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LinkedIn Expands Audio Events To All Users

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LinkedIn Expands Audio Events To All Users

LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on.

Audio-only live events are LinkedIn’s answer to the success of apps like Clubhouse, and features like Twitter Spaces.

They were always open for all LinkedIn users to listen to, and now all users who turn on Creator Mode can host their own audio events.

In an announcement, LinkedIn states:

“Audio Events are a great way for creators to authentically connect with their community. When you host and attend an Audio Event on LinkedIn, your profile comes with you, allowing you to follow and message with other speakers and attendees who are also listening and engaging in the same Audio Event as you.”

Creator Mode is available to all LinkedIn users who meet the following criteria:

  • An audience base of more than 150 followers and/or connections
  • Recent share of any type of content on the platform
  • A good standing record and a history of abiding by community policies.

In addition to audio events, Creator Mode grants access to live video streaming, newsletter publishing, profile videos, and post analytics.

Since its launch in March 2021, LinkedIn says 5.5 million users have turned on Creator Mode, which has led to a nearly 30% increase in content engagement by users.

Additional Information About LinkedIn Audio Events

Here are some additional details and features coming with the expansion of audio events on LinkedIn:

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  • Audio Event attendees can now turn on captions for an event.
  • Improved discoverability of Audio Events by featuring relevant audio events in the My Network tab.
  • Users can now browse and RSVP for upcoming, relevant audio events from people both in their network and beyond.
  • When you attend or host an Audio Event on LinkedIn, you can follow and message the event host or attendees to further engage in conversation.

Featured Image: Giama22/Shutterstock

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Google Ads Rolls Out Diagnostic Insights

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Google Ads Rolls Out Diagnostic Insights

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks.

Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more.

This data can be found on the Insights and Overview page for Performance Max campaigns, allowing you to troubleshoot issues as soon as they’re detected.

Google Ads will provide a detailed breakdown of the following insights:

  • Account status
  • Billing status
  • Policy review
  • Conversion tracking
  • Campaign budget
  • Bid strategy target
  • Campaign status
  • Ad strength

Tailored recommendations will take the guesswork out of fixing the issues Google finds, so you can get your campaign back to performing optimally in no time.

Diagnostic insights in Google Ads were previewed in May with an announcement they’d be rolling out soon. Two months later, the launch is now underway.

Google Ads Diagnostic Insights

Diagnostic insights only show when a campaign has not received traffic or conversions.

If your campaign is running and people are seeing the ads and clicking on them, then there will be no diagnostic issues to report.

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Keep in mind Google hasn’t given everyone access to the Insights page yet, as it’s currently in beta.

Google is gradually rolling out each insight type to randomly chosen people, which means you may have the Insights page with limited data.

Currently, diagnostic insights are available for Performance Max campaigns. The new dataset will expand to other campaign types over the next few months.


Source: Google Ads Help

Featured Image: PixieMe/Shutterstock

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