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20 Creative YouTube Video Ideas You Should Use in 2021

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If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place.

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.

It’s no surprise that there’s been a spike in YouTube video consumption over the past years. 73% of adults in the U.S use YouTube and, on average, each YouTube visitor spends 11m 24s per day watching videos. Many of these are ones suggested to them by the YouTube algorithm, once they’ve stopped watching the original video they selected.

Another reason YouTube viewing has spiked is that consumers stopped limiting themselves to TV and started consuming videos in other ways; primarily via YouTube, though there are other popular video streaming platforms.

Furthermore, users search on YouTube for solutions to problems the same way they do on Google. Another popular use of YouTube is to learn and get more information about products and brands via product reviews.

That’s what a post from the Think With Google platform, a source for market trend insights, shows.

In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. That is, not just sell products and services.

Do you want to ride this wave, but don’t know exactly how?

You’ve come to the right place!

Don’t miss all the YouTube video ideas I have for you.

20 Great YouTube Video Ideas

20 Great YouTube Video Ideas - shot of someone recording

To help you think of ideas for informative or funny videos to create, I am going to list some insights in this article.

Feel free to use those that make the most sense for you and your business.

Check out the YouTube video ideas below, and also suggestions of cool themes for videos that can go with these ideas.

1. Explainer Videos

Videos are known as a content format that offers quick consumption as its main advantage.

Users love videos where people or brands explain things to them.

Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel

Audiovisual content that helps anticipate the possible questions of consumers might even shorten the buying cycle.

2. Review Videos

Reviews work as social proof of what you think about a product or service.

They can be used to find new books, watch a new series on Netflix, or find a product relevant to your interests.

From the moment you share your experience, as well as your perception and ideas, you might help others who are interested in that subject You influence their purchasing decisions.

A typical example is bloggers who buy makeup products and create video reviews of their opinions or share comparisons to other products.

Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. This is a creative option that will probably draw attention among the interested audience who also watched that content.

3. Storytelling Videos

As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays.

After all, consumers don’t want to just hear about products or services; they want to understand how products can provide solutions to the problems in their lives.

When you tell a personal story during your YouTube video, you can help people who are living in that situation or will go through it in the future.

If you can tell a story they empathize with, they can identify with you, and this may encourage them to spend money with your brand.

This works by talking about things like an important event in your career or sharing a challenge you’ve conquered.

Some influencers use video ideas like this to talk about surgeries they underwent, how they chose their colleges, or document their teenage fun moments.

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To be relevant and make sure your audience gets interested in your story, don’t forget to adapt it to the reality of your business.

4. Advice and Tips Videos

Tips videos are insights or recommendations, usually filmed with one person talking into the camera and demonstrating, that may help improve consumers’ lives, be it on a personal, professional, or business level.

Would you like an example?

The article you are reading right now. It could be adapted to an audiovisual format.

In this case, I myself would be in the video, offering tips about ideas for your YouTube videos. I would show you demos for each tip, and I’d be talking you through each one. Easy to understand, right?

To be successful when recording YouTube videos with tips, don’t forget to think about what will make life easier for your audience and base your tips around these ideas.

This could involve apps, sites, strategies, behaviors, or simply creative ideas, like this one.

5. Q&A Videos

Have you considered reading questions from your audience and finding opportunities to answer them on video?

Comments and messages received on social media or on the videos themselves can be used as ideas for videos.

The starting point could be common questions from your consumers or even your own videos.

You only have to tell the audience that you’ll be preparing a specific video to answer questions about a certain subject.

To make it even more organized, create a hashtag to make it easier to identify and sort these questions.

As soon as you’ve selected the most interesting questions, get ready to reply to them, turn on the camera, and go ahead.

But don’t forget to mention the person who created the question, so they can feel even closer to you.

This strategy will also motivate other people to interact more with your YouTube channel.

6. Webinar Video Ideas

Webinars are videos streamed live to promote relevant content.

This makes content more interesting and generates value for the audience.

Generally, all you need to do a webinar is to choose a good subject and save at least 20 minutes to talk about it.

If the audience reacts positively, you can extend the stream.

What you need to keep in mind is that the most important thing is not the length of the video, but to meet the expectations of your audience.

Done correctly, this is a powerful tool to establish your authority before your audience.

Pro Tip: use Ubersuggest to find good webinar content ideas

Ubersuggest is a free powerful tool to find great content ideas for your webinars.

It will help you to find out if people search about the topics you want to talk about during your webinar videos.

You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic.

use Ubersuggest to find good webinar content ideas - youtube video ideas

As we can see in the example above, Video Marketing has an average of 4,400 searches per month on Google.

However, if you want to find more ideas, you can simply scroll down the page and check out similar keywords and content ideas that will help you find a good webinar topic.

use Ubersuggest to find good webinar content ideas 2

7. List Videos

Lists are another creative and informational YouTube video idea.

Lists are simple, popular, and usually attract attention due to containing quantities.

These can be lists of tips, lists of books, articles, or inspiring behaviors. You decide.

To record this kind of video, start with a short introduction about why you chose that subject.

Next, to make it more interesting for the audience, introduce each item on the list and make comments about why each of them is in the order you chose.

8. DIY YouTube Videos

DIY YouTube Videos - youtube video ideas

DIY means do it yourself.

While it sounds like one of those passing trends, this is a video idea that usually works well, because it’s teaching someone how to do something by themselves.

This could involve anything from crafts using recyclable materials to digital content templates, for example.

However, to make this kind of video, you must have mastered the subject of the video. If you show you can’t do the thing you claim to be an expert on, or you can’t work your own product, your customers won’t be able to trust you.

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After all, showing you can’t teach a user how to do something can be bad for your image and the image of your business.

9. Motivational Videos

Encouraging words are good for everyone.

It’s natural for human beings to depend on encouragement and motivation to overcome difficulties and move on.

As cliché as it sounds, this is the sort of thing that everyone likes to receive.

One example is motivational videos shared on Facebook that go viral; you know, the videos you suddenly start receiving from multiple people.

To make your own motivational video, think about what you can say to help your audience feel motivated.

Prepare your speech to be full of emotion and record it.

This will make your videos more human and will bring you and your brand even closer to your audience.

And if it goes viral, even better, right?

10. Product Unboxing Videos

Product unboxing is another creative idea for YouTube videos.

Think of a product you’ve just bought or received as a gift.

Next, grab the camera and open the package in front of your audience, showing your impressions about the product you have in hand.

Digital influencers make lots of these videos, especially to show their audiences what they “received that week.”

This is another way to help consumers anticipate their questions about the quality and appearance of certain products.

When you open items in front of the camera, you make their choice easier if they are still wondering if it’s worth purchasing or not.

11. Challenges Videos

Challenges Videos example, mannequin challenge - youtube video ideas

Uniquely fun, challenge videos go viral fairly easily.

Remember the ice bucket challenge and the mannequin challenge? These are just two examples of challenge videos that went viral and even had celebrities joining in.

To increase the chances of other people joining the challenge, try tagging the people you are challenging in your video.

Just be careful challenging celebrities, because they usually charge to take part in these things – unless your idea is very creative and uncommon.

It’s worth trying to create your own challenges for videos.

12. React Videos

Reacts are simply reactions, and recording how you react to a certain situation.

When well planned, these can be good ideas for funny and creative videos.

There’s great freedom of subjects; you can record a video reacting to movies, sitcoms, videos from other people, or even messages you received.

13. Gameplay Videos

Increasingly popular with young people who like games, gameplay videos are recordings focused on this particular universe of games.

They can show you playing your favorite game, your opinion about a game you got recently, information about releases or how to go to the next level.

Since this is a niche type of video, only use this idea if you really understand the subject (and play well, of course).

The gamer audience is very critical and well-informed about the particularities of the industry.

14. Event Coverage Videos

Is an interesting event for your audience taking place in your hometown? Go over there with a camera and a few creative video ideas.

To make event coverage more interesting, try contacting the organizers to find out who you can interview on location.

This will make your videos more professional and may direct new users to your channel.

15. Travel Videos

Travel videos are the darlings of people who like going on trips and meeting other cultures.

You have probably watched this kind of content before, right?

All you need to do to make this kind of content is to start taking your camera with you on your next trips, and record your journey through those destinations and share your experiences. You don’t even have to travel far from home; chances are, anywhere you live has something interesting nearby.

In your videos, you can talk about the history and interesting facts about the places you visit. People interested in those locations may find your brand through your videos about that place, opening you up to potential new audiences.

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It also helps people who are interested in visiting those regions get more information about them. It’s a nice strategy that also works as a tip of which outings and restaurants are better value for money, for example.

16. Tutorial Videos

As the name itself shows, tutorials are made to teach concepts or techniques to your audience.

There’s a range of subjects and levels of complexity taught by digital influencers in different industries.

Examples? How to contour your face or how to make your own planner.

To choose the best tutorials to share in your channel, consider your market niche and also how much you know about the subject.

Tutorial videos must be objective and easy to replicate.

That is, your audience needs to know how to do the task shown in the tutorial without much trouble.

17. Tag Videos

Tags are one of the most recent YouTube video ideas and are very interesting. They make it possible to get closer to your followers.

When used in videos, tags help you sort videos according to your keywords, making searches easier for users.

It’s like a hashtag for videos, encouraging user actions.

It works like this:

Let’s imagine I’m publishing a video with the tag “50 facts about me”.

When YouTubers use this same tag, they must mention 50 facts about themselves.

So this is like an editorial line for videos, with a good potential for going viral.

18. Memory Videos

People like to remember things that happened at certain times. This is a fact.

But, like everything your company will publish online, videos about memories must be relevant.

Be careful not to make something too commercial. If you go overboard, the number of “dislikes” might grow.

YouTube published a video about 2018 that has accumulated millions of views.

So far so good – but the video looks like advertising, not like a summary of 2018.

The audience reacted very negatively to that.

And the video broke the record for the highest number of dislikes on the platform.

19. Interview Videos

Interview Videos - youtube video ideas

Guest participation can also turn into ideas for creative YouTube videos.

Hosting an expert in a certain subject can offer more relevant content to your audience and make their experience with your videos even richer for them.

You and your host can build your audience together.

It’s an exchange where both sides win.

Did you get a great response from your audience? Consider making interviews a regular feature in your video channel.

Your audience will be pleased!

20. Chalk Talk

Ever seen a YouTube video where an expert on a certain subject shows their reasoning on a board, like back in your school days? This technique is called chalk talk.

It works like a video lesson using drawings, graphs, flow charts, and text written on a whiteboard.

If the content is relevant and useful to the public, the chances of getting “likes” and positive comments are very high.

Conclusion – What YouTube Idea Will You Use First?

There are plenty of YouTube video ideas out there in the digital universe. You get to choose which types spark ideas for you and mesh with your brand.

The more authentic, creative, enthusiastic, and relevant you are, the more your audience will like you.

If you want help with a video marketing strategy let our agency know. Our team of experts can help!

Did you like the tips we shared in this article? Tell us in the comments if you’ve already used any of these video ideas or if you have any other tips to share with readers of this blog.

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YOUTUBE

3 Ways to Use YouTube to Hack Google’s SEO Algorithm

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There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show.

That’s where Google’s little brother YouTube comes to the rescue! By adding a video marketing plan to your clients SEO strategy. You can help them get quick wins. 

You see, when your little brother makes you billions of dollars, little brother doesn’t have to wait in line like the other websites for that page 1 ranking, little brother cuts the line with the 3 video carousel that will be right on page 1 of Google

Getting your clients videos to rank in that video carousel will help your client feel good about working with you +PLUS help your SEO plan stand out from your competition.

Here are 3 Video SEO tips to help your client snag that top spot! 

  • Determine what long tail or short tail keywords you want to go after and craft your content verbiage around that. Have your client say those words in the video. 
  • Once you upload that video, correct the close caption transcript google creates, when you do that, Google will mark that video optimized.
  • Create an eye-catching thumbnail. You don’t want to claim that spot and have a boring, unclickable thumb nail. Make sure you design an image that’s quick to read, understand and answers the question they just searched for.

If you’re like, Doug, how do I even begin to create that video content for my clients YouTube channel? 

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Well, we at Magnfi have you covered check out our white label option at Magnfi.com and have your own in-house scalable video service offering.

I hope you enjoyed the video! Thanks for watching! – Doug

Doug Dibert Jr.

Doug Dibert, Jr. has been in the world of video marketing since January 2005 when he founded his 1st video marketing agency. He has worked with 100’s of businesses nationally and internationally helping them create video content and video marketing plans. 

Seeing the future growth of video and the need for any business to quickly create professional video content with no video editing needed, in 2017 he found the SaaS video marketing platform Magnfi.com and a year later sold his video marketing agency to focus on Magnfi’s growth.

Doug is a highly welcomed speaker at many business strategy events, online or in-person, where he teaches practical how-to methods on how businesses can leverage video content quickly.

Doug and his team at Magnfi partner with businesses and digital marketing agencies who want their own in-house scalable video service offering via the Magnfi white label program. 

Source: Doug Dibert Jr.

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Apple’s new YouTube video is packed with great iPhone tips and tricks

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Every once in a while, we like to share some helpful iPhone tips and tricks that may not be common knowledge. After all, for as much time as we spend on our phones all day, their functionality expands far beyond what most of us actually use them for. There are a number of features on your iPhone that you’ll never use. That might be because you don’t need them, but you also might not even know they exist. As such, every iPhone owner might want to take a few minutes to check out Apple’s new video, which offers up 10 helpful tips and tricks that not everyone knows about.

On Wednesday, Apple Support published a new video on YouTube. The account regularly uploads new videos explaining how to use specific features and apps. Typically, the videos focus on a single iPhone feature, but the latest video from Apple support is packed with worthwhile tips: 


In case you don’t have five minutes to set aside for the video, here are Apple’s 10 iPhone tips:

  1. If you accidentally enter the wrong digit in the Calculator app, swipe left or right at the top of the screen to erase it. You can also copy and paste digits by holding down on them.
  2. As of iOS 15, you can now pinned shared content in Messages. Just tap and hold the item you want to pin, then tap Pin in the menu at the bottom of the screen.
  3. Touch and hold an empty space on your Home Screen to begin editing, then drag one widget on top of another of the same size to stack them. You can add up to 10 widgets in a stack. Tap Done in the top-right corner when you’re finished.
  4. Touch and hold a photo until you feel a tap. Drag it away while still holding it, then tap another photos with a different finger to add it to the stack. After you select all of the photos you want, switch to another app while holding the stack and drop the photos into the new app.
  5. It’s possible to create a text replacement for common phrases. Go to General > Keyboard > Text Replacement, and tap the add button in the top-right corner. Now type the phrase you want to replace along with a shortcut that will automatically expand when you type it.
  6. Open the Camera app from the Lock Screen by swiping left.
  7. Scan a document with the Notes app by tapping the camera button and then Scan Documents. Position the document under the camera, and it will scan automatically.
  8. Use Live Text in iOS 15 to interact with text from the Camera app. Position the viewfinder over a document and tap the scan text button. You can then copy and paste the text.
  9. Jump to the first photo in your Photos app by tapping the top edge of the screen.
  10. Access Search from your Home Screen by swiping down from the middle of the screen.
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You might have known about some of these tips, but others might be new to you. Either way, it never hurts to refresh our memories with a helpful video. If you want even more videos like this, you should check out Apple Support’s official YouTube profile.

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Google, Disney reach deal to bring back channels to YouTube TV

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A couple of days after their original agreement expired, Google and Disney finally reached a new deal that would allow the former to distribute the latter’s channels on YouTube TV. This means they’ll be able to restore the Disney channels that went dark last December 17, including ESPN, FX, and ABC local stations, when the contract officially ended. They will also be returning the base subscription rate to $65 per month but affected users will be able to receive a one-time $15 discount.

It seemed like a long time ago but it was only last week when Google announced that they were still unable to reach a deal with Disney regarding channel carriage fees. YouTube said that they were still advocating on behalf of their viewers while Disney said that YouTube “declined to reach a fair deal”. Basically, each was not-so-subtly blaming each other for failing to reach a deal that would distribute all Disney-owned channels to YouTube TV subscribers.

The loser of course ended up being the viewers who lost more than 17 channels on December 17 when the distribution agreement officially ended. Fortunately, the two giants were finally able to hash out a new deal to return Disney content to YouTube TV. They have started to restore access to those channels that were previously removed and that includes both their live and on-demand content. Recordings that were previously in your library are also being restored.

This also means that the base subscription will return to $65 per month. But those who were affected, meaning those whose Disney channels went dark the past couple of days, will still get a one-time $15 credit on their next bill. Users don’t need to do anything as it will be automatically credited to them. Those who’ve already started the cancellation process can go back by clocking “Add” on the Base Plan. Those who resume before they lose access will still get the one-time $15 credit.

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This isn’t the first time of course that Google had to struggle to get carriage and distribution deals. They have previously publicly fought with companies like Amazon, Roku, NBCUniversal, etc. At the end of the day, it’s the users that are affected by these things so it’s a good thing they were able to fix things with Disney.

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