Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business profiles...
Ad extensions maximize your visibility in search engine results. Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions...
There are thousands of marketing tools, but only a few fit the bill for small businesses. Some you may already know; others you should consider using. We’ll...
Instagram is perfect for your local business. No, really. I know what you’re thinking, “How could a social media platform full of funny cat videos, posts...
Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are...
Despite Alexa.com formerly shutting down on May 1st and the web site saying it was retired, the backend APIs and tools seems to still work. Not...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the...
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly...
Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or...
Google Search has begun to roll out the first broad core update of the year, the May 2022 broad core update. It started on May 25,...