Google said it has added a new help document for the use valid page metadata and also added a new section to the title link help document with troubleshooting. These additions were made this morning, May 10, 2022.
New Troubleshooting Title Links
Google added a new section to the current title link help document – it is for troubleshooting common issues. The document says “here are the most common issues we see with title links in search results.”
The new content seems to be the “No clear main headline” of this troubleshooting section. Originally it was named “Avoid common issues with title elements” but Google renamed it to “Troubleshooting common issues” and added the “No clear main headline” section.
No clear main headline reads “When there’s more than one large, prominent headline, and it isn’t clear which text is the main headline for the page. For example, a page has two or more headlines that use the same styling or heading elements. If Google Search detects that there are multiple large, prominent headlines, it may use the first headline as the text for the title link. Consider ensuring that your main headline is distinctive from other text on a page and stands out as being the most prominent on the page (for example, using a larger font, putting the headline in the first visible h1 element on the page, etc).”
Here are those common issues (click to enlarge):
New Valid Page Metadata
In addition to the above change, Google also added a new help document for Using valid page metadata ensures that Google can process the HTML markup of your pages. Google tries to understand HTML even when it is invalid or inconsistent with the HTML standard, but errors in the markup can cause problems with your website in Google Search. For example, if you use an invalid element in the
, Google ignores any elements that appear after the invalid element.
Here is a screenshot of this page (click to enlarge):
Forum discussion at Twitter.
Google Officially Brings Continuous Scroll To Desktop Search
Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to mobile in October 2021, and now it is live in the US English search results.
Here is a GIF of it in action:
Google has been continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years. Again, we have seen Google test this countless times, as far back as 2015 and even back to 2011. So it is not surprising to see this roll out.
Brodie Clark spotted this rollout last week and posed about it on Twitter but it was not “fully” rolled out until this week and still is gradually rolling out.
Google told me “we’re bringing continuous scrolling to desktop so you can continue to see more helpful search results with fewer clicks. It’s now even easier to get inspired with more information at your fingertips.” “Now, when you scroll down you’ll continue to find relevant results so that you can discover new ideas. When you reach the bottom of a search results page, up to six pages of results will be automatically shown until you see a “More results” button if you wish to continue further,” Google added.
Also, what this means for Google Ads:
Hi Julie, Yes, this article captures the impact that infinite scroll will have on desktop as well https://t.co/EGoCrZq4lF
— AdsLiaison (@adsliaison) December 5, 2022
Forum discussion at Twitter.