Connect with us

PPC

180+ Powerful Digital Marketing Statistics for 2024

Published

on

180+ Strategy-Changing Digital Marketing Statistics for 2024

As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem. But while we still hate math, we now understand the reason behind always having to show our work: we needed to have the “why” backing how we got to a particular point.

The same goes for digital marketing. You want to know the true reasons why you’re implementing one marketing strategy over another! Our job today is to “show your work” for you, with 165 key digital marketing statistics in five different categories.

With this post in your back pocket, you’ll have the data points to back every marketing decision you make in 2024 and beyond with confidence.

Table of contents

Why are digital marketing statistics important?

We know we need to prove the point of our work with digital marketing statistics, but here are a few other reasons why making data-backed decisions in marketing is so important:

  • Statistics help you prioritize your efforts. If you’re implementing a multi-channel marketing strategy, you’ll want to know how certain platforms will perform compared to others. With statistics to back your choices, you’re able to know what channels might require more resources over others.
  • Digital marketing statistics help you stay competitive. With these data points, you’re able to know what others are doing—which can help you jump ahead of your competitors.
  • Stay on top of trends. Data reveals patterns and digital marketing trends that can help you to identify strategies and platforms where it might make sense to be an early adopter.
  • Data can make room for other strategies. When you’re leveraging digital marketing statistics, you have full confidence in what’s going to work. That way, you can spend less time sweating your strategy and focus on other tasks, like auditing your website! After all, your digital marketing efforts will be fruitless without a strong website.

🌱 Use these digital marketing statistics to help grow your business with our free growth strategy template!

2024 digital marketing industry statistics

Get a birds’ eye view of the digital marketing industry with these FAQs and stats.

Advertisement

How big is the digital marketing industry?

What is the growth rate of digital marketing?

  • The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%.
  • Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market.
  • 63% of businesses have already increased their digital marketing budgets in recent years. On top of this, 94% of small businesses plan to increase their marketing spending in 2024.
  • Between 2023 and 2024, there was a 10% growth rate in digital marketing budget spending across businesses.

digital marketing statistics - callout of small business digital spending plans for 2024

What is the success rate of digital marketing?

There is no one-size-fits-all answer to this question, but here are some stats to help point you in the right direction.

What percent of marketing is digital?

  • 72% of overall marketing budgets get put towards digital marketing channels.
  • It’s estimated that 60% of marketing will be digital by the end of 2024 with offline media spending declining in recent years.

Is digital marketing in demand in 2024?

  • According to the Bureau of Labor Statistics, marketing job demand is set to increase by 10% by 2026—above the average for all careers.
  • Digital marketing is considered the fastest-growing in-demand job skill for 2024. In fact, digital marketing jobs are set to increase by 6% (higher than the average job growth rate) by 2032.
  • Customer marketing managers and search marketing managers are both in CNBC’s list of the 10 fastest-growing jobs in the US.

More digital marketing statistics

    • The average local business puts 5-10% of its revenue towards its digital marketing budget, but for larger businesses, that number can climb to about 14%.
    • People spend 50% more with businesses that regularly respond to reviews.
    • 93% of people read online reviews before making a purchase.
    • Consumers can spend up to 5x longer on a site once they’ve interacted with bad reviews.
    • Google holds 92% of the total worldwide search engine market share.

SEO stats - google captures 92% of search engine market shareSEO stats - google captures 92% of search engine market share

Online advertising statistics

Online advertising statistics help you understand what to spend where, so use these data points to frame up your strategy.

How effective is online advertising?

  • Digital ads can increase brand awareness by 80%.
  • 90% of internet users will see a Google Ad during their online experience.
  • Consumers are 155% more likely to look up your brand-specific terms after they’ve been exposed to display ads.
  • Customers are 70% more likely to make a purchase from a retargeting ad.
  • PPC returns $2 for every $1 spent—a 200% ROI.
  • When someone conducts a search after initially seeing a related display ad, the likelihood of them converting is 59%.
  • A user’s search activity rises 155% after being served a display ad.
  • 27% of consumers conduct a search for a business after seeing their display ad.
  • PPC generates double the number of website visitors that SEO brings in.
  • Paid ad channels with the highest reported ROI rate are Facebook ads and Google Ads.
  • PPC ads in search results account for 45% of page clicks.
  • 75% of people say online ads make it easier to find what they’re looking for.
  • Website visitors sourced from PPC ads have a 50% higher likelihood of converting than organic visitors.

digital marketing statistics - ppc roidigital marketing statistics - ppc roi

💡Are you getting the highest ROI with your PPC ads? Find out fast with the free Google Ads Performance Grader.

How big is the online advertising industry?

What percentage of advertising is online?

  • 62% of advertising in the past year was online, and it’s projected to grow beyond 8.4% this year.
  • The annual growth rate for digital media is higher than that of offline media.

What percentage of online advertising is on social media?

  • Social media makes up 33% of all digital ad spending.
  • Annual advertising spend on social media is expected to reach over $220 billion by the end of 2024.
  • 15% of the average business’s website traffic comes from paid search, while paid social traffic only makes up 5% of overall website traffic.

digital marketing spending - total of social media ad spenddigital marketing spending - total of social media ad spend

How popular is digital advertising?

  • 65% of small to mid-sized businesses have a PPC campaign.
  • 45% of small businesses have a paid search strategy in place. On top of that, 55% use display ads.
  • 96% of Google’s revenue comes from Google Ads.

More online advertising statistics

Before you spend a penny on online advertising, be sure to check out these PPC stats.

  • For search ads, here are some industry benchmarks to keep in mind:
    • The average click-through rate across all industries for Google Ads is 6.11%.
    • The average cost per click across all industries is currently $4.22.
    • The average cost per acquisition across all industries is $53.52.
    • The average conversion rate across all industries is 7.04%.
  • Digital ad fraud cost US advertisers $15.9 billion just this past year.
  • Less than 20% of marketers use landing page A/B tests to improve conversion rates. Not sure what to test? Get some inspiration from these landing page examples.
  • About 70% to 80% of people completely ignore paid digital ads. Be sure yours stand out with compelling ad copy that speaks to your target market.

digital marketing statistics - search ad benchmarks from wordstream by localiq industry average overviewdigital marketing statistics - search ad benchmarks from wordstream by localiq industry average overview

2024 SEO statistics

These SEO trends and statistics will paint the industry picture along with where your business fits into it.

How much is the SEO industry worth?

  • The SEO industry in 2024 is worth nearly $90 billion, up from $75 billion in 2023.

How much traffic does SEO generate?

  • 53% of all website traffic comes from organic searches.
  • Businesses that blog get 55% more traffic to their websites.

Is SEO still relevant in 2024?

  • 61% of marketers say that generating traffic and leads is their number one challenge…so yes.
  • As the use of generative AI increases, SEO workflows are changing. For example, while two-thirds of businesses are using AI for content brainstorming sessions, drafts, and outlines, 25% of businesses are worried about the impact of AI on website traffic.

digital marketing statistics - ai and seodigital marketing statistics - ai and seo

How does SEO increase ROI?

  • SEO leads have nearly a 15% close rate.
  • 49% of businesses say that organic search brings them the best marketing ROI.

How much do big companies spend on SEO?

  • Big companies can spend anywhere from $10,000-$20,000 on SEO per month, depending on where they are in their strategy.
  • Small to medium-sized companies can spend anywhere from $5,000-$10,000 per month on SEO.
  • Small and local businesses spend $1,000-$5,000 per month on SEO.

What percentage of people go to page 2 on Google?

  • Only 25% of people go to page two on Google. In other words, 75% of people never scroll past the first page of the SERP.

What is a good organic search percentage?

  • The top-ranking site in Google organic search results has an average CTR of 31%.
  • A good average organic CTR is between 3-5%.

More SEO statistics

Here are some more SEO trends and stats to pay attention to this year.

  • The average voice search result is only 29 words in length. Stay voice search competitive by keeping your brand’s organic results concise with power words that help get your point across quickly.
  • 46% of all Google searches are for a local product or service.
  • About 92% of keywords get ten monthly searches or fewer.

digital marketing statistics - keyword volume calloutdigital marketing statistics - keyword volume callout

🔎 Identify high-volume keywords using our Free Keyword Research Tool.

  • If local SEO is a focus for your brand, you’re in luck as 28% of local searches result in a purchase within 24 hours.
  • There are over 200 factors Google’s algorithm looks at when ranking a website.
  • A quarter of small business websites don’t even have an H1 tag.
  • It’s no secret that content marketing is key for growing businesses—especially since brands that blog have 434% more indexed pages than those that don’t.
  • Half of all browser-based searches on Google end with no clicks. To combat this, try marketing with emotion in your content to turn uninterested searchers into click-happy visitors.
  • Google Analytics is the most heavily used SEO tool right now.

2024 social media marketing statistics

Social media marketing statistics prove just how fast the space is growing, and these are data points you won’t want to miss out on this year.

How big is the social media market?

  • The social media market size is estimated to be worth almost $256 billion by 2028.
  • 93% of internet users are on social media.

What percentage of marketing is done on social media?

  • On average, businesses allocate 14.9% of their marketing budget towards social media.

How many businesses use social media for marketing?

  • Over 91% of businesses use social media for marketing.

digital marketing statistics - businesses using social mediadigital marketing statistics - businesses using social media

How competitive is the social media industry?

  • 93% of businesses are active on Facebook, and 86% also take advantage of Facebook advertising.
  • Currently, there are 67 million companies on LinkedIn in 2024—which increased from 55 million in 2023.
  • There are more than 200 million business accounts on Instagram.
  • More than 35 million businesses are viewable on Snapchat—a 5 million increase from last year.

What is the fastest-growing social media platform in 2024?

  • TikTok is the fastest growing social media platform, with 40% of businesses planning to incorporate TikTok into their 2024 social media strategy.
  • TikTok reached 1 billion active users in just five years (it took Facebook eight!), with 100 million of those users being US-based.

What’s the most popular social media channel in 2024?

The most popular social media platform in 2024 is Facebook, however this can vary based on what types of demographics your business is specifically looking for. Check out our handy image below to see what platform is most popular for your audience and industry:

popular social media sitespopular social media sites

How much does social media advertising cost in 2024?

Here are some Facebook advertising industry benchmarks for 2024 to keep in mind:

Advertisement

For Facebook ads traffic campaigns:

  • The average click-through rate across industries is 1.51%.
  • The average cost per click across industries is $0.83.

For Facebook ads lead gen campaigns:

  • The average click-through rate across industries is 2.50%.
  • The average cost per click across industries is $1.92.
  • The average conversion rate across industries is 8.25%.
  • The average cost per lead across industries is $23.10.

facebook ads benchmarks - lead gen campaign averages overallfacebook ads benchmarks - lead gen campaign averages overall

More social media marketing statistics

  • The average US adult spends over 2 hours on social media every day.
  • 91% of consumers access social media sites from a mobile device. This means you’ll want to be sure your mobile marketing strategy includes social media.
  • Nearly half of social media users rely on brand recommendations from influencers. Check out our influencer marketing breakdown to see how you can take advantage of this trend.
  • Less than 5% of businesses use Facebook video ads, so this is a major opportunity for brands looking to stand out.
  • 90% of Instagram users follow at least one business on the platform.
  • Over 80% of B2B businesses use X for organic social media marketing and X (Twitter) ads.
  • There are 397 million daily active Snapchat users, and they’re opening the app more than 30 times per day.
  • Snapchat users are more likely to buy products or services from their mobile device. They’re also 60% more likely to make impulse purchases.
  • The average swipe-up rate for Snapchat ads is 50% and the average cost per swipe is just $.30-$1.00.
  • 5 billion Snaps are created daily worldwide.

digital marketing statistics - snapchatdigital marketing statistics - snapchat

  • The social media platform that is most trusted by US consumers is LinkedIn.
  • 80% of B2B businesses use LinkedIn Advertising, and 96% of B2B content marketers use LinkedIn for organic social media marketing.
  • 30% of the avage business’s engagement on LinkedIn comes from its employees.
  • LinkedIn Ads is a leading platform for audience targeting with over 200 targeting characteristics marketers can choose from.
  • TikTok wins as the social media platform with the highest engagement rate per post.
  • 72% of TikTok users find TikTok ads “inspiring,” and 70% of users said that TikTok ads were even enjoyable.
  • 25% of people on TikTok have researched or purchased a product after seeing a TikTok about it.
  • 95% of Pinterest users have the app to help them plan or make a purchase. In fact, 52% of Pinterest users have seen something on the app and made the purchase online later.
  • 64% of consumers watching branded videos on social media made a purchase after.

2024 email marketing statistics

Check out these statistics that show just how effective email marketing can be.

How much is the email marketing industry worth?

  • The email marketing industry is set to grow to $17.9 billion by 2027.

How big is the email marketing industry?

  • The number of global email users is projected to grow to 48 billion users by the end of 2024.

What is the success rate of email marketing?

  • The average open rate across all industries is 80% and the average click-through rate is 2.78%.
  • Small businesses claim that email marketing is the marketing channel that brings them the highest return on investment.

What is the average ROI for email marketing?

What percentage of emails are marketing?

  • While available data does not provide a clear percentage, it’s known that marketing emails are prevalent in inboxes. In fact, there are 2 billion emails being sent per day, with people receiving about 120 marketing emails per day.

Does email marketing still work in 2024?

  • 87% of businesses use email marketing to distribute their content. This makes it the second most popular marketing channel, behind social media at 89%.

Is email marketing growing?

  • The number of emails sent per day is set to grow by 2 billion in the coming years. This means email will become more popular among users, and inherently marketers too.
  • 78% of marketers said email is important to overall company success.
  • Email marketing copy is one of the top use cases for generative AI, as 41% of businesses are using AI to create email content.

digital marketing statistics - ai in emaildigital marketing statistics - ai in email

More email marketing statistics

  • 64% of small businesses say they use email marketing to reach their ideal customers.
  • About 1 in every 5 email campaigns is not mobile device friendly.
  • 80% of marketers say they’d rather give up social media than email marketing.
  • 64% of small businesses already leveraging email marketing, so you won’t want to miss out on taking advantage of this low-cost way to promote your business.
  • 33% of people will open an email simply because they think the subject line is catchy.
  • 47% of email recipients decide to open an email based on the subject line alone.

2024 website statistics

Use these wild website statistics to help increase your website visibility and performance.

Why is website optimization important?

  • It takes about half a second for visitors to form an opinion about your website.
  • 38% of people will stop engaging with a website if the content or layout is unattractive.
  • Three-quarters of consumers say they judge a company’s credibility based on its website design.
  • Websites that have a superior user experience generate a 400% higher conversion rate.

digital marketing statistics - business website design and credibilitydigital marketing statistics - business website design and credibility

What is a good website page load speed?

  • Nearly half of all consumers expect a maximum loading time of 2 seconds for the average website.

What percent of businesses have a website?

  • 72% of small businesses have a website.

More website statistics

  • Nearly 60% of people said they wouldn’t recommend a business if it had a poorly designed mobile website.
  • About 40% of people will stop interacting with a website if images take too long to load.
  • 70% of small business websites are missing a call to action on their homepage.
  • Nearly 90% of consumers will shop with a competitor after a poor website experience.
  • Investing in your site’s user experience leads to a $100 return for every $1 you spend.
  • 73% of businesses invest in web design to help their brand stand out from competitors.
  • 44% of consumers tell others about negative website experiences.
  • On average, users read 28% of the text on a website’s page.
  • 90% of website pages don’t generate organic traffic. Find what optimizations you can apply to your website with our complete, visual guide to on-page SEO.
  • Over half of all worldwide website traffic comes from mobile phones.
  • Load times longer than 2 seconds will increase bounce rates by 50%.
  • About half of the websites that rank high on the SERP are HTTPS. 85% of people will abandon a page if they realize it’s an unsecured website—even if they already have a purchase in process.
  • 43% of small businesses that do have a website plan on improving their website performance this year.

🖱Want to improve your website performance? Try our free, instant Website Grader!

Even more digital marketing statistics for 2024

Hungry for more digital marketing statistics? I’ve got your back with these additional digital marketing trends:

  • US ecommerce revenue increased by 7% between 2021 and 2022. Total ecommerce sales in the US was projected to reach $1,001.5 billion by 2023.
  • 60% of marketers either don’t know or don’t understand their Core Web Vitals.
  • Video marketing is the most popular media tactic for content marketers.
  • 49% of businesses report that they grow revenue faster when they’re using video content.
  • 86% of consumers say they’d like to see more video content from brands they love.
  • 73% of customers are willing to spend more with a brand that has complete transparency online.
  • 76% of brands report having used marketing automation just this past year.
  • In 2024, 42% of businesses are increasing their investment in AR and VR strategies.
  • Consumers are 35x more likely to open mobile messages than emails.
  • Mobile advertising will account for 77% of all digital ad spend in 2024.
  • Video marketing is on the rise, with 92% of businesses already considering it one of the most important parts of their digital marketing strategies.
  • U.S. online retail sales are projected to amount to over $1,000 billion by the end of 2024.

Use these digital marketing statistics to guide your 2024 strategy

Next time you need to show the “why” behind your marketing strategies, whip out these handy digital marketing statistics. When you feel like there may be no rhyme or reason to your tactics (I’ve been there) the numbers are there to help. If any of these statistics surprise you and make you feel inclined to readjust your business’s digital marketing strategy, see how our solutions can get help you get ahead of the top 2024 marketing trends!



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

PPC

A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000

Published

on

By

A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000

What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach their target audience online.

If you’re your looking for a guide on how to use Google Adwords to advertise your business you might enjoy our Ultimate Guide to PPC.

The Conceptual Foundation of Google Ads

Before Google Adwords was launched, the online advertising landscape was vastly different. Traditional models dominated, and the concept of pay-per-click (PPC) advertising was still in its infancy. Google Ads introduced a game-changing model that allowed advertisers to pay only when a user clicked on their ad, offering a more performance-driven approach than ever before. This innovation not only maximized the efficiency of advertising budgets but also laid the groundwork for a more interactive and targeted advertising ecosystem.

But Google Adwords was not technically the first pay per click advertising platform. There was another PPC paid search platform known as Overture which launched before Adwords.

The Early Days of Online PPC Search Advertising

Before Google AdWords became synonymous with search advertising, there was Overture. Founded in 1998 as GoTo.com, Overture was the pioneer of the pay-per-click (PPC) advertising model. In February of that year, Jeffrey Brewer of Goto.com presented a pay per click search engine proof-of-concept to the TED conference in California.

Advertisement

This model was revolutionary, allowing advertisers to bid for placement in search results based on specific keywords, with the cost determined by the bid amount. This approach enabled advertisers to directly connect with potential customers actively searching for related information, products, or services online.

When Google introduced AdWords in 2000, the digital advertising landscape was ripe for innovation. Google’s entry with AdWords brought a new player into the field, initially offering a cost-per-impression model before shifting to Overture’s PPC model in 2002. This shift was a clear acknowledgment of the effectiveness of PPC advertising in connecting businesses with their target audiences in a measurable and cost-effective way.

Mutual Influence and Evolution

Overture felt Google’s approach was too similar to their’s and ended up filing a patent infringement lawsuit against Google, claiming that Google’s AdWords service violated its patents on PPC and bidding systems. The lawsuit was settled in 2004, with Google agreeing to issue 2.7 million shares to Yahoo (which had acquired Overture in 2003) in exchange for a perpetual license to the patents in question. This legal battle underscored the high stakes in the online advertising arena and the importance of intellectual property.

For the broader industry the relationship between Overture and Google AdWords is a classic example of competitive innovation, where the presence of each spurred the other to evolve and improve.

Google’s innovation wasn’t just in adopting the PPC model but also in enhancing it with a focus on ad relevance and targeting. Google introduced the Quality Score, a metric that determined ad placement not just on the bid amount but also on the relevance of the ad to the search query. This move forced Overture to refine its own algorithms and offerings to stay competitive, emphasizing the importance of ad quality and relevance.

Both companies played crucial roles in expanding and enriching the digital advertising ecosystem. Overture’s model laid the groundwork for keyword-based advertising, while Google AdWords introduced innovations that improved ad relevance and efficiency. These advancements helped attract more advertisers to online platforms, increasing the diversity and quality of ads presented to users.

Advertisement

The competition and innovations brought forth by Overture and Google laid the foundation for subsequent advancements in digital advertising. It influenced the development of advertising platforms on social media and other online channels, highlighting the importance of targeted advertising, relevance, and the user experience.

1712832962 546 A History of Google AdWords and Google Ads Revolutionizing Digital

Early Challenges and Evolution of Google Adwords

The journey was not without its hurdles. As internet usage surged and Google’s popularity soared, the platform faced significant technical and scaling challenges. This period also saw the expansion of Adwords beyond search to include display advertising, marking the beginning of the Google Display Network.

Its rise to prominence in digital advertising can be attributed to several key factors:

1. Integration with Google Search

  • Vast Reach: Google’s dominance as a search engine provided a vast audience for AdWords ads, offering advertisers unparalleled access to potential customers.
  • Intent-Based Targeting: Ads on Google are shown based on user search queries, meaning that AdWords could deliver highly targeted advertising based on real-time intent, a significant advantage over traditional advertising mediums.

2. Pay-Per-Click (PPC) Model

  • Cost-Effectiveness: AdWords popularized the PPC model, where advertisers only pay when a user clicks on their ad. This efficiency made it an attractive option for businesses of all sizes, ensuring budget spend was tied directly to tangible results.
  • Accessibility to Small Businesses: The PPC model leveled the playing field, allowing small businesses to compete with larger companies for ad space, as long as their ads were relevant and of high quality.

3. Continuous Innovation

  • Quality Score and Ad Rank: Google introduced the Quality Score, a metric that assesses the relevance and quality of ads and their landing pages. This innovation ensured users saw more relevant ads, improving the user experience and increasing the likelihood of ad clicks, benefitting both advertisers and users. Ad Rank built on quality score and improved the quality of adverts for search users.
  • Advanced Targeting Options: Over time, Google introduced sophisticated targeting options, including location targeting, demographic targeting, and later, remarketing. These features allowed advertisers to refine their audience with precision, improving the effectiveness of their campaigns.

4. Comprehensive Analytics and Tools

  • Google Analytics Integration: AdWords’ seamless integration with Google Analytics provided advertisers with detailed insights into their ad performance and website traffic, enabling data-driven decision-making.
  • Robust Toolset: Tools like AdWords Editor and later, Google Ads Manager, allowed advertisers to manage and optimize their campaigns efficiently, saving time and enhancing campaign performance.

5. Expanding Beyond Search

  • Google Display Network: AdWords expanded beyond search ads to include the Google Display Network, offering visual ads across millions of websites. This expansion allowed advertisers to reach users across different stages of the buying cycle, not just when they were searching for specific terms.
  • YouTube and Mobile Advertising: The acquisition of YouTube and the growth of mobile advertising opened new channels for AdWords advertisers, tapping into video and the increasing use of smartphones for internet access.

6. A User-Centric Approach

  • Enhancing User Experience: Google has consistently prioritized the user experience, refining its algorithms to display the most relevant ads and penalizing low-quality content. This focus on user satisfaction has kept users engaged and trusting in the Google ecosystem, indirectly benefiting advertisers by maintaining a high user base.

7. Global Reach and Local Relevance

  • Language and Localization: AdWords supported multiple languages and localized advertising, making it a powerful tool for businesses targeting global markets or aiming for hyper-local advertising.

1712832962 66 A History of Google AdWords and Google Ads Revolutionizing Digital

Key points in history and Milestones for Google Adwords

1. Launch and PPC Model Introduction (2000-2002)

  • 2000: Google AdWords launches with a cost-per-thousand (CPM) impressions model.
  • 2002: The introduction of the pay-per-click (PPC) model, significantly altering the online advertising landscape. This shift made advertising more accessible to businesses of all sizes, offering a more performance-oriented advertising solution.

2. Quality Score and Ad Rank Introduction (2005-2006)

  • 2005: Google introduces the Quality Score, a critical component that would determine the cost and placement of ads based on relevance, landing page quality, and click-through rate (CTR).
  • 2006: The Ad Rank formula, which decides the position of an ad on the search results page, now includes Quality Score along with the bid amount. This emphasized the importance of relevant, high-quality ads.

3. Expansion Beyond Search (2005-2008)

  • 2005: Launch of the Google Display Network (GDN), allowing advertisers to place ads on a wide network of websites beyond Google’s search results.
  • 2006: Introduction of local search ads, enabling businesses to target ads based on the geographical location of users.
  • 2007: Acquisition of DoubleClick, enhancing ad serving and providing advertisers with sophisticated tools for managing display ads.
  • 2008: Google introduces AdWords for Video, later integrated into YouTube, allowing for video-based advertising.

4. Mobile Advertising and Enhanced Campaigns (2010-2013)

  • 2010: With the rise of smartphones, Google focuses on mobile advertising, introducing features that allow advertisers to target mobile device users.
  • 2013: The launch of Enhanced Campaigns, making it easier for advertisers to target users across devices with the right ad type, size, and message based on user context, time of day, and device type.

5. Introduction of Machine Learning and Automation (2015-Present)

  • 2015: Google starts incorporating machine learning into AdWords to improve ad targeting and bidding.
  • 2016: Introduction of Smart Bidding, using machine learning to optimize bids for conversions.
  • 2017: Launch of Google Ads Data Hub, offering advanced analysis and reporting features.

6. Rebranding to Google Ads (2018)

  • 2018: Google AdWords is rebranded as Google Ads. This change reflects the platform’s growth beyond search to encompass a variety of advertising formats across Google’s vast array of services, including the Display Network, YouTube, and Google Maps.

7. Introduction of New Advertising Solutions and Platforms (2019-Present)

  • 2019 and beyond: Continuous introduction of new ad types and formats, such as Discovery Ads and Gallery Ads, aimed at providing more engaging and visually appealing advertising options. Expansion of automation and AI-driven tools to optimize campaign performance.

These milestones highlight Google Ads’ evolution from a simple text-based advertising system to a comprehensive digital advertising platform. By continually integrating new technologies and adapting to changes in user behavior and advertiser needs, Google Ads has maintained its position as a leading platform in the digital advertising space.

Impact on Digital Marketing and Economy

Google Ads has undeniably shaped modern digital marketing strategies, enabling businesses to reach their audience with unprecedented precision and efficiency. Its impact extends beyond marketing, contributing significantly to economic growth by providing businesses of all sizes with accessible and effective advertising tools.

Challenges and Controversies

However, the platform has not been without its challenges and controversies, particularly concerning privacy and regulatory issues. Balancing advertising effectiveness with user privacy remains an ongoing challenge for Google Ads.

The Future of Google Ads

Looking ahead, Google Ads is expected to continue its trajectory of innovation, with automation, personalization, and integration with emerging digital platforms at the forefront. Its role in the digital marketing ecosystem remains as vital as ever, adapting to the changing needs of businesses and consumers alike.

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

PPC

31 Ready-to-Go Mother’s Day Messages for Social Media, Email, & More

Published

on

By

31 Ready-to-Go Mother's Day Messages for Social Media, Email, & More

Mothers and mother figures are the unsung heroes of our lives. They work hard, provide for their families, and often put their own needs aside for the sake of their loved ones. They deserve to be celebrated.

Mother’s Day is the perfect opportunity to help your customers express gratitude for the coolest “mom” in their life.

Whether you’re a small business or a large company, these tips and examples will help you create Happy Mother’s Day messages that will make your brand shine.

Contents

Tips for writing Mother’s Day messages

Are you looking to make the most of Mother’s Day and reach your target audience? Here are some tips for writing marketing messages.

  • Keep it concise. You don’t need a lengthy message to convey the spirit of Mother’s Day. Be sure to include a call-to-action that encourages people to visit your site, learn more about your offering, or make a purchase.
  • Be genuine and add some humor. A little humor goes a long way toward making your message stand out. Run your message by a few mothers in your organization to ensure it resonates.
  • Use personal stories and anecdotes. Tell unique Mother’s Day stories inspired by your employees or customers. These stories will help your customers relate to your brand and make them feel more connected.
  • Remember the kids. If you have kids of your own, they might love writing Mother’s Day cards or making gifts for Mom this year. Encourage them (and even let them help!) by ensuring that all of your marketing materials include something fun for children, too.
  • Make it shareable. Create a message that people will want to share with their friends and family. Use catchy phrases, humorous quips, or inspiring quotes to encourage people to share your message on social media—and don’t make your brand the focus.

inclusive mothers day social post on instagram

This business shared an inclusive Mother’s Day message on Instagram.

Advertisement

Overall, center your message on feelings of love, gratitude, and appreciation. Use words that will evoke these emotions in your audience, and they won’t be quick to forget your brand.

⚡️ Want marketing ideas for every month of the year? Free guide >> The Mega Must-Have Marketing Calendar

Mother’s Day messages for sales

Mother’s Day is a great time to show your appreciation for moms. It’s also an opportunity for you to promote your business. You can use these Mother’s Day messages for sales in email marketing campaigns, on social media, and more.

  • Celebrate Mother’s Day in style with our exclusive sale! Get up to 50% off on all women’s fashion items, and give your mom a gift she’ll love. Hurry, the sale ends soon.
  • Mom deserves the best, and we’re here to help you give it to her! Enjoy our Mother’s Day sale and save big on all our products. We’ve got everything you need to make her day special.
  • Make your mom feel like a celebrity this Mother’s Day. We’re giving away a VIP experience for two at a popular event in town. Simply purchase $50 or more and stand a chance to win. Let’s make this day extra special for our moms!
  • Make Mother’s Day unforgettable with our exclusive sale. From personalized mugs to custom-made accessories, we have everything you need to make your mom feel special. Shop now and save up to 30% on all our products.
  • Looking for the perfect gift for your mom? Look no further than our Mother’s Day sale! We’ve got a wide range of gifts to make her day, and they’re all available at discounted prices. Shop now and show your mom how much she means to you.
  • Celebrate your superhero this Mother’s Day with our amazing collection of gifts. Get 20% off on all our products with code MOTHER20. Shop now and make this day extra special for your mom.
  • For all the moms out there, we’ve got gifts that will make you feel closer than ever before.
  • First Mother’s Day? No problem. We’ve got you covered with gifts and products that will make this day the most memorable one yet.

mothers day sale email examplemothers day sale email example

👀 Looking for sales promotion ideas? We’ve got you covered! Free guide >> 15 Insanely Effective Sales Promotion Examples to Win More Customers

Mother’s Day messages for social media

With Mother’s Day just around the corner, you can use social media to promote your products and connect with your customers meaningfully.

Here are some Mother’s Day marketing messages to use as inspiration for your social media campaigns.

Advertisement
  • Celebrate Mother’s Day with us and show your mom some love. Share your favorite memory with your amazing mother in the comments and stand a chance to win a gift from us.
  • Mother’s Day is just around the corner. Surprise your mom with a gift she’ll cherish forever. Visit our website and get a discount of 15% on all purchases.
  • Thank your mom for always being there for you. Let’s show our gratitude this Mother’s Day with a special message. Use our Mother’s Day filter and share it with your mom.
  • It’s Mother’s Day, and we want to make it special for your mom. Like and share this post and get a chance to win a gift basket for your mom.
  • Happy Mother’s Day to all the amazing moms out there! This day is all about celebrating you. Use our hashtag #MothersDayWith[YourBrandName] and show us how you’re celebrating.
  • You always look up to your mother, no matter how tall you grow. Happy Mother’s Day to the moms who inspire us to be our best selves.
  • We may not say it often, but we’re grateful for all you do, Mom. This Mother’s Day, let’s celebrate with a special gift. Use the code THANKSMOM at checkout and get a discount on all purchases.
  • Mom, you’re our hero, and we’re forever grateful for you. Let’s celebrate Mother’s Day with a special gift. Share a picture of you and your mom and stand a chance to win a gift card from us.
  • This Mother’s Day, take your mom on a road trip, cook her favorite meal, or go on an adventure together. It’s not always about the gift but the memories you make together. Share your special moments with us using #MomAndMe and stand a chance to win an exclusive Mother’s Day gift!

mothers day event post on instagrammothers day event post on instagram

Source

🚨 Get copy-and-paste social media posts ready for the whole year in our free social media template!

Mother’s Day messages for SMS

Use these short and sweet Mother’s Day messages for your SMS promotions.

  • Savings for mom? Yes, please. Use the code SUPERMOM at checkout and get an exclusive 15% discount on all beauty essentials.
  • It’s time to raise a toast to the ultimate superwoman! Get a discount of 25% on all our top-notch wines and spirits this Mother’s Day. Cheers, Mom.
  • For all the superhero moms out there, we’re offering a discount of 20% on our latest collection of graphic tees. Get ready to show off your superpowers.
  • Happy Mother’s Day! Stop in today for a special surprise.

Mother’s Day quotes

Quotes make an excellent social media caption, email addition, and more. Here are some Mother’s Day quotes you can use.

  • “A mother’s arms are more comforting than anyone else’s.” — Princess Diana
  • “Mothers hold their children’s hands for a short while, but their hearts forever.” — Unknown
  • “There is no way to be a perfect mother, and a million ways to be a good one.” — Jill Churchill
  • “Biology is the least of what makes someone a mother.” — Oprah Winfrey
  • “When you are a mother, you are never really alone in your thoughts. A mother always has to think twice, once for herself and once for her child.” — Sophia Loren
  • “To describe my mother would be to write about a hurricane in its perfect power. Or the climbing, falling colors of a rainbow.” –Maya Angelou

canva template with maya angelou mothers day quotecanva template with maya angelou mothers day quote

We curated some Canva templates for you, including one for quotes like the above image! Access them here.

Simple Mother’s Day messages for any business

In need of a simple Mother’s Day greeting for your audience. We’ve got you covered.

  • Happy Mother’s Day to all the mom and mother figures out there. Thank you for all you do!
  • If Mother’s Day is a difficult day for you, just know that you’re loved. We’re thinking of you.
  • Wishing everyone a very Happy Mother’s Day from all of us at [business name]!
  • Moms, you’re the best! Enjoy your day 💐

mindful mothers day message in emailmindful mothers day message in email

Make Your Mother’s Day messages stand out

Crafting great Mother’s Day quotes and messages is necessary for any brand looking to make a lasting impression on this special day.

Advertisement

Whether celebrating a new mother’s role as her best friend, showing appreciation for a wonderful mother-in-law, or simply sending warm Mother’s Day wishes, your messaging can help strengthen customer relationships and boost sales.

Don’t underestimate the power of an inspirational Mother’s Day message to make this day even more meaningful for the special mother figure in your customers’ lives.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

PPC

Competitor Monitoring: 7 ways to keep watch on the competition

Published

on

By

Competitor Monitoring: 7 ways to keep watch on the competition

George Prodanov is the Head of Paid Media at Love Energy Savings – the UK’s leading utilities marketplace.

Competitor monitoring is a key ingredient of marketing. An understanding of how your rivals go about customer acquisition and retention can inform your own marketing strategy, as well as help you navigate the business landscape more effectively.

Digital marketing offers a wide variety of innovative ways to monitor your competitors’ marketing operations at little to no cost.

Here are seven smart competitor tracking tactics to hone your competitive edge:

1. Track Your Competitors using Google Auction Insights

When it comes to competitor analysis in paid search, Google’s Auction Insights is one of the most valuable first-party data sources available. This report can be a good way to benchmark your relative performance across a specific keyword (or keyword set) against that of other advertisers.

Advertisement

Auction Insights offers six primary metrics: impression share, overlap rate, position above rate, top of page rate, absolute top of page rate, and outranking share. Additionally, you can segment the report by time, device, and campaign type.

Keep in mind that you will only be able to see insights for keywords for which you have accumulated sufficient historical data. During periods of inactivity, you will also lose sight of competitor data. Furthermore, the Auction Insights report won’t include any data for keywords that aren’t in your account but may be in the accounts of your competitors.

Inside the Google Auction insights report

Competitor Monitoring 7 ways to keep watch on the competition

Tracking Auction Movements Over Time

To track advertiser activity, first select the keyword or keyword set you wish to monitor. Then click ‘Auction insights’ which will open the report. Specify the date range you wish to cover and press ‘Download’.  To break down the report by units of time, select ‘More options’ and under ‘Segments’ pick one or more of the following: Day, Week, Month, Quarter, Year, or Day of the Week. Lastly, choose your preferred file format and hit ‘Download’.

You can pivot the data and plot advertiser activity over time, allowing you to gauge who’s in the auction and when, as well as how aggressively they may be bidding. Additionally, you can reverse-engineer your competitors’ ad schedules based on their activity by Day of the Week and Time of Day. Regularly casting an eye on auction movements can help you spot trends and patterns that can inform your marketing strategy.

Advertisement

If you plan to track competitors on an ongoing basis, labelling your chosen keyword set can be a good way to streamline the report for future use. Alternatively, you can schedule a recurring report to be delivered via email.

Mapping Your Competitors’ Keyword Presence

In addition to tracking auction movements, you can use this report to help you plot your competitors’ keyword coverage and ad frequency.

Consider a scenario where you’re marketing multiple products and wish to analyze how your competitors allocate their budgets across these products. You could create keyword segments corresponding to each product and use Action Insights to analyze your competitors’ presence across the different segments.

To effectively compare these segments, you’d have to convert Auction Insights metrics from percentages to absolute values. To do this, make note of the total impressions for each keyword segment prior to opening Auction Insights. Then open the report separately for each segment and multiply total impressions by your competitor’s impression share to convert percentages into actual numbers. For instance, if a keyword segment has 1,000 impressions and a competitor has 75% impression share, this means your competitor received 750 impressions (1,000 * 75%).

Now you’ve derived the impression counts for each competitor, you can also calculate the number of top of page and absolute top of page impressions. To do this, multiply total impressions by the Top of Page and Absolute Top of Page rates respectively. For example, if an advertiser has a 60% Top of Page rate and a 30% Absolute Top of Page rate, that means they’ve received 450 Top of Page impressions (750 * 60%) and 225 Absolute Top of Page impressions (750 * 30%).

Advertisement

By calculating absolute values, you’re able to see how many impressions, impressions (top of page) and impressions (abs. top of page) each of your competitors has received across each of your product segments.

Mapping impression distribution by keyword segment

1712773573 432 Competitor Monitoring 7 ways to keep watch on the competition

To take this analysis a step further, you could extrapolate competitor impression data in order to estimate clicks, spend, sales, revenue, gross profit and even customer lifetime value (CLV).

2. Generate Keyword Ideas from Competitor Websites with Google Keyword Planner

While the default way to discover new keywords is by inputting seed keywords into Google Keyword Planner, you can also use it to generate keyword ideas based on your competitors’ websites.

Google Keyword Planner will scan their website and generate a list of keyword ideas based on the site’s content. The resulting report will show you insightful metrics, including average monthly searches, three-month change, YoY change, and top of page bids. To further refine your search, use filters such as language, location, network, and date range. To download the report, click on the download icon located at the top right.

Repeating the process for multiple competitors and consolidating the reports can be a quick and easy way to maximize your keyword coverage.

Advertisement

Fast-Track Your Negative Keyword Research

Google Keyword Planner can also be a good way of learning what not to do without having to spend any money in the first place. Use this report to anticipate low-intent search queries and fast-track your negative keyword research.

To do this, click on the ‘Keyword (by relevance)’ column header to sort the report by how relevant each keyword is to your business. Then download the data and work your way up from the bottom of the report to identify irrelevant searches and expand your negative keyword lists.

3. Perform Keyword Gap Analysis Using Third-Party Software

Because Google has direct access to real-time search data from its platform, it’s better placed to provide accurate reporting than any external party.

However, Google Ads only discloses competitor data on keywords for which you have accumulated historical data, and the insights are limited to a handful of performance metrics. Moreover, even if you’re actively in the auction, you won’t be able to see competitor data for keywords that aren’t in your account.

To further your keyword expansion you can overlay Keyword Planner data with reports from third-party SEO tools such as Ahrefs, SEMrush, SpyFu, or Moz Pro.

Advertisement

Using Ahrefs’ Paid Report

The report will show you keywords your competitors are bidding on including keyword difficulty score, associated ad copy and landing page, estimated average CPC (cost-per-click) and traffic volume. One particularly useful feature is the ad history, which uses Gantt charts to neatly visualize which advertisers have been bidding on each keyword and when.

You can filter your report by date range, country, position, volume, keyword difficulty, CPC, traffic volume, and more. Combining filters such as CPC and keyword difficulty score could be a quick way to identify untapped opportunities. For example, a high CPC may indicate higher commercial value, which, coupled with a low keyword difficulty score, may point to low-hanging fruit on organic search.

1712773573 18 Competitor Monitoring 7 ways to keep watch on the competition

Ahrefs and other such tools rely on web crawling and clickstream data to approximate the metrics included in their reports. These are neither exhaustive lists nor an accurate reflection of the true numbers which remain hidden inside the Google black box. 

Therefore, third-party reports should be used as a guide rather than as an absolute source of truth. Still, using insights from third-party software in conjunction with first-party data from Google can make for a more comprehensive competitor analysis.

4. Explore Your Competitors’ Google Search, Display, and YouTube Ads

Google announced the launch of the Ads Transparency Center in March 2023 in an effort to enhance transparency around the digital advertising ecosystem.

Advertisement

The Google Ads Transparency Center provides visibility into advertisers and their ads across Google Search, Google Display Network, as well as YouTube. 

To see your competitors’ ads, navigate to Google Ads Transparency Center, select the date range, location, and ad format, and search by advertiser or website.

Competitor ads in Google Ads Transparency Center

1712773573 23 Competitor Monitoring 7 ways to keep watch on the competition

Downloading Google Ads:

You may wish to download your competitors’ ads for further analysis or to include in your swipe file for future reference. Unfortunately, while Google allows you to view the ads, it doesn’t provide a direct download feature. This means you will require a workaround.

One way of downloading the ads is using a screen capture browser plugin such as GoFullPage to download the page as an image or a PDF. Then upload the file into ChatGPT and convert into text format. Alternatively, for long-form PDFs, use a free Optical Character Recognition (OCR) tool such as OCR Space. You can use ChatGPT to perform semantic analysis to unpick the underlying messages or organize the data to your liking.

Advertisement

To download video ads, click on the ad you wish to download. Next, right-click on the embedded YouTube video and select ‘Copy video URL’. Then paste the URL into a free YouTube video downloader such as yt1s.ltd. Choose the video quality you would like and download the file(s).

5. Explore Your Competitors’ Facebook and Instagram Ads

Meta, formerly Facebook, launched its Ad Library in March 2019. The Meta Ad Library, similar to the Google Ads Transparency Center, is a searchable database which provides visibility of the ads run by advertisers across Facebook, Instagram, Audience Network or Messenger.  

In contrast to the Google Ads Transparency Centre, the Meta Ad Library offers more comprehensive insight into each advertiser. It allows you to filter ads by date range, language, platform, media type and active status.

Furthermore, the library includes metrics such as launch date, ad status, platform placement as well as the different ad versions. Clicking on each ad takes you to the landing page associated with that ad along with the campaign UTM still intact. 

In addition, some ads may show estimated audience size, amount spent and number of impressions. Drilling down into individual ads could provide a breakdown of ad delivery metrics including impressions by location, age, and gender.

To view your competitors’ ads, navigate to Meta Ads Library and select a country and ad category, then search by keyword or advertiser.

Advertisement

Competitor ads in Meta Ads Library

1712773573 37 Competitor Monitoring 7 ways to keep watch on the competition

Downloading Meta Ads:

Unlike Google’s Ads Transparency Center, all ads in the Meta Ad Library are clickable and the ad text is copiable. You can bulk copy the ad text, by pressing ‘Ctrl + A’ to select all content on the page, then copy-paste your selection into Chat GPT and ask it to organize the text in a format of your choosing.

To download image and video ads, simply right-click each ad and select ‘Save image as’ or ‘Save video as’ respectively. 

6. Unveil Your Competitor’s Tech Stack

Knowing what technology powers your competitors and how they deploy it can be a competitive advantage in itself. Competitive intelligence tools such as Wappalyzer, SimilarTech, BuiltWith, or WhatRuns are designed to reveal the technology profile of any website in seconds. This allows you to take a sneak peek under the hood of your competitors’ digital framework and draw meaningful insights.

Such insights can help you spot opportunities, be it adopting a more cost-effective A/B testing tool or smarter analytics software. Furthermore, tracking changes over time can give away your competitors’ strategic direction. For example, the consistent reliance on specific software might suggest its effectiveness and potential return on investment.

Advertisement

Conversely, a pattern of trial and error with certain technologies can signal their ineffectiveness or failure to deliver the intended result. This knowledge enables you to learn from the mistakes of others and avoid incurring unnecessary costs.

Analyze Your Competitors’ Digital Systems with Wappalyzer

Simply add the Wappalyzer extension from the Chrome Web Store. Then, navigate to your competitor’s website and click on the extension icon.

Wappalyzer will generate a comprehensive list of the technologies associated with that website, from analytics and marketing software to CMS, payment systems, web frameworks, server technologies, and many more.

Inside the Wappalyzer Chrome extension

1712773573 946 Competitor Monitoring 7 ways to keep watch on the competition

7. Build Your Own Competitor Monitoring System for Free

While there are various “all-in-one” competitor intel solutions out there, you can easily build a fully automated surveillance system yourself. Here are three ways to do so without spending any money:

Advertisement

Set up a Competitor Monitoring Inbox

Create a new email inbox solely dedicated to tracking your competitors and subscribe to each of their newsletters. This is a simple, yet effective way to automatically collect competitor marketing communications all in one place. This way you can be the first to see your competitors’ latest eCRM campaigns and draw inspiration from a steady stream of new ideas with minimal time and effort.

Set up Social Listening Accounts

In a similar vein to a monitoring inbox, you can set up social media accounts solely dedicated to following the competition. Choose the social media platform(s) that are most relevant to your industry and follow your main competitors. This will enable you to monitor their social media content and observe how they engage their customers in the public domain.

Track Landing Page Changes

Visualping is a website monitoring tool designed to track changes on specific web pages. All you need to do is specify the URLs of the pages you wish to track and the tracking frequency. When a change is detected, you will receive an email alert accompanied by a snapshot of the old and new versions. This can be an effective way to track competitor landing page optimizations, pricing changes, job posts and new content. Currently, the free version allows you to monitor the changes on up to five pages for free. 

Advertisement

Closing Thoughts

The main challenge of competitive analysis lies not in the collection of data, but in its accurate interpretation. Just because you know a competitor is doing something doesn’t mean you can infer its commercial impact. Moreover, even if you successfully gauge the cause and effect of your competitor’s actions, replicating them doesn’t guarantee you the same business outcome. 

The more pieces of the puzzle you put together, however, the more likely you are to accurately identify the missing components. Of course, knowledge for the sake of knowledge is not the end goal. Competitor intelligence can only become a strategic asset when acted upon. Ultimately, the purpose of competitor analysis is to convert insights into actions that advance your business objectives.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS