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Google Analytics 4 Gains UTM Term, UTM Content, Conversion & Bounce Rate Metrics / Dimensions

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Universal Analytics Goals Can Now Be Imported Into Google Analytics 4

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, conversion, and bounce rate.

Bounce Rate

In Google Analytics 4, the bounce rate is the percentage of sessions that were not engaged sessions. Bounce rate is the inverse of Engagement rate, which is the number of engaged sessions divided by the total number of sessions in a specified time period. Bounce rate is available in Explorations and Reporting Customization.

Bounce rate is calculated in Google Analytics 4 in a different way from how it’s calculated in Universal Analytics. To learn more about how the calculations are different between Universal Analytics and Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics.

UTM Term and UTM Ad Content

Google added new dimensions that surface the utm_content and utm_term parameter values in Explorations, Reporting, and the Audience Builder. Both parameters have a user-scoped and session-scoped dimension. The following new dimensions enable you to see the value assigned to the utm_content parameter across user and session scopes:

  • First user manual ad content
  • Session manual ad content

Additionally, the following dimensions enable you to see the value assigned to the utm_term parameter across user and session scopes:

  • First user manual term
  • Session manual term

Conversion Rate

The following new metrics let you report on the conversion rate for any conversion event:

  • User conversion rate is the percentage of users who triggered any conversion event.
  • Session conversion rate is the percentage of sessions in which any conversion event was triggered.

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Source: www.seroundtable.com

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Helpful Content & Link Spam Update Done, SEO, Search Console & More

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Google Blasts Agencies That Sell Links Building & Disavow Link Services

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Google Hacker Red

John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”

John added that its “all made up and irrelevant.”

Also, when asked if they should disavow links, John replied yesterday on Twitter, “Don’t waste your time on it; do things that build up your site instead.”

Here is the chain of tweets, so you see the context that John is replying to.

Ryan Jones does his rant:

Here is the chain that follows:

Pretty strong words from John, don’t you think?

Here is the second part:

One note:

Just yesterday we covered the topic of disavowing spammy porn links and also added how Google has downplays disavowing links for a while. John said in that in that SEO office hours help video yesterday, “That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there.” I don’t think he meant that fully based on what he said yesterday and previously?

But this is pretty strong language for not bothering with the disavow file.

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Google Search Console Verification Does Not Impact Your Ranking In Google Search

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Gary Illyes of Google said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

Gary said, “Having your site verified in Search Console or changing the verification code and method has no effect on indexing or ranking whatsoever.”

John Mueller of Google previously said that Search Console verification doesn’t help with crawling either.

Gary added later that Search Console gives you data and analytics that can help you make improvements to your site to help you rank better in Google Search potentially. “You can use the data that Search Console gives you to improve your site and thus potentially do better in Search with your site, but otherwise has no effect on search whatsoever,” he added.

Here is the video embed at the 15:27 mark:

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