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10 Tools to Help You Build Your Business’s Online Presence

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Every business needs a solid digital presence.

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Every business these days needs a solid online presence. But, not every entrepreneur is especially digital-minded. Fortunately, technology that can help you build your brand online abounds, and right now, you can score bonus savings on valuable tools. Just enter promo code PREZ2021 at checkout, and you can save an extra 15 percent off any of these apps and software (some exclusions apply).

1. Blueprints Website Builder

If you don’t have a website, it is essential that you build one. Doing so with Blueprints Website builder is simple. You can easily customize a site with more than 500 ready-made blocks, 200 prototype starter templates, and 30 navigation panels, allowing you to create an SEO-optimized, responsive site without writing a line of code.

Get Blueprints Website Builder for $21.25 (Reg. $149) with promo code PREZ2021.

2. SSEOZI: Your Professional SEO & Web Analyzer Tools’

Improving your site’s SEO is one of the most budget-friendly ways to improve searchability and start attracting more organic traffic. SSEOZI is one of the most budget-friendly ways to improve your SEO. This tool will help you improve your rank on Google and Bing with all of your keywords, identifies competitors, and helps you do a complete website audit to fix SEO issues.

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Get SSEOZI for $21.25 (Reg. $49) with promo code PREZ2021.

3. SPYsession Visitor Analytics

The only way to improve how people use your website is to understand how they actually are using it. SPYsession is a simple, legal way to do just that. With this simple tool, you can search and replay high-quality sessions to analyze a customer’s experience across your website to optimize your site.

Get SPYsession Visitor Analytics for $34.99 (Reg. $299).

4. WooCommerce 110+ Premium Plugin Bundle

WooCommerce is one of the most popular online store tools on the planet. If you run your online shop with WooCommerce, you’ll love this plugin bundle. Get one-page checkout and payments, Google Analytics integration, email marketing with Mailchimp, and much more.

Get the WooCommerce 110+ Premium Plugin Bundle for $39 (Reg. $199).

5. WP Buzz Fast & Secure WordPress Hosting

Visitors to your site have no patience to wait for things to load. Give your site better performance with WP Buzz, the fast and secure platform that is exclusively built and optimized for WordPress sites. WP Buzz gives your site better performance and provides you with easier management with a mobile and tablet-optimized control panel.

Get WP Buzz Fast & Secure WordPress Hosting for $34 (Reg. $475) with promo code PREZ2021.

6. Storeshock WordPress Themes & Elements

You don’t need web development or design experience to create an attractive website. Stroeshock gives you unlimited access to more than 1,000 WordPress themes, plugins, and templates that will make designing an interactive site as easy as drag-and-drop.

Get Storeshock WordPress Themes & Elements for $41.65 (Reg. $499) with promo code PREZ2021.

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7. FlockRocket Result Booster Essential Plan

Your website should inspire trust with your visitors and help turn them into buyers. 91% of Millennials trust online reviews as much as personal recommendations, and FlockRocket lets you bring the social proof of your brand directly to your site. From video testimonials to most recent purchases and more, FlockRocket demonstrates the value of your brand without sending customers off your site.

Get FlockRocket Result Booster Essential Plan for $51 (Reg. $1,140) with promo code PREZ2021.

8. Sellful – White Label Website Builder & Software

Can’t meet all of your client needs on a single platform? With Sellful, you can. This powerful tool lets you build anything from simple websites to complex workflows to automate your business in just a few clicks. Email and social media marketing, payroll and invoicing, memberships, and scheduling — Sellful can manage it all.

Get Sellful for $67.15 (Reg. $840) with promo code PREZ2021.

9. JumpStory™ Authentic Stock Photography

People respond to authentic lifestyle imagery. Tell your brand story with high-quality photos sourced from artists and creators from around the world. JumpStory™ is your one-stop-shop for all of your stock design needs.

Get JumpStory™ Authentic Stock Photography for $85 (Reg. $2,340) with promo code PREZ2021.

10. Podsite: Podcast Website Builder 

If you’re running a podcast for your business, you need Podsite. Podsite is a seamless podcast hosting platform that offers unlimited SEO-optimized pages for your podcast episodes and makes it easier for users to listen to your podcast. It automatically pulls the latest episodes from your RSS feed and creates a dedicated page for each episode, and offers a stock photo library, email list building, listener feedback, sponsors management, and more.

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Get Podsite for $85 (reg. $899) with promo code PREZ2021.

Prices subject to change.

Don’t forget to check out DiversyFund to start investing in private real estate in 2021. You don’t have to be in the 1% to get started. Invest today for as low as $500.

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Podcast advertising spend surged in 2021

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Podcast advertising spend surged in 2021


According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place.

Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm. Most podcast advertising is located midroll with durations of 30 and 60 seconds being most common. Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021.

Read next: How to get the best ROI from podcast advertising

Why we care. We say yet again, channels are proliferating. This means fragmented audiences, of course, but also potentially highly engaged audiences. Podcasts create the opportunity for focused contextual advertising as well as for more general brand messaging.

Speaking of messages, consumers (and B2B buyers) are delivering a clear one. Meet us where we are.


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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How to scale personalization efforts with data-driven marketing

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Why data-driven decision-making is the foundation of successful CX


Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.

“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, essentially building media campaigns and personalization based on external factors such as consumer surveys, brand knowledge, demographic data, national demographic data, statistical data, and consumption data.”

He added, “This is great to build broad campaigns, but it might not be sufficient when current customers expect a lot of personalization and a certain level of relationship.”

Source: Tristan Silhol

Moving from assumption-based marketing to data-driven marketing is no simple task. It takes a lot of coordination and resources to focus less on external factors and more on individual customer data. But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns.

Adopt data-driven marketing strategies

While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Now, new marketing technologies allows brands to make decisions based on real-time customer data.

“More and more brands are innovating with data-driven marketing practices, trying to put data at the center of that marketing process,” said Silhol. “What this means is consolidating three types of data, one being first-party data — transactional data, CRM, and other digital assets that you may own as a company. They’re merging this with second-party data from retailers such as Walmart or Amazon. Programmatic technologies are also expanding their reach with third-party data and open-source data.”

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“This data-driven marketing piece represents a very large piece of the untapped opportunities for brands, and it requires a lot of capabilities and innovation,” he added.

According to Silhol, CPG companies often have a difficult time translating traditional consumer and market insights-based segmentation into addressable audiences due to lack of a data-driven approach: “Often those companies end up arbitrarily targeting segments online and having this disconnect between what is available in terms of addressable audiences and their marketing segmentation.”

Source: Tristan Silhol

To combat these challenges, Silhol recommends marketers turn to their marketing operations setup to see how optimized it is for analytics and data procurement.

Center digital marketing operations on data and analytics

In the same presentation, Guilherme Amaral of Reckitt discussed how he worked with Artefact’s team to introduce customer data and insights into their campaign automation.

“We started a whole program of digital transformation focused on transforming the way we run digital media campaigns,” he said. “This was just the first step in terms of setting up successful campaigns.”

He added, “We also talked about the right data, the right processes, the right technology, and internalizing some of these capabilities as well.”

Source: Tristan Silhol

Internalization was a major piece of Reckitt’s marketing ops transformation. By internalizing operations, it was able to reduce spend on external measurement tools, centralize customer data, build audiences with its own AI, and measure data independently.

“We ran an assessment, looking at what a few other peer companies were doing,” Amaral said. “In simple terms, we needed to internalize the martech, so we standardized and internalized a lot of our technology. Then we needed to develop technology or capabilities to drive consumer segmentation and audience building — that’s what (Artefact’s) audience engine is.”

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Implement an audience management system

Artefact helped Reckitt implement audience management technology to help scale these data-driven marketing efforts.

“It’s about having the ability to centralize first-party, second-party, and third-party data in your data warehouse,” Silhol said. “Then build your audiences, integrate them in your current operating model, and generate insights from those audiences to have that constant test and learn approach. Then you’re able to orchestrate those audiences in an automated fashion.”

Source: Tristan Silhol

With upcoming consumer data regulations, marketers need ways to take advantage of all their customer data, especially if they hope to deliver personalized experiences. Audience management platforms (such as the audience engine), combined with data-driven marketing strategies and operations, have the potential to address this with improved campaign efficiency and personalization.

“We’re studying the foundations of the audience engine and our first-party data strategy,” said Anna Humphreys, who also works at Reckitt, in the same presentation. “They are what we need to prioritize to succeed with the website.”

She added, “We’re still working and evolving because the audience engine has been so impactful for our business.”


About The Author

Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC to help marketers improve their campaigns.



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What is a Product Marketing Manager? Job Description and Salary

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What is a Product Marketing Manager? Job Description and Salary


Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve.

(more…)

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