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5+ Awesome Ways in 2023

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5+ Awesome Ways in 2023

You want some extra cash in your pocket, and you’re considering turning to social media. But you want to know how to make money on social media. How does it work? Are there startup costs? How long does it take, and how much can you make?

We’re covering those questions and more in this post.

The truth is social media is quietly creating millionaires every day.

Sure it can be competitive, but there’s also a lot of opportunity and plenty of options for people to enter the social media game.

If you’re not that familiar with using social media, there may be a bit of a learning curve as you get acquainted with the network, but honestly, in a few easy steps, you can be on your way to making good money using the power of social media.

This is how!

There are plenty of ways to make money on social media.

You might be surprised to hear that content creators can earn $50,000/year.

Some creators make up to $60,000 per month!

So there’s definitely money to be made on social media, regardless of the genre or niche you’re operating in. And I will share 6 different ways to make money using social media.

Let’s get into it.

1. Sponsored Posts

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Sponsored post income comes from companies that pay you to talk about them on social media. 

For example, a video editing software company may pay a social media influencer a flat rate for creating a 10-second TikTok video and Instagram story to show to your audience for brand awareness.

Or, a toy company may pay you a set rate for filming a 5-minute ad to share on your YouTube channel.

These are a few examples of how sponsored posts (or brand deals) work. Sponsored posts are one of the most lucrative ways how to make money on social media.

There are also brand ambassador opportunities, which tend to be longer-term arrangements that may be more involved:

  • Attending press events
  • Giving product demonstrations
  • Being the company’s spokesperson
  • Speaking gigs

How to find sponsored post opportunities?

There are a few different ways to spot sponsored post opportunities:

  • Join and apply to opportunities on sponsored post networks: These are free and premium networks you can join online, like Upfluence, that show dozens or hundreds of sponsored post campaigns you apply to. Choose the campaigns that work for you, apply, and if selected, you’ll hear back from the brand and network with the details!
  • Cold-pitch companies: Be proactive and contact companies you support and want to work with. Find the contact details of their marketing or PR team, write a compelling pitch email, and wait to hear back to negotiate the campaign.
  • Get contacted by companies: Share your contact details publicly on your social media profile so companies can easily contact you directly with sponsored post opportunities.

What is UGC content?

UGC (user-generated content) videos are like sponsored social media content, but this is exclusive content you create for the brand. This is great because you can make money like sponsored posts, but, you don’t need any social media followers since you won’t be posting to your social media account.

This creator shared that she earned a little over $2,000 in her first month from UGC content!

2. Affiliate Marketing

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Making money with affiliate marketing is another lucrative way to earn from social media.

You refer products to your audience. And when your referrals result in a sale, you earn a commission.

For example, you might recommend a grocery delivery subscription to your social media audience. When viewers buy the subscription service using your affiliate link, you’ll earn a commission on each sale!

Affiliate marketing is a pay-for-performance model that can earn you unlimited income. Top affiliate marketers like Eric Worral make up to $40K+ per month from affiliate marketing on social media like YouTube and other networks.

How to start affiliate marketing on social media?

From Twitter affiliate marketing to YouTube affiliate marketing, there are many ways to pair social media with affiliate marketing to make money online.

  1. Join an affiliate program like FlexOffers
  2. Get your affiliate links
  3. Share and promote your affiliate links online 
  4. Earn affiliate commissions on successful conversions

First, find affiliate programs to join. This can be done by joining affiliate networks, which house hundreds or thousands of affiliate programs you can browse through and join.

Once you have your affiliate link, start promoting the product with your link, sit back, and watch the passive income roll in.

Setting up the foundation for earning through affiliate marketing will take time and effort, but once you have your system in place, you can earn unlimited money in the future with little to no maintenance.

That’s why this is one of the best ways to make money in your sleep!

3. Creator Programs

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Another way how to make money with social media is through creator programs offered by a social media site. These special programs launched by the social network pay creators for their work.

Some examples include:

  • TikTok Creator Fund
  • YouTube Partner Program
  • Snapchat Spotlight
  • Pinterest Creator Rewards
  • Pinterest Creator Fund
  • TikTok Work with Artists

How do social media creator programs work?

Many creator programs exist, as you can see above. You just have to find them and then apply to join. This is a great way social networks support creators sharing their craft online.

Creators have reported making up to $70K+ per month from creator programs.

Each creator program is going to be a little different. Most of them have requirements in place, so make sure you review these programs to see which ones you’re eligible for. This can be a great way to make money as a content creator on social media.

4. Selling Products

jungle scout vs helium 10.

Another way to earn unlimited money through social media is by selling products. These can be physical or digital products. 

Get on social media, attract your niche audience, create content about what you’re selling, post your shop link, and make sales.

Some social networks even have their stores you can sell in, like TikTok Shop, for example.

Platforms like Gumroad, Stan Store, Etsy, Amazon, and others exist to help people sell their goods online.

Once you have your store set up, marketing will play a major role in the success of your business and how much you can potentially make from social media.

5. Selling Services

best marketing calendar software.

Selling services works similarly to selling products on social media. You’ll attract your online audience, create content, and market and sell your products.

Selling services tend to have lower startup and maintenance costs, which is nice. And service-based businesses can also have higher profit margins, which puts more money into your pocket.

Examples of services you can sell include:

  • Coaching
  • Consulting
  • Audits
  • Public speaking

6. Lead Generation

how to publish a book on amazon and make money.

On social media, create content that attracts your target audience, collect leads, and make money selling those leads to companies. It’s not unusual to earn up to $20 to $500 per lead, according to this source.

Imagine funneling hundreds or thousands of leads each month, using your social media account, making up to hundreds per lead for your services!

How to find lead generation opportunities?

Join affiliate networks and find advertisers that pay on a CPL (cost per lead) basis. Then, promote your link and earn money for each qualified lead you drive to the advertiser.

Generating and selling leads can happen in virtually any industry, from home improvement to divorce. There are plenty of creative ways to generate leads, too, like linking to anchor text, using buttons, popups, or chatbots.

And of course, we’ve found the best lead generation tools to help you along the way.

One of the best social networks for making money right now is TikTok. It’s a newer social network and still has plenty of organic reach, which means you don’t have to rely on social media ads to reach your target audience.

For TikTok, some tips to excel include:

  • Posting content consistently
  • Paying attention to trends
  • Being active on the platform and engaging with your audience
  • Using TikTok tools and features to increase your reach like TikTok Shop, trending sounds, participating in trends, using video creation and editing tools like duets and stitches

Yes, you can get paid ON social media. This can happen through payments from the social media network and payments from outside sources.

Let me break it down.

Getting paid from social media networks happens through creator funds and creator programs.

For example, when they ran their Pinterest Creator Rewards program, Pinterest would reward creators in the program with payment for successfully completing social campaigns, like getting over 200 saves on 3 Pinterest pins.

Creator programs and creator funds are a smart way to reward creators for participating on the platform. It’s also a good way to support creators for their work. Brainstorming, outlining, filming, editing, and publishing a single social media video can take hours. And most of this work is largely unpaid, so when social networks offer creator programs, it’s a way to support and give back to the creator community. 

Getting payment from outside sources would include earning money from brands for social media-sponsored posts or earning affiliate commissions from promoting products.

Making $100,000 a year on social media can be doable, especially if you have multiple income streams.

This can happen through a variety of activities like selling products and services, referring affiliate products, participating in one or more creator programs, and booking sponsored posts throughout the year.

According to this source, a macroinfluencer with 100K to 1 million followers can charge $1,800 per post for an Instagram influencer. Running 10 campaigns of 5 posts each is nearly $100K alone, not to mention other opportunities to monetize like affiliate marketing or selling products and services, among other ways.

Social media marketing is a 200+ billion dollar industry with growth rates near 20% for 2023. Many companies have a budget to work with creators and influencers. This is an opportunity to make six figures or become a millionaire from social media!

My best advice to become a six-figure social media creator is to diversify your income sources. Don’t put your eggs in one basket; spread out and embrace multiple income streams.

  • Master one income stream before moving on to the next so you don’t spread yourself too thin
  • Don’t take on additional income sources that can put your existing income streams in jeopardy.
  • Outsource when possible so you can work more efficiently (like using social media management software like SocialBee, hiring an influencer manager, a video editor, etc.)
  • Track your earnings
  • Engage with your community
  • Continue to be authentic and create valuable content for your audience

You just read about 6 ways how to make money on social media!

Making money on social media is within reach for any creator of any size. The sky’s the limit on your earning potential and this can be a lucrative and rewarding profession.

Are you surprised to learn about these money-making ideas to generate an income with social media?



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AFFILIATE MARKETING

Invest in a Lifetime of Learning for $100

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Invest in a Lifetime of Learning for $100

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

What is Skill Success?

Skill Success is an online learning platform with more than 4,000 online course videos on a wide variety of topics. Entrepreneurs looking to grow their understanding of given industries or fields can come here for video courses on business, finance, technology, cooking, music, and so much more.

How does Skill Success approach learning differently?

Skill Success makes learning new topics immersive and fun with gamified learning. By giving users incentives like earning badges and showcasing achievements, Skill Success keeps making progress fun and motivating.

Are the courses easy to access?

Skill Success courses are accessible from any device, anywhere, and at any time. All that’s needed to log in and watch a video course on a given topic is a reliable internet connection. The one-time payment for a lifetime membership makes it easy to revisit when you need it without any extra worry or planning.

What if I get tired of the Skill Success course catalog?

With thousands of courses on a variety of topics, it would take a lot of time to review, let alone get tired of the content available. At the same time, Skill Success also continuously updates its catalog with new options so that you always have something fresh to learn.

Is Skill Success recommended?

It is. Skill Success has been recommended by PCMag, Entrepreneur, and CNN, among other notable names.

Invest in a lifetime of learning with this lifetime membership to Skill Success, which is on sale for only $99.99 (reg. $540), the best price for this subscription online.

StackSocial prices subject to change.

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The 7-Step ChatGPT Formula for Peak Productivity and Profit

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The 7-Step ChatGPT Formula for Peak Productivity and Profit

Tackle AI’s toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, “The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World.” Click here to download your ‘Free AI Success Kit‘ and get your free chapter from his latest book today.

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How I Hit $100 Million in Annual Revenue By Being More Transparent

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How I Hit $100 Million in Annual Revenue By Being More Transparent

Opinions expressed by Entrepreneur contributors are their own.

It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.

We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.

But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to competitors.

Here are three effective ways to build trust with clients and prospects by being more transparent (without leaving you feeling nightmarishly over-exposed).

Related: How Transparency In Business Leads to Customer Growth and Loyalty

1. Increase sales by 18% or more by increasing your Google reviews

Nearly everyone reads reviews before purchasing. One study found a whopping 93% of people read reviews before making a purchase, and on average, reviews produce an 18% uplift in sales. In today’s online landscape, people put almost as much weight on a Google review as they do on a personal recommendation.

The best way to increase your reviews is to simply ask! According to research, 70% of consumers will leave a review for a business when asked.

About four years ago, we had 486 reviews after servicing more than 90,000 clients. We started using Podium to send out texts or emails — based on customer preference — asking to leave a review on Google, the Better Business Bureau and Trustpilot.

By May 2024, we’d accumulated 2,312 five-star reviews, an increase of 375%. Keep in mind that our account managers have been very diligent about sending review requests to clients and only ask the clients most likely to give positive responses.

Another good way to increase reviews is to automate postcards at the close of an order thanking someone for their business and encouraging them to leave a review. A physical mailer is likely more effective than an email — one study that surveyed 1,200 consumers found that 76% trusted direct mail the most as opposed to online methods.

You might be wondering, “What about the negative reviews?” You’re always going to have a handful of bad reviews, but people look at the ratio of good vs. bad. If you have far more five-star reviews than one-star reviews, they’ll disregard the negative ones and assume it’s not the norm.

2. Improve lead generation by 105% by sharing your clients’ success stories

Sharing real marketing results has always been a priority for my business, PostcardMania. We currently have 944 marketing case studies and 139 video case studies that document real people sharing campaign specifics that led to more leads, revenue and new customers for their businesses.

We share these case studies far and wide with prospects via email and postcards in the mail to increase trust. But more recently, we began incorporating these stories into video social media ads. During a recent earnings call by Meta, CEO Mark Zuckerberg said 50% of all people’s time on Facebook and Instagram is spent watching videos, so naturally, we went that direction to gain more eyes on our services.

We put our 139 video case studies — real business owners talking about their successful campaigns — to work for us on Facebook and Instagram.

As a result, our social media leads doubled. In 2022, our average number of social media leads per week was 174, and then in 2023, the average lead count increased to 356 a week! That’s a 105% increase.

Of course, our use of social media in this case is part of a larger multi-channel marketing strategy that ties direct mail and digital ads together, so I suggest a similar approach if you want to see the same results (we’ve actually packaged our successful approach into a single affordable marketing bundle called Everywhere Small Business due to high demand from our clients to replicate this method). Campaigns that uniquely combine print and digital advertising using hyper-targeted mailing lists and lookalike audiences have been proven to work time and time again, so I highly recommend them.

It doesn’t matter what industry you are in, your customers’ success stories can be compiled and incorporated into your marketing plan to grow your customer base.

Related: How Problem-Solving Case Studies Help You Market Your Business

3. Convert prospects faster by dropping the velvet rope and inviting them in

Being transparent online will help build a positive image of your brand and bring in more customers — but you can also take this one step further and let prospects visit your business and interact with your products or services in person. One report revealed that 79% of customers want brands to go above and beyond what they are required to reveal and give more information, with two-thirds of them saying they would switch brands for more in-depth data.

At PostcardMania, we welcome clients to visit us and take a tour of our in-house printing facility. We also have a marketing conference twice a year where clients can meet their marketing consultants face-to-face and learn more about our business behind the scenes. These clients often end up being some of our best and longest-lasting relationships! You can do the same by hosting an event and opening your doors to the public. It doesn’t have to be a conference — you can start small with something as simple as a night of snacks and entertainment.

Related: 3 Ways to Personalize Your Marketing for Higher Engagement

Free samples are also a great way to show customers exactly what they are getting before they make a commitment. This doesn’t always apply to every business, but you can try to find a way to allow prospects to interact with your product or service on a deeper, more physical level.

Incorporate any of these tactics, and you’ll show prospects the most authentic side of you and your business. Believe me when I say trading in your fears about being super transparent for bold authenticity will reap real rewards in long-term growth and customer loyalty.

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