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Here’s How Much You Can Really Make From Affiliate Marketing

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Here's How Much You Can Really Make From Affiliate Marketing

But how much money does the average affiliate marketer make, really? Is it actually a good business model?

Today, I answer these questions and talk about how you can get your hands on some of this affiliate money too.

How do affiliate marketers make money?

Affiliate marketers make money by getting paid a commission to promote other people’s products or services.

For example, if you have an affiliate link on your blog that sends people to purchase a product from Amazon, you’ll make a percentage of every sale that happens as a result of clicks on your link. Here’s what the dashboard looks like:

Amazon affiliate dashboard

However, it doesn’t have to only be physical products.

You can also earn money as an affiliate for online courses or software. You may have seen videos on YouTube that are “sponsored by Skillshare” or “sponsored by Fiverr.” These platforms also have affiliate programs.

Alternatively, you can also make money as an affiliate marketing manager of a company. I’ll touch on how much employed managers make as well.

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How much do affiliate marketers make?

The average salary of an affiliate marketer, according to Glassdoor, is $59,060 per year. It ranges from $58K to $158K, including “additional pay” options like cash bonus, commission, tips, or profit sharing.

However, this is for a salaried employee. What about a freelancer or business owner doing their own affiliate marketing?

According to a survey done by the Influencer Marketing Hub, here’s the breakdown:

Affiliate annual revenue chart

In other words, more than half of all affiliate marketers make $10K or less per year, while only about 33% make $10K or more per year.

That’s… not great. Certainly not enough to live on in most countries. But I believe this is because the majority of respondents don’t do affiliate marketing full time.

Being in the affiliate space myself and connecting with hundreds of other affiliate marketers give me a gut feeling that the majority of full-time affiliate marketers make less than $100K per year—likely around $30K–$50K annually.

That said, this is from my own personal experience, not a survey or research study, so take that with a grain of salt.

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Revenue vs. net profit

When it comes to answering how much money affiliate marketers make, you have to take into account actual net profit numbers—not just revenue.

Revenue is how much money a business makes before expenses are taken out. Net profit is how much it makes after expenses are accounted for.

So profit is your actual take-home amount that your business produced for the year.

That’s why I say most affiliate marketers make between $30K–$50K annually. This means profits after expenses.

How to get started on affiliate marketing

If those numbers sound good and you’re ready to start affiliate marketing, here’s how you can get started:

  1. Choose a niche
  2. Decide on a content channel
  3. Produce and promote your content

Step 1. Choose a niche

Your niche is the thing you talk about. It could be a hobby, a lifestyle, a wacky science theory, or just about anything else. So long as there are products, services, or courses to promote, you can make money from it.

To find your niche, ask yourself:

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  • What am I good at?
  • What do I like doing?
  • What am I curious about?
  • What do other people tell me I’m good at?

The overlap of those four questions is often a great choice for a niche. Or at the very least, it will get your head thinking about ideas.

For example, my answers may look like this:

  • I’m good at video games, writing, traveling, and playing music.
  • I like doing all of those things, as well as journaling, hiking, and chillin’ in hammocks.
  • I’m curious about silversmithing, fire dancing, and motorcycles.
  • Other people tell me I’m a great salesman and that I give great massages.

Based on my answers, I have tons of niche options: traveling, hiking, video games, sales, entrepreneurship, and even hammocks. It’s a fun little exercise to quickly come up with ideas.

If you’re still having trouble or want to learn more, check out our guide to finding an affiliate niche here. It walks you through how to find affiliate niches while searching for things on Google in your everyday life.

Google SERP overview

As you can see in the above screenshot, Ahrefs’ SEO Toolbar will display information about every keyword you search for, such as how many people search for it per month and how difficult it would be to rank for.

Step 2. Decide on a content channel

Once you’ve chosen a niche, you need to pick how you’re going to promote your affiliate links. You can create a niche website, a YouTube channel, social media accounts, or an email list.

My personal favorite method is building a website and using search engine optimization (SEO) to rank the website on Google. This lets you gain recurring, organic traffic (and sales).

Check out these Amazon affiliate websites to get an idea of what that may look like.

For example, one of my websites is monetized by Amazon affiliates, and I write review posts like the one below on camping mattresses:

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Amazon affiliate review post

If this style interests you, a niche website may be the way to go.

However, just because you build a website doesn’t mean you can’t also be on social media and YouTube. I’ve just found it helpful in my own career to focus on and master one thing at a time before moving on to the next thing.

Step 3. Produce and promote your content

Finally, you need to learn how to create amazing content and promote that content to get eyeballs on it.

Affiliate marketing is a content-focused business. Without mastering content creation, you won’t succeed. Whether that means writing blog content, creating videos, or taking pictures, you need to learn how to do it better than most.

But creating awesome content alone isn’t enough. You also need to learn how to promote your work, whether that’s to build backlinks to your articles for SEO or just to get views on your videos so the YouTube algorithm shows them to more people.

How to maximize your affiliate profits

Now you know the basics of how to become an affiliate marketer. But how do you ensure you make the most possible money on that spectrum I shared earlier?

Here’s how:

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  • Start by finding the best affiliate programs
  • Improve your conversion rates
  • Go for quick SEO wins
  • Negotiate for better rates

Let’s break these down.

Find the best affiliate programs

Amazon is great for beginners, but with a 1–3% commission rate, it is far from the best.

The easiest and quickest way to increase your affiliate profits is by finding better affiliate programs that give 5%, 10%, and even 50% commissions on sales.

The most common range you’re likely to find is 5–10%. These are still almost triple what Amazon pays, so don’t let that discourage you.

Improve your conversion rates

Beyond simply promoting better affiliate deals, the next quickest way to maximize profits is by focusing on conversion rate optimization.

Meaning, you should make small improvements to your website that get more of your visitors to click your links and buy your recommendations.

In general, some things you can do to help conversions include:

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  • Using high-quality images.
  • Creating call to action (CTA) boxes for your recommended products.
  • Displaying comparison tables so your readers can quickly see differences.
  • Making the #1 product stand out.
  • Building your brand and focusing on E-A-T (expertise, authority, trust).

Example: Here’s a page that converts really well, thanks to these custom recommended product boxes:

Recommended affiliate product boxes

You can have a developer make these for you or use an editor like Elementor or Thrive Architect.

As for building your brand and establishing E-A-T, Wirecutter does an excellent job of this. It displays where it’s getting its information and, thus, establishing trust. We wrote a full case study on how Wirecutter does that here.

Go for quick SEO wins

Most tasks in SEO take time to give you results, whether that’s creating great content or building links. But there are lots of low-hanging fruits in SEO that can show results much faster if you know what you’re doing.

These include:

And more.

For example, when I refreshed the content in one of my guides, my rankings shot up from position #3 to position #1 for the keyword “how to start a blog and get paid.” My overall traffic to the page increased by 35% almost immediately.

Organic keywords report, via Ahrefs' Site Explorer

Check out our guide to quick SEO wins to learn how to do all of these tactics.

Negotiate for better rates

Finally, the quickest and easiest way to maximize your affiliate profits is by negotiating a better rate from your current affiliate partners.

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This won’t work for generic programs like Amazon and Walmart, but it absolutely works for smaller brands. More often than not, if you’re already sending your partners a good amount of traffic, it’s a no-brainer for them to increase your commission a bit.

Phrase it in a way that shows them you will use the extra profits to reinvest and promote them even more—it’s a win-win.

This is best done over the phone, but even a well-worded email can increase your commission by a percentage or two.

Final thoughts

So now you know that most good affiliate marketers are making under $100K per year. But there are plenty making much more than that.

And you have options—you can either become an affiliate marketing business owner or an affiliate manager for another company.

Both are lucrative options. One of my favorite affiliate program partners has an affiliate manager making almost six figures per year—plus they gave him ownership in the company for profit sharing.

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Either way, affiliate marketing is an amazing career. Want to learn more? Check out these other guides:

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How to Get SEO Buy-In: 7 Actionable Tips

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How to Get SEO Buy-In: 7 Actionable Tips

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in.

I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed

Tom Critchlow

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects.

Start by identifying all the key influencers and decision-makers within the organization. You can check out the company’s org chart to figure out who’s who and who calls the shots on projects that impact SEO.

The executive team will likely be at the top of your list. But, we recommend working your way up to getting buy-in from executives by first working cross-functionally with decision-makers in engineering, product, editorial, marketing, or web accessibility teams.

They can each help you implement small parts of SEO that together can be a sizable contribution to the overall SEO strategy. They can also support your requests for funding or initiatives you pitch to executives later on.

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To build relationships with decision-makers in these teams, consider the following:

  • Who’s in charge of budgets and projects? → Learn what they’re working on and how you can help each other with specific projects.
  • What do they care about? → This is the “what’s in it for me” factor. Align your SEO recommendations and requests to these things.
  • How can they help implement your SEO recommendations? → Identify the 20% of SEO they can easily help with using current resources.

Here’s an example of what that might look like:

Who’s in charge? What do they care about? How can they help implement SEO?
Engineering Jane Doe, Head of Engineering Jane cares most about rolling out new features on time and minimizing bugs.  Jane’s team can resolve many high-priority technical SEO errors if she sees them as bugs.
Editorial Joe Blogs, Senior Editor  Joe cares most about publishing quality, brand-relevant content that leads to sales. Joe’s team can create or optimize SEO content with buying intent to maximize traffic on commercial queries.

Too often, SEOs lead with “I need X…” and end with “…for SEO”. Cue dramatic groans that echo company-wide.

Adapting your language and how you communicate is a minor action that can lead to big results in your mission to get buy-in for SEO. Communicating only what you need can often come across as an order and feels like extra work for someone else. Plus, it gives them no sense of why they should care or what’s in it for them.

Try this instead…

→ Highlight opportunities: “There’s an opportunity to do X that helps with your goal of Y”

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→ Leverage FOMO: “If we don’t do X, you’ll miss out on Y”

→ When speaking to executives:I intend to achieve X by doing Y”

It also helps to give your project a fancy name. Every time you talk about the project, mention the name, repeat key facts, and highlight the most exciting opportunities the project opens up.

Repetition is gold as it helps non-technical stakeholders tie goals and results to an otherwise intangible initiative.

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Most executives and department heads have no context for understanding SEO metrics like search volume, share of voice, or even organic traffic.

They don’t have an existing mental model to connect these numbers to. Therefore, when we start sharing SEO-specific numbers in meetings, many non-SEO stakeholders can’t easily approve specific actions or know how to make the right decisions—all because they can’t connect the numbers they’re already familiar with to the conversation about SEO.

Easy fix. Modify the metrics and actions you talk about to those that non-SEO stakeholders already understand.

For example, executives are likely churning over and obsessing about MBA-style metrics. CEOs think about things like revenue, market share, and profitability. Sales managers care about MQLs, SQLs, and so on.

Here are some examples of how to translate SEO lingo for non-SEO stakeholders. These are inspired by Tom Critchlow’s interview on Voices of Search.

Monthly traffic → Lifetime traffic value e.g., “By creating X content, we can get Y monthly traffic predict Y lifetime traffic value.” HINT: Multiply Ahrefs’ Traffic Value metric by 60 to get a 5-year estimate, a common timeframe for calculating lifetime metrics.

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Example of Ahrefs' traffic value metric in Site Explorer dashboard.

Share of voice → market share e.g., “By doing X, our share of voice SEO market share has grown Y%. We’d like funds to do more of X.”

Traffic growth → revenue growth e.g., “We can grow organic traffic predict Y% revenue growth from SEO if we hit X traffic targets. These are the project milestones that will get us there…”

It depends → forecasts e.g., CEO asks “What’s it going to get us?”… “It depends. I made a model that forecasts approximately X% growth in Y months.”

It doesn’t matter what specific metrics are used in your organization. You can adapt SEO metrics to the ones everyone in the company is already thinking about. The main goal of doing this is to take SEO from being a mysterious “black box” activity to something measurable and relatable to non-SEO stakeholders.

How to demystify SEO for executives.How to demystify SEO for executives.

Devs and engineers are essential SEO allies within any organization. And while you can often skip the lengthy relationship-building phase and jump straight into tech fixes, how you frame your requests still matters.

Don’t be the kind of SEO that constantly gives them extra work “because it’s good for SEO.”

Instead, tie in your requests to what they care about. Fixing bugs is an easy approach to take here because devs already understand and care about these things for reasons unrelated to SEO.

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Jackie Chu’s 2023 MozCon presentation outlined this brilliantly. A bug typically:

  • Delivers a confusing brand experience
  • Impacts customers (humans and bots)
  • Impacts other channels, like SEM

If pages can’t render, that’s a bug. If there are content differences between mobile and desktop, that’s a bug. Anything that needs improvement in Ahrefs’ Site Audit is, you guessed it, a bug.

That said, not all bugs are created equal. If you bother devs with a load of super minor or unimportant issues 24/7, they’ll learn to ignore you. So, make sure to prioritize and only ask for bug fixes that matter.

You can easily do this by filtering your Site Audit results by importance:

Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.Ahrefs' Site Audit tool showcasing the ability to prioritize tech fixes.

Submit:

  • Errors as high-priority
  • Warnings as medium-priority
  • Notices as low-priority

You can also show your dev team how to interpret each issue listed and find the steps they can take to fix them by clicking on the “?” next to specific issues.

Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.Example of a tip for how to fix hreflang issues in Ahrefs' Site Audit.

Too many SEOs pitch projects without considering everything that’s needed to make them happen. You’re more likely to get buy-in if your pitch is specific and shows decision-makers the exact details around things like the project’s cost, resources required, and expected timelines.

For example, say you need 100 articles published within three months. Make sure you chat with your editorial and development teams first. See if they can fit this project in and what resources they need to make it happen.

Then, build those resources into your pitch:

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→ Instead of: “I’d like to publish 100 articles on the blog within three months and estimate I’ll need $X per article”.

→ Try this: “To get 100 articles on the blog, which we estimate will contribute to $X in lifetime traffic value, we’ll need to hire a freelance writer and dedicate two development sprints to the project within the next three months. Jane from engineering and Joe from editorial are collaborating on this with me, and we estimate a cost of $Y.”

Need to convince the Jane’s and Joe’s in your organization to partner with you? No worries. Check out the next point.

SEO is chronically underfunded and underresourced… but so are most other teams. You can become an ally and help other teams get more resources because they’re helping implement your SEO strategy.

They get more of whatever they need (people, money, resources). You get their help with SEO tasks, and they get prioritized. Win-win for you and your new BFF.

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You can get the ball rolling by pitching a small test or project that is easy for the other team to get on board with.

Avoid this → “I need 10 of the articles you’re working on each month to do X for SEO”.

Try this instead → “There’s an opportunity for us to do X, and it will allow you to meet Y KPIs. Can we run a small test (and build a case for the execs) so you can hire another writer to work on this project?”

Small tests are a great way to warm up a new contact within your organization, especially if there’s a clear benefit they’ll receive if the test works.

Test results are also very helpful when pitching to executives down the track. If you can demonstrate small-scale success in one area, it’s much easier to get funding for bigger projects that can piggyback on those early wins.

Even if the initial pitch is for another team to get funding, you’re getting your foot in the door for bigger projects. Plus, you’re essentially getting free SEO if you can leverage the other team’s resources for your benefit.

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A good habit for every SEO to develop is to link everything to strategic objectives. We need to get better at pitching the strategic value that our projects deliver instead of the actual work we need to do.

No one cares about the hundreds of technical fixes we need to work on. But everyone cares about revenues dropping if we don’t get support for technical fixes that affect conversions (and SEO, of course, but they don’t need to know that).

Key note here: strategic objectives go beyond metrics. They include things like:

  • Entering international markets
  • Becoming the market leader
  • Expanding X division

You get the idea.

Here are the tactics we’ve found that help position SEO as strategically valuable.

Compare against competitors

This tactic has a very high success rate in our team’s experience. When ideating this blog post, Tim, Patrick, Chris, and Mateusz all cited great success with this approach, and my own experiences echo this.

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It works for literally any SEO activity you’re pitching, especially if you’re in a fierce market with SEO-savvy competitors who are already doing the thing you’re recommending.

For example, you could try the following different pitch angles:

→ Closing the gap: “If we did X, we’d be able to close these gaps with our biggest competitor in Y months…”

→ Reverse engineering: “Our biggest competitor did X. If we dedicated Y resources, we could close the gap and outpace them within Z months.”

→ Becoming a pacesetter: “There’s a gap in the market and none of our competitors are leveraging it. X resources would allow us to take Y actions that give us a competitive edge and make it difficult for competitors to catch up.”

No matter your angle, an easy place to start is in Ahrefs’ Site Structure report. Here, you can see what strategies your competitors are using along with high-level performance metrics, like organic traffic and the number of referring domains that different website segments get.

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Example of Ahrefs' site structure report.Example of Ahrefs' site structure report.

Compare against internal departments

Another great approach is to bring your pitch back to what’s going on in other areas of the organization.

This is a great tactic to benchmark the value of SEO in a way that is immediately apparent. It’s also a great way to get easy buy-in if your company’s strategic objectives focus on specific divisions or products.

Here are some pitching angles you can try:

→ Expanding a division: “We need X resources to help division A expand to the level of division B.”

→ Improving KPIs: “Product A has a high cost per acquisition. We were able to lower CPA by X% for product B using SEO. If we had access to Y resources, we could repeat these actions for product A.”

→ Learning from mistakes: “We learned lessons A, B, and C from a past product launch. If we had X resources, we could help launch the new product for division A without repeating past mistakes.”

Forecast opportunity costs

Opportunity costs are the lost benefits you experience when choosing an alternative option. When it comes to getting buy-in for SEO, it can help to show what the opportunity cost would be if decision-makers chose not to invest in SEO.

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It’s super easy to do this using Ahrefs’ traffic value metric.

Example of Ahrefs' traffic value metric in Site Explorer dashboard.Example of Ahrefs' traffic value metric in Site Explorer dashboard.

This metric shows you how much you’d be spending on paid ads to get the same traffic you do through SEO. It has opportunity cost baked right into it!

You can use it in a few different ways. My favorite method is to look at a successful segment of the website and use its metrics to forecast potential success for a new segment you want to optimize or build-out.

For example, here you can see how the French segment of our site compares with the Spanish segment.

Comparing two website segments using Ahrefs' competitor comparison features.Comparing two website segments using Ahrefs' competitor comparison features.

Want to launch into a new international market? Use these metrics to build a case of what you’d be missing out on by not expanding.

Want to improve an underperforming segment of your site? Show that segment vs a segment that’s skyrocketing to your executive team.

My second favorite method is to use the Traffic Value metric to pit SEO against Google Ads or other marketing channels and showcase how SEO compounds over time and costs less in the long run.

Realistically, if there’s a marketing budget to be had, and it doesn’t go to SEO, these are the alternative channels it will likely go to. So, positioning SEO as a worthwhile channel to invest in can get you a bigger slice of the budget.

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For instance, you could pitch something like, “Our forecasts show that we could reduce our cost per click to $X (traffic value / traffic) by investing Y resources into SEO instead of [another channel].”

If your website is fairly new or you don’t have existing successes to leverage, you can do both of the above by using a competitor’s website as a proxy until you start getting some results that you can use in future forecasts.

So, your pitch would be more like: “X competitor is saving up to $Y (traffic value) in Google ads costs by using SEO. We’re leaving money on the table by not investing in SEO.”

Key Takeaways

Good SEO is about giving people what they want. Getting buy-in is the same, just for a different audience.

The more you help others in your organization get what they want, you’ll also get what you want.

When it comes to collaborating with other departments, it comes down to helping them meet their KPIs because they’re working with you. It builds a positive relationship where they feel happy to help you out in the future and are more likely to prioritize SEO projects.

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As for getting buy-in from executives, understanding where they spend most of their mental energy and aligning your projects to those things can go a long way.

If you’ve got any questions or cool tactics to share, reach out on X or LinkedIn any time!



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Websites Created With Google Business Profiles To Shut Down In March

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Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business?

If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March.

Websites Created With Google Business Profiles Will Redirect Until June 10, 2024

A redirect will be put in place from your GBP website to your Google Business Profile until June 10, 2024.

“Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile.

In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead.

The redirect will work until June 10, 2024.”

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How To Find Out If You Have A Google Business Profile Website

To find out if your business has a website made with Google Business Profile, search for my business or your business name on Google. Once you find your Google Business Profile, edit your profile and check for your website in the contact section.

If you have a Google Business Profile site, it should say, “You have a website created with Google.”

Otherwise, it will allow you to add the link to your website.

Screenshot from Google, February 2024Websites Created With Google Business Profiles To Shut Down In March

Choosing An Alternative Website Builders For Small Businesses

Google suggests Wix, Squarespace, GoDaddy, Google Sites, Shopify for ecommerce, Durable, Weebly, Strikingly, and WordPress as alternative website builders to create a new website or ad landing page to replace the Google Business Profiles site.

While some, like WordPress, offer a free website builder with generative AI features, its users’ content may reportedly be sold to OpenAI and Midjourney as training data unless they opt out.

Regarding Core Web Vitals, WordPress, Wix, and Squarespace showed the most improvements in performance.

It’s also worth noting that while Google Deepmind used a Google Sites website to introduce Genie, its new AI model, Google Sites may not be best for SEO.

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Updating Ad Campaigns

If you have a Google Ads campaign that links to a website created with Google Business Profiles, the ad campaign will also stop running on March 1, 2024, until the website link is updated.

There’s still time to update your business website to ensure visitors are not sent to a 404 error page after June 10, 2024. If you haven’t chosen a new website builder or hosting service, review the reviews to find the most reliable, affordable, and optimized solution for your business.

Featured image: Vladimka production/Shutterstock

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How We Built A Strong $10 Million Agency: A Proven Framework

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How We Built A Strong $10 Million Agency: A Proven Framework

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?

Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.

You’ll learn:

  • The foundational principles on which to build your business to succeed.
  • The importance of delegation, market positioning, and staffing.
  • More proven lessons learned from 14 years of experience.

With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power’s success.

If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.

Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

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View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Join us as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.

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