SEARCHENGINES
Everything Google Announced At Search On 2022
We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.
Again, this is the quick format version, since I did a longer version at Search Engine Land.
- Multisearch expanding to 70 languages, from just English.
- Multisearch near me launching finally for English/US
- Google Lens translate overlay much cleaner now
- Google iOS app adds shortcuts
- Google Search autocomplete with tappable query builder and richer results
- Google Search adds filters to the search tools bar
- New ways to explore Google Maps on your phone
- More visual knowledge panels
- Explore as you scroll to roll out
- The discussions and forums feature also
- Machine translated local and international news
- About this result displays personalization for search results (mostly shopping)
- Search with the word “shop” where Google will refine the query to be more shopping focused
- Shop the look in Google Search
- What’s trending in shopping
- 3D product support expands with new tools and support for 3D images
- Buying guides expands
- Page insights with shopping details, where Google overlays search information in Chrome
- Personalized results based on brand or department preferences (this is pretty interesting)
- New shopping filters (dynamic filters) for better refinements of your shopping queries
- Google Discover with more shopping and style features
Here is the replay of the event if you want to watch it or read about it here.
Here is the 9 minute version:
Here is a summary based on Google’s tweets:
With multisearch, you can take a pic *and* ask a question to get the look you want or fix something. 🤯 We’re bringing this new way to search to 70+ languages. And soon, you’ll be able to add “near me” to your image to find what you’re looking for nearby. #SearchOn pic.twitter.com/RHxRQm42EU
— Google (@Google) September 28, 2022
What you love about Translating with Lens is now even better. 💡
With major advancements in AI, translated text appears seamlessly integrated, as if it was part of the original picture. Turning text… into context! #SearchOn pic.twitter.com/N8YySv87z1
— Google (@Google) September 28, 2022
We’re introducing new ways to explore information on Google. 🔎 When you want to dig deeper, simply tap to add and remove topics to zoom in and out… and follow your curiosity wherever it takes you. #SearchOn
— Google (@Google) September 28, 2022
If you’re visiting a new place, it can be hard to figure out what’s worth exploring. Soon on @GoogleMaps, you’ll be able to get the vibe of a neighborhood at a glance with photos and videos of the most popular spots coming to life on your map. #SearchOn pic.twitter.com/jr7UogG7hB
— Google (@Google) September 28, 2022
Immersive view in @GoogleMaps is a new way to experience what a neighborhood, landmark, restaurant and venue will be like — and even feel like you’re right there. It uses advances in computer vision and AI to fuse together billions of Street View images. #GoogleIO pic.twitter.com/oNhphv1KkB
— Google (@Google) September 28, 2022
We’ve all been there… a food craving you can’t get off your mind. In the coming months you can search for a specific dish, like “soup dumplings near me,” and quickly see what local restaurants offer it, with pictures and reviews — satisfying that craving in no time. #SearchOn pic.twitter.com/E1oDdk3S0z
— Google (@Google) September 28, 2022
When you search with the word “shop” followed by whatever you’re looking for, you’ll now see a visual display of products, from a wide array of retailers and brands. Try it on any product — from “shop fall jackets” to “shop halloween dog costumes.” #SearchOn
— Google (@Google) September 28, 2022
Before you “add to cart,” check out every angle. 📸With 3D shopping, you’ll be able to see 360° spins of more products that you’re searching for on Google, starting this fall with sneakers. 🛍👟 #SearchOn pic.twitter.com/QEysuGrqBX
— Google (@Google) September 28, 2022
Looking to make more sustainable food choices? 🥦🥕🫘 When you search for certain recipes like “bean recipes” or “broccoli chicken,” you’ll soon be able to compare how sustainable your options are, thanks to ingredient-level emissions info from the United Nations. #SearchOn pic.twitter.com/VruEdefVge
— Google (@Google) September 28, 2022
Early next year, you’ll also be able to opt into alerts if new results appear, so you can quickly request their removal. So you can have peace of mind that we’re helping your personal information stay just that… personal.
— Google (@Google) September 28, 2022
“About this result” is expanding to help you easily see if results are personalized or not & access controls to manage, including turning personal results off. This will also help anyone understand not all Google Search results are personalized. More: https://t.co/IZ0qdnjObi pic.twitter.com/KGmfy8B3mu
— Google SearchLiaison (@searchliaison) September 28, 2022
The tool is available from the Google app and the web beginning today, in the US for English to start (we’re looking to expand the tool globally in the future). Click the three dots next to any result to open the “About this results” panel, then use the “Remove result” option… pic.twitter.com/1WqRWaHtfB
— Google SearchLiaison (@searchliaison) September 28, 2022
At #SearchOn, we shared how we’re getting closer to making search experiences that reflect how people naturally make sense of the world. Here’s a closer look at our latest updates. https://t.co/vAusqwekLE
— Google (@Google) September 28, 2022
And most of it seem to be marginal improvements of existing features
— Pedro Dias (@pedrodias) September 28, 2022
Note: Google removed some tweets, but I kept them because you can see the text portion of those tweets.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Started Enforcing The Site Reputation Abuse Policy
Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did not announce it would take action until last night. As a reminder, this should target sites doing what some call “Parasite SEO.”
It seems some large “reputable” sites were hit by this update, including CNN, USA Today, LA Times, Fortune, Daily Mail, Outlook India, TimesUnion, PostandCourier, SFGATE and many more. Google specifically targeted these sites using manual actions, where Google manually took action on these sites and notified them of these actions with a message in Google Search Console. These are not algorithmic actions.
As a reminder, on March 5th, Google released new spam policies and a spam update including scaled content and expired domain abuse. But said the site reputation abuse policy would go live only after May 5th. That date has come and Danny Sullivan, Google’s Search Liaison, said on X yesterday:
It’ll be starting later today. While the policy began yesterday, the enforcement is really kicking off today.
Sullivan later told me on X, “we’re only doing manual actions right now.” “The algorithmic component will indeed come, as we’ve said, but that’s not live yet,” he added.
And it seems Google has already started to drop these sites from showing this type of content. CNN, USA Today, LA Times and others all left those coupon directories open for Google as of last night and then all saw those pages no longer rank in Google Search last night.
I am not seeing a lot of people share screenshots of manual actions but I did spot one site owner say they received this manual action. They posted in the Google Webmaster Help forum saying:
We have a section on the website for brands to promote.
Nofollow attribute is already implemented on these articles which falls under brand category.
Still we got manual action: Site Reputation Abuse for this category.
How to fix that?
Brodie Clark also secured a screenshot of this manual action, here is that screenshot:
Here are examples of sites hit by this site reputation abuse enforcement from last night:
You’re right. I’m seeing the same thing. USA Today, CNN, and LA Times are gone for “subway coupons” and other queries. Sure seems like the update is underway. 🙂 First screenshot is now and second is as of yesterday. pic.twitter.com/f46B5h2ccP
— Glenn Gabe (@glenngabe) May 6, 2024
Here’s another example. The query “uber promos codes” yielded CNN as #2 yesterday and Fortune at #4. Both are now gone. I can’t even find them. Wow. pic.twitter.com/0Oc48ggYeh
— Glenn Gabe (@glenngabe) May 6, 2024
As Glenn wrote, “Google has already released the Kraken.”
Has ‘Vouchergeddon’ begun? I can no longer see the Daily Mail discount code website ranking in the UK for brand and non-branded queries that the Daily Mail was previously ranking for? cc @rustybrick pic.twitter.com/2T8ffmgCFI
— Carl Hendy (@carlhendy) May 7, 2024
Seeing the “parasite” directories from Outlook India, TimesUnion, PostandCourier, and SFGATE completely deindexed from Google right now, to name a few. Note: Post and Courier added a NoIndex tag on all of its pages nested in their parasite directory: @glenngabe @rustybrick
— Vlad Rappoport (@vladrpt) May 7, 2024
This is what the rankings looked like for “Walmart coupon code” during the first half of the day today.
The SERPs are COMPELTELY different now, hours later.
It’s still early, but it seems like Google is NOT messing around with site reputation abuse. pic.twitter.com/eawsCxUeL4
— Lily Ray 😏 (@lilyraynyc) May 7, 2024
Google has already started taking action for the new site reputation abuse policy 👀👇 See the before/after for many of the most popular “promo code(s)” queries:
* carhartt promo code
* postmates promo code
* samsung promo code
* godaddy promo codeSites that were ranking… pic.twitter.com/Byw8DZmkQP
— Aleyda Solis 🕊️ (@aleyda) May 7, 2024
Site abuse: Google has confirmed it has taken manual actions.
I took 2,500 of the most popular search queries for discount and voucher codes from the UK and Australian markets. The data was sourced from @semrush. Using these queries, I created a ‘Share of Search’ report for each… pic.twitter.com/00zMCdeW5g
— Carl Hendy (@carlhendy) May 7, 2024
Good Morning Google Land! Well, we had a pretty exciting end to yesterday as Google released the Kraken with the “Site reputation abuse” update — starting with a flurry of manual actions on some of the most authoritative sites on the web. The manual actions were pattern-based,… pic.twitter.com/xDEpm2sdCE
— Glenn Gabe (@glenngabe) May 7, 2024
Google said it will take action on this policy abuse both algorithmically and through manual actions. Many sites, not all, already removed sections of their sites that would get hit by this penalty prior to Google enforcing it. This includes sites like Forbes coupons, but many many more big brands removed these types of sections on their websites.
As a reminder, site reputation abuse “is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate Search rankings by taking advantage of the first-party site’s ranking signals,” Chris Nelson from the Google Search Quality team wrote. This includes sponsored, advertising, partner, or other third-party pages that are typically independent of a host site’s main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users, he explained.
I am not posting the aggregate Google tracking tools because I posted them in my previous story and this is a targeted hit that only impacts sites with that rent out sections of their domain. So this would not hit a huge number of web sites like big algorithmic updates…
If you got hit by this, follow the instructions in the manual action notice you received in Google Search Console. There is also more documentation on this penalty over here.
I am not sure if Google will notify us of when algorithmic action will take place on this policy…
Forum discussion at X.
SEARCHENGINES
Google Says Again, Sites Hit By The Old Helpful Content Update Can Recover
Google’s John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said on X and on LinkedIn that it is possible to recover but it is not a simple change you can tweak on your website, but rather it takes a lot of effort, over time, to recover.
John said that not only can you recover but you can grow. He said this morning, “Yes, sites can grow again after being affected by the “HCU” (well, core update now).”
Last week we covered how John said it may just take a lot of time to recover from that helpful content update. This is despite Google telling some people it can take weeks (then said several months) to recover.
I know the helpful content update is no more, it is now a core update. But many were expecting some of those hit by the September helpful content update to recover with the March 2024 core update – but that did not happen.
John Mueller from Google said on LinkedIn, “It’s just that some kinds of changes take a long time to build up, and that applies to all kinds of systems & updates in Google & in any other larger computer system.”
He wrote on LinkedIn fully:
I realize this is from the title of Barry’s post, but to be clear, it’s not that “helpful content update” “recoveries” take longer than other updates. It’s just that some kinds of changes take a long time to build up, and that applies to all kinds of systems & updates in Google & in any other larger computer system. Saying that this is specific to the helpful content system, or to core updates would be wrong & misleading.
There is, however, the additional aspect of the “core update” being about how our systems assess content overall, how we consider it to be helpful, reliable, relevant to users’ queries. This does not map back to a single change that you can make on a website, so – in my experience – it’s not something that a website can just tweak overnight and be done with it. It can require deep analysis to understand how to make a website relevant in a modern world, and significant work to implement those changes — assuming that it’s something that aligns with what the website even wants. These are not “recoveries” in the sense that someone fixes a technical issue and they’re back on track – they are essentially changes in a business’s priorities (and, a business might choose not to do that).
He added on LinkedIn:
making a site more helpful (assuming that’s what you’re aiming for) doesn’t mean you have to add more content. There’s a lot that goes into making a helpful site – content is one part, and more content is not necessarily more helpful. Think about how you use the web.
He also posted this morning on X, “Yes, sites can grow again after being affected by the “HCU” (well, core update now). This isn’t permanent. It can take a lot of work, time, and perhaps update cycles, and/but a different – updated – site will be different in search too.” He added, “Permanent changes are not very useful in a dynamic world, so yes. However, “recover” implies going back to just-as-before, and IMO that is always unrealistic, since the world, user-expectations, and the rest of the web continues to change. It’s never “just-as-before”.”
Here are some of the new posts on this topic from John over the weekend:
Permanent changes are not very useful in a dynamic world, so yes. However, “recover” implies going back to just-as-before, and IMO that is always unrealistic, since the world, user-expectations, and the rest of the web continues to change. It’s never “just-as-before”.
— John 🧀 … 🧀 (@JohnMu) May 6, 2024
Yes, sites can grow again after being affected by the “HCU” (well, core update now). This isn’t permanent. It can take a lot of work, time, and perhaps update cycles, and/but a different – updated – site will be different in search too.
— John 🧀 … 🧀 (@JohnMu) May 6, 2024
It’s because not all changes require another update cycle. In practice, I’d assume that stronger effects will require another update. Core updates can include many things.
— John 🧀 … 🧀 (@JohnMu) May 4, 2024
(“thresholds” is a simplification for any numbers that need a lot of work and data to be recalculated, reevaluated, reviewed)
— John 🧀 … 🧀 (@JohnMu) May 4, 2024
So keep working on your site and maybe you will recover in the long run?
SEARCHENGINES
The Industry Mourns The Loss Of Mark Irvine
I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career in the space.
Mark has been in the search marketing industry for well over a decade, seven years at WordStream and the last four or so years at SearchLab. He was always a bright and welcoming smile at industry events, sharing advice with colleagues and friends.
Navah Hopkins worked with Mark for many years and she sent me the following message:
“Do less”
These were the words Mark would always say to me when we worked together. Yet he was incapable of doing less. He brought so much love and care to everything he did.
I was lucky enough to work with Mark directly for about 5 years, and counted him a friend since then. Beyond being a brilliant data scientist and a natural leader, Mark was one of the most human humans I’ve ever known. He understood people at a fundamental level and always made sure others around him could shine.
Mark would often say that I was his dedicated PR team and even as I’m writing this detailing his accomplishments and his amazing (and all together too short) life, I can hear him laughing that I’m doing it again. Well – tough…just enjoy the love we have for you and sip those heavenly pumpkin spice lattes.
Mark was always put data first behind every major project at WordStream, Navah told me. He was a worldly person who traveled abroad to speak at many events. He was really good at connecting with people abroad. Mark was named the #1 PPC influencer in 2019 and was consistently was on that list year-after-year. PPCHero has recognized him as one of the top PPC Influencers every year since 2015, as did Microsoft and in 2019.
Here is Mark’s bio at SearchLabs.
He leaves behind his partner, Bobby Main and his mother, Virginia Hall.
Here are some early reactions to the sad news of Mark passing:
I can’t believe he’s gone….at least we know he has an eternity of pumpkin spice lattes and Big Brother: Heaven edition to look forward to.
Thank you for the grace and love you brought to all lucky enough to know you @MarkIrvine89. Rest in peace ♥️ pic.twitter.com/lpufASDPaO
— Navah Hopkins (@navahf) May 3, 2024
Y’all… I can’t even.
It’s impossible to think that we’re going to live in a world without @MarkIrvine89 in it. Infinitely thankful I got to spend the last 4 years working with him and deepening our friendship…
— Greg Gifford (@GregGifford) May 3, 2024
Like many others, just enjoyed time spent with Mark @Pubcon earlier this year.
A brilliant paid search marketer, and a terrific human being, with red wine wit, and caviar personality.
Love you and miss you my friend. https://t.co/ntQzrS7jIg
— Damon Gochneaur (@DamonGochneaur) May 3, 2024
Just saw Mark at PubCon. Cant believe he’s gone. He was a PPC legend and a friend. 💔 #ppcchat https://t.co/nF0cbQ9U51
— Kirk Williams (@PPCKirk) May 3, 2024
I can’t believe Mark is gone – feels like it was just a few weeks ago that we were all hanging out at PubCon. I can’t believe he’s gone. Mark was always kind & generous in sharing his time and talents with the PPC community, and was a genuinely wonderful person.
Thoughts to… https://t.co/G2IcsbVtCy
— Sam (@DigitalSamIAm) May 3, 2024
I’m still in nothing but shock. You were an amazing person and friend. I’m going to miss you so much. Rest in peace @MarkIrvine89 🥺💔
— Chrissabur (@ChristoferAlec) May 3, 2024
Oh so heavy hearted. Your intellect, wit, and candor were next level and you never ceased to make others smile, laugh, and deeply ponder. You were a pillar of the PPC community. May you rest in peace, @MarkIrvine89 https://t.co/ir2fOqLPOb pic.twitter.com/RRFImGlXfa
— Akvile DeFazio (@AkvileDeFazio) May 3, 2024
I’m so very sorry to see this 😔 RIP @MarkIrvine89 🙏 https://t.co/4tn8R5LbMR
— Aleyda Solis 🕊️ (@aleyda) May 3, 2024
This is devastating news.
Mark was a truly lovely human and the world is a little less bright without him in it.
Massive hugs to his family and all who knew and loved him. He will be missed. 💔#PPCChat https://t.co/wa3u7EKRo4
— Julie F Bacchini (@NeptuneMoon) May 3, 2024
Really sad to hear the news about Mark. I remember sharing a number of posts from Mark over the years. I never got to meet him in person, but I knew he was a super-sharp paid search professional. Big loss for the industry. https://t.co/orXg1n19fY
— Glenn Gabe (@glenngabe) May 3, 2024
😢😢😢 Heartbreaking. Thoughts are with his family & friends 🙏
— Greg Finn (@gregfinn) May 3, 2024
I am gutted hearing this news. To think we were all together just 2 short months ago. He will always hold a special place in the PPC community, and for everyone he’s interacted with.
You had such a special relationship with Mark, no doubt. Sending you the biggest hug from MN.…
— Brooke Osmundson (@BrookeOsmundson) May 3, 2024
I’m very sorry to hear this news as well. Mark was a really nice person and a brilliant marketer. My condolences to his family and friends. https://t.co/nRxIekXBGy
— Lily Ray 😏 (@lilyraynyc) May 3, 2024
I am very much so at a loss of words. I met Mark while we spoke together at PubCon. I could feel it, he had a very kind soul. He will be missed. https://t.co/zj1gsdgGFn
— Ben Fisher (@TheSocialDude) May 3, 2024
What a truly wonderful human he was. This is just devastating and so heartbreaking. Sending you a huge hug and support, Navah, and my thoughts are with his family and loved ones.
— Ginny Marvin (@GinnyMarvin) May 3, 2024
Forum discussion at X.
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