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11 Best Referral Software Tools to Help Grow Your Business in 2023



11 Best Referral Software Tools to Help Grow Your Business in 2023

Have you heard about referral marketing but are unsure how to get started? Or maybe you’ve received a few referrals and want to know how to get more? Either way, using the best referral software can simplify the process, allowing you to focus on other parts of your business.

Referral marketing is rewarding existing customers for referring new people to your business who may become customers.

This is an effective type of marketing that produces high-quality leads and helps to grow the reach of online stores and local businesses.

It also keeps your current customers happy, increasing customer loyalty.

Let’s look at some of the best referral marketing software on the market today and what each can do for you.

The power of word of mouth and referrals shouldn’t be underestimated.

According to statistics, people are 4x more likely to make a purchase when referred by a friend, and customers acquired through referrals have a 37% higher retention rate.

If you want to implement your best referral program ideas, read on to learn about eleven referral marketing software tools that get clients incredible results.


InviteReferrals is a referral marketing software that’s easy to implement to help grow your business and acquire new customers.

It’s currently trusted by over 20,000 customers worldwide and can be integrated with a range of e-commerce platforms such as Shopify and WooCommerce and used across multiple devices.

InviteReferrals works like this:

  • A customer invites a friend through a referral program
  • Friend decides to accept and installs the mobile application
  • InviteReferrals sends the referrer a coupon as a reward

Using this referral marketing software gives you access to in-depth analytics, a range of customizable campaigns, and multiple referral and social sharing options that can be implemented easily without any advanced coding or tech knowledge.

Free trial: 14-day free trial.

Paid Plans: Basic $99/month, Standard $249/month.

Referral Candy

Referral candy

Referral Candy is a referral marketing software platform allowing clients to set up their own referral programs.

Trusted by over 3,000 e-commerce stores, it’s one of the most effective referral tools that’s easy to use and implement.

You need to set up automated invitations asking customers to join your referral marketing program and send these out via email, social media, or popups on your website.

And you can keep an eye on referral sales, the number of new customers that have joined, and which referral partners have referred the most traffic to your website on the analytics page.

If you’re looking for a trusted referral marketing partner, Referral Candy is a great option.

Free trial: 30 days.

Paid Plans: Premium $59/month, Plus $299/month. Save 20% with yearly plans.

Referral Rock

best referral software

Referral Rock is another top referral program software that helps B2B and B2C businesses drive more shares and brand awareness.

Using Referral Rock you can create an on-brand referral marketing program in days and share it across multiple marketing channels.

And you can measure your referral campaign results and understand referral behavior so you can tweak your campaigns and get more conversions.

A few things you can do with Referral Rock include:

  • Customer referral programs
  • Affiliate and partner programs
  • Offer incentives that align with your brand
  • Integrate with a range of different apps
  • Offer your advocates multiple ways to share

Free trial: 30-day free trial.

Paid Plans: Starter $200/month, Growth $400/month, Established Business $800/month.

Referral Factory

best referral software

Referral Factory is an easy-to-use referral program software solution that helps you to build referral programs with zero coding skills.

You get access to over 100 referral program templates designed by experts from Referral Factory. You can automate referral campaigns so you’re continually asking customers for referrals without doing extra work.

Once your customized referral program is built, you can market it to your customers and monitor your results in the Referral Factory client dashboard.

Plus, this referral marketing software supports third-party integrations with platforms such as:

  • HubSpot
  • Sales Force
  • Intercom
  • Zapier
  • Zoho
  • WooCommerce
  • Mailchimp
  • ConvertKit
  • Many more…

Free trial: 15-day free trial.

Paid Plans: Starter $99/month, Basic $200/month, Pro $300/month, Enterprise $1400/month.


best referral software

Extole is a referral marketing platform that helps its clients get more customers and increase revenue.

Using Extole, you can create personalized referral marketing campaigns and engage customers with a range of incentives such as coupons, points, and gift cards.

A few of the available acquisition programs on Extole include:

  • Refer a friend
  • Drop a hint
  • Welcome offer
  • Influencer marketing

You can also use sweepstakes to get current customers excited, grow your marketing list, and encourage new purchases.

Free trial: Not mentioned.

Paid Plans: Pricing is not displayed on the website. Contact them directly for more information.



Upviral is another great referral marketing software that’s currently used by over 32,600 businesses like ClickFunnels, HubSpot, and Foundr.

They provide tested and proven templates so you can:

  • Boost audience engagement
  • Expand your reach with social media sharing
  • Fill your email list quickly
  • Launch products successfully
  • Generate a buzz for promos
  • Run referral programs
  • Create custom and seasonal campaigns

You can easily customize your referral campaigns with the drag-and-drop editor and connect Upviral to various marketing tools such as HubSpot, AWeber, Drip, ConvertKit, and hundreds more.

Free trial: 14-day free trial.

Paid Plans: Starter $79/month, Business $119/month, Premium $299/month.



Ambassador is a complete word-of-mouth marketing and customer loyalty platform that allows you to design incentive-based programs to acquire better customers quickly and easily.

By creating unique links and QR codes, your customers can share them online and in person. Or, you can even add QR codes to receipts, yard signs, and mail flyers.

The benefits of using Ambassador as your referral marketing solution include:

  • Easy to set up
  • Customizable branding
  • Flexible integration
  • Detailed analytics and advanced referral tracking software
  • Multiple reward options
  • Great customer service

Free trial: Request a free demo.

Paid Plans: Starter $250/month, Professional $750/month, Enterprise/custom pricing.

Referral SaaSquatch


SaaSquatch is a powerful referral software that helps marketers and business owners drive more referrals from their websites and e-commerce stores.

Using this referral software, you can create:

  • Customer referral programs
  • Cash-back referral campaigns
  • Employee referral programs
  • VIP programs
  • Welcome offers
  • Point marketplaces
  • Much more…

Trusted by a range of saas companies worldwide, this is a flexible referral software solution to start creating reward programs. Plus, you can enjoy award-winning customer service.

Free trial: Email to request a free demo.

Paid Plans: Referral $1,750/month, Loyalty $1,750/month. Both also incur a setup fee.

Mention Me

Mention Me

Mention Me is a referral program software that helps you acquire more customers through word-of-mouth marketing and tracked referrals.

You can create A/B split tests for your referral campaigns in just a few clicks, so your results constantly improve over time.

Plus, you can deliver rewards easily to the referring customer and new customers and keep an eye on referral data in your analytics dashboard.

Free trial: Not mentioned.

Paid Plans: Not stated on the website. Email sales for more information.


Friend Buy

FriendBuy offers some of the best referral programs and loyalty programs for a range of brands and businesses.

Customers can share their referral links anywhere and start earning points to redeem for custom rewards.

Using this referral solution, you can build referral programs, offer referral rewards, create A/B test campaigns, and track your results.

Not only that, but you can grow your phone and email subscriber lists with effective integrations.

Free trial: 30 days.

Paid Plans: Starter $249/month, Deluxe $749/month, Enterprise/custom pricing.



VYPER is a referral program software that allows you to run a range of marketing campaigns to engage your audience and create brand loyalty.

One of the best referral marketing software tools, you can set up loyalty and reward programs, giveaways, and referral campaigns to increase customer acquisition.

Design beautiful referral campaigns with zero design knowledge and create viral contests to increase the shareability of your content.

And choose to launch your campaigns via customized landing pages, website-embedded forms, a chat widget, or a combination of all three.

Free trial: Free for an unlimited amount of time.

Paid Plans: Enterprise $149/month, Agency $299/month.

Final Thoughts on the Best Referral Software

Those are the best referral marketing software options that’ll supercharge your customer acquisition and help keep your existing customers happy and loyal.

Setting up your own customer referral program is one of the most cost-effective and successful ways to do this and is well worth including in your marketing arsenal.

And once you’ve created an effective referral campaign, you can branch out to create your own affiliate program and use affiliate marketers to market it online.

Want more ways to reach customers? Check out the best SMS marketing platforms and these top all-in-one marketing platforms to help grow your business.

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Red Lobster Speaks Out on ‘Misunderstood’ Bankruptcy Filing



Red Lobster Speaks Out on 'Misunderstood' Bankruptcy Filing

It may be the end of an era for beloved seafood chain Red Lobster, which officially declared bankruptcy on Monday after months of speculation and dozens of abrupt restaurant closures.

Now, the company is speaking out to loyal customers — and investigating the role that its shrimp supplier may have played in its demise.

Related: Red Lobster Suddenly Shutters Dozens of Locations Without Warning Employees, Begins Auctioning Off Equipment

In a letter posted to social media, Red Lobster thanked customers for their nearly five decades of loyalty and assured the masses that the chain wasn’t going anywhere.

“Bankruptcy is a word that is often misunderstood. Filing for bankruptcy does not mean we are going out of business,” Red Lobster wrote. “In fact, it means just the opposite. It is a legal process that allows us to make changes to our business and our cost structure so that Red Lobster can continue as a stronger company going forward.”

Red Lobster noted that companies including Delta Airlines and Hertz “emerged stronger” after filing for Chapter 11 (Delta in September 2005, Hertz in May 2020) and found ways to bounce back.

“Birthdays, graduations, anniversaries, and yes, weddings. We’ve been here for them all,” the chain penned. “Red Lobster is determined to be there for these moments for generations to come.”

Red Lobster’s downfall was a slow burn, primarily blamed on an $11 million loss in November 2023 due to the chain rollout of an “Endless Shrimp” promotion. The deal offered customers all the shrimp they could eat for $20, and it proved to be a bit too popular.

Last week, it was reported that stores had begun shuttering without warning around the country, with dozens auctioning off all of their furniture and equipment online and some employees claiming they were given no notice ahead of time.

In a filing on Sunday, Red Lobster CEO Jonathan Tibus called out former CEO Paul Kenny and Red Lobster’s seafood supplier and owner, Thai Union, regarding decisions made surrounding the “Endless Shrimp” promotion and that Red Lobster is “currently investigating the circumstances” around the decision to make the promotion permanent instead of limited-time.

Related: Endless Shrimp Deal Is Too Popular, Red Lobster Loses $11M

“I understand that Thai Union exercised an outsized influence on the Company’s shrimp purchasing,” Tibus wrote. “[Red Lobster is] exploring the impact of the control Thai Union exerted, in concert with Mr. Kenny and other Thai Union-affiliated entities and individuals, and whether actions taken in light of these parties’ varying interests were appropriate and consistent with applicable duties and obligations to Red Lobster.”

Thai Union completed its purchase of Red Lobster in 2020.

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UMass Dartmouth Commencement Speaker Gives Grads $1000 Each



UMass Dartmouth Commencement Speaker Gives Grads $1000 Each

The best commencement speeches are often motivational and thought-provoking, leaving new graduates optimistic as they head into the “real world.”

But for the Class of 2024 at the University of Massachusetts Dartmouth, new grads walked away with more than just a wealth of knowledge — they left their ceremony with an extra $1,000 in their pockets.

Related: ‘There Is More To Life Than Work’: Bill Gates Delivers Emotional Message To Graduates About Learning To Take A Break

Last week, the founder and CEO of Granite Telecommunications, Robert Hale Jr., spoke to grads at the University of Massachusetts Dartmouth about their futures and shared a story about a time when his business suffered a $1 billion loss in just one day to explain the importance of perseverance through failure.

“It’s okay to fail,” Hale told graduates. “Life will give you challenges and if you take those challenges you’ll fail from time to time — don’t worry about it … don’t fear failure, understand that it’s just part of the process, and if you use that fear of failure to motivate yourself, you’ll be better for it.”

Then, as he wrapped up, he shocked the audience by announcing he was giving each graduate graduate $1,000 — but there was a catch.

“These trying times have heightened the need for sharing, caring, and giving,” Hale told students. “Our community needs you and your generosity more than ever.”

The students were given two envelopes with $500 each — one was intended for the students to keep for themselves while the other was for them to give to someone else in need.

Related: Sheryl Sandberg’s Advice to Grads: Banish Self-Doubt, Dream Bigger and Lean In, Always

“As the degree conferral was about to begin, Hale came forward and let the graduates know he had one more bit of advice for them. He told the eager crowd that for him and his wife Karen, ‘the greatest joys we’ve had in our life have been the gift of giving,'” UMass Dartmouth said in a release. “Hale let the Class of 2024 know that the two large duffle bags being brought up on stage by security were packed with envelopes full of cash.”

There were roughly 1,200 students in UMass Dartmouth’s 2024 graduating class.

Hale’s current net worth is an estimated $5.4 billion.

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Stay Prepared on the Road with This $80 Tire Inflator



Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Business travel is inherently risky because driving poses certain innate hazards. If you’re a business leader sending yourself, team members, or employees out on the road, the least you can do is equip them with the tools they need to operate as safely as possible and get out of a jam if they happen to run into one.

A great tool that’s designed to help fix flat tires, this HOTO Air Pump Pro Portable Air Compressor and Tire Inflator, is on sale for just $79.99 (reg. $119). Promised to be 85% faster than competitors, this four-preset air pump is made to be able to fill a tire in at most five minutes.

Running on a 12V pump motor, this fast-working pump features a powerful battery life that can charge as many as 15 under-inflated tires within a single charge. When you’re filling up, the pump also prevents you from overdoing things with its worry-free automatic stop that ceases operations when the proper inflation is met.

This fantastic tire pump can serve as a great safety tool for business travelers. It can also promote exercise and recreation when used to pump up sports balls and bike tires.

The versatility and quality of this small, compact device have added up to make it a hit amongst users and critics alike. It’s even earned a coveted nomination from MoMa Design.

Don’t forget that for a limited time only, this HOTO Air Pump Pro Portable Air Compressor and Tire Inflator is on sale for just $79.99 (reg. $119).

StackSocial prices subject to change.

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