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How to Improve IOS Push Notifications Conversion Rates



How to Improve IOS Push Notifications Conversion Rates

IOS push notifications are a very good means if you are looking forward to keeping your surfers busy and are focusing on delivering value to your users while they are not using the application.

Therefore, the apps can use Push notifications to deliver your message.

  • Get updates on various events like sports, news, etc.
  • Weather reports on forecasts.
  • Arrival, departure, check-in, and check-out details of flights.  

For the ones who veröffentlichen on apps, IOS push notifications are very fruitful because with them we can communicate directly with the users. A beautiful understanding and bonding can develop with the users through personal messaging. These notifications surely guide and remind the users to use the app, whether at present they are on the app or not. With these notifications, you can:

  • Improve the experience of your customers.
  • You can convert unknown users into known ones.
  • Your products can be promoted.

The users must opt to receive the IOS Push Notifications, which is very rare that they accept to have the notifications. This problem used to be there with the IOS users as with the android users it was automatic that they received notifications whereas the recent users of android now have the users with opt-in for receiving the push notifications. If a user chooses don’t allow, the notifications cannot reach him and if a user denies having these notifications, then it gets more difficult for them to see them as they might not be interested to go to their settings to opt-in for push notifications again.

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How can an App Publisher increase the push notification opt-in Conversions?

It is really very easy to get the conversion rate increased for Push opt-in by sending them a push pre-permission, which is an in-app pop-up sort of message that explains why it is important for a user to have push notifications.

You can now deliver targeted push pre permissions to increase your business profits by these in-app messages so that you can maximize the chance of opt-in to get push notifications to the users.

This is surely going to help you in:

  • Sending push notifications at the correct timing
  • Send the message so that the users can see it time and react as you want.
  • Guiding the users that push notifications do benefit.
  • Getting to know the timing of your message and content for better results.

Is there any wrong timing in asking the Push Notifications?

Well, timing plays a crucial role in convincing the users to have your push notifications as when a user installs an app and sees your push notifications, he is likely to get irritated because he has yet not experienced the app and the notifications won’t be liked by him. This I feel is the wrong timing. Users are convinced to accept the push notification invite through notifications, e-mail, or messages, but timing plays a major role in that. Therefore, asking for permission for notification at the wrong time will surely lead to the uninstallation of the app by the user.

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The right time for push notification.

The best and ideal time to ask for permission for push notification is when you find that the user is frequently using the app and having a positive attitude towards it. This will enable him to notice the push notification invite nicely, and he will accept it. The text for pre-permission won’t be needed in this case. The user will understand the use of push notification, and thus he will accept it and value you.

Let’s elaborate it with the help of examples:

1. Travel Apps: For the travel apps, I would tell them to send their pre permission once the user has booked his first trip. Like you can push notifications regarding alerts for your flight.

2. Retail Apps: The retail apps can send their pre permission while the user has made his first buy. The notification can be related to get tracking updates.

3. Media apps may include pre permission relating to new recommendations for the playlists after their one playlist is created.

How impactful is this going to prove?

A businessman can with the least effort test the impact that has been laid by the push pre-permission. This is surely going to benefit you in knowing how successful your pre permissions have proved to be after the IOS push notifications have been accepted by the users.

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A/B testing is a term that is very commonly being used for experiment control to find the better option from two available options for fulfilling your objective. Variant A which is control and variant B which is treatment can be compared with each other for getting out better outcomes of interest.

Seeing your target audience, you can create multiple push pre permission messages that can be sent at a different level for different users. A/B test works for the group that has not received the text. Using this method, you can get to know which approach gave you better success and which one carried default.


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The Vital Role of Traditional Search Engines to In-store CPG Research



10 Möglichkeiten, KI für bessere Werbung zu nutzen


The CPG customer journey is now more nuanced than it’s ever been, with steady expansions in the ways shoppers can discover, research, and ultimately purchase day-to-day essentials. Part of that journey is tied to traditional search engines like Google and Bing, which play a significant role in the path to purchase for many consumers.

Tinuiti surveyed more than 3,000 US consumers across three unique surveys targeting shoppers in the beauty, food and beverage, and over-the-counter (OTC) health product categories to develop deep insights for the The 2023 CPG Customer Journey report. Here we’ll unpack what the results show us about how these shoppers are engaging with search engines for these purchases, and how that varies by generation.


Retail Sites Beat Out Traditional Search Engines for CPG Product Searches


Across the beauty, food and beverage, and OTC health categories, consumers were much more likely to choose a major retail website like Amazon or Walmart than a traditional search engine as the place they’d most likely start product searches on. This was particularly true of food and beverage shoppers, with fewer than 4% choosing a traditional search engine as their most likely starting point.



These results might lead you to believe that search isn’t all that important for CPG marketers, but that couldn’t be further from the truth. The real value of search in the CPG customer journey lies in its importance to in-store research.

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Traditional Search Engines Dominate In-Store Product Research Across CPG Categories


In addition to where they were most likely to start product searches, respondents were also asked to select which actions they’d taken in-store to learn more about CPG products. Across all three product categories studied, the number one choice for researching CPG products in-store was to search for the product or brand on a search engine. This beat out other options like visiting the store website or searching on social media, and was significantly more common than searching for the product on a different retailers’ website, like Amazon or Walmart.



This is important because the respondents across all three surveys most commonly chose brick-and-mortar store locations when asked where they’d purchased CPG products in the past month. Grocery stores were the most popular location for food and beverage purchases, while big-box stores like Target or Walmart were most commonly chosen for beauty and OTC health products.

Search engines might not be the first place that CPG shoppers search for products online, but they are very commonly where consumers go to research products right before purchasing in-store.


Generational Differences in Search Engine Use


Looking at how likely respondents were to use search engines for product search and in-store research, there were clear differences that emerged between age groups that varied by product category.

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When it comes to beauty and OTC health products, older generations were more likely than younger generations to turn to traditional search engines for initial product searches online. For food and beverage products, however, the results were much closer together across generations.



However, younger generations were more likely to search for products or brands on search engines when researching products in-store across all three product categories. Notably, older generations were less likely to take any of the actions presented in the survey when researching products in-store, as younger shoppers appear much more likely to head online for additional information before making a brick-and-mortar purchase.





Search engines might not be the first place that CPG shoppers search for products online, but they are very commonly where consumers go to research products right before purchasing in-store. This is true across beauty, food and beverage, and OTC health shoppers. Even large shares of older generations, who are less likely to do in-store research in general, turn to sites like Google to answer questions about their purchases in-store.

Particularly in the case of CPG products, the potential to influence in-store purchases is hugely valuable. Brands should make sure they’re not overlooking the important role search engines play in the customer journey when assessing the impact of this key channel.

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4 White Label Tools to Help Brand Your Agency’s Services



4 White-Label-Tools, die Ihnen dabei helfen, die Dienstleistungen Ihrer Agentur zu vermarkten

As a digital marketing agency, your team renders its services to clients by using a stack of cloud-based tools. The services you offer might include building clients’ landing pages, optimizing their website’s search engine presence, capturing leads for them to nurture, running their email marketing campaigns, managing their social media, or any number of other options.

You likely already have a toolkit in place that helps you tackle all client work and communications. But are these tools helping you build your agency’s brand?

White-label tools are software-as-a-service (SaaS) solutions developed and maintained by third-party vendors that you can rebrand and customize to showcase as your own. You can tailor these tools to match your agency’s (or your client’s) branding — in terms of the logo, colors, fonts, etc.

This creates a consistent, agency-branded service experience that helps boost your client’s confidence in your agency, thus improving your reputation, loyalty, perceived value and bottom line. But for each marketing activity mentioned above, there are plenty of white-label tools to choose from. Hunting and figuring out the best ones is a rather time-consuming task.

This post is here to help. Here are four great white-label tools to brand your agency’s marketing services and deliver a more compelling client experience.

1. Tilda

A beautiful, functional website is the foundation of any brand’s online presence and marketing success. Tilda is an intuitive drag-and-drop platform that provides a quick and easy way to build your clients’ websites and landing pages.

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Whether it’s for a one-time promotion or a downloadable content freebie, Tilda offers a wide range of pre-designed blocks that you can customize to suit your client’s landing page requirements in terms of design and functionality. Its visual editor allows you to add multimedia content (images, videos, etc.), use custom fonts, integrate payment systems, add animations, and a lot more.

It comes with a built-in CRM that collects statistics on leads and customers, giving visibility into your client’s website performance. On the Personal or Business Plan, you can remove the “Made on Tilda” label that is added to all pages by default. Coupled with a custom domain, this removes all mentions of Tilda, making it a feature-rich white-label website builder ideal for agencies.

The end result is a branded, responsive, fast-loading, and SEO-friendly website or page that helps you drive leads and revenue for your clients.

2. vcita

vcita is an all-in-one small business management platform that lets solo service providers and small teams centralize their routine operations: appointment scheduling, billing, payment collection, client management, and marketing.

1686037654 197 4 White Label Tools to Help Brand Your Agencys Services

With its white-label partner program built for agencies, vcita allows you to deploy an agency-branded web and mobile app that your clients can leverage to efficiently manage their schedules, cash flow, relationships, and nurture processes. You can even offer in-app education flows so your clients can easily learn how to make the most of the platform.

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In doing so, you help your small business clients render a better service experience to their customers, as they can provide self-service appointment scheduling, messaging, and payment options while automating their bookings and invoicing processes — all from the vcita app branded as your own.

This helps your agency stay top of mind and upsell additional services based on the client’s business circumstances. You can also integrate other apps into your app’s dashboard, making it a hub for clients to collaborate with you on whatever projects you like. Plus, your branded app can bring in recurring subscription revenue.

3. BrightLocal

BrightLocal is a local marketing platform that provides small businesses with the tools to manage and improve their online presences. It helps with local search engine optimization (SEO), online reputation management, citation building, local link building, localized content creation, and competitive research.

1686037655 79 4 White Label Tools to Help Brand Your Agencys Services

Designed with agencies in mind, BrightLocal enables you to uncover SEO issues that need fixing and the best growth opportunities to rank higher and improve results for your clients. You can track your clients’ local rankings and citations, conduct local SEO audits, manage customer reviews, and provide clients with a live dashboard so they can monitor progress.

As a white-label SEO tool, it lets you create customizable SEO reports (online and PDF) branded with your agency’s logo and colors. You have complete control of the data clients can see. You can also set up automated, agency-branded email reports sent via your own unique white-label domain.

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4. Campaign Monitor

A popular email marketing automation platform, Kampagnenmonitor offers professionally-designed templates on a simple drag-and-drop interface to create engaging email campaigns such as product announcements, newsletters, and event promotions.

1686037655 685 4 White Label Tools to Help Brand Your Agencys Services

You can segment your client’s customers based on purchase data and then build hyper-targeted segments to send highly personalized emails tailored to their individual interests.

Built with marketing agencies in mind, Campaign Monitor’s private labeling lets you give the platform a complete makeover — logos, fonts, colors, backgrounds, etc. — with your agency’s branding to provide your clients with a proprietary service experience.

A single dashboard gives you a master view to easily manage all client accounts. What’s more, Campaign Monitor integrates with many popular CRM and marketing tools such as Salesforce, helping you build stronger customer relationships for your clients.


To sum up, white labeling enables you to offer your clients a consistent, agency-branded experience that helps you stand out from competitors, build credibility and authority, and solidify client relations.

Give the tools discussed above a test drive to start white labeling your service offerings right away.


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5 Schritte für ein besseres Brainstorming, das funktioniert



5 Schritte für ein besseres Brainstorming, das funktioniert

Re:Think Innovation author Carla Johnson warns content marketers about brainstorming without doing anything to prime the work.

Omitting the critical preparation step, she says, prevents fresh inspiration. It can also lead to ideas that lack the proper audience focus, don’t align with your content strategy, and fall outside execution capabilities.

To help marketers avoid that trap, Carla developed an approach to generating valuable, viable innovation ideas. She calls it the Perpetual Innovation Process (PIP).

PIP shifts your team from their legacy thought patterns to surface novel ideas and manifests them into actionable marketing. It also builds a path around the pitfalls of traditional brainstorming.

Shift your #content team from legacy thought patterns to surface novel ideas and actionable marketing, says @joderama via @CMIContent. Click To Tweet

Here’s what the process involves and how you can use it to bring more exciting, innovative ideas to market.

Follow the Perpetual Innovation Process

Think of a marketing challenge for which you need an innovative solution. For example, you may struggle to think of a unique theme for a new brand podcast or create an event that advances your thought leadership.

Carla details each step in Re:Think Innovation, but with her permission, I’ve summarized the key points:

Set the stage

You need to know where you hope to arrive. So, before you start the perpetual innovation process, create an objective statement that puts the critical elements into focus.

“Setting an objective creates consensus about the outcome you’re ultimately looking to achieve. It helps you decide what problem you want to solve and how it bubbles up to your goal. It also aligns your team around the work that will need to get done,” Carla says.

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Use Carla’s simple template (below) to set that objective. Fill in the blanks to detail why you need ideas, what they’re meant to accomplish for your business, and what constraints you’ll face on the way:

  1. The intention: “We need ideas to ___.”
  2. The impact: “So we can ____.”
  3. The realistic conditions: “With these constraints ____.”

1686012378 589 5 Steps To Better Brainstorming That Works

Establish a brainstorming objective: We need ideas to ____, so we can _____, with these constraints _____ via @CarlaJohnson @joderama @CMIContent. Click To Tweet

Carla says constraints are part of the equation to come up with innovative ideas rather than just creative ones. “Anybody could have an amazing idea if they didn’t have to work within constraints like budget and time,” she says.

Setting real-world boundaries pushes a more disciplined form of thinking. “It provides a more cohesive view of your brand, which can spark opportunities to tell bigger, more impactful stories than the ones you initially envisioned,” Carla says.

Seek inspiration and make purposeful connections

Next, set your objective aside (you’ll return to it later) and work through the five steps in Carla’s innovation framework. In the end, not only will you have a stream of actionable ideas, but you can pitch them to secure stakeholder buy-in:

Step 1: Observe. Pay attention to the world around you, using all your senses. For example, you might see children, a ball, a few squirrels, or some trees if you’re outside. If you close your eyes, you might hear music playing faintly somewhere, smell food cooked on a grill, or feel a warm breeze.

You don’t need to ascribe any meaning to your observations or focus on an objective. Simply be mindful of your surroundings and write each detail you notice.

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Step 2: Distill. Scrutinize those individual details and discern their meaning in relation to each other. Look for similarities and categorize them into larger groups and patterns. For example, if you group children and a ball, that might bring to mind the idea of play; the sound of music and the smell of the grill could connect to ideas of entertainment or friendship.

Step 3: Relate. See where opportunities might exist to tell a bigger story about your brand. Compare the similarities and differences in the identified patterns and look for ways they might fit into your working world.

Ask yourself: “How might we transplant the ‘essence’ of friendship into our event challenge?” Or, “How might we apply the idea of play to the theme of our podcast?”

Not all patterns will translate but remember: There are no wrong connections, just ones that may not fit your needs. Prioritize the most evident connections to your business for step four.

Step 4: Generate. Solidify those abstract ideas into real possibilities. Take the broad list of how-might-we questions from the previous step and generate as many content ideas as possible for each. Don’t set any limitations. In fact, the wilder and crazier your ideas are, the closer you get to a truly innovative – and executable – idea. Form them as what-if questions, such as “What if we tried to …” or “What if we combine X and Y into …?”

Systematically probe the viability of each one after the ideas stop flowing. Use the constraints from your objective statement to make go or no-go decisions on which to develop. Whittle the go idea list by asking practical questions. For example:

  • Does the idea align with the brand’s priorities?
  • Is it something the audience needs right now?
  • Does the team have the bandwidth and budget to see it through?
  • Will implementation require unavailable capabilities or technologies?
  • Will other functional teams need to get involved?
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Step 5: Pitch. You’ve already done the hard work by the time you reach this step. Carla refers to the pitch as “the journey of an idea, told in the form of a story.” If you can’t pitch the idea so others will understand and embrace it, you’ll never get it off the ground.

If you can’t pitch an idea so others embrace it, you’ll never get it off the ground, says @CarlaJohnson via @joderama @CMIContent. Click To Tweet

Tell the story of your idea, starting with observe (step one) and working the idea through generate (step four). Present that story through the lens of your audience. Think about what matters to them and how your idea will fit into their world as a cultural product.

Formulate three versions of the pitch – 30 seconds, 90 seconds, and five minutes. Practice delivering each one until you are comfortable enough to deliver them to your stakeholders.

Prepare to conquer your innovation challenges

With a systematic process for generating fresh – and properly focused – ideas, your team can rev up your creative output – and ramp up your ability to add real value to your brand’s experience.

Editor’s note: This article originally appeared in CCO.

Get more advice from Chief Content Officer, a publication for content leaders (monthly starting May 2023). Subscribe today to get it in your inbox.


Titelbild von Joseph Kalinowski/Content Marketing Institute


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