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The 10 Best AI Writers & Content Generators Compared

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The 10 Best AI Writers & Content Generators Compared

AI Content creation tools are becoming more widely available since the development of GPT-3 (and its release through Open.ai) has made AI much more accessible.

To see just how good AI writers are, we selected 10 of the best content generators and road-tested them by comparing their output on the same topic.

We ran our own mini Turing Test while testing the AI content generators.

We asked our audience if they could tell the difference between machine and human-generated content through social media polls.

Are machines taking over the content industry? Read on and find out!

How GPT-3 Is Shaking Up Content Creation

GPT-3, the language prediction model, was introduced in May 2020 and is widely available for public use through Open AI.

The quality of GPT-3 output was a huge leap forward from GPT-2 toward asking a machine to write intelligible cohesive content.

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The downside to the development of GPT-3 and vastly improved content creation tools: How do you keep pace with the output of a machine?

Google has been looking at solving the potential issues of the predicted explosion of AI content to ensure their search results don’t become swamped with low-quality content.

They recently restated that AI content is against their guidelines and updated their webmaster guidelines documentation.

How can they distinguish between a machine and just badly written human content?

The progress and development of AI writers and content tools is only just getting started.

Private investment in AI more than doubled last year to $93.5 billion in 2021.

This means that more machine learning tools are being developed that will become more integrated into the tools we use as marketers and SEO professionals.

Meta recently announced a new research project into next-generation AI.

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They aim to create an AI that processes data like humans and would be indistinguishable from a human.

When that might be available is not known.

Machine domination aside, in this article, we will review a selection of the current best content creation tools to see how they compare.

And consider how they can help us do a more efficient job.

Will AI take over the content creation industry? Let’s look at the results of the tools we tested.

AI Content Creation Tools Compared

We fed all the content generator tools we tested were fed the same subject matter to generate a similar length of output.

With a meta self-referential irony, we used the simple phrase, “AI content creation.”

We compared the use of the tool and the quality of the content output. You can see that output in each of the screenshots below.

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As part of the comparison, we also ran all the content through Copyscape to check for plagiarism. Only one content generator was flagged with issues.

The difference in styles was most surprising about comparing the output from all the tools.

We half expected more similar results when running the same key phrase through an AI tool, but clearly, every generator has its own variables for how content is written. Much like a variety of human writers.

Screenshot from Writesonic, May 2022AI content creation via writesonic

1. Writesonic

  • Free version up to full unlimited price plans.
  • Paid version reasonably priced.
  • 24 languages.

Writesonic is built on GPT-3 and claims the machine is trained on the content that the brands using the tool produce.

The generator is based around facilitating marketing copy, blog articles, and product descriptions. The generator can also provide content ideas and outlines and has a full suite of templates for different types of content.

We found Writesonic very easy to use and it didn’t take much work to get a full article straight out of the box.

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The free plan is an option to try the basic tool with the choice to upgrade to get access to full functionality.

AI content creation via fraseScreenshot from Frase, May 2022AI content creation via frase

2. Frase

  • Paid only.
  • Cheap plans, but the credits are expensive.

Frase is a content assistant and targeted to content marketers and SEO professionals for faster and better productivity.

The tool is structured around a framework of content brief, content writing, content optimization, and content analytics.

The tool excels for research and brief outlines and the talking points tool is useful for structuring an article. A content brief can be prepared in minutes.

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For content writing, the generator doesn’t produce a full article straight out of the box, and it needs some work to get the results. But, the quality of content output is high.

Frase is a useful tool for content marketers that can help to reduce the amount of time spent on writing with a competent writer in charge.

Copy.ai content creationScreenshot from Copy.ai, May 2022Copy.ai content creation

3. Copy.ai

  • Free plan and paid unlimited.
  • Paid plans very cheap.
  • 25 languages.

Designed to be an antidote to writer’s block, Copy.ai is a cheap and easy-to-use content generator.

Copy.ai provides templates across various content types such as blogs, ads, sales, websites, and social media. The generator also provides translation into 25 languages.

An unusual addition to their range of tools includes a baby name generator, but we didn’t manage to get any usable results for a baby name.

Although easy to use, it’s a tool for anyone producing volume content up to an average level but not for high-end content production.

The free plan is an option to try before you buy.

AI content creation via AI WriterScreenshot from AI Writer, May 2022AI content creation via AI Writer

4. AI Writer

  • Free trial and paid plans.
  • Flagged in plagiarism checks.

AI Writer pitches itself as SEO-friendly, producing fresh and relevant copy that can save you 50% of your writing time.

From our test, AI Writer is an easy tool to use, and you get an article written within minutes.

However, it was the only tool we tested that our Copyscape plagiarism check flagged.

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The articles from the writer were not the most fluid or cohesive, and felt much like an article spinner.

Out of all content generators tested, this tool didn’t feel like it was at the same standard of output as the others.

Hyperwrite toolScreenshot from Hyperwrite, May 2022Hyperwrite tool

5. Hyperwrite

Hyperwrite’s claim is to use the most advanced AI generator. It’s one of the most basic tools to use and generate content and the only tool that is fully free to use.

From our test, we found the output to be surprisingly cohesive and fluid.

A useful part of the tool is that it can rewrite a sentence or make paragraphs longer to quickly restructure and build out content where needed.

The text output from Hyperwrite was the one that most people chose as being human written in our Turing Test on social media.

It’s also a free tool that offers some of the better quality of all the tools compared and is the perfect tool to test the ability and constraints of AI content generation.

INK toolScreenshot from INK, May 2022INK tool

6. INK

  • Free version and full paid plans.
  • Chrome extension.

INK is another AI-powered tool targeted at content marketers and SEO experts as a content assistant for faster output and optimized content.

INK has 60 templates based around advertising, growth, website, and writing, including YouTube, pain agitation, catchy subjects, and listicles.

See also  Avoid These 6 Common Google News Optimization Mistakes

There’s a focus on SEO and getting content to rank with tools that support optimization and a tool scoring system to rate how well your article is optimized.

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In the hands of a professional writer, INK can be a useful tool to support output, but it won’t do the job for you.

The tool took some work to get the final output, which was sometimes questionable.

INK generously offers up to 10 articles free in a month, which provides plenty of scope to try before you buy.

Rytr AI Content generationScreenshot from Rytr, May 2022Rytr AI Content generation

7. Rytr

  • Free plan to unlimited plan.
  • Cheap price plans.
  • 30 languages.

Rytr is a full AI content generation tool built on GPT-3, emphasizing generating content that converts.

The tool has over 30 templates for marketing copy, blogs, and product descriptions. It also incorporates AIDA and PAS formulas to get the best results for copywriting.

The tool was quick and easy to use and we had a reasonable quality article in five minutes.

Rytr has a free plan with access to all the tools with a limit of 5,000 characters a month. The paid plans start very cheap if you want to progress and take more advantage of the tool.

Smart Copy toolScreenshot from Smart Copy, May 2022Smart Copy tool

8. Snazzy (Now Smart Copy By Unbounce)

  • Free plan to paid unlimited version.

Snazzy is powered by GPT-3 and their own proprietary machine learning to create a tool focused on landing page generation.

Unbounce acquired Snazzy and rebranded as Smart Copy and is now structured to complement and support Unbounce for seamless landing page creation.

A full range of tools are available, such as outlines, ad copy, product descriptions, and social media copy. But, the tool is pitched toward generating sales-led persuasion copy.

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The results generated in our test for ‘AI content generation’ were somewhat unpredictable and not intelligible enough for an article. However, we didn’t test specifically for landing page copy.

Snazzy/Smart Copy offers a free plan with up to five credits a day to try to see if it works for you.

Long Shot toolScreenshot from Long Shot, May 2022Long Shot tool

9. Long Shot

  • Free version up to unlimited version.
  • Eight Languages.

Long shot pitches itself as an AI-powered long-form content assistant to produce SEO-friendly content built on a combination of GPT-3 and custom AI models.

It includes over 30 tools for keyword research, rephrasing, and fact-checking, and you can write in eight languages.

From our test, we found Long Shot easy to use to produce reasonable quality content.

One interesting point: When comparing all the content output from the range of tools we tested, this was the only generator that included any brand names such as Google’s RankBrain and Buzzsumo.

This detail made the content output quite believable that it could be human-written.

Long Shot offers a free plan with up to 10 credits a day.

Jasper content toolScreenshot from Jasper, May 2022Jasper content tool

10. Jasper

  • Paid plans only.
  • 25 languages.

Jasper (previously Jarvis) claims it will help you write faster, beat writer’s block, and rank better with SEO-optimized content.

They also claim to have consulted with SEO professionals and direct marketing experts to perfect how the AI generator writes content.

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Jasper has over 50 templates for producing content, including AIDA, PAS, blogs, social media, and marketing.

From our experience, Jasper is another writing support tool and not one that writes full articles without input. With guidance, the content generated from the tool is very good.

The tool is easy to use and the quality was good; however, we found the content generated was limited to short articles.

See also  The AI content creation space is growing

Jasper doesn’t offer any free plans, but it offers a free trial for five days.

Be aware you have to input your credit card and you will get charged if you forget to cancel.

Packages are not cheap, so you would have to max out the five-day trial to see if it was worth the investment.

The Results Of Our AI Content Turing Test

The test we ran was a simple short poll to gauge opinion and not a statistically significant result of large numbers. But, the results we found and the comments were surprising.

The 10 Best AI Writers & Content Generators ComparedThe 10 Best AI Writers & Content Generators Compared

The 10 Best AI Writers & Content Generators ComparedThe 10 Best AI Writers & Content Generators Compared

The 10 Best AI Writers & Content Generators ComparedThe 10 Best AI Writers & Content Generators Compared

The 10 Best AI Writers & Content Generators ComparedThe 10 Best AI Writers & Content Generators Compared

We provided three examples of 100 words of content, all based on “AI content creation” and created from some of the tools above. We wrote the fourth snippet.

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We asked our audience, “Can you tell which one is human-generated?”

The short result is that no one could distinguish between AI-generated content and the human-written paragraph.

The reasons that people offered to justify those (incorrect) choices were quite interesting:

comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human
comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human
comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human

Out of all the comments, only a few guessed that number 4 was the human-generated copy:

comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human
comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human
comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human

See the full Twitter thread here.

From all responses across Twitter, Facebook, and LinkedIn, most people thought that number 1 was the human-written text.

The second text had the least amount of responses. Not surprising as this was not the best quality snippet of generated content.

The actual human-generated text was number 4 and came in third place in votes.

How You Can Use AI In Content Marketing

There’s a lot of experimentation happening with GPT-3 with plenty of fun tools being produced. But, look past these novelty applications to see where they can really have an impact.

Yes, you can machine generate your Twitter feed, but social media is about interaction and engagement.

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Yes, you can write an article, but is it good enough to put your name to or represent your brand?

What needs to be considered with AI content generation is that a tool is only as good as the person operating it.

They are excellent for productivity and speeding up content production. But, you need someone who knows their subject and is a good writer behind the wheel to get results worthy of using.

A content marketer can take advantage of AI as an efficiency tool to make repetitive tasks easier and output faster.

In those terms, AI will become more and more seamlessly integrated into marketing.

Where AI Content Does Work

  • For product descriptions at scale.
  • For meta descriptions at scale.
  • Sports results broadcasting.
  • To support a writer’s productivity.

Where AI Content Doesn’t Work

  • Producing well-researched content.
  • Creating data-driven content.
  • Having innovative and fresh ideas.
  • Thought leadership.

Will AI Take Over Content Creation?

Although it’s now almost impossible to tell the difference between human and machine-generated content, the level of that content won’t win any journalist awards.

A tool cannot make up for a lack of knowledge or ability. It can only enhance it.

The machine generates content output from what is input; therefore, it only regurgitates; it isn’t creating new ideas.

It’s ideal for some tasks, but not for high-level well-researched content or thought leadership. And this is where good researchers and writers will become more valuable.

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You can be assured that content creation will go into overdrive with AI.

You can also be assured that good quality journalist standard content with unique data, thought opinions, and insights will become the only way to get visibility and sustain an audience.

Who’s the winner of that game?

More resources: 


Featured Image: ProStockStudio/Shutterstock

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10 Reasons You Need A Long-Term Content Strategy

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10 Reasons You Need A Long-Term Content Strategy

It’s no secret that content is time-consuming.

However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end up losing out.

What do they lose?

The power inherent in high-quality content helps you:

Rushing content, meanwhile, gets you the opposite.

Marketers who view content marketing as a sprint rather than a marathon think they can write 20 short, low-quality blog posts, slap them online, and call it done.

Unfortunately, this is a recipe for major content failure.

For content to succeed – truly succeed, with the rankings, engaged readers, and conversions to prove it – you need to play the long game with your content marketing.

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You need to come to terms with the realization that it may take anywhere from six months to a year (or even longer, according to one study) to get your content ranking well.

You need to understand that your target audience is comprised of humans who need to be nurtured and respected continually over time if you want their trust and, ultimately, their buy-in.

You need to fully own that good content cannot be created in a rush. Great content takes even longer, but great content gets results.

Let’s get deeper into why you should be playing the long game with content.

Why Focusing On A Content Marathon, Not A Sprint, Is A Good Thing For Your Marketing

Think about a footrace for a moment: It’s pretty brutal, right?

To win a footrace, you don’t necessarily need technique or style; you just need speed (at least until you become a professional track athlete, at which point style and form are critically important).

Because of this, the winner of a footrace isn’t necessarily the best runner in the group. Put that same winner into a 10 km and he’d likely burn out at the beginning, right? I bet you see where I’m going with this.

The same thing applies to content.

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While anyone can sprint in a general direction towards the finish line with crappy content and poorly thought-out content strategies, not every marketer can devise an effective, long-term strategy for actually consistently ranking well with content.

This is the main reason that the long-term content strategy is so much better than a short-term content strategy.

In addition to being more sustainable, the long-term approach is also wiser and more fully thought out.

In the words of Tim Ferriss, “There will always be a need for high-quality, and there will always be a need for long-form.”

While short-term content strategies seek to produce instant and short-lived results, long-term content strategies allow marketers to bond with their audiences, build their voice, provide real value, and rank in an authentic and sustainable way.

Because of this, marketers who create long-term content strategies often publish more effective content, build bigger audiences, and garner more shares across the board.

See also  Google Says AI Generated Content Is Against Guidelines

10 Reasons Long-Term Content Strategy Is Better

1. It’s A Better Use Of Your Money And Resources

Imagine going on a diet to lose weight. For two weeks, you eat only whole, clean foods and you exercise for two hours a day.

You feel great and – hey! — you lose weight. At the end of that two weeks, however, you stop exercising and go right back to your old diet habits.

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What happens?

Of course, you gain all of the weight back, and your guise of physical fitness takes a nosedive.

Not surprisingly, the same thing happens with content. Regardless of what you’re doing, content marketing takes money and resources.

If you’re paying someone to flood your accounts with content for two weeks and then laying off your strategy entirely, you can bet not only will your strategy be ineffective, but it will also be a waste of your money and resources.

Instead, you’re much better off allocating your resources to a long-term content strategy that will build readers over time and help you maintain steady levels of traffic and clicks over months or years.

Instead of wasting your resources, this funnels them right back into your company and ensures that you’re building value while also establishing a solid foundation of lasting, relevant content.

2. Long-Term Content Engages Readers

To keep readers interested and engaged for an extended period, you need to offer them comprehensive, in-depth content that helps them address their concerns and solve problems.

And that means long content, in terms of word count per article.

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Don’t think just because we live in an age where attention spans are short that long-form content won’t do well. In fact, it’s quite the opposite. 

An Orbit Media survey found that bloggers who write longer posts (anything over 1,500 words) get better results.

Why does long-form content perform so well as part of a long-term content strategy?

In addition to providing outstanding value for readers, long-form content also allows your company to build authority and establish dominance by showcasing your knowledge on relevant topics in your industry.

3. Content Changes All The Time

As search engines and readers progress, the demand for quality, informed, relevant content increases all the time. Because of this, a long-term content strategy is the best possible weapon.

Designed to insulate marketers against change and help them maintain their traffic and readership despite changing SEO, content, and marketing requirements, long-term content marketing allows space for the strategy to absorb and adapt to changing trends. This ensures more effective content and a more adaptive strategy that doesn’t have to scramble to keep up.

4. Long-Term Content Is Synonymous With Cornerstone Content

Every good house needs a solid foundation, and every good marketing strategy needs cornerstone content to provide long-lasting value and relevance to readers.

Cornerstone content is long-term content that might not draw a huge number of clicks right off the bat but remains valuable for months or years after the publishing date.

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Think of it as a down payment toward your own business.

See also  AI-driven personalized content grows in importance for marketers

In fact, if you look at the aforementioned Tim Ferriss’s blog, you’ll notice most of his most popular blog posts were written up to two years ago. How’s that for an effective long-term strategy?

In contrast, short-term content strategies are largely aimed at ranking well for a specific keyword or phrase, so they all but neglect cornerstone content entirely.

Unfortunately, this leads to a less valuable and less relevant website for users of all types.

For attracting long-term clicks and ensuring that a website’s readers are engaged, entertained, and consuming value at all times, cornerstone content becomes more of an essential than a luxury.

5. Long-Term Content Doesn’t Turn Off With A Hard Sell

In today’s marketing environment, there is virtually nothing customers hate more than being hard-sold.

Nobody wants to know why they can’t live without your product or why it’s critical for them to “buy now!”

More often than not, these approaches simply alienate customers and make it harder for your company to sell products naturally.

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Unfortunately, the hard-sell is often a tone taken by short-term content.

Because short-term content is insistent by nature, it’s tough to engineer it so it doesn’t push on your customers.

As a result, short-term content strategies run a high risk of alienating customers and making it more difficult to sell your products.

Long-term content strategies, on the other hand, do no such thing. Because they’re not designed to elicit an immediate response from readers, they seek to provide value and relevance rather than insistence and immediacy.

In other words, they succeed in explaining a problem, helping the audience handle the problem, and then inviting them to engage in a discussion about the problem.

This, in turn, is a fantastic way to nurture long-term customer relationships and ensure that your company continues to meet the needs of your clients.

6. Long-Term Content Strategy Is An Effective Way To Approach Current Events

Do you think writing about trending news and industry events makes you a short-term content strategist? Think again.

Trending content-focused blogs are extremely important, and it’s a mistake to think of this as only a short-term strategy.

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In fact, trending news can be critical to your long-term strategy, and can help you establish your website as the source for up-to-date and relevant industry news.

When you focus on using trending, to-the-minute news pieces as a way to enhance and strengthen your long-term content strategy, it’s easy to see how you can improve your brand presence and boost your business overall.

7. Long-Term Content Promotes Itself

Failing to promote your content is one of the most dangerous mistakes in the entire content marketing industry and, unfortunately, it’s one many marketers make.

While short-term content needs aggressive promotion to succeed, long-term content essentially promotes itself.

See also  Google Agrees to Pay for (Some) Australian News

When you create high-quality, in-depth, well-researched, long-term content and push it out to your followers, it’s easy to rank well for your chosen keyword.

Because long-term content is meant to garner clicks and shares over time, it’s a great way to build steady, long-term rankings that can boost your SERP placement and improve your standing over time.

8. Long-Term Content Is Good Content

One of the differences between long-term content and short-term content comes down to priority and intention.

As a general rule, people who commit to the pursuit and development of content for the long term are much more in love with content.

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While all types of content are important, creating good long-term content requires a different mindset and series of priorities than creating short-term content.

Because of this, long-term content strategies often boast better content that caters more effectively to readers.

9. Long-Term Content Effectively Builds An Audience

When it comes to building an audience, you don’t want to aim for the largest audience possible. This will result in a massive but unengaged group of followers.

Instead, you want to build an audience of people who are genuinely interested in your concept and your content and will engage with it actively when it comes out.

This is one of the areas in which long-term content strategy is so powerful.

Fewer people have the attention span for long-term (or long-form) content today, and by making it a large part of your content strategy, you can build a better audience and earn more qualified leads.

10. Long-Term Content Is Best For SEO

SEO is a complex mix of strategies that companies need to succeed online.

In addition to optimizing content correctly, companies that want to use good SEO also need to ensure their content is high-quality, relevant, and useful to their readers.

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While this can be difficult with a short-term content strategy, a long-term content strategy suits the goal quite nicely.

In addition to the fact that long-term content is written with the reader in mind, it’s easier to target a group of keywords with a long-term content strategy than it is a short-term content strategy.

Finally, every piece of content written in a long-term content strategy goes to boost and improve SEO, contributing to more online visibility and more clicks to your website.

The Case For Long-Form Content Strategy

Treating content as a sprint rather than a marathon may seem easier at the outset, but it’s really just a quick way to stall out with content that doesn’t move the needle.

Good, results-driving content takes thought, time, and effort. It takes commitment to a long-term strategy because, by nature, content doesn’t work in the short term.

Ultimately, the time and commitment you invest in your long-term goals and strategy will pay off with higher dividends and a higher ROI. And that adds up to time well spent.

More Resources:


Featured Image: alphaspirit.it/Shutterstock

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