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During COVID, Affiliate Marketing Is Emerging As a Cost-effective Channel For Brands

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During COVID, Affiliate Marketing Is Emerging As a Cost-effective Channel For Brands


Opinions expressed by Entrepreneur contributors are their own.

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With the outbreak of the pandemic, going for performance-oriented channels has become a prerequisite for stability. Several advertisers are struggling with low marketing budgets and a pressure to drive return on investment (RoI) through limited spends, especially owing to current times. The most common dilemma for companies is to decide where to focus their marketing budgets on, after investing in one’s own in-house paid channels. “Affiliate channels’ often provide desirable solutions, as the performance of such activities can be assessed and paid for. When the budgets are lower, investing on a marketing channel where one gets to pay per lead or pay per transaction, could be the safest bet during the current crisis compared with other marketing channels.


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With the ongoing challenges of customer acquisition and the pressure to get RoIs, the advertisers have tried to come up with the online business approaches in order to depend less on offline means.

Despite the evolution of marketing practices and strategies, amid the big quantum of content available online today, brands are finding it difficult to reach out to their target audiences in an effective manner. Taking the current health crisis into consideration, customers are more concerned about health and safety, thereby influencing their choices with respect to financial services such as in the insurance segment, over the others.

This holds especially true for brands operating in niche segments, such as the banking and financial services sector which offer specialized products and services. Their marketing content, essentially, is about communicating “what’ the brand is offering, “why’ the customer must opt for it and “how’ can the customer acquire the same. It’s not easy to convince people to trust someone to deal with their money and life’s savings.

Why companies in the BFSI sector must opt for affiliate marketing

FinTech has transformed the BFSI sector drastically. From payments, loan applications to insurance, almost every service in the banking sector is going digital at a rapid pace. Apps, banking services and products are also updated regularly to enhance user experience, and make financial services easier and more convenient for consumers. The digital shift reflects prominently in the adoption of digital payments as well. A 2019 KPMG report showed that non-cash transactions are growing at a CAGR of 12.7 per cent. The number of merchants accepting digital payments has also skyrocketed, growing from around 1.5 million in 2016-17 to 10 million in 2019.

However, due to COVID-19, investor sentiments are at an all-time low and this is likely to cause severe disruptions in the banking industry all over the world. Banks will now have to regroup their departments and teams to chalk out counter-strategies to maintain good assets and earnings.

To tap into the growing digital opportunity, BFSI brands must leverage innovative marketing strategies in order to increase their sales by targeting the right customers. Working on an affiliate marketing strategy could be one of those options which could aid the financial services sector with cost-effective solutions, while driving up traffic. In an affiliate marketing setup, publishers cannot treat the BFSI brands’ products and services like other commodities.

As all of their offerings revolve around money, it is integral for brands to prioritise generating a need for these services among their target audiences. The key to effective brand communication, in the BFSI domain, is transparency in information delivery. To cater to this marketing requisite, opting for affiliate marketing can prove to be highly useful for the BFSI sector. By signing up relevant publishers as affiliates, BFSI advertisers can reach out to their target consumers in a trust-based ecosystem for communicating their key brand messages.

Affiliate with whom and where?

For affiliate marketing programmes, BFSI brands require those publishers who have the required ingenuity for curating relevant information in the right category of the sector. With everything going online from doorstep delivery of daily groceries through just a click, to getting the health checkup or tests done at home, users are now more aware about such needs. The probability that they will go searching online for services and also transact online is very high. It would be an opportune decision to reach out to the target audience in such a manner, as it is likely to generate faster results and direct interaction with a user looking for a service.

Furthermore, countless other possibilities open as affiliate networks facilitate revenue sharing mechanisms between the service provider and a publisher when one’s link gets clicked. Compared to several other digital marketing options which depend on user accessibility and high costs between corporations for using certain platforms, affiliate marketing’s targeted content is more likely to fetch dividends. The post-pandemic growth reality will be a difficult pill to swallow and affiliate marketing solutions can make the changes positive and palatable. This will not only be an economical option, it will also help companies acquire customers who are looking for a particular service, while simultaneously incentivizing the publisher too. Beyond sales and on-boarding of new customers, the average time spent by an Indian working professional or Internet user has increased multifold due to pandemic. This goes to show that people will continue to look for their necessities online across multiple websites and portals. It shall open up opportunities for brands to increase awareness about one’s services across several sectors without the need to remain confined to one’s own market segment. Below are some of the platforms where companies in the financial sector can join affiliates to target more consumers:

Blogs: Online blogs are one of the most trusted platforms for the BFSI sector. Specialized content publishers who demystify financial services and products such as loans, insurance, credit cards, overdraft protection for consumers, are the most sought-after ones for the BFSI brands in affiliate marketing. They cater to an audience that actively seeks out experts’ advice before making all financial decisions. Bloggers also get an opportunity to drive traffic to specific services offered by different BFSI verticals. Bringing publishers on board who operate in this domain helps the brands drive high-impact marketing campaigns which deliver fast results. Some of the websites that feature such content are Cashoverflow.com and Goodreturns.in.

Business news websites offering guidance on personal finance: Various news portals such as NDTV Profit, CNBC TV-18, etc., feature content that consumers can avail to manage personal finance, insurance policies, etc. These websites are regularly accessed by keen observers on finance and banking, who are one of the primary target audiences for brands in the BFSI sector.

Comparison sites: Comparison sites invite immense traffic of consumers who are interested in getting the right deals in financial services which are most suitable for them from the budget and consumption point of view. Brands dealing with financial services such as personal banking, insurance policies, credit card policies can avail these sites to target potential customers.

Contextual advertising: Contextual advertising is a marketing model where affiliates or publishers can target consumers based on their specific interests. These platforms provide relevant content, targeting a particular set of audience for whom unnecessary features are eliminated based on their past browsing behavior, making it one of the most effective platforms for brands in the BFSI sector. The companies can also get their products featured in specialized content meant to meet specific ends.

E-mail inventories: Brands can supply relevant information to potential and current consumers via newsletters in their email inboxes. Information on latest offers, new updates on products and useful information on services can be relayed to the customers who otherwise find ads, SMS-marketing intrusive and use ad-blockers on their devices. BFSI companies can tie up with content affiliate sites that send out value-based articles and ideas with other exciting information about the brands, promoting more subscriptions and sales.

A win-win for both: the brands and the affiliates

By making the most of the growing digital presence of consumers, affiliate partnerships can prove to be one of the most cost-effective ways for banks and financial institutions to convert consumers online. The fast and approved online transactions help the BFSI brands acquire more control over their businesses than the other conventional marketing practices. Moreover, in creating affiliate marketing campaigns for the brands in the BFSI sector, the publishers also have more opportunities to earn big commissions compared to the other e-commerce campaigns. Brands operating in the BFSI sectors generate more sales and earn more profits on their products and services as compared to the non-financial brands. For every customer gained, the publisher gets an opportunity to earn a couple of times more commission on it than it can from, say, when a consumer buys a stationery product. Big banks pay commission basis the pay-per-scale model. Most financial institutions offer commission of this type to bloggers.

And last but not least, players in the BFSI sectors can get a fair chance to incorporate multiple marketing tactics and test innovative strategies in an affiliate marketing programme without the slightest worry, since rewards are paid only on a performance basis which is well accounted for.



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3 Best Methods in 2023

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3 Best Methods in 2023

Can’t seem to hide the featured image in a WordPress post?

No sweat.

This article will explore a few ways to remove and hide featured images if you don’t want them.

The short answer is to look in your theme settings because most themes allow you to disable them with a simple click.

However, some themes don’t allow it or can be tricky to find and use such settings.

Keep reading to discover how to hide featured images in WordPress.

How to Hide the Featured Image in a WordPress Post Using the Theme Settings

The most effective and often easiest way to hide the featured image in a post is in your theme settings.

It’s effective because it makes the best adjustments to the code, keeping things running smoothly.

In this section, I’ll show you how to hide featured images in WordPress posts with a few of the most popular WordPress themes.

Let’s take a look.

Here’s an article’s featured image in a starter template for Blocksy.

If you want to disable the featured images for all of the blog posts, follow these steps.

First, open up the customizer by clicking Customize and look for a setting for Single Post:

Then, find an option that lets you turn off Featured Image:

When you toggle this option, you’ll notice the featured image has now disappeared from your blog posts:

Now, let’s see how it’s done in a different theme.

Here’s what the featured image looks like with one of the starter templates for Neve:

The setting for this one looks a bit different. I found it under Layout > Single Post > Page Elements:

Selecting this option will hide the multiple featured images throughout the site.

Challenger is a minimal WordPress theme that lets you hide the featured image in its settings.

Here’s what it looks like:

The setting for this one was under Show/Hide Elements > Posts > Show Featured Image:

And here’s the finishing look.

The previous section only removed the featured image from single articles.

In this section, I’ll show you how to hide the featured image from the main blog roll, where your recent posts show up.

Again, I’ll use the same themes for my examples, but you’ll notice it’s very similar to the theme you’re using.

Here’s the blog roll in Blocksy.

To remove the featured images on this page, go to the theme’s customizer.

You’ll see a bunch of settings like this:

Your settings might look slightly different, but you want to find an option for the Blog Posts settings.

Like this:

Blocksy has a setting called Cards Options:

Inside here is the setting to turn off featured images:

You’ll see on the right that all the featured images have been removed from that page.

Now, let’s see how it’s done in a different theme.

Here’s what the blog page looks like in Neve:

To remove the thumbnail image, navigate through the customizer settings to find the blog options:

The featured image settings are under Ordering and Content:

Clicking on the eye icon next to this option will hide all the images on the page.

For the Challenger theme, head over to the customizer and select Show/Hide Elements:

Then Blog & Archives:

Then, select No under Show the Featured Images.

All of the featured images will be hidden from the WordPress blog.

Using the steps in the last two sections works across all your articles. But what if you want to only hide individual featured images?

The easiest way is to not upload a post image in the first place.

The problem with this method is that there won’t be an image displayed on the blog roll or post archives page either.

If that’s okay with you, then you can skip this step.

However, if you want to display images on the blog roll but not on the individual post, then here’s the answer.

Most premium themes, such as Astra or GeneratePress give you the option to switch it off.

Here’s what it looks like in GeneratePress:

You can toggle this option off in each of your articles individually. This is usually only a feature in premium plugins though.

The workaround for this is to use CSS, which I’ll show you how to do later in this post.

How to Disable Featured Images in a WordPress Post Using a Plugin

What if you’re using a free theme that doesn’t let you hide the featured image in a WordPress post?

The best option would be to upgrade to the premium version of the theme you’re using.

But, if you don’t want to do that or the premium version doesn’t let you, then this method will work.

The best WordPress plugin I found to hide images from a single post is the Hide featured image on all single page/post plugin:

All you have to do is install and activate it, and it removes all featured images on blog posts.

There were a couple of problems with this method, though.

It doesn’t remove images from the achieves page, and for some themes, it didn’t work at all.

Let’s look at the last method on how to hide the featured image in a WordPress post by using some CSS code.

If you’ve tried the previous methods and, for whatever reason, they didn’t work, then try this.

First, define the target CSS code by right-clicking an articles featured image and select Inspect:

This will open up the developer tool in your browser. Hover over the image and click it to highlight the code in the window:

What we are looking for is the HTML and CSS class that places the image on the page. In the code above, any of these will target the featured image:

  • ct-featured-image
  • ct-image-container
  • wp-post-image

Now open up the theme option tool and navigate to Additional CSS:

Take one of the CSS classes from your theme that displays the image. I’m targeting the CSS class that is the furthest away from the image.

If you target the image itself, you might be left with styles on the page, leaving things like padding behind.

For example, if I target the code wp-post-image, it leaves me with too much space at the top of the article:

The code looks like this:

.ct-featured-image {
 display: none;
}

All you have to do is change ct-featured-image with the CSS class you have defined in your own theme.

The display: none; text will hide anything inside the HTML with the class you’ve targeted.

Here’s the result:

If you want to hide the image on the blog archive page, do the same, but target the correct CSS class for that page.

In my case, it’s this code:

And when I add the custom CSS code to the customizer, here’s what the blog archives page looks like:

Just remember that if you’re using a different theme, then your code will be different. Therefore, it might take a bit of trial and error to get it to work if you’re new to editing CSS.

An alternative method is to use the plugin CSS Hero or check out our post on how to edit code in WordPress.

Conclusion

There you have it. If you want to know how to remove the featured image from a WordPress post, these methods are bound to help.

It should be as simple as switching them off in the theme’s customizer. However, you might need the premium version of the theme to do that.

If that’s your case, you can use a plugin or CSS code instead.

To learn more about CSS, check out our post on how to edit CSS in WordPress.



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11 Great Ways To Hook Readers in 2023

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11 Great Ways To Hook Readers in 2023

Want to know how to write a blog intro with impact?

It’s important to understand human psychology.

But don’t worry, you don’t need a psychology degree to write a great introduction.

Far from it.

You just need a few simple psychological principles that get readers saying “YES” to the rest of the article.

When you use them, it’s a win-win for everyone involved.

Your readers are thrilled they found your website.

And you:

  • Gain a loyal following
  • Get more email subscribers
  • And make more sales or affiliate commissions

The best part?

A great intro can even improve organic rankings because more engagement sends “positive signals” to Google.

Keep reading for 11 tips to write highly compelling blog introductions.

1. Start with a Question (or Statistic)

When you ask a question in a blog post, the reader has to read the following line to get the answer.

And as an opening paragraph, it’s perfect, as it encourages this trend.

The trend of reading the next line.

Questions can also be used to build rapport by getting on the same page as your reader.

Or by making them laugh or by building curiosity.

Some question examples:

  • Want to know a secret?
  • Don’t you just hate it when your dog barks all night?
  • What if you could please everyone all of the time?

Another great opening sentence is with an industry statistic.

Why?

Because they add a perceived authority to the writer, as it aligns you with the expert or industry.

If you’re not an expert on the topic with raving credentials, a statistic is the next best thing.

Examples of sharing stats:

  • 81% of marketers view content as a core business strategy
  • Content marketing generates three times as many leads as other digital marketing and costs 62% less

This might help you come across as an expert content marketer, even if you’re not one.

2. Know Your Readers’ Pain Points

In his book Thinking, Fast and Slow, Daniel Kahneman writes:

“Loss aversion refers to the relative strength of two motives: we are driven more strongly to avoid losses than to achieve gains.”

In simple terms, this means that humans are twice as motivated by pain than by pleasure, a common concept known in content marketing and modern psychology.

It’s also the reason why almost all sales copy and advertising leads with a pain point.

And you can do the same in a blog post introduction.

For example, which of the following motivates you more?

  • This one habit can get you into shape for the summer and feeling amazing!
  • Is this habit stopping you from getting into shape and destroying your confidence?

Life tends to escape most of us, and we become complacent. Then, avoiding the pain becomes less painful than leaving our comfort zone.

That’s why knowing your readers’ pain points are so effective.

Knowing the problems your audience is facing will clarify your message and influence your audience to take action.

3. Communicate Expertise

Many people shy away from promoting themselves because it feels like they’re bragging.

But, to write a good blog intro, expertise is essential.

However, you don’t need to hold a master’s degree or above to be an expert.

You only need to be perceived as an expert.

“How?” You ask…

Here are a few ways to establish authority and expertise in your writing.

Be Specific

Assertive people with authority are direct without being domineering.

They say it how it is.

That’s because they are confident about what they know and communicate with conviction.

To make this work in your intros, avoid being vague or passive and, instead, be specific.

Want a specific blog introduction example? Here are two:

The first one doesn’t require much authority, but the second is crucial.

  1. Christmas Jumpers: After researching 100+ Christmas jumpers, these were the best quality we found, thanks to their 100% sustainable and eco-friendly fabrics.
  2. The Ketogenic Diet: After 3 years on the keto diet, this is, in my expert opinion, the fastest and safest way to get started with keto.

Show, Don’t Tell

Instead of telling people how much of an expert you are, demonstrate your wealth of knowledge by making complex topics easy to grasp.

It’s better to let them define you as an expert than you trying to convince them you are one.

Use Social Proof

Social proof is an excellent way to establish expertise and authority.

Here’s how you could include it in your intros:

People often ask me; “What is the best way to market my business online?”

Or…

I get this question asked a lot by my email subscribers, so I thought I’d address it here…

This ties into the previous tip. You’re not directly stating that you’re an expert. You’re using social proof to do it for you.

4. Keep it Short and Sweet

Unless you’re a world-class storyteller, aim to keep your blog introductions short and sweet.

Clear and concise, and on point.

Try to set the pace of the article in your intros. A pace that moves them along quickly.

Successful introductions only require one thing.

Let the reader know they will get the answers they seek in your article.

Of course, longer intros can work, but they must be well thought out and match the tone of the main content.

5. Meet the Search Intent

how to write a blog intro - screenshot of google homepage

Meeting the search intent is essential.

And not just for SEO benefits, as it lets the reader know they’re in the right place.

To do this, include your primary keyword in the first paragraph if you can.

You can also emphasize search intent in bullet points.

(More on bullet points later.)

The reason why search intent is so important in SEO is this:

Relevance, context, and understanding.

When people do a Google search, they can often be vague.

That’s because they don’t know the details of what they’re searching for.

But what they do understand is how their search query relates to their problem.

When you can communicate their problem as it relates to the intent of the post, they won’t want to stop reading.

6. Obliterate Objections

Objections are simply doubts in a person’s mind that what they will read (or buy) will help them.

Everyone has objections.

But we can bundle almost all objections into four buckets:

  1. People don’t want to waste time
  2. They don’t want to waste money
  3. There’s a lack of trust
  4. They are unsure if there’s a need

Let’s briefly break each of these down from the context of writing better introductions.

First, people don’t want to waste time, so if they feel like they need to make an effort, they might put off reading a good blog post.

Combat this objection by stating how easy it is to learn, how quickly they can implement the teachings, or how beginner-friendly it is.

Second, they don’t want to waste money. If your article is reviewing an expensive product, highlight the benefits of owning it or the disadvantages of not owning it.

Third, if there’s a lack of trust, it could be in you, themselves, or the topic you’re writing about and will have doubts.

This one comes down to confidence. The best way to create trust is to communicate expertise and build rapport.

Lastly, people are unsure if they need to know more about your topic or buy what you’re selling or promoting.

To overcome this objection, the reader needs to become more aware of the pain points if they don’t learn more about them.

When you combat these objections in your intros, you’ll get people reading your content every time.

7. Build Anticipation

Building anticipation in your introductions is a great way to keep people reading.

This can be done in a couple of ways.

Similar to how horror movies keep you on the edge of your seat or the reverse; a motivational speaker on stage.

Here are a few ways you can incorporate these into your blog intros.

The first idea is to introduce a personal success story of how you overcame a challenging issue (or achieved an inspiring goal).

For example:

In this post, I’ll share how I overcame my fear of public speaking in less than 1 hour. Not only that, I got a standing ovation the very next day.

Another way is to express a negative emotion your reader may be facing that the article is going to help solve.

For example:

Want to know what the best meditation apps are?

Then you’re in luck. After spending the last 2 years completely stressed and burnt out, I tested 7 meditation apps over 30 days.

The best bit?

My stress has completely cleared up and I have more time to focus on my business.

Lastly, tell people what they can expect from the article. For example, this can be best done using bullet points.

This is my complete guide on how I increased organic traffic by 273% in just 3 months.

You’ll discover:

  • The three things I did differently to exceed my goal
  • How my traffic increase has impacted my income
  • And a step-by-step strategy so that you can replicate my results

8. Empathize

Injecting empathy turns a basic blog intro into a great blog intro.

And it’s an excellent way to engage readers as it helps build rapport.

But what does that even mean?

Rapport is how people connect through shared views, mutual understanding, and acceptance of each other’s differences.

Empathy is just one way to build rapport with your reader.

To bake this into your introduction, here are some helpful pointers.

  • Make a statement that the reader agrees with – People generally connect with others who agree with them, at least in the beginning.
  • Get on their level – Meet the reader where they’re at by aligning with their needs, hopes, and desires.
  • Show your vulnerable side – Paradoxically, vulnerability shows strength. And if your reader relates to your pain, they will begin to trust you more.

9. Use a Copywriting Framework

Copywriting is the art of sales using the written word. This is perfect for introverts who hate cold calls or sales meetings.

And it’s perfect for an effective introduction.

A copywriting framework is a structured way to format your writing.

For example, this is the PAS framework:

  • P: Problem – Highlight a pain point the reader is facing
  • A: Agitate – Emphasis the issues that  may arise if the problem isn’t solved
  • S: Solution – Outline specific steps to solve the problem

Many copywriting frameworks exist, such as AIDA (Attention, Interest, Desire, Action) and BAB (Before, After, Bridge).

Using one of them in a blog intro will yield significant results.

Here’s how PAS might look in your introductions:

Problem: Are you struggling to get enough fruit and veg in your diet?

Agitate: I get it. It can be hard to build this habit. Not to mention wreak havoc on your health.

Solve: That’s why I’ve put together this list of healthy smoothie recipes that only take 10 minutes to make.

10. Use Bullet Points

how to write a blog intro - someone writing some bullet points in a notepad

Bullet points have been used to sell stuff for decades.

They break up the text, which draws the reader’s attention. And they can offer some highly engaging details.

Details that get people wanting to read further.

Here’s how you can use them in your intros.

After introducing the article, share some context to clarify what they’ll learn.

Another way to use bullet points is to state the benefits they’ll gain from reading your post. Or the benefits of a product if you’re writing a review.

Lastly, make them skimmable and easy to digest. This will help them flow through the intro and is key for your overall blog content strategy.

11. Provide a Call to Action

A call to action simply tells the reader what to do next.

Sometimes, it’s to get them to click a button or a link, buy a product, or sign up for a newsletter.

But it can also be used at the end of your introductions.

For example, some articles end like this:

Read on to discover the best keto recipes for complete beginners.

Or the call to action can be as simple as saying, “Keep reading” or “Let’s dive right in.”

Whatever you decide on, adding a call to action is an essential piece of a highly converting blog introduction.

Conclusion: How to Write a Blog Intro That Converts

That concludes this post on how to write an impactful blog intro.

Using these tactics will massively improve your connection with your audience and keep them on the page longer.

This is key if you want to build a loyal following and increase your bottom line.

Check out our article on how to create blog content that engages readers.



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13 Ways To Profit in 2023!

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13 Ways To Profit in 2023!

One of the hottest topics on the net right now is how to make money with ChatGPT. Our article discusses 13 simple ways to use the AI tool to make money. And we’ll provide a few practical examples of what to do to get what you want from the AI.

Open AI, co-founded by Elon Musk and headed by CEO Sam Altman, created ChatGPT based on GPT-3.5 (Generative Pre-Trained Transformer) technology. The AI chatbot is remarkably capable of engaging in real conversations and responding with astonishingly human-like text.

ChatGPT is exciting and opens up endless possibilities for how we interact with technology.

Our List of How To Make Money With ChatGPT

A large language model can predict the next word and generate written content.

ChatGPT learns to follow instructions and provide appropriate responses to humans using RLHF (Reinforcement Learning with Human Feedback). RLHF is a fantastic extra training layer. ChatGPT is a great example of how the field of NLP (Advanced Natural Language Processing) is advancing exponentially. This new natural language model allows users to have real conversations with a machine more intuitively and naturally.

Keep in mind the importance of crafting clear and detailed prompts when using ChatGPT. It’s not so much that you have to train the AI bot. Rather, you have to train yourself in what you should ask it to do, how you phrase your requests, how much detail you need to provide, etc.

You’ll need to carefully review what ChatGPT writes and then review the instructions you’ve given it. Keep adding or changing until you get the correct answer. You can also use a great tool called Originality.ai (still in beta at this stage) to check your work. It helps by assessing the text for % AI-generated content and plagiarism.

ChatGPT is a very powerful and large AI system, yet some generated information may be inaccurate. Edit anything and everything it produces and check the facts.

1. Create Videos Using ChatGPT

You can combine ChatGPT with other technologies to create videos you can sell to make money. Use these programs together and cleverly to make excellent videos.

Below are some examples of these technologies.

Pictory, Murf.ai, Speechify, etc., use AI technology to automatically turn long-form text and video content into short videos. Short videos are great for social sharing, product recommendations, explainer videos, product demos, or other marketing videos. And ChatGPT is the perfect tool to create the right scripts or video instructions.

Once you’ve created your video, you need voice-over. ChatGPT can create voice-over scripts. And text-to-speech technologies can transform them into the voice-overs you want.

How to make money online with ChatGPT? You could use ChatGPT to generate scripts or instructions to create visual elements of the videos and scripts for professional-sounding voice-overs.

Below is an example of a voice-over and video script that took seconds to generate. Adding more detailed instructions will get the best results. You can also add the keywords you’ll need for SEO.

Crowdfunding-Explained-Voice Over Script

Video production is always in demand; people generally prefer watching rather than reading.

2. Update Video Descriptions

YouTube gives us about 5000 characters or around 500 words for video descriptions. It’s usually the first 150 characters that will show in your search results. This is the part that has the most impact on what the audience does, and YouTube classifies it for SEO purposes.

Electronic human brain with wires and circuits

Copy and paste your existing video description in the ChatGPT prompt and instruct it to rewrite. Make sure ChatGPT uses the simplest language possible, writes no more than 150 characters, and includes what the video is about from an SEO standpoint.

YouTube’s default sorting algorithm is by relevance. So the more relevant you can make the title to the search query, the more likely it is to appear in a search.

Once you get used to the instructions you need for ChatGPT to update YouTube video descriptions, it can almost become your virtual assistant. You can offer your services as a description updater and SEO optimization specialist.

Bear in mind there are billions of videos on YouTube; if you market your services well, you should get plenty of work.

3. Offer Copywriting Services

Copywriting can be tedious, especially if you have to write day in and day out. I find that ChatGPT helps with inspiration or writer’s block. A content creator crafting persuasive and effective copy that will convert often just needs a push or a new direction.

You can instruct ChatGPT to write using specific copywriting frameworks like PAS, AIDA, and BAB. For example, use prompts such as:

  • Generate a PAS (Problem, Agitate, Solve) for this written content. 
  • Write a BAB (Before, After, Bridge) about this topic. 
  • Create an AIDA (Attention, Interest, Desire, Action) for this article.
ChatGPT PAS Copywriting example

Get the AI to rewrite till you get something close to what you can use. Then you can offer professional copywriting services, whether it’s website copy, product descriptions, or ad copy.

By using ChatGPT to assist you, you can generate copy much faster.

4. Write and Self-Publish E-Books

Trying to get ChatGPT to write a full-length fiction novel is a time-consuming process. You need to work with the AI to get what you want and keep refining your prompts. Below is an example for a standard romance novel.

Romance novels are great sellers and are pretty formulaic. Once you get used to the formulas and which person in the novel is the hero, you can quickly write and sell romance books.

Outline for a romance novel

Keep going with ChatGPT. If you’re persistent, prepared to do the work it can’t, and patient, ChatGPT may be the answer to making money faster in writing E-books.

woman's hands, laptop, cup of coffee, food on a plate - use for copywriting

5. Offer Translation Services

Language translation seems straightforward, but there is much more to it than meets the eye. To successfully translate text, you have to consider cultural subtleties, technical words, purpose, audience, etc.

Language translation

Since ChatGPT is a machine learning model, you can train it to translate all the subtleties in languages. But it would cost a fortune and take time.

The fastest way to make money providing translation services is to offer the simplest form of translation. Standard translation doesn’t need idioms or cultural differences in the text. So you can use ChatGPT to translate manuals, training materials, and product descriptions which are massive areas of opportunity.

For example, if you want to test ChatGPT’s abilities, choose a paragraph that’s easy to check. In the example below, a paragraph on standard translation written in English is translated into Spanish.

To check the accuracy of the translation, you could check with Google Translate or ask ChatGPT to translate the generated Spanish back to English and compare the two.

If you look at the example below, the comparison was perfect, with only one word different from the original. This means you could do standard translations without knowing the languages at all.

Translation Engish to Spanish and back to English again

6. Generate Business Names and Slogans

It is relatively easy to generate business names and slogans using ChatGPT. You could always follow a guide like how to name your business. But you could also prompt the AI model with details on what you want, who the name and slogan are for, location, financial demographic, etc., and it will generate suggestions based on its training data.

For example, ask it to generate ten business names and slogans for a new shoe store in New York City.

It only took a few seconds, and it generated ten suggestions. Test them on Google first to see if there’s anything similar. Then search social media platforms for variations to see if it might already be taken. And you can do a national trademark search online for free or search state by state.

Fiverr is the best place to sell business names and slogans; finding something fresh and new with ChatGPT could help you make some money.

7. Use ChatGPT to Write Code for Simple Web Tools

ChatGPT can do more than generate human-like text. You can use it to design web tools for your website. For example, if you need a calculator that your sales team can use to calculate commission, ChatGPT can create one for you. And if your commission rates change, it takes very little time to change them without paying someone to do it.

Online-Commission-Calculator-HTML

8. Blogging

As we all know by now, clear, detailed instructions are necessary for ChatGPT to produce high-quality content that is more likely to be highly original or adopt a certain point of view. You’ll need to include the angle you want to take on the article and any relevant background information.

You have to make the blog your own though, with your own unique voice and perspective. Here you can put Originality.ai to good use by checking the percentage of AI text and plagiarism.

Want to know more? We have a whole article on how to use ChatGPT for blogging.

9. Rewrite Blog Posts and Blog Post Titles

This one’s a bit easier since you’re not asking the AI to write new content for you but only to update existing blog post content to increase traffic. You’ll have to research SEO and decide which keywords to include. Copy and paste and let ChatGPT do the work for you.

As usual, you’re not going to get perfect output, but it can save a lot of time, especially if you need to rewrite or update multiple blog posts. Updating blog posts is essential and needs to be done often, so offering your services to do this may be highly lucrative.

Graphic of a head with arrow crowded with social media

10. Write Social Media Content

Social media posts are where ChatGPT is really impressive. Short tweets, Instagram captions, lengthy articles and postings on LinkedIn, replies, retweets, comments, and scripts from TikTok, Facebook Messenger, and YouTube Shorts are all examples of social media content writing. The shorter the post, the better the output, and it’s so fast!

Below is an example of a recent post for LinkedIn showing how much detail was needed in the query. And you’ll have to keep adding and revising.

GhatGPT Create a social media post for LinkedIn example

At first glance, the output looks quite good. But ChatGPT tends to offer the same sorts of intros, such as “Are you tired of..” etc. It needed editing and personalizing but what ChatGPT gave was a good start.

11. Create a Course and Sell it on Online Learning Platforms

Create a course using ChatGPT and video generation platforms like Synthesia, and sell it on platforms like Udemy, Skillshare, Thinkific, etc.

ChatGPT is great for structuring your courses. It will generate course outlines and advertising copy for you to promote your course. Use Synthesia to create multimedia content to make the course more engaging.

Below is an example of a ChatGPT outline for a 4-week – 2 hours per day course on Prompt Engineering.

ChatGPT Prompt-Engineering-Online-Course-outline
Prompt-Engineering-Online-Course Week 2 Lesson example-

12. Write Resumes and Bios

It can be exhausting to look for a job. Just the preparation you need to do before applying can feel a bit like a full-time job. You may need to:

  • Optimize and update your LinkedIn and other social media profiles
  • Update your resume 
  • Modify your resume and short bio for each job you apply for

Use ChatGPT to write your resumes, bio, and cover letters and sell your services as an expert.

13. Offer Services Planning Travel Itineraries

Bear in mind, ChatGPT only scrapes data up to 2021. So it’s not current, and the information may not be entirely accurate.

Iconic images symbolising global tourist spots - travel planning

ChatGPT is ideal for itinerary planning because of its extensive knowledge of the world’s nations, cultures, and general geography. Based on your input into the chat, ChatGPT can create and improve an itinerary with an easy level of interaction.

You can use the output as a starting point and add current logistical and price data. The results are outstanding and almost ready to use. This is a great way to use ChatGPT to make money planning travel itineraries.

Use ChatGpt for a NYC-3-Day-Itinerary

Wrapping Up: How To Make Money With ChatGPT

Our article just scratched the surface of how to make money with ChatGPT. The possibilities are endless, and you can be creative about how you use it.

As always, new technology can be scary for many people. The first thing to worry about is: will the AI take my job. In some areas, yes, it will, just like any new machine that can move humans out of the way. However, it opens a whole new world of possibilities and paves the way for new job descriptions. For example, prompt engineering is already an in-demand skill set.

ChatGPT is far from perfect and what it generates often needs more editing and input than it’s worth, but it’s getting there, and you can already make money with it.

Read our article on the anticipated release of GPT-4 and how advancements in AI could help your business.

Finally, while using it is free right now, very soon, it will be monetized and expensive to use; after all, it cost billions to develop. According to the Wall Street Journal, Microsoft Corp. (an early investor in the OpenAI startup) intends to integrate ChatGPT and other artificial intelligence capabilities into its products and make them accessible as platforms for other companies to build on.

So strike now – while the iron is very hot!



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