Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that...
In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites,...
The cookieless future is here (despite what Google says). If you haven’t found an identity solution, it’s time. We’re doing our part at Lotame, to ensure...
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page...
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page...
Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it...
An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.
30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly...
There’s gold at the end of the rainbow when it comes to your email marketing — you just need to make sure you’re on the right...
30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time people spend on...
