is an omnichannel marketing platform built for ecommerce businesses.

01 Omnisend Homepage

Over 100,000 merchants and brands use it to power their marketing communications across all channels: Email, SMS, web push, Facebook, and Google retargeting.

Like other SMS & email marketing services, Omnisend gives you all the tools you need to collect contacts and build your mailing list, design and send emails and texts, and set up automated campaigns.

But what makes Omnisend different from its competitors is that it’s been specifically designed for online sellers.

And as such, it comes loaded with eCommerce-specific features to help you win more customers.

For example, there are tons of customizable pre-built workflows for standard eCommerce automations. Think win-back sequences, abandoned cart messages, post-purchase campaigns, etc.

Plus, Omnisend’s on-site tracking capabilities allow you to segment your list based on shopping behavior and customer lifecycle stages.

You can build on-brand shoppable emails, set up dynamic discount codes, create ecommerce lead magnets like Wheel of Fortune popups, teasers, and landing pages; and so much more.

And of course, Omnisend integrates with all the most popular ecommerce platforms and tools, like Shopify, WooCommerce, BigCommerce, Smile.io, Aftership, etc.

What features does Omnisend offer?

Omnisend comes with a lot of features, including:

  • Email marketing
  • Email templates
  • Drag & drop builder
  • A/B testing
  • SMS/MMS marketing
  • Push notifications
  • Pre-built automations
  • Custom workflows
  • Forms, Pop-ups, & Landing pages
  • Deliverability tools
  • Contact management & segmentation
  • Analytics & reports
  • Site tracking
  • Integrations (App Store)

Next, we’ll take a closer look at each of these features as we explore the platform.

Getting started

The first thing to do when you log in to Omnisend for the first time is to connect your store. You’ll need to do this in order to access all the features.

If you’re a new user, there should be a button prompting you to do so in your dashboard. If not, go to Account management > Stores > Add new store.

02 Getting started - Add new store02 Getting started - Add new store

Then, choose the platform your store is built on from the list. 

Omnisend integrates easily with Shopify, WooCommerce, Wix, BigCommerce, Magento, Prestashop, and Opencart. 

The connection wizard will walk you through the process, but it typically just involves installing a plugin on your site.

For ecommerce platforms not listed above, you’ll need to integrate it via the API.

Website tracking

Once you’ve connected Omnisend to your store, it’ll start tracking visitors to your website in real time.

From your dashboard, click Live View, and you’ll be able to see how many visitors are active on your store at that moment, and what actions they’ve completed.

03 Website tracking - Live view03 Website tracking - Live view

So the second someone views one of your products, places an order, starts the checkout process, or anything else, you’ll know about it. This is really cool and something you don’t get with most other email marketing platforms.

Omnisend also uses the data it gathers from your site visitors to track your sales revenue and ROIs. 

And you can feed website tracking data back into your campaigns by using it to better segment your audience and improve campaign targeting. But we’ll talk more about all that later.

Another cool thing about Omnisend is that once you’ve connected your store, it’ll automatically pull in brand assets from your site so you can use them in your emails.

04 Website tracking - Brand assests04 Website tracking - Brand assests

I’m talking about things like your color scheme, logo, social links, etc. 

At the top of the dashboard, you’ll see a navigation bar, from which you can access all of Omnisend’s tools and features. 

05 Website tracking - Tools and features05 Website tracking - Tools and features

They’re grouped into 5 apps: Campaigns, Automation, Forms, Audience, and Reports. Let’s take a look at each of them.

Campaigns

The Campaigns section is where you create, schedule, send, and test your emails, SMS messages, and push notifications in Omnisend.

06 Campaigns - Push notification06 Campaigns - Push notification

To get started, click Create new campaign. Then, choose the type of campaign you want to create:

07 Campaigns - New07 Campaigns - New

As you can see, there are a few options to choose from. First, let’s take a look at Email.

Emails

When creating emails on Omnisend, the first thing to do is enter your subject line.

08 Campaigns - Emails08 Campaigns - Emails

Subject lines can be personalized with dynamic fields, so you can add things like the recipient’s name and address.

If you’re struggling to think of a good subject line yourself, you can let Omnisend’s AI writer handle it for you.

Just click Generate subject line, then enter a few keywords relevant to the email for ideas:

09 Campaigns - Generate09 Campaigns - Generate

After you’ve entered the subject line, fill out the rest of the settings page with things like your preheader, campaign name, etc. Then, click Next step.

Templates

You’ll then be brought to Omnisend’s Template Gallery, where you can pick out a professionally designed, high-converting email template. 

10 Campaigns - Templates10 Campaigns - Templates

Omnisend’s template gallery is one of its biggest strengths. It’s huge, and it’s specifically designed for ecommerce. So there are templates for things like introducing new products, offering discounts,  announcing holiday sales, etc.

You can also filter the templates by niche. For example, if you’re selling jewelry products, click the Jewellery filter for templates tailor-made for your industry.

Once you’ve found one you like, click Use template to open it up in the… 

Drag and drop builder

Omnisend’s drag-and-drop email editor is fantastic. It makes it easy to edit and design stunning emails that your audience will love.

11 Campaigns - Drag and drop11 Campaigns - Drag and drop

You can click on elements in the email preview window to edit them and drag them to move them around.

From the sidebar on the left, you can add new items (blocks/elements) to the email. There are all the usual blocks like text boxes, images, video, etc.

But there are also a bunch of blocks that are particularly useful for ecommerce businesses. 

For example, the Unique discount and Static discount blocks let you add custom offers/vouchers inside your emails. And the Product recommender block allows you to create shoppable emails and showcase up to 8 products from your store.

12 Campaigns - Discount12 Campaigns - Discount

You can change the settings on the right and select whether the Product recommender should show your store’s best sellers or newest products in the email. 

Or alternatively, you can have it show personalized recommendations for each recipient based on their order history, but you have to set that up in Automations (which we’ll look at later).

There are pre-made blocks for things like hero images, headers, images, footers, etc. too, and you can also save your own items and layouts to your library for reuse in the future.

There’s one last feature in the drag-and-drop email builder we want to talk about before we move on, and that’s the…

AI assistant

Click on any text element inside your emails in the drag-and-drop editor, and on the right, you’ll see an option to use the AI assistant.

13 Campaigns - AI assistant13 Campaigns - AI assistant

The AI assistant is like Omnisend’s built-in version of ChatGPT. It generates email copy for you automatically, based on your prompts.

You can enter your own custom prompt to tell it exactly what to write in your own words or use one of the premade prompts to have it continue writing where you left off, rewrite the text, or improve the grammar.

We asked it to rewrite the ‘New Arrivals’ copy in the email shown above, and here are the results.

14 Campaigns - New arrival14 Campaigns - New arrival

Pretty good, huh?

Once you’ve finished designing your email and writing the copy, click Finish editing to send the email or schedule it for later.

A/B testing

Omnisend comes with a basic A/B testing tool to help you optimize your email marketing campaigns.

To set up a test, go back to Campaigns, then click Create new campaign > Email A/B test.

From here, you can create two versions of your email: version A and version B. 

15 Campaigns - A/B testing15 Campaigns - A/B testing

Each version can have a different subject line and/or content. Again, this is better than most other email marketing tools, which only let you test subject line changes but don’t let you test content/design changes.

Once you’ve created both versions, Omnisend lets you decide how many recipients to send each version to as part of the test, and how many to send the winning version to. 

16 Campaigns - Recipients16 Campaigns - Recipients

You can decide how long to run the test for and select how you want Omnisend to determine the winner: by click rate or open rate.

SMS 

Aside from email, you can also send out SMS messages with Omnisend. 

To get started with the SMS marketing tools, go back to Campaigns and click Create new campaign > SMS.

Then, enter a campaign name, message text, and sender name. You also have the option of attaching an image/GIF if you’re sending SMS to US/CA recipients.

17 Campaigns - SMS17 Campaigns - SMS

You can pay for SMS sending credits as you go. Prices vary depending on the location but are around $0.015 per text to recipients in the US, so it’s pretty cheap.

Push notifications

In addition to email and SMS messages, you can also send out push notifications through the Campaigns section. 

In case you didn’t know already, push notifications are clickable messages sent by your website to the subscriber’s browser. They’re a great way to engage with customers that might otherwise be hard to reach by email or SMS.

Before you can send push notifications, you’ll need to connect the app. Click on your store name in the top right corner, then click Apps > Push Notifications > Connect now, and follow the instructions to set it up.

18 Campaigns - Connect now18 Campaigns - Connect now

Once you’ve done that, go back to Campaigns > Create new campaign > Push notification, and enter the text, title, name, and destination URL. 

19 Campaigns - Push notification19 Campaigns - Push notification

When you’re ready, send it out or schedule it for later.

Automation

From the Automation section, you can create workflows and set up automated marketing campaigns.

To get started, click + New workflow, and you’ll be brought to the automation library.

20 Automation - New workflow20 Automation - New workflow

Here, you’ll find a bunch of pre-built workflows for all the most common types of marketing automation sequences that eCommerce stores use.

For example, the Abandoned cart workflow helps to reduce your cart abandonment rate and make more sales. Customers automatically enter the workflow when they add an item to the cart, and only exit once they place the order or start checkout.

21 Automation - Abandoned cart21 Automation - Abandoned cart

In the meantime, they’ll receive periodic reminder messages that let them know they still have items left in their cart and urge them to buy.

There’s also a Shipping Confirmation workflow, which automatically sends customers an email telling them when their order has been shipped. 

22 Automation - Product reviews22 Automation - Product reviews

And a Product Reviews workflow, which sends out an email asking customers for feedback 2 weeks after they make a purchase in your store.

Those are just a few of the many great templates available. All of them can be fully customized as needed, and you can also build your own from scratch in the workflow builder.

Forms

To help you collect new contacts/subscribers and grow your list, Omnisend comes with a built-in form builder.

Just go to Forms > + Create form to get started.

23 Forms - Create form23 Forms - Create form

There are tons of pre-made forms to choose from in the template library. And you can filter them by goal, theme, type, or settings to sort through your options. 

There are templates for popup forms, embedded forms, and landing pages. And there are some super cool formats that are great for ecommerce stores, like Wheel of Fortune forms, in which your website visitors are invited to spin a wheel to win a discount in exchange for their email address.

Once you’ve found a template you like, click Use template to open it up in the form builder.

24 Forms - use template24 Forms - use template

From here, you can change the input fields, layout, design, scheduling options, targeting options, visibility options, etc., and do everything else you need to do to make it your own.

Audience

From the Audience section of Omnisend, you can manage all your contacts. 

25 Audience - Contacts25 Audience - Contacts

From here, you can create segments based on contact properties, engagement, or site activity/events. You can then target these segments separately in your campaigns and automations.

You can also view customer lifecycle stages from your Audience dashboard.

26 Audience - Life cycle26 Audience - Life cycle

This sorts contacts into groups based on their shopping spend, frequency, and recency. It helps you to identify your brand loyalists and champions, and find out which customers are at risk or need nurturing.

If you want to add new contacts to your list, you can do so individually or in bulk by copy-paste, file import, or third-party integrations. And you can also export your contacts as a CSV file, then download it to your device.

Analytics & Reports

Omnisend’s analytics and reporting functionality is second to none.

Because it integrates with your store, it tracks all sorts of useful data that can help you measure your performance and figure out which of your efforts are driving the best results.

From your dashboard, click Overview to see the most important stats about your sales performance. 

27 Analytics & Reports - Overview27 Analytics & Reports - Overview

Here, you can see the revenue you’ve generated from Omnisend campaigns and automations, as well as your store’s total revenue over time.

If you think it’s over-attributing revenue to Omnisend, you can change the sales attribution window under Store settings > Sales attribution.

From Reports, you can see even more metrics and KPIs for all your campaigns, workflows, and forms.

28 Analytics & Reports - Reports28 Analytics & Reports - Reports

For example, click on any campaign in the Reports section and you’ll be able to see your average open rate, click rate, unsubscribe rate, spam rate, and more.

Deliverability tools

From Reports > Deliverability, you can take steps to improve your deliverability rate and ensure more of the emails you send through Omnisend reach the recipients’ inboxes.

29 Deliverability tools - Emails29 Deliverability tools - Emails

The Sender Warmup feature is a really neat tool for this. 

You can use it to ‘warm up’ your sender email address by gradually increasing the number of emails you send out over a period of days or weeks. This helps bolster your sender reputation and makes your emails less likely to be flagged as spam.

There are also email list hygiene tools to help you regularly clean your list and remove fake or unknown addresses.  And if you want, you can add a custom sender domain to make your emails look more professional and further boost deliverability.

Integrations (App Store)

Last but not least, let’s talk about the app store.

[image 30]
30 Integrations - App Store30 Integrations - App Store

Omnisend gets top marks when it comes to integrations.

It connects to over 150+ third-party tools through apps, which you can install on your account in a couple of clicks.

There are apps for all the most popular marketing and ecommerce tools, including:

  • Facebook Lead Ads
  • Facebook Custom Audiences
  • Yotpo
  • Zapier
  • Smile
  • AfterShip
  • Easyship
  • Tidio
  • Recharge
  • Plus many more

You can view all available integrations by clicking your store name in the top right, then selecting Apps.

How much does Omnisend cost?

Omnisend offers three pricing plans: Free, Standard, and Pro.

The Free plan costs $0/month and includes all the core features like email templates, automations & workflows, popups & forms, segmentation, A/B testing, etc. However, free users can only send up to 500 emails, 60 SMS messages, and 500 web push notifications per month, and can only reach up to 250 contacts.

The Standard plan starts from $16/month depending on the number of contacts in your list. It includes everything in Free plus unlimited web push notifications, and much higher email sending limits*.

The Pro plan starts from $59/month, depending on the number of contacts in your list. It includes everything in Standard plus unlimited monthly emails, much higher SMS sending limits*, advanced reporting, and 24/7 priority support.

Note: Omnisend prices and sending limits depend on the number of contacts in your list. The prices given above are based on plans for users with up to 500 contacts. 

The more contacts you have, the more you’ll pay per month, and the greater your monthly email/SMS sending limits will be. You can use the calculator on their pricing page to determine costs/limits based on your needs.

Omnisend’s pros and cons

Here’s a brief summary of what we think Omnisend’s main pros and cons are:

Omnisend pros

  • Perfect for ecommerce businesses. Omnisend is one of the few email marketing and automation platforms that’s been built specifically for ecommerce retailers. As a result, it has a bunch of ecommerce-focused features you’ll struggle to find elsewhere, including ROI tracking and sales attribution, shoppable emails, ecommerce templates, and more.
  • Excellent templates. Omnisend has one of the best template libraries we’ve seen anywhere. Not just for emails, but for automations and forms too. There are tons of professionally designed, pre-built templates for every use case and ecommerce niche imaginable.
  • AI writing tools. We like the fact that Omnisend has recently added generative AI to the platform. Being able to instantly generate subject lines and email copy is a game-changer and can save you hours of work every week.
  • Extensive integrations. Omnisend seamlessly integrates with pretty much every ecommerce platform, and dozens of the most popular marketing, sales, and logistics tools used by ecommerce businesses. There are over 150 apps to choose from, and installing them is a breeze.
  • Free plan available. It’s great to see a platform that offers a true free forever plan that doesn’t lock important features behind a paywall. The usage caps on the free plan are pretty low, so it’s not a long-term solution, but it’s a great way to get started if you’re new to ecommerce or you just want to try Omnisend out before you buy

Omnisend cons

  • Requires ecommerce store. Omnisend probably isn’t the best solution if you’re a blogger or general website owner, rather than an online seller. Most of its features are specifically built for ecommerce, and you can’t even access many of the tools until you connect a store.
  • Bit of a learning curve. While Omnisend is by no means hard to get the hang of, it isn’t quite as easy to use as some other email marketing platforms. The setup process is a bit more involved, and there’s a slight learning curve to some of the features (like the workflow builder, for example).

Omnisend alternatives

If you don’t think that Omnisend is the best email marketing service for you, check out these alternatives instead:

Final thoughts on Omnisend

That concludes our review of Omnisend. We hope you found it useful.

Overall, Omnisend is probably the best ecommerce email marketing platform out there right now.

It comes with everything ecommerce marketers need to run campaigns that drive sales and win customers.

If you want to try it out for yourself, click the button below to sign up for a free plan.

While you’re here, you might also want to take a look at these useful email marketing statistics to inform your marketing strategy.

Good luck!


Disclosure: Our content is reader-supported. If you click on certain links we may make a commission.




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How to Connect to API of eCommerce Platform

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connect to api

Since the world has become more digital, it is crucial for eCommerce software vendors to guarantee that their solutions can interoperate with the different eCommerce platforms and marketplaces. These integrations help ensure the flow of continuity of the user experience, data exchange and synchronization, and good business management. The application programming interface (API) is very useful for achieving these integrations. The article is devoted to the specifics of how software vendors can connect to API of eCommerce platforms and marketplaces and how this process can be made easier.


Understanding APIs


APIs enable two or more software applications to exchange data and information. For eCommerce software vendors, APIs are the way to get and manage data from eCommerce platforms and marketplaces. The eCommerce API gives users access to various store information. It often enables GET, ADD, UPDATE, and DELETE data from stores, such as orders, products, customers, categories, etc.


eCommerce API integration refers to the process that enables an app or software to connect to API of an eCommerce platform. Therefore, software providers can provide various valuable features for online store owners. Some are order management, inventory synchronization, product management, and others.


api

API of eCommerce Platforms


Every eCommerce API is unique and has its own features and way of functioning. Here are some examples of popular eCommerce APIs:


Magento API


This API allows the developers to get and modify the store data on the Magento platform including customers, orders, products, etc. It supports both REST and SOAP communication protocols.


WooCommerce API


When software developers connect to API of WooCommerce, they can get, add, modify, and delete data in WooCommerce stores, such as products, prices, orders, customers, and shipping statuses.


Shopify API


This API allows you to retrieve, create, update, and delete object data in WooCommerce stores: products, prices, orders, customers, and shipping statuses. The API is XML and JSON compliant and uses HTTP requests, including GET, POST, PUT, and DELETE.


BigCommerce API


BigCommerce RESTful API enables you to integrate your eCommerce applications with BigCommerce and use any code language of your choice. It allows the user to view and manipulate store data, which includes orders, products, customers, categories, shipments, etc. All CRUD operations are allowed via HTTP methods, such as GET, POST, PUT, and DELETE.


Squarespace API


Squarespace API has different endpoints, such as the Inventory API, Orders API, Products API, Profiles API, Transactions API, and Webhook Subscriptions API. These allow developers to get stock data, order history, manage products, and much more.


1721219167 357 How to Connect to API of eCommerce Platform1721219167 357 How to Connect to API of eCommerce Platform

Key Considerations Before Connecting to an API

  1. API Documentation

  2. API documentation is the starting point for learning how to communicate with a specific platform’s API. It contains information on the endpoints, the formats of requests and responses, authentication, the rate at which requests are allowed, and how errors are handled. It is imperative to go through the documentation of the target eCommerce platform or marketplace carefully before moving on to the integration part.


  3. Authentication

  4. Various platforms employ different forms of authentication, including API keys, OAuth, and basic authentication. Make sure that you are familiar with the expected authentication method and have the credentials needed to make the API calls.


  5. Rate Limits

  6. APIs usually have rate limits to prevent overuse and misuse of the API. These are the limits that you should observe so that you don’t get throttled or blocked. This information is usually available in the API documentation.


  7. Error Handling

  8. Good error handling is vital for a successful integration since errors are bound to occur at some point. It is also important to know the various error codes and their meanings and how to manage them in your integration to address matters like rate limits, timeouts, and authentication.


documentationdocumentation

Methods to Connect to API of eCommerce Platform


There are two ways of connecting to eCommerce API: in-house integration development or via integration solution like API2Cart.


In-house integration development


in-house integrationin-house integration

Creating eCommerce API integrations from the ground up takes a lot of time and effort and includes stages such as planning, development, testing, and support. This can slow down the time it takes to market your solutions.


In-house development allows more control, but it requires a team of qualified developers, which may prove expensive. Moreover, the costs of maintenance and updates, which are continuous processes, are also included in the resource requirements.


All the eCommerce platforms are different in terms of API, documentation, and prerequisites that need to be met. Managing all these for several platforms can be rather cumbersome and also comes with some mistakes.


Integration with eCommerce platforms via API2Cart


api2cartapi2cart

API2Cart decreases integration development time. Data can be easily accessed, and developers can connect to eCommerce platform APIs with minimal effort.


The service helps to decrease the need for a large internal development team, which reduces costs. It also includes maintenance and updates, so you don’t need to waste your time and effort on them.


API2Cart has detailed documentation and code samples, which makes it more convenient to connect to the APIs. This support can help minimize the time taken in the integration process.


API2Cart can process large numbers of API calls, which is why it works for any business, regardless of its size. It’s flexible and can accommodate your business’s growth without compromising performance and reliability.


This API integration solution provides its clients with detailed technical support in case of any questions or problems connected with integration. This support can be very helpful when trying to figure out issues and/or fine-tune your integrations.

API2Cart helps you to integrate with the shopping platforms faster, save time on development, allowing you to concentrate more on other business operations.


Depending on various factors such as business requirements, time and money constraints, and other factors, it is possible to choose between the in-house integration development and the use of API2Cart. If you want to have full control and high flexibility and have the capabilities, developing your own may be more suitable. But if you are in search of a cheap, efficient and easily customizable approach, API2Cart is a viable competitor with its API-based integration.


How to Get Started to Connect to eCommerce APIs via API2Cart


API2Cart provides a simple way to connect to API of multiple eCommerce platforms and marketplaces. To start using the service, you need to follow these simple steps:

  1. Sign Up and Get the API Key

  2. The first one is to get an API2Cart account with the help of experts. Once you sign up, you will be given an API key that will be used for the authentication process.


  3. Connect a Store

  4. To add a store to your API2Cart account, you need to enter the basic details of the store such as the store URL, the platform, and the authentication details. API2Cart employs various forms of authentication with regard to the platform used.


  5. Explore API Methods

  6. API2Cart contains many API methods, including products, orders, customers, categories, etc. The documentation explains how to use them appropriately.


  7. Test and Optimize

Check that the integration is functioning correctly. Monitor the API calls and responses and modify your integration.


API-IntegrationAPI-Integration

Conclusion


Integrating with the API of eCommerce platforms and marketplaces is one of the most important tasks for eCommerce software vendors. By knowing the critical factors, adhering to the integration steps, and using tools like API2Cart, vendors can make the process easier, shorten the development time, and have reliable connections. API2Cart is a unified API approach that offers a reliable and flexible solution to help vendors concentrate on value-added services. With a single API software, vendors can integrate with over 40 eCommerce platforms and marketplaces. The list of supported integrations includes Magento, WooCommerce, Shopify, Squarespace, Amazon, etc. You can get more information about API2Cart by scheduling a call with our manager.


Following the guidelines and best practices mentioned in this article, eCommerce software vendors can easily connect to the APIs, improve their products, and provide the best user experience.



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WordPress 6.6 Is Here – WordPress.com News

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WordPress 6.6 Is Here – WordPress.com News

A few times a year, the WordPress open source software gets a major update, providing users with new capabilities, regular refinements, and important bug fixes. With hundreds of fixes and enhancements, WordPress 6.6 brings a new level of creativity, usability, and efficiency to your WordPressing.  

Here’s a quick tour of what this latest update offers folks on WordPress.com, starting with some of the basics about WordPress 6.6. 

Table of Contents

  1. The basics 
  2. More efficient views and navigation in the Site Editor 
  3. Unified and updated publishing flow 
  4. Override synced patterns with custom content 
  5. Automatic plugin rollbacks 
  6. New design elements
    1. Site background image 
    2. Negative margins 
    3. All-new grid support 
    4. Custom default shadow styles 
  7. Section-specific styles
  8. Block Bindings API upgrades 
  9. And more! 

The basics 

WordPress 6.6 is available right now and has likely already landed on your WordPress.com site. You may notice that many of these new features have been available on your site(s) for a few weeks or even months; we often roll out updates in waves on WordPress.com to allow for early access, testing, and iteration before these major updates are more widely released. 

Sites on WordPress.com are updated automatically. If you run into issues or bugs, always feel free to reach out to our expert Happiness Engineers at wordpress.com/help.  

More efficient views and navigation in the Site Editor 

The last couple major WordPress releases have dramatically reimagined the Site Editor experience. With 6.6 you’ll see a new side-by-side default layout when viewing and editing pages. 

Pattern management has also been better integrated, ensuring more efficient navigation and fewer clicks to get where you want to be. 

Amidst these bigger changes are a number of small enhancements to keyboard navigation, bulk editing actions, and the overall design and functionality of the Site Editor. 

Unified and updated publishing flow 

If you’ve spent time in the Site Editor, you’ll have noticed that it used to offer a fairly different experience from the page/post editor. WordPress 6.6 now offers a shared workflow for publishing, leading to smoother interactions when navigating between various elements of your site. 

As part of this unification, there’s also an update to the layout and design of the publish flow with more prominent displays for the title, publishing status, and featured image.

For all the plugin and theme developers out there, this particular update also makes it easier to extend the editor. Both the post/page editor and Site Editor now use the same slots and extensibility APIs

For users, this means a lot more plugins will be able to bring exciting features into the editor. For plugin developers, it means that it’s easier to implement your code to extend the editor’s capabilities.

Override synced patterns with custom content 

This new feature allows for editing specific blocks even when you’re utilizing synced patterns and styles. For example, if you have a pattern for a stylized button CTA, you can use this override feature to use different copy or even colors for different pages and button locations, while maintaining common elements. 

You can “Enable Overrides” from the “Advanced” section of the Paragraph, Heading, Buttons, and Image blocks, with more block support planned for the future.

Automatic plugin rollbacks 

When it comes to plugin management, WordPress.com offers unparalleled reliability and redundancy. In addition to the scheduled plugin updates that we recently introduced, WordPress core now offers automatic rollbacks when a plugin update fails. 

If you don’t utilize scheduled updates, your plugins will update automatically when new versions become available. 

In the past, if a plugin update failed, WordPress would leave the plugin inactive, which might render some parts of your website unusable or broken. In WordPress 6.6, the plugin is rolled back to the previous version, ensuring continuity with your site until you can diagnose and fix the issue. 

New design elements

WordPress 6.6 offers a handful of new customization options for designing and stylizing your site. Let’s explore the most impactful new features. 

Site background image 

WordPress 66 Is Here – WordPresscom News

Make an immediate visual splash with the new site-wide background image option in the Site Editor. Whether it’s a striking full-bleed photo or a whimsical graphic pattern, you have the freedom to choose size, position, and repetition. 

Negative margins 

You can now set negative margins for any block, allowing for more granular margin control. This enables users to more easily create overlapping design elements. Note that negative values must be entered manually rather than with the slider. 

All-new grid support 

With the Grid and Grid Layout blocks, you can quickly create professional-looking grids for your images, testimonials, videos, and more. The “Auto” option automatically generates mobile-responsive rows and columns while the “Manual” option provides more granular control. 

Custom default shadow styles 

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From the Styles menu, you can now edit shadow effects, including changing the default shadow style for images, buttons, and more. You can also add your own shadow styles, giving your total control over this subtle and powerful design element. 

Section-specific styles

Here’s one for the theme builders out there. With WordPress 6.6, you have the option to define style variations for specific sections of a site, not just the theme as a whole. To enable this, you’ll have to edit your theme’s theme.json file and declare the style variation (click here for instructions). Once that’s set up, you will be able to quickly modify the styles of several blocks for areas like headers, footers, content sections, and more. 

As a bonus, section styles also work flawlessly with content imported from our public pattern collection.

Block Bindings API upgrades 

This release makes Block Bindings easier to use and more powerful. Originally available since WordPress 6.5, this feature allows users to connect (or “bind”) the content of a block to the data of a custom field. Here’s how to create that in a post. WordPress 6.6 takes it one step further by enabling the option to edit custom field data by just updating the block in the editor.

And more! 

There are hundreds of updates to WordPress in the 6.6 release. What we’ve highlighted above is a just taste of the most notable and visible features. If you’re a developer and want to look under the hood a bit more, you can find the full slate of goodies in this WordPress 6.6 Field Guide.  

Click below if you’re a developer and want to leverage the benefits of hosting your sites with WordPress.com:

*Photo and video credit: WordPress.org


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10 Steps for Profitable Home Based Clothing Businesses in 2024

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10 Steps for Profitable Home Based Clothing Businesses in 2024

For the past five years, I’ve successfully run an online clothing and decor shop from home. No initial investment, inventory, or advertising dollars were needed – just smart strategies and determination. Many believe home based clothing businesses require high startup costs, but with the right approach, anyone can build a thriving online store from their living room.

A clothing business has a lot of moving pieces – you’ll have to manage color choices, sizes, styles, shipping, and inventory management. To stay on track, here’s a 10-step guide and checklist to ensure you’re set up for success.

10 Steps to Success With Home Based Clothing Businesses

When I began my own clothing business, I didn’t have access to any major upfront capital. Therefore, I had to learn how to minimize almost every cost while outsourcing as much of the fulfillment process as possible.

This guide will show you how to replicate this “print-on-demand” method so you can be at home (or anywhere else) while semi-passively fulfilling your orders.

This business model frees you from worrying about:

  • Inventory management
  • Manufacturing costs
  • Shipping and handling
  • Customer returns

Remember, the steps below can be adapted to any type of product – clothing or otherwise. For this guide’s sake, we’ll focus on apparel.

1. Decide What Products You Want to Sell

10 Steps for Profitable Home Based Clothing Businesses in 2024

It may seem obvious to know what you want to sell, but you would be surprised by how many aspiring online business owners skip this crucial step.

For example, while you may be clear on your niche, such as yoga clothing, you might not have decided on what types of products to sell. Racerback tanks? Performance leggings? What types of designs will you use, and what major theme will tie it all together?

Here are a few action steps that can help clarify your product selection process:

  • Create a Mood Board: Use Pinterest to gather ideas from other home-based clothing businesses that inspire you.
  • Study Competitors: Look at what successful competitors in your niche are selling to see what’s working and what you like.
  • Leverage Unique Skills: Think of any unique skills you have, like graphic design or hand illustration, to differentiate your products.
  • Identify Trends: Use tools like Google Trends and social media to spot current market trends.
  • Define Your Audience: Work out who your ideal customers are by age, gender, and fashion preferences.

Once you’ve decided on your products, develop your graphics and designs. If you’re creative, use Adobe or Canva. Alternatively, hire professional designers on platforms like 99Designs to ensure your products stand out with unique, high-quality designs that resonate with your audience.

2. Make Financial Projections and Boundaries

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Next, you’ll want to know your financial goals, expenses, and boundaries. You’ll want to have an idea of how much you want to make and what resources you’re able to leverage in order to get there.

Some key questions to ask yourself include:

  • How much money will I need to spend? If you’re planning on hosting your online shop on a platform like Etsy, you won’t have to pay for a website, but you may have to pay for listing and transaction fees. On the other hand, if you host your own store, you’ll have to pay host fees and possibly transaction fees as well.
  • How much time will I be dedicating? Don’t forget about sweat equity. Your time and effort are valuable, and should be taken into account when setting your financial goals.
  • What are my monthly operating expenses? This includes things like software subscriptions, shipping costs, packaging materials, etc.
  • How much money do I want to make? Set a realistic income goal for yourself based on the amount of time you’ll be dedicating and your operating expenses.

Exploring the potential answers to these questions will help you to stay on track and manage expectations as you grow your home-based clothing business.

3. Define Your Target Audience

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Start by stepping into your customer’s shoes. Picture their daily lives, what excites them, and how they interact with fashion. If you sell yoga clothing, what would your ideal buyer be doing when they wear your products? What types of activities would they be participating in?

Next, identify the demographics of your ideal customers—think about their age, gender, and lifestyle. What kind of fashion do they prefer? What are their shopping habits? You’ll have to connect with your audience and utilize market research tools like social media insights and industry reports to get a clearer picture.

Use all this information to create detailed customer personas to guide your marketing strategy. The better you visualize your ideal buyers, the more effective and targeted your marketing efforts will be.

4. Choose Fulfilment and Shipping Providers

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Print-On-Demand companies are affordable and convenient options for a home-based clothing business. This is where a third party handles printing, packaging, and shipping your products to customers. You don’t carry inventory, pay for products upfront, or handle any of the fulfillment logistics after you set everything up.

There are many POD options available, but some popular ones include Printful and Printify. I personally use Printful because they have a great selection of products, as well as offering excellent customer service, and seamless integration with platforms like Etsy and Shopify. Their customer service team is fantastic, and they are available 24/7 through email and chat.

To compare the two POD programs, check out my Printify vs. Printful breakdown to dig deeper into their features.

Make sure to compare pricing and profit margins among different POD services. High clothing and shipping costs can quickly eat up a lot of profit. I aim for a 30% profit margin on all of my clothing items.

While many POD providers are free, a few cost money, and others have both free and paid plans. Free plans are perfectly fine for getting started, and as you grow, you may want to consider upgrading your plan for more features and customization options.

Finally, remember that you can work with many different PODs. For example, I use Printful for printing my sweatshirts, shirts, and tank tops, while I use Gooten for home decor items.

5. Purchase Samples for Quality Assurance

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You never know how good a product really is unless you test it yourself. Printful and Printify both offer sample products at discounted rates for business owners.

Here’s how to assess clothing quality for home-based clothing businesses:

  • Shipping Times: Order a sample of your products to see how long it takes for them to arrive. Consider where your target audience is located and if this shipping time will be acceptable for them.
  • Quality Control: Check the print quality, stitching, and overall construction of the product.
  • Placement and Quality of Print: If you’re using print-on-demand, make sure the design is accurately placed and high-quality.
  • Fit and Sizing: Make sure to order a variety of sizes in both men’s and women’s clothing to ensure they fit as expected.

When creating or purchasing samples, it’s important to keep in mind that they are an investment in the success of your business. Take the time and effort to thoroughly test and evaluate your products. And having other people try them on and provide feedback can be invaluable in the long run.

6. Take High-Quality Images of Your Clothing Line

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A clothing business is highly visual, so having high-quality images of your products is essential. Good product photography make all the difference between making a sale or not.

Here are some tips for taking professional-looking product photos:

  • Using natural lighting helps showcase the true colors and features of your products.
  • Invest in a decent quality camera or hire a professional photographer if possible.
  • Style your clothing on models or mannequins to give customers an idea of how it will look on them.
  • Take multiple angles and close-up shots for each item.

If you don’t have access to models, you can also use flat lays or styled product images. Websites like Place.it or Smartmockups allow you to easily create mockup images of your products on different backgrounds and settings.

7. Create Your Storefront

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At this point, you have your products, financial targets, ideal audience, and high-quality images. What’s missing? A storefront, of course. You’ll need online real estate for your clothing business so customers can browse, learn about your brand, and make purchases.

Here are three popular options for creating home-based clothing businesses:

  • Shopify: User-friendly interface with customizable themes and built-in SEO tools, but higher subscription fees and extra costs for third-party apps; also limited customization compared to open-source platforms.
  • Etsy: Built-in audience for unique products with easy setup and low initial costs, but transaction fees add up, and there’s less control over branding plus fierce competition.
  • WordPress (WooCommerce): Full control over design and no subscription fees, but a steeper learning curve, responsibility for hosting and security, and potential costs for premium plugins.

In a nutshell, entrepreneurs who need a user-friendly, all-in-one solution should choose Shopify. Sellers of unique, niche products will benefit most from Etsy’s easy setup and built-in audience. Those with technical skills wanting full control over their store’s design should opt for WordPress with the WooCommerce plugin.

8. Develop and Fine Tune Branding Elements

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Now that you know where you’re hosting your online clothing business, it’s time to design it to fit your brand. Your branding elements should reflect your target audience and differentiate you from competitors.

Here are print-on-demand business name ideas to help you come up with a name if you haven’t already. Think of a name that clearly connects to your clothing brand and is easy to remember.

You should also consider:

  • Logo
  • Color scheme
  • Typography and fonts
  • Voice and tone
  • Brand images

You’ll have variying levels of control over these elements depending on your chosen platform. For example, Shopify offers customization options for logos, colors, and typography, while WordPress allows full control of every aspect.

If you have a lot of time, talent, or a well-staffed team to build a website, opt for WordPress and hire a design team to build your branding elements. Otherwise, consider using pre-made templates on Shopify or Etsy to save time and hit the ground running.

9. Write Engaging SEO-Optimized Product Descriptions

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With your storefront structured and your products ready to go, it’s time to craft compelling product descriptions that will sell them.

Here are a few tips for writing effective product descriptions:

  • Know your target audience and use language that resonates with them with the support of AI tools like Jasper. Use sensory words and descriptive language to bring your products to life.
  • Highlight the unique features and benefits of your products so customers understand what sets them apart.
  • Use SEO keywords to optimize your product descriptions for search engines with programs like Semrush and EtsyRank.

You may also want to include key policy information such as shipping times, return policies, and any special offers or discounts. The clearer and more informative your descriptions are, the more likely customers will buy from you.

10. Market Your New Home Based Clothing Business

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With your products and storefront ready to go, it’s time to get the word out about your new clothing business. Here are some marketing ideas to consider:

  • Social media platforms like Instagram, Facebook, and Pinterest are great places to showcase your products and connect with potential customers.
  • Collaborate with influencers or bloggers in your niche to reach a wider audience.
  • Consider running promotions or offering discounts for first-time buyers.
  • Attend local events or markets to promote your brand and make connections.

Even online clothing store owners need to connect to a community to get the word out and receive feedback. Take at least one small step every day to promote your business and track the results. Over time, you’ll find certain channels work better than others. Focus on these and continue to refine your marketing strategy.

Final Thoughts: 10 Steps to Success With Home Based Clothing Businesses

Clothing is one of those ecommerce niches that will never go away. Year round, millions of people are searching for unique clothing pieces, making it a lucrative market to tap into. Building a customer base takes time and hard work, but with new tech tools and the right mindset, you can successfully run home-based clothing businesses, no matter your budget or experience level.



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