Connect with us

GOOGLE

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

Published

on

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.

Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background.

Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns.

Google emphasizes the benefits of parallel tracking:

“Your mobile site speed matters now more than ever. In fact, retail advertisers saw that a one-second delay in mobile load times can impact conversion rates by up to 20%… On average, we’ve seen that advertisers who adopt parallel tracking have reduced page load time by up to 5 seconds.“

How to Turn on Parallel Tracking

Advertisers can turn on parallel tracking by following the steps below:

  • Sign in to your Google Ads account.
  • In the navigation menu, click All campaigns.
  • In the page menu on the left, click Settings.
  • Click Account Settings.
  • Click Tracking.
  • Click the switch next to “Parallel tracking” to turn it on.

Before turning on parallel tracking, Google advises advertisers working with a click measurement provider to make sure their system is compatible with it.

Compatibility with parallel tracking will vary based on which features are enabled. A click measurement provider will be able to advise on what to do if there is an incompatibility.

Searchenginejournal

Advertisement

GOOGLE

Google Workspace vs. Microsoft 365: What’s the best office suite for business?

Published

on

Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish