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11 Best Referral Software Tools to Help Grow Your Business in 2023



11 Best Referral Software Tools to Help Grow Your Business in 2023

Have you heard about referral marketing but are unsure how to get started? Or maybe you’ve received a few referrals and want to know how to get more? Either way, using the best referral software can simplify the process, allowing you to focus on other parts of your business.

Referral marketing is rewarding existing customers for referring new people to your business who may become customers.

This is an effective type of marketing that produces high-quality leads and helps to grow the reach of online stores and local businesses.

It also keeps your current customers happy, increasing customer loyalty.

Let’s look at some of the best referral marketing software on the market today and what each can do for you.

The power of word of mouth and referrals shouldn’t be underestimated.

According to statistics, people are 4x more likely to make a purchase when referred by a friend, and customers acquired through referrals have a 37% higher retention rate.

If you want to implement your best referral program ideas, read on to learn about eleven referral marketing software tools that get clients incredible results.


InviteReferrals is a referral marketing software that’s easy to implement to help grow your business and acquire new customers.

It’s currently trusted by over 20,000 customers worldwide and can be integrated with a range of e-commerce platforms such as Shopify and WooCommerce and used across multiple devices.

InviteReferrals works like this:

  • A customer invites a friend through a referral program
  • Friend decides to accept and installs the mobile application
  • InviteReferrals sends the referrer a coupon as a reward

Using this referral marketing software gives you access to in-depth analytics, a range of customizable campaigns, and multiple referral and social sharing options that can be implemented easily without any advanced coding or tech knowledge.

Free trial: 14-day free trial.

Paid Plans: Basic $99/month, Standard $249/month.

Referral Candy

Referral candy

Referral Candy is a referral marketing software platform allowing clients to set up their own referral programs.

Trusted by over 3,000 e-commerce stores, it’s one of the most effective referral tools that’s easy to use and implement.

You need to set up automated invitations asking customers to join your referral marketing program and send these out via email, social media, or popups on your website.

And you can keep an eye on referral sales, the number of new customers that have joined, and which referral partners have referred the most traffic to your website on the analytics page.

If you’re looking for a trusted referral marketing partner, Referral Candy is a great option.

Free trial: 30 days.

Paid Plans: Premium $59/month, Plus $299/month. Save 20% with yearly plans.

Referral Rock

best referral software

Referral Rock is another top referral program software that helps B2B and B2C businesses drive more shares and brand awareness.

Using Referral Rock you can create an on-brand referral marketing program in days and share it across multiple marketing channels.

And you can measure your referral campaign results and understand referral behavior so you can tweak your campaigns and get more conversions.

A few things you can do with Referral Rock include:

  • Customer referral programs
  • Affiliate and partner programs
  • Offer incentives that align with your brand
  • Integrate with a range of different apps
  • Offer your advocates multiple ways to share

Free trial: 30-day free trial.

Paid Plans: Starter $200/month, Growth $400/month, Established Business $800/month.

Referral Factory

best referral software

Referral Factory is an easy-to-use referral program software solution that helps you to build referral programs with zero coding skills.

You get access to over 100 referral program templates designed by experts from Referral Factory. You can automate referral campaigns so you’re continually asking customers for referrals without doing extra work.

Once your customized referral program is built, you can market it to your customers and monitor your results in the Referral Factory client dashboard.

Plus, this referral marketing software supports third-party integrations with platforms such as:

  • HubSpot
  • Sales Force
  • Intercom
  • Zapier
  • Zoho
  • WooCommerce
  • Mailchimp
  • ConvertKit
  • Many more…

Free trial: 15-day free trial.

Paid Plans: Starter $99/month, Basic $200/month, Pro $300/month, Enterprise $1400/month.


best referral software

Extole is a referral marketing platform that helps its clients get more customers and increase revenue.

Using Extole, you can create personalized referral marketing campaigns and engage customers with a range of incentives such as coupons, points, and gift cards.

A few of the available acquisition programs on Extole include:

  • Refer a friend
  • Drop a hint
  • Welcome offer
  • Influencer marketing

You can also use sweepstakes to get current customers excited, grow your marketing list, and encourage new purchases.

Free trial: Not mentioned.

Paid Plans: Pricing is not displayed on the website. Contact them directly for more information.



Upviral is another great referral marketing software that’s currently used by over 32,600 businesses like ClickFunnels, HubSpot, and Foundr.

They provide tested and proven templates so you can:

  • Boost audience engagement
  • Expand your reach with social media sharing
  • Fill your email list quickly
  • Launch products successfully
  • Generate a buzz for promos
  • Run referral programs
  • Create custom and seasonal campaigns

You can easily customize your referral campaigns with the drag-and-drop editor and connect Upviral to various marketing tools such as HubSpot, AWeber, Drip, ConvertKit, and hundreds more.

Free trial: 14-day free trial.

Paid Plans: Starter $79/month, Business $119/month, Premium $299/month.



Ambassador is a complete word-of-mouth marketing and customer loyalty platform that allows you to design incentive-based programs to acquire better customers quickly and easily.

By creating unique links and QR codes, your customers can share them online and in person. Or, you can even add QR codes to receipts, yard signs, and mail flyers.

The benefits of using Ambassador as your referral marketing solution include:

  • Easy to set up
  • Customizable branding
  • Flexible integration
  • Detailed analytics and advanced referral tracking software
  • Multiple reward options
  • Great customer service

Free trial: Request a free demo.

Paid Plans: Starter $250/month, Professional $750/month, Enterprise/custom pricing.

Referral SaaSquatch


SaaSquatch is a powerful referral software that helps marketers and business owners drive more referrals from their websites and e-commerce stores.

Using this referral software, you can create:

  • Customer referral programs
  • Cash-back referral campaigns
  • Employee referral programs
  • VIP programs
  • Welcome offers
  • Point marketplaces
  • Much more…

Trusted by a range of saas companies worldwide, this is a flexible referral software solution to start creating reward programs. Plus, you can enjoy award-winning customer service.

Free trial: Email to request a free demo.

Paid Plans: Referral $1,750/month, Loyalty $1,750/month. Both also incur a setup fee.

Mention Me

Mention Me

Mention Me is a referral program software that helps you acquire more customers through word-of-mouth marketing and tracked referrals.

You can create A/B split tests for your referral campaigns in just a few clicks, so your results constantly improve over time.

Plus, you can deliver rewards easily to the referring customer and new customers and keep an eye on referral data in your analytics dashboard.

Free trial: Not mentioned.

Paid Plans: Not stated on the website. Email sales for more information.


Friend Buy

FriendBuy offers some of the best referral programs and loyalty programs for a range of brands and businesses.

Customers can share their referral links anywhere and start earning points to redeem for custom rewards.

Using this referral solution, you can build referral programs, offer referral rewards, create A/B test campaigns, and track your results.

Not only that, but you can grow your phone and email subscriber lists with effective integrations.

Free trial: 30 days.

Paid Plans: Starter $249/month, Deluxe $749/month, Enterprise/custom pricing.



VYPER is a referral program software that allows you to run a range of marketing campaigns to engage your audience and create brand loyalty.

One of the best referral marketing software tools, you can set up loyalty and reward programs, giveaways, and referral campaigns to increase customer acquisition.

Design beautiful referral campaigns with zero design knowledge and create viral contests to increase the shareability of your content.

And choose to launch your campaigns via customized landing pages, website-embedded forms, a chat widget, or a combination of all three.

Free trial: Free for an unlimited amount of time.

Paid Plans: Enterprise $149/month, Agency $299/month.

Final Thoughts on the Best Referral Software

Those are the best referral marketing software options that’ll supercharge your customer acquisition and help keep your existing customers happy and loyal.

Setting up your own customer referral program is one of the most cost-effective and successful ways to do this and is well worth including in your marketing arsenal.

And once you’ve created an effective referral campaign, you can branch out to create your own affiliate program and use affiliate marketers to market it online.

Want more ways to reach customers? Check out the best SMS marketing platforms and these top all-in-one marketing platforms to help grow your business.

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John Thornhills Ambassador Program Review: Unleashing Digital Prosperity



In the realm of online marketing, the pursuit of high-ticket commissions has become a focal point for many aspiring entrepreneurs. Among the various programs available, the John Thornhills Ambassador Program stands out as a proven system that offers a pathway to substantial earnings. This comprehensive review will delve into the core components, benefits, and earning potential of Thornhill’s program. By the end, you will have a clear understanding of how this program can empower you to achieve digital prosperity.

Understanding the John Thornhills Ambassador Program

Designed by the seasoned digital product expert himself, John Thornhill’s Ambassador Program presents a unique opportunity to generate significant commissions. This high-end affiliate marketing initiative revolves around promoting Thornhill’s flagship programs, providing participants with the chance to earn up to $3,493 per high-ticket sale. Notably, the program also offers a 50% profit share from the sales generated by referrals, creating a two-pronged income source.

John Thornhills Ambassador Program Affiliate (credit: PR)
John Thornhills Ambassador Program Affiliate (credit: PR)

Click here and start earning your commissions without doing any selling >

Core Components of the Program

To fully comprehend the Ambassador Program, let’s dissect its three core components:

  1. High-Ticket Webinar Funnel: As an Ambassador, you gain access to a personalized high-ticket webinar funnel, allowing you to effectively promote Thornhill’s flagship programs.

  2. 50/50 Profit Share: Any sales generated by your referrals entitle you to a 50% profit share, further augmenting your income potential.

  3. Email List Building: Building and leveraging your email list, which you solely own, is a fundamental skill that you will acquire through this program. This skill will result in consistent monthly revenue.

Click here and start earning your commissions without doing any selling >

Benefits of the John Thornhills Ambassador Program

The Ambassador Program offers several distinct advantages that set it apart from other online marketing programs:

  1. Earning Potential: With the Ambassador Program, your earning potential is substantial. Not only do you receive significant commissions from high-ticket sales, but you also benefit from the sales generated by your referrals, creating a dual revenue stream.

  2. Second-Tier Profits: The program provides an opportunity to earn second-tier profits through the success of your recruited ambassadors. This mutually beneficial arrangement enhances your overall income potential.

  3. Email List Building: Effective email list building is a critical aspect of online business. The Ambassador Program equips you with the skills to build and monetize your list effectively, ensuring consistent monthly revenue.

  4. Fast-Mover Bonuses: As a testament to Thornhill’s confidence in his program, he offers Fast-Mover Bonuses to those who take swift action. These bonuses typically include additional resources and tools that can jumpstart your affiliate marketing efforts.

  5. The Guarantee: Thornhill’s commitment to the success of his program is evident through his guarantee. If you don’t earn at least $2,000 within your first 60 days, he pledges to work with you until you do.

Success Stories

Numerous success stories from beginners to seasoned marketers exemplify the program’s effectiveness. These stories serve as a testament to the potential that the Ambassador Program unlocks, showcasing the real opportunities it offers. The program has empowered individuals to achieve their financial goals and build thriving online businesses.

Joining the John Thornhills Ambassador Program

Joining the Ambassador Program is a straightforward process. Once you sign up, you gain access to all essential resources, including the high-ticket webinar funnel, promotional materials, and comprehensive training modules. This all-inclusive package provides you with everything you need to start earning high-ticket commissions.

Click here and start earning your commissions without doing any selling >

A Deeper Look into The Ambassador Program

To truly maximize the benefits of the Ambassador Program, it is important to delve into its various aspects:

The Training

The program’s comprehensive training serves as the cornerstone of your success. It guides you through every step, from setting up your webinar funnel to driving traffic to your site, ensuring that you have the knowledge and tools necessary for success.

The Commission Model

The Ambassador Program employs a unique two-tiered commission model that allows you to earn from both your sales and the sales made by your recruited affiliates. This model enhances your income potential and provides additional revenue streams.

The Benefits of High-Ticket Commissions

Focusing on high-ticket items has the power to transform your income potential. Selling high-ticket items translates to higher commissions per sale, potentially catapulting your income to new heights.

 John Thornhills Ambassador Program Commission (credit: PR)
John Thornhills Ambassador Program Commission (credit: PR)

Click here and start earning your commissions without doing any selling >

Making the Most of The Ambassador Program

To truly capitalize on the Ambassador Program, you must take action and implement what you learn. While Thornhill provides the tools, resources, and knowledge, it is your commitment to applying them that will drive your success. The program offers several strategies to help you make the most of your journey:

Networking and Collaborations

The Ambassador Program is not solely about selling; it also emphasizes building valuable relationships. Networking with fellow ambassadors can lead to collaborations, idea sharing, and more commission opportunities. By fostering connections and engaging with the community, you open doors to new possibilities.

Continual Learning

In the ever-evolving digital marketing landscape, continuous learning is essential. The Ambassador Program provides consistent support and updates, ensuring that you stay ahead of the curve. By staying informed about industry trends and implementing new strategies, you can maintain a competitive edge.

The Power of Thornhill’s Proven Funnels

Leveraging Thornhill’s proven funnels is a game-changer. When you join the Ambassador Program, you gain access to his tried-and-tested strategies that have generated millions in sales. By utilizing these proven funnels, you eliminate the guesswork from your marketing efforts and increase your chances of success.

Click here and start earning your commissions without doing any selling >

Top 10 John Thornhill’s Ambassador Program FAQs:

1. What is the John Thornhill Ambassador Program?

The John Thornhill Ambassador Program is a program designed to help individuals build a profitable online business leveraging John Thornhill’s affiliate marketing resources and strategies.

2. Who is John Thornhill?

John Thornhill is an entrepreneur and online marketer known for his expertise in affiliate marketing and digital product creation. He has built a successful online empire and aims to empower others through his programs and courses.

3. What are the benefits of joining the program?

The program offers several benefits, including:

  • Access to John Thornhill’s proven affiliate marketing strategies and resources.
  • Done-for-you marketing materials and sales funnels.
  • Community support and mentorship from experienced online entrepreneurs.
  • Free training and resources on various online marketing topics.
  • Lifetime commissions on sales generated through your affiliate link.

4. Do I need any prior experience to join?

No, the program is designed for individuals of all experience levels, even those with no prior knowledge of online marketing.

5. How much time do I need to commit to the program?

The amount of time you need to commit will depend on your individual goals and desired level of success. However, the program recommends dedicating at least 10-15 hours per week to achieve significant results.

6. What are the payment options available?

The John Thornhill Ambassador Program offers three main payment options:

  • One-Time Payment: Pay the full program fee upfront through a secure online payment system for immediate access to the program’s resources. This option offers significant savings compared to monthly plans.
  • Flexible Payment Plans: Spread the cost over several months with convenient monthly installments. The program offers various plans with different durations and pricing. Choose the one that best fits your budget and financial situation.
  • Financing Options: Partner with third-party financing providers to extend your payment term and manage your cash flow. This option allows you to access the program and start generating income while making manageable monthly payments.

7. Is there a guarantee?

There is no money-back guarantee offered by the program. However, they offer a 30-day refund policy in case you are not satisfied with the program content.

8. What makes this program different from others?

The program emphasizes John Thornhill’s proven affiliate marketing strategies and provides access to his done-for-you marketing materials, which are designed to save participants time and effort. Additionally, the program offers personalized mentorship and support from experienced online entrepreneurs.

9. Who should consider joining this program?

This program is ideal for individuals who:

  • Want to learn proven affiliate marketing strategies from a successful entrepreneur.
  • Are looking for a step-by-step system to build a profitable online business.
  • Appreciate done-for-you marketing materials and resources.
  • Desire community support and mentorship.
  • Aim to earn lifetime commissions through affiliate marketing.

10. Where can I learn more about the program?

You can learn more about the John Thornhill Ambassador Program by visiting their website. They also offer free training sessions and webinars that provide further details about the program and its benefits.


In conclusion, John Thornhill’s Ambassador Program offers a comprehensive and proven model for earning high commissions online. With its focus on high-ticket products, a two-tiered commission structure, and proven funnels, it presents a compelling opportunity for anyone seeking substantial online income. Success in the program requires dedication, hard work, and a willingness to apply what you learn. By leveraging the training, support, and mentorship provided, you can embark on a journey towards achieving digital prosperity.

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Revolutionising affiliate marketing in the era of influencers, ET BrandEquity



Revolutionising affiliate marketing in the era of influencers, ET BrandEquity

Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight percent of the overall digital marketing spend, according to the State of Digital Marketing in India report. Despite the popularity of affiliate marketing, the model presents its own challenges, such as onboarding and managing affiliates, high commission fees, and vulnerability to fraudulent and malicious practices.

During a discussion at DigiPlus Fest 2023, marketers explored the evolving landscape of affiliate marketing and strategies to optimise return on investment (RoI). The session featured Nishant Jaiswal, VP – marketing, Zupee; Sachin Vashishtha, chief marketing officer, Paisabazaar, and was chaired by Saumya Jain,

Essentially, affiliate marketing involves incentivizing affiliates with a commission or payout to drive a business action, such as a click or purchase. The practice began with blogs, websites, and email but has since expanded to include social media and e-commerce platforms.

Vashishtha observed that while affiliate marketing was one of the most profitable and RoI-positive ways for online businesses to grow, it didn’t take long for bad actors to leverage it for fraud. Affiliates with malicious intent began generating traffic for brands using any means necessary to earn a commission.

The practice started losing its appeal until the explosion of the creator economy and the rise of influencers. Additionally, improvements in technology and the emergence of attribution models like multi-touch attribution or view-through attribution started bringing transparency into the affiliate marketing model.

Jaiswal remarked that affiliate marketing in India is still nascent compared to global platforms, where many end publishers are not directly accessible to advertisers. He said, “With technology, many fraud-related concerns like click hijacking, app install hijacking, and click spam can be controlled by your mobile measurement partner (MMP) or attribution partner.”

However, despite technological advancements, brands still run the risk of being visible in an unsafe environment due to the way affiliate marketing models are structured. While advertisers primarily engage with larger affiliate networks, campaigns might be outsourced to smaller publishers, networks, and individuals, making it challenging to map where conversions are coming from. Additionally, smaller publishers or creators may create clickbait content or reach out to irrelevant audiences simply to drive traffic or act with malicious intent, harming the brand’s reputation.

Vashishtha stated, “You can go back to the affiliate network and ban the publisher, but it is still very difficult to work with the ecosystem the way it is now. We prefer to work with large publishers or content creators directly.”

By working directly with publishers or creators, brands can see how content gets created and deployed to generate conversions. Jaiswal suggested that brands could share a high volume of assets with affiliates directly to test their effectiveness and ensure that the brand positioning and messaging remain consistent.

While it is not entirely avoidable to discourage malicious activity, Jaiswal opined that assigning realistic key performance indicators (KPIs) while designing the campaign can automatically rule out any fraud from the equation. He said, “Marketers could leverage a combination of hard KPIs and soft KPIs, where soft KPIs can be click-to-conversion rate, sign-up-to-purchase rate, and hard KPIs could be cost-to-purchase or cost-to-sign-up.”

Affiliate marketing has its fair share of challenges; however, the ecosystem is continuously evolving. With new technologies like AI, affiliate marketing initiatives will become sharper and more targeted.

  • Published On Dec 9, 2023 at 05:03 PM IST

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice



First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

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