Connect with us

WORDPRESS

How to Use Google Trends to Improve SEO and Grow Your Business

Published

on

How to use Google Trends to improve website SEO

Are you wondering how to use Google Trends to improve your WordPress website?

Google Trends is a tool that enables you to find popular keywords, identify trending topics, and research your competitors, which can help improve your website’s rankings.

In this article, we will show you how to easily use Google Trends for search engine optimization (SEO) and growing your business.

Google Trends is a tool that helps you analyze the popularity of a search term on the Google search engine. It gets data from Google Search, Google News, Google Images, Google Shopping, and YouTube.

Created by Google, this tool helps you find searches or keywords that are currently trending. Then, you can compare how the search volume for different keywords changes across locations.

Use Google Trends to improve website SEO

Using Google Trends can improve the SEO on your WordPress site by helping you find target keywords, research your competition, identify trending topics, and more.

It’s a completely free Google tool that can also help you find related content ideas for your WordPress blog.

Plus, if you have an online store, then you can also use Google Trends to help you plan when to display Google Shopping Ads for your products or choose new products for your store.

That being said, let’s see how to use Google Trends to improve your website SEO and grow your business.

How to Use Google Trends to Improve Website SEO

There are many ways to use Google Trends to improve WordPress SEO, improve your website rankings, and get more customers to your website.

The tool provides you with a bird’s eye view of what’s trending in the world of search, helping you browse through the latest data and find keywords that are related to your niche.

You can use the quick links below to jump to different parts of our beginner-friendly guide on how to use Google Trends:

1. Find Search Volume Trends

Google Trends makes it super easy to find search volume trends for keywords.

This lets you see how many people are searching for a particular keyword over time. In turn, this can help you decide if you want to use that keyword in your blog content.

By tracking the search volume for different keywords, you will get a sense of what people are interested in at any given time and identify topics that are currently gaining popularity.

You can also use Google Trends to research your niche and see what is popular within your industry. For example, if you are thinking of starting a WooCommerce store that sells standing desks, then you can use Google Trends to find out if people are actually interested in that product.

This way, you can avoid making decisions that won’t make you money and instead focus on niches that have more chance of success.

To find search volume trends, head over to the Google Trends website and type a keyword of your choice into the search field.

After that, just click the ‘Explore’ button to continue.

Find Search volume trends

Google Trends will now display the search volume of the keyword that you typed as an ‘Interest Over Time’ graph.

From here, you can even select a region, category, or period of time for the search volume.

For example, if you want to find the search volume of the keyword ‘Paris’ in 2021 in the USA, then you can use the dropdown menus to configure the settings.

Once you do that, the search volume trends graph will adjust itself according to the settings.

Adjust search volume trends

You can then use this information for different keywords and target audiences from specific regions, languages, and more. This will help you decide if it’s a niche that you want to write about or not.

If the search term has a downward trend, then the niche may be irrelevant now, and it will be more difficult to sell products and services or reach users with blog posts that target that keyword.

Similarly, if the search term only peaks during specific seasons, then this means that it’s a seasonal keyword that will only make sales during a certain time of year.

2. Find Relevant Keywords

Another amazing feature of Google Trends is that it lets you find keywords that are related to the keyword that you initially searched for.

For example, if you used Google Trends to search for the Keyword ‘Beach Reads’, then the tool will also show you other relevant terms that you can use in your blog post.

This can be helpful for targeting a wider audience and improving your website’s SEO.

To find relevant keywords in Google Trends, you will first need to type a keyword into the search field and click the ‘Explore’ button.

Find relevant keywords with Google Trends

Once the search volume for the keyword is shown on your screen, you need to scroll down to the ‘Related Queries’ section.

Here, you will see the rising related keywords to the one that you searched for.

Find related queries

Alternatively, if you want to see the related keywords that are currently trending for this topic, then you can select the ‘Top’ option from the dropdown menu at the top. Google Trends will then display these keywords, along with their search volume.

This can help you choose related keywords with the highest search volume and add them to your blog posts or design new content around them.

Find the top relevant keywords

Expert Tip: Are you looking for a quick and easy way to generate new keywords and content ideas for your blog? You can use our free WPBeginner Keyword Generator Tool and Blog Post Idea Generator to create hundreds of content ideas in just seconds.

3. Compare Different Keywords

With Google Trends, you can also compare different keywords to find the one that has more search volume and is more popular with your target audience.

This can help you discover how each keyword is performing and identify the perfect one that will grab your users’ attention.

First, you will have to visit the Google Trends website and search for a keyword of your choice. Once the trends for that search term have loaded on your page, just type another related search term into the ‘+ Compare’ field.

Compare different keywords with Google Trends

Next, the ‘Interest over time’ graph on the page will show the search volume of the two different keywords.

You can then make a decision on which keyword to target based on the graph.

Compare the graph for different keywords

However, if you are still not sure which keyword to choose, then you can scroll down to the ‘Compared breakdown by subregion’ section, where you will see the search volume of both keywords in different subregions of the country that you chose.

You can now make a more informed decision by choosing the keyword that is more popular in the region where most of your audience lives. This can be very helpful for local SEO.

Compare keywords by subregion

4. Find Trending Topics for Blog Content

With Google Trends, you can also find new ideas for your WordPress blog content by looking at trending topics.

By writing about topics that a lot of people are currently interested in, you may be able to increase the traffic to your WordPress website and reach new readers. This is particularly helpful if you run a news website or simply want to jump onto the latest trend.

To do this, head over to the Google Trends website and switch to the ‘Trending’ tab.

Take a look at trending topics for blog post ideas

Here, the tool will display all the topics that are currently trending across the internet.

You can also choose a country from the dropdown menu to take a look at the topics that are trending in areas where most of your audience is.

5. Analyze Competitors

You can also use different features in Google Trends to analyze the growth of your competitors.

For example, you can compare your competitors with your business by typing in both business names. Google Trends will then show you a graph detailing the growth of each term over time.

You can then further analyze the countries where your competitors are more popular by using the dropdown menu at the top.

Analyze competitors with Google Trends

You can also see the regions where your competitors are more popular by scrolling down to the ‘Compared breakdown by subregion’ section.

You can even download this comparison as a comma-separated values file by clicking on the ‘CSV’ button.

Compare competitors by subregion

To further analyze your competitors, just type their company or blog name into the keyword field.

Once you do that, you can scroll down to the ‘Related Queries’ and ‘Related Topics’ sections to see the topics and keywords that your competitors are associated with.

You can then start planning to create your own content that targets these keywords and topics.

Keyword search for competitors

6. Use Google Shopping Data to Advertise Your Products

If you run a WooCommerce store, then you may wish to submit your products to Google Shopping. This means that your items will be displayed in the Google Shopping tab and may even appear at the top of the search results for some keywords.

Google Trends can help you design your ad campaigns on Google Shopping and decide the best time to advertise particular products on that platform. The data can also tell you the best time to design your own marketing campaigns.

For example, you can get more sales by displaying a Google Shopping ad for your coats during the winter. Using a popup marketing tool like OptinMonster, you can also showcase your winter products to visitors on your website at the same time.

To see Google Shopping data, you will need to type the search term for a product into the Google Trends website. Once the search volume for the term loads on your screen, simply select the ‘Google Shopping’ option from the dropdown menu on the right.

Plan Google Shopping ads with Google Trends

After that, Google Trends will show the popularity of the product in Google Shopping using the ‘Interest Over Time’ graph.

You can also select different regions and time periods to collect further information about the product.

Google Shopping ads trends

If there is a high interest in a particular kind of product during particular months, then this is a sign that you should advertise your product at that time.

7. Generate Ideas for YouTube Videos

If you have a YouTube channel for your WordPress website, then you can also use Google Trends to generate ideas for your videos. This will help you make YouTube videos for topics and keywords that are currently trending on the platform.

To do this, simply type a search term of your choice into the Google Trends website and wait for the search volume to load on the screen.

After that, simply select the ‘YouTube Search’ option from the dropdown menu on the right. Google Trends will now display the search volume of the keyword on YouTube.

Generate ideas for YouTube videos

This will help you figure out if the keyword you searched for is a topic that users are interested in or if the trend has died down.

You can also get new ideas for YouTube videos by scrolling down to the ‘Related Queries’ and ‘Related Topics’ sections. Here, you will find more relevant keywords and ideas that you can use to create a YouTube video.

Bonus: Use AIOSEO to Optimize Your Website for Search Engines

In this post, we showed you how you can use Google Trends to find target keywords, research your competition, and find the search volume of different topics and keywords.

However, Google Trends itself can’t actually optimize the content on your WordPress website.

This is where All in One SEO for WordPress comes in.

It is the best WordPress SEO plugin on the market that makes it super easy to optimize your content to improve search engine rankings.

The All in One SEO (AIOSEO) search engine optimization plugin

The plugin comes with a suite of incredible features, including SEO analysis, a headline analyzer, schema markup, XML sitemaps, redirects, and more.

AIOSEO even offers a Chrome extension, meaning that you can check your website’s SEO without even logging in to your WordPress dashboard.

Some of its other features that help optimize your content include:

  • On-page analysis that provides recommendations on how to improve your content for specific keywords and general SEO.
  • Social media integrations to attract more visitors to your website.
  • The image SEO feature makes it easier for search engines to index your images.
  • The search statistics feature allows you to track your keyword rankings and monitor SEO metrics to improve your content over time.
  • You can also detect critical errors on your WordPress site and get insights to boost SEO using the SEO audit checklist feature.

For details, you may want to see our list of unique things you didn’t know about All in One SEO.

We hope this article helped you learn how to use Google Trends to improve website SEO and grow your business. You may also want to see our ultimate SEO guide and our expert picks for the best analytics solutions for WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

WORDPRESS

Scalable WordPress Hosting for Developers – WordPress.com News

Published

on

By

Scalable WordPress Hosting for Developers – WordPress.com News

WordPress powers forty-three percent of all websites, supporting everything from small hobby sites to major sites such as Rolling Stone, TechCrunch, and even The White House

If you want your WordPress website to scale and accommodate anywhere from 10 to millions of site visits a month, you need to choose your hosting wisely. When a site is business-critical, you need scalable hosting that can support its performance and security requirements

WordPress.com is a managed WordPress hosting solution that accommodates the growing demands of your site, allowing it to scale with you and your clients.

In this article, we’ll take a look at the importance of scalable WordPress hosting, as well as how to ensure that your sites are as highly available, secure, and performant as possible. We’ll cover:

  1. Shared vs managed WordPress hosting
  2. Why managed hosting is best for growing sites
    1. Security
    2. Cost containment
    3. Scalability
    4. Performance
  3. How to make your site more scalable
    1. Use a Content Delivery Network
    2. Caching
    3. Autoloading
  4. Wrapping up

Shared vs managed WordPress hosting

When evaluating WordPress hosting options in terms of scalability, it’s important to understand the differences between shared hosting and managed hosting.

Shared hosting is like going to the gym where you need to share access to all of the equipment like treadmills and weights. If there are too many people using the treadmills, you may need to wait your turn, which can impact the amount of time you need to spend at the gym to get your desired workout. 

With shared hosting, your website shares server space and resources with other websites; if one website gets a lot of visitors or needs more resources, it can slow down the performance for everyone else on the same server.

Managed hosting, like what we offer at WordPress.com, is like having a home gym. The equipment is yours, and you can use it whenever you want––no need to wait in line! 

With managed hosting, your website has its own dedicated server and resources, so you don’t have to worry about other websites affecting its performance. Not only that, similar to how a personal trainer establishes your workout schedule and nutritional suggestions, a managed hosting provider manages all of the technical stuff for your website, like keeping it safe and making sure it runs smoothly.

Building upon the workout analogy, as your goals change, whether it’s weight loss, muscle gain, or general fitness, a personal trainer will customize your workout plan to meet the desired goals. Similarly, when the demand of your website grows with a larger audience or new service requirements, a managed hosting provider ensures appropriate resources are allocated to support those needs so that your website continues to perform in high traffic. 

So when trying to find the best hosting solution for scalability, managed hosting is typically recommended over shared hosting.

Why managed hosting is best for growing sites

Shared hosting can be a great budget choice to start, especially for small-scale hobby sites and other sites that aren’t business-critical. However, when you are working for clients or customers, you often have requirements that even the best shared hosting providers aren’t always equipped to handle.

Especially when developing a complex site, it’s important to have hosting that can grow with a site, as your host will need to support more traffic, a greater number of plugins, or different types of editorial content. 

Unfortunately, many shared WordPress hosting platforms have some difficulty meeting this need, and there are a number of common problems you may face when using shared hosting:

Security

Security can be an issue with some of the shared hosting providers due to the fact that multiple sites are sharing resources. Depending on how the infrastructure is configured, a vulnerable plugin on someone else’s site could affect yours, even if you keep all your plugins, themes, and WordPress core up to date!

As your site grows, you’ll also likely need to add more users with permissions to log in and manage the site. Thanks to WordPress’s user roles, it’s easy to restrict what parts of a site users are able to change. However, as this list of users grows, so do the opportunities for less-secure practices to sneak into your site and potentially compromise things.

One major concern is authenticating users who need access to the backend of your site. With a solution like WordPress.com, you get our Secure Sign-On, which allows you to use a single set of credentials to access both the WordPress.com dashboard and the backend WP Admin dashboard of any of your sites, quickly and securely. It also allows you to enforce two-factor authentication or security key authentication to ensure that everyone who has access to your site is accessing it in the most secure way possible.

Since eligible WordPress.com plans also run on WP Cloud’s architecture, your site gets double protection through the use of their Linux namespaces and control groups; they separate your site data from other sites and users. 

WP Cloud also encrypts site traffic with Transport Layer Security (TLS), protecting any data your users share with your website (and vice versa).

Cost containment

A common pattern among shared hosting companies is to be relatively cheap but charge for additional features a la carte, such as a content delivery network (CDN) or increased bandwidth. 

While this might make sense for someone just starting out, more advanced sites may need additional features, which can rapidly make hosting your site an expensive proposition. A better choice is finding a managed hosting provider that gives you everything you need to scale your site for a flat rate.

With WordPress.com’s eligible plans, you get access to WP Cloud’s ultra-powerful Global Edge Caching, unrestricted bandwidth, a site accelerator CDN, and high-burst capacity, all included within your plan.

Scalability

As your site scales, you’ll be adding more content and getting more traffic. Your server needs to handle the increased demands and load that a bigger, more highly-trafficked site requires. A managed hosting company handles traffic spikes and increased demands on the server behind the scenes, so that you can rest assured that your site won’t be held back by the hosting infrastructure it sits on. 

When comparing hosts, the ability to handle increased infrastructure demands should be a primary consideration; you don’t want your website to go down just when it’s getting more exposure than normal or while your business is growing.

In independent, third-party testing, WordPress.com stands out for its top tier performance, even under increased load. Your site will also load quickly at scale due to the quantity of PHP workers available from WP Cloud for each eligible WordPress.com site

PHP workers process PHP code to build pages, execute processes, and fulfill requests. The number of PHP workers provided by your host impacts the amount of uncached requests your site can handle at once. The more PHP workers your site has, the quicker content can be shown to your audience.

Our custom resource management system automatically scales to over 100 PHP workers that will support your sites and keep things running efficiently, regardless of the number of visitors trying to access them at once. 

blue buildings going from small to tall with a blue cloud with the WordPress logo in it on a black background

Performance

One of the major downsides to shared hosting is speed. Because you’re sharing the same server and resources with many other customers, there are limits to how fast your site can load, especially if your site or someone else’s site on your shared server experiences heavy traffic. And as you probably already know, sites that perform better and load more quickly are more attractive to customers and do more business overall

Even though many shared hosting solutions claim to offer “unlimited” bandwidth or other resources, there are practical infrastructure limitations due to the fact that you’re sharing with others. 

As your site grows, shared hosting can also lead to decreased stability and uptime. With multiple sites competing for resources, there’s a higher likelihood of performance bottlenecks and server strain, potentially causing frequent downtimes and slower loading speeds. Consequently, you may find yourself spending more time on maintenance tasks to address these issues.

With WordPress.com, your site resources will scale with your website as it grows, so you never need to pay overage charges or worry about being too successful. Eligible WordPress.com hosting plans include WP Cloud’s robust and automated burst scaling to ensure that your website will never slow down or crash as a result of heavy traffic spikes or excessive concurrent users.

How to make your site more scalable

No matter where your site is hosted, there are some best practices that you can implement to make it more scalable:

Use a Content Delivery Network

A Content Delivery Network (CDN) provider has dedicated servers around the country or world that can serve your site’s static assets quickly, dramatically improving page load time. Serving static assets from a dedicated CDN, instead of serving them from your web server, frees up your web server to process requests to the actual site, and helps these resources load faster for users around the world. When you can, you should always use a CDN to make your site load more efficiently.

If you decide to use WordPress.com for your site’s hosting, you can take advantage of the Site Accelerator from Jetpack and offload the responsibility of serving static assets, such as images, JavaScript, and CSS, to the CDN. This will ensure that even as you add more media to your site, performance won’t be affected, because the heavy lifting will be handled by your CDN.

Caching

Another way to make your WordPress site more scalable is to effectively utilize caching. Hitting the database or an external API to fetch data for rendering a page can slow down your site. By caching some of these performance-impacting pieces, you can significantly speed up page load and ensure your site remains performant.

A form of caching uses the transient system built into WordPress, which can store the result of a long-running database query or API call in the wp_options table of the WordPress database, allowing quick lookups. In general, any data that takes a long time to generate is a good fit for a transient. Transients expire over time, so they won’t always be cached, but when they are, they can significantly speed up page load time. Check out this complete guide on WordPress Transients to learn more.

There are also caching plugins that do some of this work for you. However, in many cases, hosting providers implement their own caching systems that conflict with these plugins, so be sure to check with your hosting provider to see if the caching plugins you’re interested in are compatible with their infrastructure. 

WordPress.com has all these caching solutions built-in, there’s no need to use additional plugins to handle caching.

Autoloading

Another improvement you can make to your site, regardless of your hosting provider, is checking how many autoloaded queries you have. By default, certain options in WordPress are autoloaded, meaning they’re queried from the database on every page load, regardless of whether they’re needed on that particular page.

By only autoloading the options that are actually required everywhere on your site, you can reduce the number of database queries made on each page load, which will make your site load much more efficiently.

If you’re not sure what’s getting autoloaded, you can check the total size of all the options you are autoloading by running the following SQL query:

SELECT SUM(LENGTH(option_value)) as autoload_size FROM wp_options WHERE autoload=’yes’;

This will give you the total size, in kilobytes, of options that are autoloading. If this is more than a megabyte, you should investigate what you are storing in wp-options and what’s being autoloaded to see if there are any optimizations you can make here.

Wrapping up

When it comes to building and growing your WordPress site, the last thing you want to worry about is your hosting provider not being able to handle your expansion. By choosing scalable, managed WordPress hosting that takes care of all of the core features required to host your site, you’ll be able to grow without issue, keeping your customers and users happy.

You can rely on WordPress.com’s managed WordPress hosting as a fast, secure hosting environment that will scale with you and your clients’ success.


Join 111M other subscribers

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

WORDPRESS

Now Available for Windows – WordPress.com News

Published

on

By

Now Available for Windows – WordPress.com News

Studio, our free local WordPress development environment, is now available for Windows.

We recently launched Studio, our free and open source local WordPress development environment, for MacOS, and we’re happy to share that the Windows version of Studio is now available!

As a reminder, we’ve built Studio to be the fastest and simplest way to build WordPress sites locally.

A new default local WordPress development environment

In less than one month, Studio has thousands of active users, and those users have created hundreds of demo sites. Plus, since Studio is open source, we’ve received and merged bug fixes and enhancements from community users over on GitHub.

It has been so exciting to see the WordPress community embrace a better local development setup with Studio:

Of course, we knew that a Windows version of Studio was also needed, as over 25% of WordPress developers develop on a Windows machine. We worked on a Windows version alongside the Mac version, but the Windows version required us to solve some additional challenges before making it widely available. 

Plus, developers started requesting it immediately:

comments about a Windows version of Studio on YouTube
Comments on our Studio announcement video

Download Studio for Windows for free today

Our free Windows version of Studio is now available, and you can get up and running with a local site on your Windows computer in just a few clicks:

  1. Download Studio for Windows.
  2. Install and open Studio.
  3. Click Add site, and you’re done!

Note: If you use an early version of Studio for Windows (downloaded before May 29, 2024), please follow the steps above to install the latest version to ensure you receive updates when available.

Just like in our Mac version of Studio, Studio for Windows allows you to access WP Admin, the Site Editor, global styles, and patterns, all with just one click—and without needing to remember and enter a username or password. You can also easily open your site code in File Explorer, PhpStorm, VS Code, or your terminal for easy editing and shipping.

You can also effortlessly create demo sites on the Windows version of Studio so you can share your local work with your clients, teams, and colleagues.

Development on Studio is fast and quick thanks to our use of WordPress Playground helping us run the app behind the scenes. 

The site settings tab on the Windows version of Studio on a blue background

Ready to get building?

Download Studio for Windows today to start creating and running WordPress sites directly on your local Windows machine.

You can also explore the Studio documentation for more step-by-step instructions for using Studio, and if you have any thoughts, feedback, or enhancement requests, submit an issue over on GitHub.


Join 107.8M other subscribers



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

WORDPRESS

14 Print-on-Demand Tips You Can’t Afford to Ignore | Printful

Published

on

By

If you’re looking for print-on-demand tips, you’re either just starting out or want to improve your existing store. Regardless of which you are, …

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending