Using WordPress blocks and the Site Editor to quickly build a lookalike of one of the most famous sites on the web.
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Internal Linking for SEO: The Ultimate Guide of Best Practices
Are you looking for the best practices to maximize the SEO benefits of internal links?
Internal links play an important role in search engine optimization (SEO). They help search engines discover your content and rank them higher in search results.
In this article, we’ll list the best practices to use for internal linking for SEO.
How Does Internal Linking Improve SEO in WordPress?
Internal links are links between posts on your own website. Having internal links is important for your WordPress SEO. They help search engines like Google crawl your website and discover new content to index and rank.
Generally, the more links a page has pointing to it, the more likely it is to rank higher in search results. That means that you can use internal links to point to important pages on your site as a way to increase their traffic.
Internal links also help your visitors easily find related articles and provide a better user experience overall. This can also help increase pageviews and reduce your bounce rate.
That being said, let’s take a look at the best practices for improving SEO by adding internal links in WordPress. Since this is a comprehensive guide, we have included a table of contents for easier navigation.
- Make Internal Linking a Habit
- Monitor Your Internal Link Performance in WordPress
- Improve Your WordPress Site’s Internal Linking With a Plugin
- Display a List of Your Most Popular Posts in WordPress
- Create List Posts That Roundup Other Articles in WordPress
- Get Google Sitelinks for Your WordPress Site
- Preload Links in WordPress for Faster Loading Speeds
- Find and Fix Broken Links in WordPress
- Update Internal Link URLs When Moving a Site to a New Domain
- Use MediaWiki Syntax to Quickly Add Internal Links in WordPress
- Track Which Internal Links Are Clicked in WordPress
- Enable Breadcrumbs in WordPress or WooCommerce
1. Make Internal Linking a Habit
We recommend that you make a habit of linking to your older articles from your new articles.
It’s a great way to develop a contextual relationship between your new and old posts. It also allows you to pass relevant link juice to your older articles.
Because internal links play such an important role in SEO, we have even made it part of our pre-publish blog post checklist for WPBeginner writers.
You can also edit your older articles to add links to your newer content whenever you publish. Many successful bloggers dedicate time to adding internal links that point to new articles on a weekly or monthly basis.
This will help you boost your pageviews, increase the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages.
WordPress makes it easy to search for your old posts right inside the post editor. Simply select the text you want to link and click on the link button in the toolbar that appears.
A text pop-up will appear below your highlighted words. Then, you can start typing to search for the older articles you want to link to.
To learn more, see our beginner’s guide on how to add a link in WordPress.
2. Monitor Your Internal Link Performance in WordPress
It’s helpful to see your website’s SEO performance in terms of links by using a tool such as the Links Report in Google Search Console. This is a helpful starting point for working out how to improve internal linking on your site.
The Links Report will show you how many pages are linking to this page. You can compare it with other pages and see whether pages with more internal links are ranking higher than posts with many internal links.
If you find that posts with more links do rank higher, then you can go ahead and start adding internal links to pages that you want to rank higher. For the details, see our guide on using Google Search Console to effectively grow your website traffic.
Just make sure you are only linking to the article when it makes sense. Adding links where they don’t make sense creates a bad user experience.
Another way to monitor the impact of internal linking is to see which keywords are gaining or losing position. All in One SEO makes this extremely easy with the Search Statistics feature.
Once you connect the plugin with Google Search Console, All in One SEO will fetch your Google Search Console data and present it under All in One SEO » Search Statistics.
The keyword positions chart shows a graph of your site’s keyword positions.
Below this, you’ll see the Keyword Rankings overview box. This shows your top 10 keywords, and if you use them for internal links they are very likely to be clicked.
3. Improve Your WordPress Site’s Internal Linking With a Plugin
If you’re not sure which posts you want to link to, then you will often find it faster to add internal links in WordPress using an internal linking plugin.
We recommend using All in One SEO. It includes a unique Link Assistant feature that lets you add links to your old and new content without having to open up the post. Plus, it provides link recommendations, detailed link reports, and much more.
To set up the plugin, see our guide on how to set up All in One SEO for WordPress correctly. After that, simply navigate to All in One SEO » Link Assistant in your WordPress dashboard.
Link Assistant will crawl every link on your website and then show a comprehensive list report.
The report will show you an overview of the links with total counts for internal, external, and affiliate links. It will also show you the number of orphaned posts that have not yet been linked to from another post or page.
You can switch to the Links Report tab for detailed information on all your links. Here you’ll see a list of all your posts and pages with columns for internal, external, and affiliate links.
It will also show a number of suggestions where you can add links.
For more details, you can click on the right arrow button next to a post or page. This will show all links organized in different tabs. From the suggestions tab, you can quickly view link suggestions and add links without directly editing a post or page.
Link Assistant also helps you discover more internal linking opportunities.
You can switch to the ‘Linking Opportunities’ tab to see suggestions about how to improve the internal linking on your website, and also see the list of orphaned posts so you can add links to them.
Another plugin useful for internal linking is Semrush SEO Writing Assistant because it can help you keep track of links inside your article.
For example, it lets you know when your article has too many or too few internal links and also suggests ways you can improve your links.
This tool also comes in handy if you have other authors working on articles. Editors can quickly see if the article includes internal links to other posts on your website.
We show you how to use this plugin step-by-step to improve your SEO in our guide on how to use the SEO Writing Assistant in WordPress.
4. Display a List of Your Most Popular Posts in WordPress
You can use a WordPress popular posts plugin to point users toward the articles that other users have already found helpful. These plugins automatically create a list of internal links to your most popular content.
Popular posts are usually your most successful content, which means they are more likely to increase user engagement, conversions, and sales. They are also a good opportunity for internal linking to your other less popular articles.
For example, MonsterInsights has a feature that allows you to show your popular articles anywhere on your WordPress site. You can use also use inline popular posts to show articles inside your content.
If you want to show articles in the sidebar or at the end of your content, then you can select the Popular Post Widget. MonsterInsights even lets you display your top-performing products anywhere on your eCommerce store.
You can learn more in our guide on how to display popular posts in WordPress.
5. Create List Posts That Roundup Other Articles in WordPress
Another way to increase the number of internal links on your WordPress blog is to create roundups of your existing content. You do this by creating a new post that mentions your best articles on a certain subject to give a detailed overview of the topic.
In fact, you’re reading a post like that now.
Luckily, there are some plugins that make this job easy. For example, WP Tasty Roundups allows you to quickly repurpose your existing content into beautiful roundup posts that rank in search results.
All you need to do is type one or two keywords into the built-in search functionality, and the plugin will automatically pull images, titles, descriptions, and links from relevant posts into your roundup list.
6. Get Google Sitelinks for Your WordPress Site
Sitelinks are a feature on Google search engine results pages (SERPs) where additional sub-pages appear under a website in the search results.
These are often internal links to the most popular pages of that website.
The top 3 spots on Google get the most clicks. When sitelinks are shown for a website, it takes up the same amount of space as three regular search listings.
Having this much screen space dedicated to your site significantly increases your overall click-through rate. Simply put, more visitors will visit your website from the keyword.
While there is no guaranteed way to get Google to show sitelinks for your website, it certainly helps to create lots of internal links to your most important posts and pages.
You can learn more in our guide on how to get Google sitelinks for your WordPress site.
7. Preload Links in WordPress for Faster Loading Speeds
Link preloading is a browser technology that will load links in the background before a site visitor clicks them. This makes your website seem faster, which can improve SEO.
Because loading speed is one of the top indicators for search engine rankings and user engagement, when your internal pages are preloaded, your visitors are more likely to stay on your website longer.
They are more likely to view more pages because they’re loading instantly.
The easiest way to preload links is by using the Flying Pages plugin. It simply adds intelligent preloading to make sure preloading won’t crash your site or even slow it down.
We show you how to set up the plugin step-by-step in our guide on how to preload links in WordPress for faster loading speeds.
8. Find and Fix Broken Links in WordPress
Broken links are bad for your website’s SEO. Search engine crawlers find new content on your website by following internal links, so a broken link can stop them from indexing a new post.
They also negatively impact user experience because broken links will return a 404 error. If a visitor clicks on a link and is unable to find a page they’re looking for, then they may leave.
You can easily find and fix broken links on your WordPress website using All in One SEO.
AIOSEO offers a powerful redirection manager that helps track 404 errors on your website and lets you set up permanent 301 redirects to fix broken links.
To learn more, see our detailed guide on how to find and fix broken links in WordPress.
9. Update Internal Link URLs When Moving a Site to a New Domain
If you ever move your WordPress site to a new domain name, then it is important to update all internal link URLs. Otherwise, you will have lots of broken links.
You should start by changing the WordPress address and site URL by visiting the Settings » General page from your WordPress dashboard.
But you will also need to change the URLs of every internal link added to your posts and pages.
You’ll find the simplest way to do this in our step-by-step guide on how to easily update URLs when moving your WordPress site.
10. Use MediaWiki Syntax to Quickly Add Internal Links to WordPress
If you want to make internal linking a habit, then it helps to use the most efficient method. Since WordPress 6.0, WordPress has supported standard MediaWiki syntax to quickly add internal links when creating or editing a post.
You can now quickly add links by adding two square brackets followed by the post title. The animated gif below shows you how easy this feature is to use inside WordPress.
The link will automatically add the correct URL to the post, and use the post title as an anchor link.
If you know the title of a post (or even just part of it), then using the double square bracket method is the fastest way of creating an internal link.
11. Track Which Internal Links Are Clicked in WordPress
One of the best ways to uncover how users interact with your website is to track which internal links your visitors are clicking. Tools such as MonsterInsights can help you see which internal links your visitors are the most interested in.
You can then use these insights to improve the way you add internal links to your posts and pages.
We offer detailed instructions on tracking different types of links in our guide on how to track link clicks and button clicks in WordPress.
You might also like to see our guide on how to track user engagement in WordPress.
12. Enable Breadcrumbs in WordPress or WooCommerce
Breadcrumb navigation is a term used to describe a hierarchical navigation menu presented as a trail of links.
It’s often used as a secondary navigation that allows users to go up in the website’s hierarchy of pages.
Breadcrumbs are great for internal linking because they define a clean path or trail to the page you are on.
These breadcrumbs also appear in search results giving your site an extra advantage in rankings.
We cover two ways to add breadcrumbs in our guide on how to display breadcrumb navigation links in WordPress. Most users will find Method 1 easier, using All in One SEO.
You can also use All in One SEO to enable breadcrumbs for your WooCommerce products. For details, see the fifth tip in our guide on WooCommerce SEO made easy.
We hope this tutorial helped you learn how the best internal linking practices for SEO. You may also want to see our ultimate WordPress security guide, or check out our list of tips on how to increase your blog traffic.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
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How to Start an e-commerce business in the Philippines?
Last Updated on February 17, 2024 by Richard Martin Linga
Thinking about starting an e-commerce business in the Philippines? You’re on the right path. The digital market here is booming. So, it’s a great time to jump in. First, you need a plan. This guide will show you how. We’ll keep things simple. No hard words, just easy steps.
In the Philippines, e-commerce offers vast opportunities. Why? More people shop online now. Also, it’s convenient. You can sell to anyone, anywhere in the country, without a physical store. Therefore, starting an ecommerce business here is a smart move. But how do you start? It’s not just about having products to sell. You also need to think about your website, marketing, and, above all, understanding your customers.
This journey might seem tough at first. After that, though, you’ll find it rewarding. In other words, with the right approach, you can create a successful online business. For instance, focus on what Filipinos need and want. Then, offer them exactly that. So, let’s dive into how to start an ecommerce business in the Philippines. We’ll guide you through each step, making sure you’re ready to launch your venture in this exciting market.
Best Ecommerce Platforms in the Philippines
Starting an e-commerce business in the Philippines is exciting. First, though, you need the right platform. This choice is crucial. It’s like picking the location for a physical store but online. The platform you choose affects everything. From how you sell to what your store can do. So, let’s look at the best options available in the Philippines.
Shopify
Shopify stands out for its ease of use. It’s perfect if you’re just starting out. Why? Because it makes things simple. Setting up your store is straightforward. Also, you get lots of tools to help you sell. Plus, Shopify in the Philippines handles the tech stuff. Therefore, you can focus on your products and customers.
Lazada and Shopee
For local reach, Lazada and Shopee are top picks. They’re popular in the Philippines. So, your store gets instant visibility. In addition, they offer tools tailored for Filipinos. After that, selling online becomes smoother. These platforms understand the local market. In other words, they’re a great choice if you’re targeting Filipino shoppers.
WooCommerce
WooCommerce is for those who love control. It works with WordPress. This means you can customize a lot. It’s a bit more technical. But, the effort is worth it. You get a store that truly matches your brand. Also, there are no platform fees. Therefore, it’s cost-effective in the long run.
Magento
Magento is ideal for scaling. If you plan to grow big, consider this platform. It’s powerful and flexible. However, it’s also complex. You might need a developer. But, with Magento, the sky’s the limit. You can expand your store as much as you want.
Wix Ecommerce
Wix is known for simplicity. It’s user-friendly. So, setting up your store is easy. Plus, it offers beautiful design options. This is great for creating an appealing online store. Wix is less about complex features. Instead, it focuses on giving you a good start.
Starting an e-commerce business in the Philippines means choosing the right platform first. Each option has its strengths. Shopify is easy, while Lazada and Shopee connect you with local shoppers. WooCommerce offers control, Magento is for growing, and Wix keeps things simple. Therefore, think about what you need. Above all, choose a platform that fits your business goals. This is your first step to success in the e-commerce world.
Types of Ecommerce Business Models
Starting an e-commerce business in the Philippines? It’s key to pick the right model. Your choice shapes how you sell, what you offer, and who you target. Let’s dive into the main types, making each easy to understand.
B2C: Direct to Consumer
The B2C model is what most think of when it comes to e-commerce. It’s selling products directly to consumers. Simple, right? For instance, you have an online store that sells handmade bags. People visit your site and buy them. It’s straightforward and popular in the Philippines due to its simplicity and direct connection with customers.
B2B: Business to Business
B2B means selling products or services to other businesses. It’s about bulk orders and long-term contracts. Imagine you produce coffee beans. In a B2B model, you might sell them to cafés and restaurants. This model requires understanding other businesses’ needs. Therefore, it’s a bit more complex but very rewarding.
C2C: Consumer to Consumer
Platforms like OLX or Facebook Marketplace highlight the C2C model. Here, people sell to other people. Got an old guitar? Sell it online. C2C is great because it’s flexible. Plus, it’s growing fast in the Philippines. After that, anyone can be a seller, making it a very inclusive model.
Dropshipping
Dropshipping in the Philippines is unique. You sell products but don’t keep them in stock. Instead, when someone orders from you, the supplier ships it directly to them. So, you’re the middleman. This model is appealing because it’s low risk. You don’t need a big investment to start. Therefore, it’s perfect for those new to e-commerce in the Philippines.
Subscription Services: Regular Deliveries
Subscription services are about convenience. Customers pay to get products or services regularly. For example, a monthly box of snacks. It’s a model that builds loyalty. Also, it ensures steady income. Therefore, it’s attractive for businesses that offer consumable products or ongoing services.
Choosing your e-commerce business model is a crucial first step in the Philippines. Each model has its benefits. B2C is direct and simple. B2B focuses on bulk sales to other businesses. C2C allows anyone to sell easily. Dropshipping minimizes risk. Subscription services create loyal customers. So, think about what suits your goals and start your ecommerce journey. Above all, understanding these models is your foundation for success.
How to Start an Ecommerce Business in the Philippines?
Step 1: Research and Planning
Before anything else, research is key. Understand the market. What do Filipinos need? What do they want to buy online? This step is crucial. It guides you in what to sell. Also, look at your competition. What can you offer that’s different? Make a plan. This is your roadmap. It shows where you want to go and how to get there.
Step 2: Legal Requirements
Next, let’s talk about paperwork. Starting an e-commerce business in the Philippines means registering your business. Choose between sole proprietorship, partnership, or corporation. Each has its own process. So, pick what fits your vision. After that, get your business permits. This includes barangay clearance and BIR registration. It sounds complex, but it’s just a few steps. Therefore, it’s important not to skip this part.
Step 3: Building Your Online Store
Now, for the fun part. Creating your online store. First, choose a platform like Shopify. There are many options, as we discussed before. Pick one that matches your needs. Then, design your site. Make it appealing. Also, ensure it’s user-friendly. Remember, your website is your store. So, it should look good and work well.
Step 4: Setting Up Payment and Shipping
After your store is up, set up payment options. Filipinos use various payment methods. Include as many as possible. This makes buying easy. Also, plan your shipping. Partner with reliable couriers. Make sure your products can reach your customers safely and on time.
Step 5: Marketing Your Business
You’re almost there. Now, you need customers. Marketing is how you attract them. Use social media. It’s powerful and cost-effective. Also, consider email marketing. It’s direct and personal. SEO is another tool. It helps people find you online. Therefore, invest time in marketing. It’s essential for your success.
Step 6: Launch and Learn
Finally, launch your store. But, your work doesn’t stop there. After that, listen to your customers. What feedback do they give? Use it to improve. E-commerce is fast-paced. So, always be ready to adapt. This way, you keep growing.
Starting an e-commerce business in the Philippines is an adventure. It’s not always easy. But, it’s rewarding. Follow these steps to begin. Research, register, build your store, set up payments and shipping, market, and launch. Also, remember to learn and adapt. Above all, believe in your business. With hard work and dedication, you can succeed.
Pros & Cons of Starting an Ecommerce Business
Pros
Wider Market Reach
The internet knows no bounds. So, starting an e-commerce business in the Philippines means you can reach customers far and wide. Unlike a physical store, your online shop is open to anyone with internet access. This is a big plus.
Lower Operating Costs
Running an online store costs less than a traditional one. No need for a big, expensive physical space. Also, you can manage your business from anywhere. This means saving money on rent, utilities, and more.
Open 24/7
Your e-commerce store doesn’t close. It’s open all day, every day. This means customers can shop whenever they want. So, you can make sales even while you sleep. It’s a significant advantage over physical stores.
Cons
Competition is Tough
The e-commerce space is crowded. Many businesses sell online. Therefore, standing out is a challenge. You need a solid strategy to attract and retain customers in such a competitive market.
Logistical Hurdles
Shipping can be tricky. Getting products to customers across the Philippines involves planning. Delays and damages during shipping can lead to unhappy customers. So, reliable logistics are crucial.
Technical Issues
Running an online store requires some tech knowledge. Websites crash. Payment systems fail. These problems can turn customers away. Therefore, being prepared to deal with technical issues is important.
Starting an e-commerce business in the Philippines comes with its set of highs and lows. On one hand, the potential for growth and savings is enormous. On the other, competition and operational challenges present real hurdles.
Embarking on an e-commerce venture in the Philippines is an exciting prospect. It offers a path to reach more customers and operate more flexibly. However, it’s not without its challenges. Competition is fierce, logistical and technical issues can arise. But with careful planning and resilience, the benefits can outweigh the drawbacks. Above all, understanding these pros and cons is the first step towards building a successful online business.
Tips for When You Start an Ecommerce Business in the Philippines
Know Your Market
Understanding your audience is key. What do Filipinos need? What do they love to buy online? Research helps you find answers. So, dive deep into market trends. This knowledge shapes your product offerings and marketing strategies.
Choose the Right Platform
Your e-commerce platform is your store’s foundation. Options like Shopify, Lazada, or WooCommerce are popular in the Philippines. Each has its pros and cons. Therefore, pick one that suits your business needs and budget.
Stay Legal
Register your business. It’s crucial. This step makes your venture official in the Philippines. It involves paperwork, yes. But it protects you and your customers. So, don’t skip it.
Optimize Your Website
A user-friendly website is vital. It should load fast and look good on mobile devices. Also, ensure easy navigation. This means customers find what they need quickly. Therefore, invest in good website design.
Offer Multiple Payment Options
Filipinos use various payment methods. Cash on delivery, credit cards, and e-wallets are popular. Offering multiple options makes purchasing easier. So, set up a system that accommodates different payment methods.
Plan Your Logistics
Shipping is a big deal in e-commerce. Partner with reliable couriers. Offer tracking. This way, customers know when to expect their orders. Also, consider shipping costs. They impact your pricing and customer satisfaction.
Market Your Business
Spread the word. Use social media, SEO, and email marketing. These tools help you reach more people. Also, consider promotions and discounts. They attract first-time buyers. Therefore, have a solid marketing plan.
Provide Excellent Customer Service
Happy customers are loyal customers. Answer queries quickly. Handle complaints well. Also, make returns easy. Good service builds trust. Therefore, prioritize customer satisfaction.
Learn and Adapt
E-commerce evolves fast. Stay updated on trends. Listen to your customers. Their feedback helps you improve. So, be open to change. It’s key to growing your business in the Philippines.
Starting an e-commerce business in the Philippines is a journey filled with opportunities and challenges. Following these tips can set you on the path to success. Know your market, choose the right platform, stay legal, and focus on customer experience. Also, remember that learning and adapting are part of the process. Above all, believe in your venture. With dedication and hard work, you can build a thriving e-commerce business.
Conclusion
Embarking on an e-commerce venture in the Philippines is both exciting and challenging. It’s a journey that demands research, planning, and dedication. But, the rewards can be great. By understanding your market, choosing the right platform, and focusing on customer satisfaction, you set the stage for success. Remember, it’s also about learning and adapting. The digital landscape changes quickly, so staying informed and responsive to your customers’ needs is key. Therefore, if you’re looking to start an e-commerce business in the Philippines, take these insights to heart. With hard work and a strategic approach, you can build a thriving online business. Above all, believe in your vision and take that first step today.
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Best Merchant Services of March 2024
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National Processing
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and up.
U.S. Bank Merchant Services
Learn more
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Chase Payment Solutions℠
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QuickBooks Payments
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QuickBooks subscription required.
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Re-Creating The New York Times’ Website in Under 30 Minutes Using WordPress.com – WordPress.com News
In this “Build and Beyond” video, Jamie Marsland re-creates The New York Times’ website in less than 30 minutes using WordPress.com. By utilizing mega menus, master layouts, typography controls, and post grids, Jamie shows us what’s possible with the limitless customizations available with WordPress.
When it comes to mega menus, specifically, it’s worth noting that this is a highly complex customization that should only be attempted by WordPress pros and is mainly shown here as a demo of what’s possible. Please read this blog post on the WordPress.org developer blog before embarking on your own mega menu.
To learn more and get started on your own site today, click below:
Join 106.1M other subscribers
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