GAMES
2021 Google updates round up: everything businesses need to win at search
30-second summary:
- There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October
- Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March
- Product reviews came under the microscope in April, with marketing and sales-centric language penalized in favor of expertise on review-centric websites
- Multiple spam updates unfolded throughout the year, though these updates should not impact any website that follows Google’s guidelines
Successful SEO strategy is akin to dancing the tango with Google updates. Unfortunately for copywriters, the Big G can be an unpredictable partner at times. In addition to daily algorithm tweaks that go unnoticed, we all brace ourselves for core updates that have a sizeable impact on page ranking and performance. Throughout 2021, Google has confirmed a handful of updates.
Further updates have also been speculated by experienced web-based professionals, reporting these to aid others in remaining on the right side of an adjustment. Throughout this guide, we’ll discuss the updates rolled out by Google in 2021 to date.
Complete list of 2021 Google updates
As promised, let’s review all the algorithm updates issued by Google during 2021, major and minor alike. Some of these are official, confirmed by Alphabet themselves. The core updates are an obvious example of this. Others were noticed by webmasters of influential brands and discussed online. These unconfirmed updates are marked in red below.
1. Passage indexing (February)
The passage indexing update, announced in October 2020, is probably better described as passage ranking. The purpose behind the update is simple and noble. It will pick out one particular sentence or paragraph from a long-form article, aiding a niche web query and avoiding irrelevance.
Essentially, this update seeks out keywords and terminology in an entire article rather than focusing primarily on titles and subheadings. At the time of writing, Google projects that this will impact around 7 percent of search queries. At this point, the passage indexing update also only applies to copy written in US English, though this will eventually become global and translingual policy.
Now, you may be wondering how this differs from a featured snippet. The short answer is that a snippet is chosen based on the whole web page, seeking relevance to the subject at hand in all aspects of the query. The passage indexing update can pick up on a small element of a broader discussion that would otherwise be banished to the mid-page and beyond. Speaking of featured snippets, however…
2. Featured snippet drop/featured snippet recovery (February and March)
In mid-February, MozCast noticed that featured snippets vanished from countless SERPs on Google. This involved a decline of some 40 percent, the largest in over six years. Snippets that revolved around medical or financial advice were particularly impacted. Some of the keywords and terms that experienced this plummet included:
- Acne
- Autism
- Diabetes
- Fibromyalgia
- Investment
- IRA
- Lupus
- Mutual funds
- Pension
- Risk management
As you’ll see, the YMYL broad algorithm appeared to be a particular bone of contention. We’ll never know for sure, as this update – if indeed there was an update – has never been confirmed or denied by Google. What’s more, around a month later, these snippets returned as though they had never been away.
Without any explanation behind the mystery, it’s impossible to offer advice to webmasters on how to avoid a future unwarned absence of featured snippets. The fact that YMYL was hit so hard suggests that it was a deliberate action, though. Whenever working within this niche, proceed with caution – especially if relying on SERPs for ecommerce opportunities.
3. Product review update (April)
April’s product review update was also critical to ecommerce sites and those that collate product insights. Google is adamant that this has not been a core update. However, the approach that content marketers must now take mirrors the core updates that arose later in the year.
Following the review update, it’s more important than ever that product reviews remain strictly factual. That means discussing a product’s qualities (or lack thereof) without clear and obvious attempts to push for a sale from an affiliate. Sites that used their copy to talk up the qualities of a product using popular keywords and directing consumers toward Amazon were typically penalized.
Thin copy, as always, captured Google’s attention too, and not in a positive manner. Meaningless, fluffy words designed to pad out a page, along with repetition, will see a page slide down the rankings. A product review site that hopes to remain in good stead with Google must remember the fundamental rules of E-A-T. You can still attempt to make a sale, but not at the expense of demonstrating expertise, authority, and trustworthiness.
4. Multitask Unified Model aka MUM (June)
June was a busy month for Google, starting with the Multitask Unified Model update, better known as MUM. This update could be considered a logical extension of the previously discussed passage indexing update. MUM also used AI to improve the search experience for users, replacing BERT (Bidirectional Encoder Representations from Transformers).
It’s claimed that MUM is at least 1,000 times more powerful than its predecessor. In addition to providing greater, much more insightful data for users, MUM works to eradicate language barriers, including misspellings, leaning upon nuance to meet the expectations of a search.
Perhaps more importantly, MUM means that irrelevant content, picked up through a questionable use of keywords to game the SEO system, will soon disappear from the top of the page in favor of more appropriate content. The core update that came later in the month garnered most of the headlines, but don’t sleep on the impact of MUM.
5. Spam updates (June)
Next in June came a spam update, which took place over two weeks. In theory, this update should not have impacted any website operating under white hat SEO rules. It was designed purely to keep content relevant and appropriate, battling against sinister tactics.
As always, though, there was room for error with this update. It’s always advisable to keep on top of the latest webmaster guidelines laid out by Google. This way, a site is considerably less likely to fall foul to a misunderstanding and accusations of black hat traffic-hoarding.
Updates to Google’s Predator algorithm could also be considered a crucial part of this update. Google has been taking lengths to protect people from harassment online, and a big part of this is downgrading sites that seemingly exist purely to denigrate a reputation.
6. Page experience update (June)
Page experience update sounds like a grand event, comparable even to a core update. In reality, this was a pretty low-key affair. It was also a slow procession, kicking off in June and rumbling on until August. All the same, there will be a degree of ebb and flow as a result. Discuss the update with your UX designer and ensure it remains at the forefront of your thinking.
One of the biggest takeaways from this update is that AMP is no longer essential to rank as a top new story. That could make a sizeable difference to any reporting site. The usual caveats still apply, though – sticking to the established policies of Google News is non-negotiable. Although AMP is no longer critical, ensure your news articles remain mobile-friendly, hosted on a fast and secure server, and unfold devoid of interruptions such as intrusive advertising.
7. Core update (June and July)
Here’s the big kahuna that has every web admin across the globe on tenterhooks – Google’s major summer core update. In 2021, Google announced two updates over June and July, both of which would be connected.
As always, there were winners and losers from this update. In a recurring theme, YMYL sites appeared to lose a great deal of traffic throughout the update – especially in June, when the changes were most volatile. Thin content in any niche also seemed to be a particular focus of this update, with such sites pruned cautiously.
However, some sites that were previously heavily penalized may have experienced a little bounce back. It has been claimed that the biggest priorities of the June and July updates, other than thin copy, have been domain age and the use of backlinks.
Review the traffic of any old sites that you wrote off after the game-changing updates of 2019. These sites may have experienced a revival in page ranking and could be worth reinvestment. Just be mindful that Google may consider this an oversight and reverse the decision at any moment.
8. Link spam update (July)
Another spam-detecting algorithm rolled out in July, this time focusing on backlinks. What’s interesting here is that Google referred to this update as ‘nullifying’ spam links, not penalizing them.
Essentially, Google will just stop counting inappropriate links toward a page ranking and quality score. Naturally, though, it would feel like a punishment if a site relied upon these links previously – this is an important Google update for link-building professionals to pay attention to.
Keep an eye on the links on your site if you have seen a drop in traffic, ensuring that they meet Google’s link scheme standards. It could be all too easy to fall foul to this update based on outdated copy that has not been updated in some time and now links to an altered and irrelevant online location.
9. Page title rewrites (August)
Here’s an interesting update from August. Google started to adjust carefully selected page titles, leading to different ‘headlines’ in search results. This may have SEO consultants across the world wailing and gnashing their teeth, seeing meticulously curated messaging adjusted according to Google’s whims.
Rest assured, the page titles are not undertaking complete rewrites. We are talking about adjustments, not wholesale changes, to title tags. All the same, it could be enough to leave a webmaster frustrated with the outcome. Nobody wants to be accused of click-baiting, especially when the news industry has a questionable reputation with a cynical population segment.
There is little anybody can do to prevent this. To retain some measure of control, though, keep your H1 headings short and readable, and be mindful of your H2 headings. These may be used, in part or whole, to adjust the title of a search result.
10. Speculated core update (October)
We previously discussed how, back in February, MozCast acknowledged some strange patterns pertaining to featured snippets that Google never acknowledged. Something similar unfolded in October when various significant webmasters noted sizeable changes in traffic and performance. This led to claims that Google had engaged in another core update.
Much like February, these changes remain unconfirmed. However, as we’ll discuss in a moment, there was a reasonably seismic core update in November. Given that the previous update unfolded over two months, it is not beyond the realms of possibility that Google adopted the same practice this time around.
11. Spam update (November)
Another spam update occurred in November 2021, once again targeting infractions that break Google’s general content guidelines. A website that does not contravene basic regulations or cut SEO corners should remain unaffected. Do keep an eye on your traffic and performance, though. If you notice any fluctuations, it could be time for a refresh of your content.
12. Confirmed core update (November)
Finally, we had another core algorithm update in November. At the time of writing, this was still a very recent development. As a result, the impact of the update will become more apparent over time. Some early responses and acknowledgments have been noted, though.
The most significant adjustment appears to be mobile searches, which were declared 23 percent more volatile than the previous update. Again, much like earlier in the year, featured snippets and ‘quick answers’ in the YMYL niche seem the most heavily impacted. Health and real estate, in particular, have seen a big change in performance.
Now, it’s worth noting here that Google felt compelled to address the timing of this update. Danny Sullivan took to Twitter and accepted that an update just before Black Friday and the Christmas shopping season is not ideal for ecommerce sites – especially those that already adjusted their copy based on previous updates.
Source: Twitter
It will be interesting to see if this will change how Google approaches algorithm updates in 2022 and beyond.
This concludes our trip through the Google algorithm updates of 2021. Just remember, more tweaks and changes are made each day. Most of these adjustments have little to no impact on the performance of your website. If you have spotted a change in fortunes, though, review when this occurred. You may find the answer lies above.
Joe Dawson is Director of strategic growth agency Creative.onl, based in the UK. He can be found on Twitter @jdwn.
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Source: Joe Dawson
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GAMES
This Week’s Deals with Gold and Spotlight Sale
GAMES
The German Empire Marches to Italy in a Free Expansion Today
We have a new expansion for our WW1 Italian Front FPS game Isonzo releasing today! It’s the first part of our Caporetto season of free expansions, and features a whole new faction with the arrival of the German Empire on the Italian Front, and brings a new map for the Offensive game mode. There will be two more releases in the Caporetto season, each one with a new map to ultimately link together into a three map Caporetto Offensive.
The German faction comes with more than ten new weapons, as well as historically accurate uniforms and equipment. This first Caporetto map sees you taking part in the early stages of the Twelfth Battle of the Isonzo, with German troops assaulting Italian positions on the road to Caporetto. Historically it was a military disaster for Italy which brought down the government – but maybe things can go differently with you on the battlefield?
The update sees new uniforms and equipment from the German Empire for Isonzo’s six classes: Rifleman, Assault, Engineer, Officer, Marksman and Mountaineer. For those who aren’t familiar with the game, each class has different weapon, gear and perk options that allow you to specialize your play style within the overall focus of the class. For instance, Marksmen are always sharpshooters, but a lot depends on your loadout. You could be a long-range sniper and observer identifying and eliminating high value targets with a scoped rifle, or you could equip body armor to take and hold a front line position with deadly accurate mid-range fire. Every class has choices to make in this regard.
In Isonzo’s signature Offensive game mode, one side must attack and break through multiple defensive lines. Thick layers of barbed wire, trenches, and whatever extra defenses the enemy engineers put together will stand in the way of a successful attack. Objectives can be taking and holding key points, or planting dynamite to sabotage enemy supply stashes or heavy artillery guns.
The new Caporetto map – the first of three in the season – is a huge battlefield based on the strategically important Monte Kolovrat. There are five defensive lines, where each line has two objectives for the attackers before they can advance further. While in the historical Battle of Caporetto both German and Austro-Hungarian forces were involved, in Isonzo we’ve chosen to focus on the German contribution, so the map recreates the stunning German advance from the town of Tolmein all the way to Kolovrat Ridge. It’s a damp, overcast day when the attack begins, and the attackers must first cut their way through lines of wire to break into a devastated town – including capturing a church defended by multiple heavy machine gun positions. Fortunately, in Isonzo there are many tactical options available to deal with such strong points: artillery barrages, smokescreens, snipers, rifle grenades, even poison gas. From there, it becomes a literal uphill battle for the German attackers as they begin to climb towards the peak of Kolovrat Ridge. They’ll need to sabotage bunkers and capture command posts while navigating rocky trenches and steep forested slopes. At the penultimate fourth defensive line there is a huge siege mortar to sabotage and a cluster of houses providing cover to the Italian defenders – then it’s one last climb to reach the final objective: Hill 1114. If the Germans can take it, the Italians will finally be the ones fighting uphill as their reinforcements stream in to try and counterattack.
Of course, things are no walk in the park for the defenders either – although it’s easier to maneuver when going downhill, and it’s much simpler for officers to deploy flares to call in support, the extensive trench lines can become a liability once the Germans get a foothold, providing cover as they advance. Some of the Italian defensive positions can be exposed against the sky, making it easy for German marksmen to pick off targets. Italian engineers should make good use of their construction abilities to put down additional sandbags and lay out extra wire to prevent German assault troops sneaking through the trees to flank trenches with their grenades or light machine guns.
As we mentioned before, historically the Battle of Caporetto was a disaster for the Italians. Appalling leadership led to poorly motivated and unprepared troops falling apart in the face of the combined Austro-Hungarian and German armies using cutting edge infiltration tactics. The Italian soldiers were not allowed to retreat until too late, and in the end hundreds of thousands would surrender. After Caporetto the top Italian general was fired and replaced by someone far more competent, who managed to turn the war around for the Italians. In Isonzo, it’s a more fair fight where both sides have an equal chance of winning, if they can use all the tactical options available better than their opponents.
The release will also bring other improvements to the game, including a prestige mode and higher level cap. Additionally, for those who want more options for visual customization of their character, the Royal Units DLC is releasing alongside the free expansion and contains uniforms from the German Kingdoms of Bavaria and Württemberg. Though part of the German Empire, these states had their own distinctive uniforms which we’ve carefully recreated with the same accuracy and attention to detail as with the other uniforms in the game.
The Battle for Caporetto Begins…
Isonzo is available right now on the Microsoft Store for Xbox, and the free Caporetto expansion is out today! Plenty of time to master the art of mountain warfare before the German Empire joins the action on the Italian Front. Follow us to get the latest development news as we add the finishing touches!
We’ll see you in the trenches!
Isonzo
BlackMill Games
$29.99
World War One expands to the mountains of the Italian Front – beautiful but deadly in equal measure. Inspired by the two year struggle for control of the Isonzo river valley and the Alps during World War One, Isonzo elevates the WW1 Games Series, figuratively and literally.
From the makers of Verdun and Tannenberg…
Take part in historical offensives from the Sixth Battle of the Isonzo to the Strafexpedition. Reflecting the course of the actual battles, as the attackers advance the fighting will shift through vastly different landscapes within a single offensive: from hillside fortresses to mountain trenches and fierce urban combat on city streets. Everything is recreated based on research and field trips, from sound effects and uniforms down to the houses, vineyards and trenches you’ll be fighting over.
The new Offensive game mode puts you right in the middle of key historical offensives on the Italian Front. Lead the charge across stunning Italian landscapes as you choose your path to victory – cut paths through barbed wire, flank your enemies by following mountain trails, or man a mortar to blast a way through. Shape a dynamic battlefield by laying sandbags and wire, placing ammo crates, deploying trench periscopes or sniper shields, and more.
Call in support with a unique historically accurate flare system: flare guns can mark targets for artillery or biplane flybys, or different colored flares can be used to guide your team. Once the big guns have softened up the enemy, finish the job at close quarters with an Arditi dagger or mountaineer’s pickaxe. Man heavy machine guns, mortars and even mountain guns for more direct fire support.
Choose from six classes based on historical combat roles and build your loadout from a selection of weapons, equipment and perks linked to that class, giving flexibility and variety while staying grounded in what real soldiers might have carried. You’ll be operating wire cutters, bandaging yourself and wounded teammates, and blowing the whistle to start an assault. One shot can kill and even lighter injuries can lead to quickly bleeding out.
Being an effective soldier in Isonzo is not just about being a good marksman. Mastering the terrain is also key – the mountain can be a friend or foe. Learn how to navigate well to maintain cover and surprise your enemies or support your allies.
Finally… watch out for the dreaded poison gas. You’ve never experienced WW1 action quite like this!
Isonzo key features include:
• MOUNTAIN WARFARE: Assaulting mountain fortifications, battling through ruined towns, and fording rivers are just a few of the challenges you’ll face as you fight your way through numerous enemy positions
• TACTICAL MULTIPLAYER FPS: Choose your role and loadout carefully to survive this high altitude combat – play a sniper to pick off the enemy engineers before they can cut your wire, use rifle grenades to clear enemy machine guns, and much more
• WORLD WAR ONE GAMEPLAY: Historical Offensive game mode based on real battles and focused on the unique challenges of Alpine warfare. Fight with 30+ WW1 weapons, poisonous gas attacks, and intense artillery barrages
• BUILD FOR VICTORY: Place your own wire, sandbags, trench periscopes, and more! Whether you’re digging in or on the attack, shaping the battlefield to your advantage will be key to victory
• FACES OF WAR: Make every class your own by picking from a variety of historically class-appropriate uniforms, accessories and headgear. As a finishing touch, you can even pick your mustache from several famous period-accurate styles!
• AUTHENTIC WW1 ATMOSPHERE: Accuracy in everything from maps and weaponry to music and the uniforms – fight for the Kingdom of Italy, the German Empire or the Austro-Hungarian Dual Monarchy
MORE GAMES IN THE AUTHENTIC WW1 GAME SERIES
Immerse yourself in more WW1 action with our other standalone titles Tannenberg and Verdun. Experience trench warfare on the Western Front in Verdun, or maneuver for control of key sectors in Tannenberg on the Eastern Front. These authentic WW1 shooters let players choose from a range of squads from across the war, as they fight for control of the ever-changing frontlines.
GAMES
Transport Fever 2: Console Edition is Bringing the Full Transport Tycoon Experience to Xbox
Today, we proudly share a sneak peek into the development of Transport Fever 2: Console Edition, and how we managed to bring the full transport tycoon experience to Xbox.
Transport Fever is a very popular and highly rated transportation tycoon franchise on PC. Its latest entry, Transport Fever 2, delivers a level of size and detail never before seen in the genre. The goal of the game is to build a successful transportation company by constructing railroads, streets, water and air lines. Starting in the 19th century, the player connects towns and industries to transport both passengers and cargo. In addition to a customizable free game mode, there is also a fully-fledged campaign mode with challenging missions set in real-world transportation history.
After the huge success of Transport Fever 2 on PC, it was only logical to bring the experience to consoles as well. Not only that, but no efforts were spared to give the console community the full experience that made the game great on PC. In order to achieve this, the engineers at Urban Games had to pull some rabbits out of their engineers’ hats.
Always providing the freshest layer of paint
One of the most cherished features of Transport Fever 2 are its highly detailed vehicles. The game comes with more than 200 lovingly hand-modeled trains, ships, and airplanes, each sporting multiple 4k textures and normal maps.
On PC, it is easily affordable to have all the models and textures in memory whenever needed, as a typical rig has 16 GB of RAM and a GPU with a dedicated extra memory. Consoles, however, are built differently. They have a unified architecture with an overall smaller amount but ultra-fast memory. The key to make it work on consoles is texture streaming, which allows to clear textures of models that are not in view anymore. Moreover, this technology is used in Transport Fever 2 to constantly load textures at the highest affordable resolution to present the stars of the show, like the classic Class A 3/5 steam locomotive, in their best coat of paint at all times.
Keeping the ground like a console pro
A trademark of Transport Fever 2 are its huge maps. During development of the game, it was always paramount to provide a real sense of scale. The engine should allow for maps where a high-speed train, such as the famous Japanese Shinkansen, can really make use of its superior speed. So, a lot of effort was put into designing a highly effective terrain rendering pipeline that can handle maps of more than 120 sq miles of size with a detail resolution of almost 1 yard. Central to this is a dynamic terrain tessellation algorithm on the CPU that, while costing a bit of extra memory, makes sure the engine can render these maps on a wide variety of PCs.
Now, enter the world of consoles with their incredibly well-designed GPUs and graphic APIs. Here, the hardware can be leveraged very well for terrain rendering by making use of the GPU tessellation feature. This feature generates the render mesh for the terrain fully on the graphics card, saving valuable processing time for the complex economy and city growth simulations. While generating more triangles, the hardware approach still costs less memory overall due to its efficiency. So vast maps can be viewed from a bird’s view high up in the sky and seamlessly zoomed in down to individual rocks on a riverbank.
Inspiring the inner architect
Finally, let’s talk about constructions, a central and defining part of the Transport Fever 2 experience. Constructions are large assemblies that consist of dozens of assets, street segments, ground decals and terrain modifications. Think of structures like airports, train stations, docks, highway crossings, and many more. Anything that is needed to build a vast transportation empire.
For a smooth construction experience, it is key that the player really feels that he has precise control over the building placement. On PC, constructions are typically built using the mouse. As the average PC user is very well adjusted to this method of input, it is sufficiently performant to calculate the entire construction each frame and place it under the cursor. However, on consoles, the best way of building constructions is to have them always kept in the center of the screen and move the camera along the map for placement. And moving the camera needs to be as smooth as silk.
So, for the console release of Transport Fever 2, the construction preview pipeline was overhauled. All dynamic calculations are now performed in the background while a static preview of the structure and its underlying ground plan are shown. Not only are constructions now completely stable in terms of FPS, but they also give feedback to the player on what environment features the construction would tear down when built.
Let’s get tycooning on console
We are very excited to bring the Transport Fever franchise to consoles for the first time ever with the release of Transport Fever 2: Console Edition on Xbox Series X|S and Xbox One in February 2023, and we hope you will enjoy it as much as we did developing it.
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