MARKETING
7 Unique Tools to Find Anyone’s Email Address Instantly

Emailing has been one of the most preferred forms of business communication. Nearly 2 out of 3 marketers use email marketing for organic content distribution.
However, when it comes to that, it becomes essential to build your email lists. This is where email finder tools come into the picture.
In this article, we will talk in detail about different email finder tools you can use to find anyone’s email address instantly.
What Is an Email Finder Tool?
Email discovery solutions streamline locating and validating email contacts for cold outreach by eliminating most of the manual labour involved.
Basically, you don’t want your emails to land in spam folders. However, people tend to filter out their emails to stop receiving spam emails. Using an email finder tool is just one of the ways to ensure your emails do not reach the spam folder and instead land in the appropriate individual’s inbox.
Companies and government agencies must often compile hundreds or thousands of email address lists. They could find these instruments useful in accomplishing their goal.
An email search tool might be a lifesaver if you’re a solo entrepreneur or run a small company and check a dozen or more email accounts monthly. Among its numerous applications is the creation of new email distribution lists and the verification of existing ones.
Why should you use a tool to find an email address?
To make sure your email reaches the intended recipient and to find out the truth, you can use an email finder.
You don’t need to explain the point of your email. You wouldn’t want all of your hard work on a well-crafted email to go for nothing if you accidentally sent it to the incorrect mailbox. The recipient must get the email in their inbox before they may read it and act on it.
Your sender reputation may suffer if you routinely send emails to the incorrect individuals. If your sender’s reputation drops, you might experience email flagging, which can hamper your entire email marketing goals and ideas.
If you send an email to the incorrect address, the receiver may not see it until they check their spam folder. Expect a decline in open and click-through rates, among other things, if your sender score continues to decline.
Sending an email to an incorrect address will have the same negative impact on your sender’s reputation as it had before. None of the recipients you specified in your email list has received it. Furthermore, it’s a pain to deal with.
With today’s technical development level, your firm will likely survive if just a tiny percentage of your emails are delivered. The manual process of discovering emails might be automated with the help of software, saving your company time and money.
How to Use Email Finder Tools?
Finding an email address is simple with the help of a programme. You may receive the most relevant results by entering those details if you know the person’s name and where their website is hosted. The remaining tasks will be completed using state-of-the-art equipment.
The finest email address search tools allow you to run a bulk domain search by uploading a list of names and domains, making them ideal for when you need to discover a large number of email addresses rapidly. If you want to respond fast or add additional persons to the distribution list, you can do so with only a few clicks of the mouse after reading the article.
1. Snov.io
When trying to track down an email, Snov.io is the best tool available. You may automatically reach out to cold leads with the help of Snov.io. There are several features that every company might benefit from using.
Users of Snov.io may do name and domain searches alone or collectively, as appropriate. When you’re done, you can use Snov.io email campaigns to deliver cold emails to the individuals on your newly created contact list.
How does it work?
Snov.io has a wide range of potential applications. In the same way that other email finders provide results when you input a domain name and a prospect’s name, Snov.io does the same thing.
Pros:
- Lists of leads may be exported to a variety of formats, including CSV, XLS, and Google Sheets (for all paid plans)
- There is an email tracking system, an email validation system, and a drip email marketing system, all included in the bundle.
Cons
- Snovio users have complained about the service.
- Each contact’s least-used email address is concealed.
2. Hunter.io
In the early days of email finder, Hunter.io was one of the first applications to assist users in tracking down lost messages. Each day, Hunter will do an online search to locate the email addresses of relevant individuals at certain businesses. After that, Hunter stores this data in a repository from which he may get it later.
How does it work?
You may get access to Hunter’s offerings through the website, a Chrome extension, or a Google Sheets add-on. All of them are easy to get your hands on and set up. After settling on a plan of action, you must put the firm or person’s name into the search field and hit enter. Hunter may deduct a credit from your balance if it verifies that the email address you provided belongs to a legitimate person.
Pros:
- Advantages include an API (application programming interface) and a business subscription package.
- Tools like an email tracking system, campaign sending platform, and drip campaign designer may be available online.
Cons:
- You can’t pay someone else to verify the authenticity of the leads.
- One major drawback is that it is incompatible with the professional networking site LinkedIn.
3. VoilaNorbert
VoilaNorbert is unquestionably the greatest email finder available today for its simplicity and reliability.
How does it work?
First, provide Norbert with the websites, input them manually, import them from a CSV file, or use the Chrome extension/web app! When everything is finished, Norbert will send an email. Norbert will assign each email a “sure” score that indicates how sure he is that it’s in your inbox.
Pros:
- Ability to create a profile for a set.
- Creating an email marketing campaign, disseminating information through drip emails, and monitoring such programme
Cons:
- You may not discover any email addresses, or the ones you find won’t send messages.
- If Chrome has too many tabs open, the extension will be disabled.
4. Find That Email
The name “Find That Email” implies that it may be used to accomplish just that—find emails. The “Yellow Pages of Email,” as Find That Email’s bulk email finder and Chrome plugin are known, may help you locate contacts across various social media platforms. There’s a prominent claim that this site is the “Yellow Pages of Email” on the landing page.
How does it work?
More than 500 different programmes are compatible with the software, and it can validate email addresses as well. Find That Email’s free tier allows you to earn up to 50 monthly Find Credits.
Pros:
- Having the ability to create a profile for a team
- A service that routinely checks one’s Email
Cons:
- You can’t utilise any API (programming interface).
- Many claim that you cannot utilise this to track down old messages in your inbox.
Other Email finder tools
1. ContactOut
The ContactOut Google Chrome extension may help you locate professional email addresses. There are 1 billion addresses in the database, and the business claims that 75% of Western professionals may be reachable via them.
2. SellHack
The sales, marketing, and human resources departments may easily find new customers using SellHack. The app’s real-time email verification procedure consists of 12 steps designed to assist users in locating accurate contact data.
3.RocketReach
Email addresses for 450 million professionals at 17 million businesses are available with the RocketReach Chrome extension. Users may refine their searches based on various criteria, including proximity to a specified location or keywords.
It Is, After All, Not That Difficult to Find An Email Address!
Companies and government agencies often generate lists of email addresses in the hundreds or thousands. If you run a small company or run a solo operation and handle a dozen or more email accounts, investing in an email search tool may be the wisest move you make.
MARKETING
Comparing Credibility of Custom Chatbots & Live Chat

Addressing customer issues quickly is not merely a strategy to distinguish your brand; it’s an imperative for survival in today’s fiercely competitive marketplace.
Customer frustration can lead to customer churn. That’s precisely why organizations employ various support methods to ensure clients receive timely and adequate assistance whenever they require it.
Nevertheless, selecting the most suitable support channel isn’t always straightforward. Support teams often grapple with the choice between live chat and chatbots.
The automation landscape has transformed how businesses engage with customers, elevating chatbots as a widely embraced support solution. As more companies embrace technology to enhance their customer service, the debate over the credibility of chatbots versus live chat support has gained prominence.
However, customizable chatbot continue to offer a broader scope for personalization and creating their own chatbots.
In this article, we will delve into the world of customer support, exploring the advantages and disadvantages of both chatbots and live chat and how they can influence customer trust. By the end, you’ll have a comprehensive understanding of which option may be the best fit for your business.
The Rise of Chatbots
Chatbots have become increasingly prevalent in customer support due to their ability to provide instant responses and cost-effective solutions. These automated systems use artificial intelligence (AI) and natural language processing (NLP) to engage with customers in real-time, making them a valuable resource for businesses looking to streamline their customer service operations.
Advantages of Chatbots
24/7 Availability
One of the most significant advantages of custom chatbots is their round-the-clock availability. They can respond to customer inquiries at any time, ensuring that customers receive support even outside regular business hours.
Consistency
Custom Chatbots provide consistent responses to frequently asked questions, eliminating the risk of human error or inconsistency in service quality.
Cost-Efficiency
Implementing chatbots can reduce operational costs by automating routine inquiries and allowing human agents to focus on more complex issues.
Scalability
Chatbots can handle multiple customer interactions simultaneously, making them highly scalable as your business grows.
Disadvantages of Chatbots
Limited Understanding
Chatbots may struggle to understand complex or nuanced inquiries, leading to frustration for customers seeking detailed information or support.
Lack of Empathy
Chatbots lack the emotional intelligence and empathy that human agents can provide, making them less suitable for handling sensitive or emotionally charged issues.
Initial Setup Costs
Developing and implementing chatbot technology can be costly, especially for small businesses.
The Role of Live Chat Support
Live chat support, on the other hand, involves real human agents who engage with customers in real-time through text-based conversations. While it may not offer the same level of automation as custom chatbots, live chat support excels in areas where human interaction and empathy are crucial.
Advantages of Live Chat
Human Touch
Live chat support provides a personal touch that chatbots cannot replicate. Human agents can empathize with customers, building a stronger emotional connection.
Complex Issues
For inquiries that require a nuanced understanding or involve complex problem-solving, human agents are better equipped to provide in-depth assistance.
Trust Building
Customers often trust human agents more readily, especially when dealing with sensitive matters or making important decisions.
Adaptability
Human agents can adapt to various customer personalities and communication styles, ensuring a positive experience for diverse customers.
Disadvantages of Live Chat
Limited Availability
Live chat support operates within specified business hours, which may not align with all customer needs, potentially leading to frustration.
Response Time
The speed of response in live chat support can vary depending on agent availability and workload, leading to potential delays in customer assistance.
Costly
Maintaining a live chat support team with trained agents can be expensive, especially for smaller businesses strategically.
Building Customer Trust: The Credibility Factor
When it comes to building customer trust, credibility is paramount. Customers want to feel that they are dealing with a reliable and knowledgeable source. Both customziable chatbots and live chat support can contribute to credibility, but their effectiveness varies in different contexts.
Building Trust with Chatbots
Chatbots can build trust in various ways:
Consistency
Chatbots provide consistent responses, ensuring that customers receive accurate information every time they interact with them.
Quick Responses
Chatbots offer instant responses, which can convey a sense of efficiency and attentiveness.
Data Security
Chatbots can assure customers of their data security through automated privacy policies and compliance statements.
However, custom chatbots may face credibility challenges when dealing with complex issues or highly emotional situations. In such cases, the lack of human empathy and understanding can hinder trust-building efforts.
Building Trust with Live Chat Support
Live chat support, with its human touch, excels at building trust in several ways:
Empathy
Human agents can show empathy by actively listening to customers’ concerns and providing emotional support.
Tailored Solutions
Live chat agents can tailor solutions to individual customer needs, demonstrating a commitment to solving their problems.
Flexibility
Human agents can adapt to changing customer requirements, ensuring a personalized and satisfying experience.
However, live chat support’s limitations, such as availability and potential response times, can sometimes hinder trust-building efforts, especially when customers require immediate assistance.
Finding the Right Balance
The choice between custom chatbots and live chat support is not always binary. Many businesses find success by integrating both options strategically:
Initial Interaction
Use chatbots for initial inquiries, providing quick responses, and gathering essential information. This frees up human agents to handle more complex cases.
Escalation to Live Chat
Implement a seamless escalation process from custom chatbots to live chat support when customer inquiries require a higher level of expertise or personal interaction.
Continuous Improvement
Regularly analyze customer interactions and feedback to refine your custom chatbot’s responses and improve the overall support experience.
Conclusion
In the quest to build customer trust, both chatbots and live chat support have their roles to play. Customizable Chatbots offer efficiency, consistency, and round-the-clock availability, while live chat support provides the human touch, empathy, and adaptability. The key is to strike the right balance, leveraging the strengths of each to create a credible and trustworthy customer support experience. By understanding the unique advantages and disadvantages of both options, businesses can make informed decisions to enhance customer trust and satisfaction in the digital era.
MARKETING
The Rise in Retail Media Networks

As LL Cool J might say, “Don’t call it a comeback. It’s been here for years.”
Paid advertising is alive and growing faster in different forms than any other marketing method.
Magna, a media research firm, and GroupM, a media agency, wrapped the year with their ad industry predictions – expect big growth for digital advertising in 2024, especially with the pending US presidential political season.
But the bigger, more unexpected news comes from the rise in retail media networks – a relative newcomer in the industry.
Watch CMI’s chief strategy advisor Robert Rose explain how these trends could affect marketers or keep reading for his thoughts:
GroupM expects digital advertising revenue in 2023 to conclude with a 5.8% or $889 billion increase – excluding political advertising. Magna believes ad revenue will tick up 5.5% this year and jump 7.2% in 2024. GroupM and Zenith say 2024 will see a more modest 4.8% growth.
Robert says that the feeling of an ad slump and other predictions of advertising’s demise in the modern economy don’t seem to be coming to pass, as paid advertising not only survived 2023 but will thrive in 2024.
What’s a retail media network?
On to the bigger news – the rise of retail media networks. Retail media networks, the smallest segment in these agencies’ and research firms’ evaluation, will be one of the fastest-growing and truly important digital advertising formats in 2024.
GroupM suggests the $119 billion expected to be spent in the networks this year and should grow by a whopping 8.3% in the coming year. Magna estimates $124 billion in ad revenue from retail media networks this year.
“Think about this for a moment. Retail media is now almost a quarter of the total spent on search advertising outside of China,” Robert points out.
You’re not alone if you aren’t familiar with retail media networks. A familiar vernacular in the B2C world, especially the consumer-packaged goods industry, retail media networks are an advertising segment you should now pay attention to.
Retail media networks are advertising platforms within the retailer’s network. It’s search advertising on retailers’ online stores. So, for example, if you spend money to advertise against product keywords on Amazon, Walmart, or Instacart, you use a retail media network.
But these ad-buying networks also exist on other digital media properties, from mini-sites to videos to content marketing hubs. They also exist on location through interactive kiosks and in-store screens. New formats are rising every day.
Retail media networks make sense. Retailers take advantage of their knowledge of customers, where and why they shop, and present offers and content relevant to their interests. The retailer uses their content as a media company would, knowing their customers trust them to provide valuable information.
Think about these 2 things in 2024
That brings Robert to two things he wants you to consider for 2024 and beyond. The first is a question: Why should you consider retail media networks for your products or services?
Advertising works because it connects to the idea of a brand. Retail media networks work deep into the buyer’s journey. They use the consumer’s presence in a store (online or brick-and-mortar) to cross-sell merchandise or become the chosen provider.
For example, Robert might advertise his Content Marketing Strategy book on Amazon’s retail network because he knows his customers seek business books. When they search for “content marketing,” his book would appear first.
However, retail media networks also work well because they create a brand halo effect. Robert might buy an ad for his book in The New York Times and The Wall Street Journal because he knows their readers view those media outlets as reputable sources of information. He gains some trust by connecting his book to their media properties.
Smart marketing teams will recognize the power of the halo effect and create brand-level experiences on retail media networks. They will do so not because they seek an immediate customer but because they can connect their brand content experience to a trusted media network like Amazon, Nordstrom, eBay, etc.
The second thing Robert wants you to think about relates to the B2B opportunity. More retail media network opportunities for B2B brands are coming.
You can already buy into content syndication networks such as Netline, Business2Community, and others. But given the astronomical growth, for example, of Amazon’s B2B marketplace ($35 billion in 2023), Robert expects a similar trend of retail media networks to emerge on these types of platforms.
“If I were Adobe, Microsoft, Salesforce, HubSpot, or any brand with big content platforms, I’d look to monetize them by selling paid sponsorship of content (as advertising or sponsored content) on them,” Robert says.
As you think about creative ways to use your paid advertising spend, consider the retail media networks in 2024.
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Cover image by Joseph Kalinowski/Content Marketing Institute
MARKETING
AI driving an exponential increase in marketing technology solutions

The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more.
Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase. Of those, 1,498 (73%) were AI-based.

“But where did it land?” said Frans Riemersma of Martech Tribe during a joint video conference call with Scott Brinker of ChiefMartec and HubSpot. “And the usual suspect, of course, is content. But the truth is you can build an empire with all the genAI that has been surfacing — and by an empire, I mean, of course, a business.”
Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. U.S. companies were responsible for 61% of these tools — not surprising given that most of the generative AI dynamos, like OpenAI, are based here. Next up was the U.K. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% of all AI martech tools. That’s significantly ahead of fourth place India (3.5%), whose population is 1.4 billion and which has a significant tech industry.
Dig deeper: 3 ways email marketers should actually use AI
The global development of these tools shows the desire for solutions that natively understand the place they are being used.
“These regional products in their particular country…they’re fantastic,” said Brinker. “They’re loved, and part of it is because they understand the culture, they’ve got the right thing in the language, the support is in that language.”
Now that we’ve looked at the headline stuff, let’s take a deep dive into the fascinating body of the report.
The report: A deeper dive
Marketing technology “is a study in contradictions,” according to Brinker and Riemersma.
In the new report they embrace these contradictions, telling readers that, while they support “discipline and fiscal responsibility” in martech management, failure to innovate might mean “missing out on opportunities for competitive advantage.” By all means, edit your stack meticulously to ensure it meets business value use cases — but sure, spend 5-10% of your time playing with “cool” new tools that don’t yet have a use case. That seems like a lot of time.
Similarly, while you mustn’t be “carried away” by new technology hype cycles, you mustn’t ignore them either. You need to make “deliberate choices” in the realm of technological change, but be agile about implementing them. Be excited by martech innovation, in other words, but be sensible about it.
The growing landscape
Consolidation for the martech space is not in sight, Brinker and Riemersma say. Despite many mergers and acquisitions, and a steadily increasing number of bankruptcies and dissolutions, the exponentially increasing launch of new start-ups powers continuing growth.
It should be observed, of course, that this is almost entirely a cloud-based, subscription-based commercial space. To launch a martech start-up doesn’t require manufacturing, storage and distribution capabilities, or necessarily a workforce; it just requires uploading an app to the cloud. That is surely one reason new start-ups appear at such a startling rate.
Dig deeper: AI ad spending has skyrocketed this year
As the authors admit, “(i)f we measure by revenue and/or install base, the graph of all martech companies is a ‘long tail’ distribution.” What’s more, focus on the 200 or so leading companies in the space and consolidation can certainly be seen.
Long-tail tools are certainly not under-utilized, however. Based on a survey of over 1,000 real-world stacks, the report finds long-tail tools constitute about half of the solutions portfolios — a proportion that has remained fairly consistent since 2017. The authors see long-tail adoption where users perceive feature gaps — or subpar feature performance — in their core solutions.
Composability and aggregation
The other two trends covered in detail in the report are composability and aggregation. In brief, a composable view of a martech stack means seeing it as a collection of features and functions rather than a collection of software products. A composable “architecture” is one where apps, workflows, customer experiences, etc., are developed using features of multiple products to serve a specific use case.
Indeed, some martech vendors are now describing their own offerings as composable, meaning that their proprietary features are designed to be used in tandem with third-party solutions that integrate with them. This is an evolution of the core-suite-plus-app-marketplace framework.
That framework is what Brinker and Riemersma refer to as “vertical aggregation.” “Horizontal aggregation,” they write, is “a newer model” where aggregation of software is seen not around certain business functions (marketing, sales, etc.) but around a layer of the tech stack. An obvious example is the data layer, fed from numerous sources and consumed by a range of applications. They correctly observe that this has been an important trend over the past year.
Build it yourself
Finally, and consistent with Brinker’s long-time advocacy for the citizen developer, the report detects a nascent trend towards teams creating their own software — a trend that will doubtless be accelerated by support from AI.
So far, the apps that are being created internally may be no more than “simple workflows and automations.” But come the day that app development is so democratized that it will be available to a wide range of users, the software will be a “reflection of the way they want their company to operate and the experiences they want to deliver to customers. This will be a powerful dimension for competitive advantage.”
Constantine von Hoffman contributed to this report.
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