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Google Expands Shopping Ads to Over 50 New Markets, Adds New Features



Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide.

Shopping ads are now available in over 50 new markets, and 95 markets in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features.

Multi-Country Feeds

Advertisers can reach more holiday shoppers around the world with multi-country feeds. These allow for easy targeting of multiple countries that share the same language.

For example, if you upload product information in English for the United States, those products may be automatically available to show in other English-speaking countries.

Advertisers will have to set their own shipping and location targeting for multi-country feeds. This is in order to ensure ads are only shown to people who can buy the products.

Automated Feeds

Retailers can create product feeds more easily with new automated feeds. These allow Google Merchant Center to crawl a website’s structured data to create a feed out of the product information.

For more details on how to set up automated feeds, see Google’s help document here.

New Merchant Center Experience

Google Merchant Center has been updated with additional insights, easier navigation, and more straightforward workflows. With this new interface, advertisers can manage products more effectively and learn about opportunities to promote and sell those products.


Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google notes that advertisers can opt-in to ‘surfaces across Google’ through the new Merchant Center interface. Surfaces across Google allows products to be shown in rich snippets and product annotations in Google Images for free.

Surfaces across Google is currently available in the US and India, but will be expanded to more countries before the end of the year.



Google Home App Gets an Overhaul, Rolling Out Soon



Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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