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Google Analytics 4 Gains UTM Term, UTM Content, Conversion & Bounce Rate Metrics / Dimensions
Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, conversion, and bounce rate.
Bounce Rate
In Google Analytics 4, the bounce rate is the percentage of sessions that were not engaged sessions. Bounce rate is the inverse of Engagement rate, which is the number of engaged sessions divided by the total number of sessions in a specified time period. Bounce rate is available in Explorations and Reporting Customization.
Bounce rate is calculated in Google Analytics 4 in a different way from how it’s calculated in Universal Analytics. To learn more about how the calculations are different between Universal Analytics and Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics.
UTM Term and UTM Ad Content
Google added new dimensions that surface the utm_content and utm_term parameter values in Explorations, Reporting, and the Audience Builder. Both parameters have a user-scoped and session-scoped dimension. The following new dimensions enable you to see the value assigned to the utm_content parameter across user and session scopes:
- First user manual ad content
- Session manual ad content
Additionally, the following dimensions enable you to see the value assigned to the utm_term parameter across user and session scopes:
- First user manual term
- Session manual term
Conversion Rate
The following new metrics let you report on the conversion rate for any conversion event:
- User conversion rate is the percentage of users who triggered any conversion event.
- Session conversion rate is the percentage of sessions in which any conversion event was triggered.
Forum discussion at Twitter.
Source: www.seroundtable.com
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Google Merchant Center No Longer Disapproves Listings For Missing Return/Refund Policy Or Insufficient Contact Information
Google has updated its Google Merchant Center policy for free listings only specific to the “Insufficient contact information” or the “Missing return and refund policy.” Free listings will no longer be disapproved but instead, they may “have limited visibility on Google,” Google wrote.
Google posted that these “enforcement type has changed for the free listings policies. However, the policies themselves have not changed.” Google explained “Previously, Merchant Center accounts with the “Insufficient contact information” or the “Missing return and refund policy” issue were automatically disapproved. Now, free listings accounts with these issue statuses will remain active, but their products will have limited visibility on Google. This policy change applies to free listings only.”
Google added that the “Insufficient contact information” issue status means that customers can not find out how to contact you on your website in at least one way. Google provided examples of how they should be able to contact you on your website include, but are not limited to: a contact us form, a link to your business profile on social media, an email address, or a phone number. Business information, such as a physical store address and a verified phone number, must also be available in your Merchant Center account or your third-party platform (if applicable), Google wrote.
With the “Missing return and refund policy” issue status means that your website doesn’t have return and refund information. Your website must clearly state how you handle these actions, including all requirements and any timelines. If returns and refunds aren’t accepted, you will need to clearly state this on your website, Google added.
Forum discussion at Twitter.
Source: www.seroundtable.com
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