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Google introduces limits on Ad Manager line items, starting in May 1st



Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want. The tweak in the line item setup is described here. Some publishers were setting up House line items using AdSense or Ad Exchange creatives.

According to Google rules, unless otherwise authorized by Google via a contract amendment, publishers can only use line items for the specific purposes described, otherwise Google will treat the Line Items as invalid activity.

Sponsorship and Standard line items may only be used for representing guaranteed demand. For example, to represent a direct advertiser deal with a fixed price and guaranteed volume, Google clarified. The Price Priority, Bulk and Network Line Items only be used for representing non-guaranteed demand. For example, use these to represent third-party ad networks or exchanges. The House line items may only be used for representing demand where a publisher, the Ad Manager account holder, own the product or service being advertised.

Google also stated that Google Ad Manager System Limits and Line Item restrictions do not have not impact private marketplace deals booked as Sponsorship or Standard line items, and that over 99% of the partners are using line items correctly, and don’t need to change anything. For partners impacted, most are incorrectly setting up AdSense or Ad Exchange line items.

PPC Land


Google Workspace vs. Microsoft 365: What’s the best office suite for business?



Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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