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The 10 Best AI Writers & Content Generators Compared

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AI Content creation tools are becoming more widely available since the development of GPT-3 (and its release through Open.ai) has made AI much more accessible.

To see just how good AI writers are, we selected 10 of the best content generators and road-tested them by comparing their output on the same topic.

We ran our own mini Turing Test while testing the AI content generators.

We asked our audience if they could tell the difference between machine and human-generated content through social media polls.

Are machines taking over the content industry? Read on and find out!

How GPT-3 Is Shaking Up Content Creation

GPT-3, the language prediction model, was introduced in May 2020 and is widely available for public use through Open AI.

The quality of GPT-3 output was a huge leap forward from GPT-2 toward asking a machine to write intelligible cohesive content.

The downside to the development of GPT-3 and vastly improved content creation tools: How do you keep pace with the output of a machine?

Google has been looking at solving the potential issues of the predicted explosion of AI content to ensure their search results don’t become swamped with low-quality content.

They recently restated that AI content is against their guidelines and updated their webmaster guidelines documentation.

How can they distinguish between a machine and just badly written human content?

The progress and development of AI writers and content tools is only just getting started.

Private investment in AI more than doubled last year to $93.5 billion in 2021.

This means that more machine learning tools are being developed that will become more integrated into the tools we use as marketers and SEO professionals.

Meta recently announced a new research project into next-generation AI.

They aim to create an AI that processes data like humans and would be indistinguishable from a human.

When that might be available is not known.

Machine domination aside, in this article, we will review a selection of the current best content creation tools to see how they compare.

And consider how they can help us do a more efficient job.

Will AI take over the content creation industry? Let’s look at the results of the tools we tested.

AI Content Creation Tools Compared

We fed all the content generator tools we tested were fed the same subject matter to generate a similar length of output.

With a meta self-referential irony, we used the simple phrase, “AI content creation.”

We compared the use of the tool and the quality of the content output. You can see that output in each of the screenshots below.

As part of the comparison, we also ran all the content through Copyscape to check for plagiarism. Only one content generator was flagged with issues.

The difference in styles was most surprising about comparing the output from all the tools.

We half expected more similar results when running the same key phrase through an AI tool, but clearly, every generator has its own variables for how content is written. Much like a variety of human writers.

Screenshot from Writesonic, May 2022AI content creation via writesonic

1. Writesonic

  • Free version up to full unlimited price plans.
  • Paid version reasonably priced.
  • 24 languages.

Writesonic is built on GPT-3 and claims the machine is trained on the content that the brands using the tool produce.

The generator is based around facilitating marketing copy, blog articles, and product descriptions. The generator can also provide content ideas and outlines and has a full suite of templates for different types of content.

We found Writesonic very easy to use and it didn’t take much work to get a full article straight out of the box.

The free plan is an option to try the basic tool with the choice to upgrade to get access to full functionality.

AI content creation via fraseScreenshot from Frase, May 2022AI content creation via frase

2. Frase

  • Paid only.
  • Cheap plans, but the credits are expensive.

Frase is a content assistant and targeted to content marketers and SEO professionals for faster and better productivity.

The tool is structured around a framework of content brief, content writing, content optimization, and content analytics.

The tool excels for research and brief outlines and the talking points tool is useful for structuring an article. A content brief can be prepared in minutes.

For content writing, the generator doesn’t produce a full article straight out of the box, and it needs some work to get the results. But, the quality of content output is high.

Frase is a useful tool for content marketers that can help to reduce the amount of time spent on writing with a competent writer in charge.

Copy.ai content creationScreenshot from Copy.ai, May 2022Copy.ai content creation

3. Copy.ai

  • Free plan and paid unlimited.
  • Paid plans very cheap.
  • 25 languages.

Designed to be an antidote to writer’s block, Copy.ai is a cheap and easy-to-use content generator.

Copy.ai provides templates across various content types such as blogs, ads, sales, websites, and social media. The generator also provides translation into 25 languages.

An unusual addition to their range of tools includes a baby name generator, but we didn’t manage to get any usable results for a baby name.

Although easy to use, it’s a tool for anyone producing volume content up to an average level but not for high-end content production.

The free plan is an option to try before you buy.

AI content creation via AI WriterScreenshot from AI Writer, May 2022AI content creation via AI Writer

4. AI Writer

  • Free trial and paid plans.
  • Flagged in plagiarism checks.

AI Writer pitches itself as SEO-friendly, producing fresh and relevant copy that can save you 50% of your writing time.

From our test, AI Writer is an easy tool to use, and you get an article written within minutes.

However, it was the only tool we tested that our Copyscape plagiarism check flagged.

The articles from the writer were not the most fluid or cohesive, and felt much like an article spinner.

Out of all content generators tested, this tool didn’t feel like it was at the same standard of output as the others.

Hyperwrite toolScreenshot from Hyperwrite, May 2022Hyperwrite tool

5. Hyperwrite

Hyperwrite’s claim is to use the most advanced AI generator. It’s one of the most basic tools to use and generate content and the only tool that is fully free to use.

From our test, we found the output to be surprisingly cohesive and fluid.

A useful part of the tool is that it can rewrite a sentence or make paragraphs longer to quickly restructure and build out content where needed.

The text output from Hyperwrite was the one that most people chose as being human written in our Turing Test on social media.

It’s also a free tool that offers some of the better quality of all the tools compared and is the perfect tool to test the ability and constraints of AI content generation.

INK toolScreenshot from INK, May 2022INK tool

6. INK

  • Free version and full paid plans.
  • Chrome extension.

INK is another AI-powered tool targeted at content marketers and SEO experts as a content assistant for faster output and optimized content.

INK has 60 templates based around advertising, growth, website, and writing, including YouTube, pain agitation, catchy subjects, and listicles.

There’s a focus on SEO and getting content to rank with tools that support optimization and a tool scoring system to rate how well your article is optimized.

In the hands of a professional writer, INK can be a useful tool to support output, but it won’t do the job for you.

The tool took some work to get the final output, which was sometimes questionable.

INK generously offers up to 10 articles free in a month, which provides plenty of scope to try before you buy.

Rytr AI Content generationScreenshot from Rytr, May 2022Rytr AI Content generation

7. Rytr

  • Free plan to unlimited plan.
  • Cheap price plans.
  • 30 languages.

Rytr is a full AI content generation tool built on GPT-3, emphasizing generating content that converts.

The tool has over 30 templates for marketing copy, blogs, and product descriptions. It also incorporates AIDA and PAS formulas to get the best results for copywriting.

The tool was quick and easy to use and we had a reasonable quality article in five minutes.

Rytr has a free plan with access to all the tools with a limit of 5,000 characters a month. The paid plans start very cheap if you want to progress and take more advantage of the tool.

Smart Copy toolScreenshot from Smart Copy, May 2022Smart Copy tool

8. Snazzy (Now Smart Copy By Unbounce)

  • Free plan to paid unlimited version.

Snazzy is powered by GPT-3 and their own proprietary machine learning to create a tool focused on landing page generation.

Unbounce acquired Snazzy and rebranded as Smart Copy and is now structured to complement and support Unbounce for seamless landing page creation.

A full range of tools are available, such as outlines, ad copy, product descriptions, and social media copy. But, the tool is pitched toward generating sales-led persuasion copy.

The results generated in our test for ‘AI content generation’ were somewhat unpredictable and not intelligible enough for an article. However, we didn’t test specifically for landing page copy.

Snazzy/Smart Copy offers a free plan with up to five credits a day to try to see if it works for you.

Long Shot toolScreenshot from Long Shot, May 2022Long Shot tool

9. Long Shot

  • Free version up to unlimited version.
  • Eight Languages.

Long shot pitches itself as an AI-powered long-form content assistant to produce SEO-friendly content built on a combination of GPT-3 and custom AI models.

It includes over 30 tools for keyword research, rephrasing, and fact-checking, and you can write in eight languages.

From our test, we found Long Shot easy to use to produce reasonable quality content.

One interesting point: When comparing all the content output from the range of tools we tested, this was the only generator that included any brand names such as Google’s RankBrain and Buzzsumo.

This detail made the content output quite believable that it could be human-written.

Long Shot offers a free plan with up to 10 credits a day.

Jasper content toolScreenshot from Jasper, May 2022Jasper content tool

10. Jasper

  • Paid plans only.
  • 25 languages.

Jasper (previously Jarvis) claims it will help you write faster, beat writer’s block, and rank better with SEO-optimized content.

They also claim to have consulted with SEO professionals and direct marketing experts to perfect how the AI generator writes content.

Jasper has over 50 templates for producing content, including AIDA, PAS, blogs, social media, and marketing.

From our experience, Jasper is another writing support tool and not one that writes full articles without input. With guidance, the content generated from the tool is very good.

The tool is easy to use and the quality was good; however, we found the content generated was limited to short articles.

Jasper doesn’t offer any free plans, but it offers a free trial for five days.

Be aware you have to input your credit card and you will get charged if you forget to cancel.

Packages are not cheap, so you would have to max out the five-day trial to see if it was worth the investment.

The Results Of Our AI Content Turing Test

The test we ran was a simple short poll to gauge opinion and not a statistically significant result of large numbers. But, the results we found and the comments were surprising.

The 10 Best AI Writers & Content Generators ComparedThe 10 Best AI Writers & Content Generators Compared

The 10 Best AI Writers & Content Generators ComparedThe 10 Best AI Writers & Content Generators Compared

The 10 Best AI Writers & Content Generators ComparedThe 10 Best AI Writers & Content Generators Compared

The 10 Best AI Writers & Content Generators ComparedThe 10 Best AI Writers & Content Generators Compared

We provided three examples of 100 words of content, all based on “AI content creation” and created from some of the tools above. We wrote the fourth snippet.

We asked our audience, “Can you tell which one is human-generated?”

The short result is that no one could distinguish between AI-generated content and the human-written paragraph.

The reasons that people offered to justify those (incorrect) choices were quite interesting:

comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human
comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human
comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human

Out of all the comments, only a few guessed that number 4 was the human-generated copy:

comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human
comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human
comparing AI generated content vs. humanImage from Twitter, May 2022comparing AI generated content vs. human

See the full Twitter thread here.

From all responses across Twitter, Facebook, and LinkedIn, most people thought that number 1 was the human-written text.

The second text had the least amount of responses. Not surprising as this was not the best quality snippet of generated content.

The actual human-generated text was number 4 and came in third place in votes.

How You Can Use AI In Content Marketing

There’s a lot of experimentation happening with GPT-3 with plenty of fun tools being produced. But, look past these novelty applications to see where they can really have an impact.

Yes, you can machine generate your Twitter feed, but social media is about interaction and engagement.

Yes, you can write an article, but is it good enough to put your name to or represent your brand?

What needs to be considered with AI content generation is that a tool is only as good as the person operating it.

They are excellent for productivity and speeding up content production. But, you need someone who knows their subject and is a good writer behind the wheel to get results worthy of using.

A content marketer can take advantage of AI as an efficiency tool to make repetitive tasks easier and output faster.

In those terms, AI will become more and more seamlessly integrated into marketing.

Where AI Content Does Work

  • For product descriptions at scale.
  • For meta descriptions at scale.
  • Sports results broadcasting.
  • To support a writer’s productivity.

Where AI Content Doesn’t Work

  • Producing well-researched content.
  • Creating data-driven content.
  • Having innovative and fresh ideas.
  • Thought leadership.

Will AI Take Over Content Creation?

Although it’s now almost impossible to tell the difference between human and machine-generated content, the level of that content won’t win any journalist awards.

A tool cannot make up for a lack of knowledge or ability. It can only enhance it.

The machine generates content output from what is input; therefore, it only regurgitates; it isn’t creating new ideas.

It’s ideal for some tasks, but not for high-level well-researched content or thought leadership. And this is where good researchers and writers will become more valuable.

You can be assured that content creation will go into overdrive with AI.

You can also be assured that good quality journalist standard content with unique data, thought opinions, and insights will become the only way to get visibility and sustain an audience.

Who’s the winner of that game?

More resources: 


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Yelp Details Removal Of Paid Review Groups & Lead Generators

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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews.

Yelp Cracks Down on Paid Review Groups

The report details the proactive approach to chasing down online review groups and breaking them up.

Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews.

Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up.

In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to catch the fake review rings.

Yelps newly released Trust and Safety report explains:

“Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing or removing a review.

To combat this on and off our platform, our User Operations team did the following in 2022:

– Issued 415+ warnings to businesses for engaging in compensated or incentivized review behaviors.

– As part of our broader Consumer Alerts program, we placed 88 Compensated Activity Alerts on business pages after receiving evidence someone offered cash or other incentives in exchange for posting, updating or removing a review.

We also placed 405 Suspicious Review Activity Alerts after our systems detected a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.

Made 1,100+ reports to third-party sites, such as Twitter (150 reports were made by Yelp), Facebook (130 reports), Instagram (110 reports) and LinkedIn (70 reports), to warn them of content from more than 900 suspicious groups, posts or individuals we found on their sites participating in online review exchanges.

Third-party platforms took action on content at issue in approximately 77% of our reports.”

Yelp Closes Thousands of Fraudulent Accounts

The Trust and Safety report reports that Yelp closed over 77,000 user accounts for terms of service violations and suspected deceptive and abusive actions.

They also rejected over 32,800 potential new business pages for being associated with spammy activities that violated Yelp’s policies.

An interesting revelation is how they came down hard on lead generation businesses whose business model is to create fake business listings and then sell leads to local businesses.

Yelp writes:

“Nearly 2,000 business pages removed for being associated with lead generators, violating Yelp’s policies.

‘Lead generators’ create fake business pages then take the customer leads generated and auction them to other contractors.

This behavior tricks people into paying exorbitant costs for services, targeting vulnerable consumers who are often allowing service providers into their home (locksmiths, movers, home cleaning, etc.).”

Yelp User Operations Team Content Removals

The report notes that 2% of all Yelp contributions were removed by their user operations  team in 2022. That includes reviews, photos, review up-voting, and other forms of contributions.

Yelp Trust and Safety

The integrity of reviews is important to a recommender ecosystem like Yelp. Yelp uses a recommendation software as their first line of defense against deceptive behavior. The software itself is dynamic in that it keeps tabs on the users and businesses as they engage with the platform.

Yelp writes:

“The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewers and the business.”

It also employs human moderators in their User Operations team to follow up and manually review reports generated by users, businesses or their automated systems.

Read Yelp’s Trust and Safety Report for 2022

Featured image by Shutterstock/II.studio



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7 Steps to Grow Your Traffic & Sales

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7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.

I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog. 

But first…

Why start a blog on your e-commerce site?

Creating a blog has a whole host of benefits for e-commerce websites:

  • It can help you move visitors along your marketing funnel so they eventually buy.
  • You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
  • It can help you grow your email list.
  • You’re able to continue to get traffic without constantly spending money on ads.
  • It provides many opportunities to link to your product and category pages to help them rank better on the SERPs.

If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the end goal.

Examples of successful e-commerce blogs

Three of my favorite examples of e-commerce websites using blogging are:

  1. Solo Stove
  2. Flatspot
  3. v-dog

Solo Stove comes in at the top of my list due to its excellent use of videos, photos, and helpful information on the blog. It also does search engine optimization (SEO) really well, bringing in an estimated 329,000 monthly visits from Google (data from Ahrefs’ Site Explorer).

Overview of Solo Stove, via Ahrefs' Site Explorer

In fact, it’s grown its brand to such a level of popularity that it even created search demand for keywords that include its brand name in them, then created blog posts to rank for those keywords:

Ahrefs' keyword report for Solo Stove

But that’s not all it did. Its blog posts also rank for other keywords in its marketing funnel, such as how to have a mosquito-free backyard or how to change your fire pit’s colors.

E-commerce blogging keyword examples

Then on its blog posts, it uses pictures of its fire pit:

Solo Stove blog post example

Ranking for these keywords does two things:

  1. It introduces Solo Stove’s brand to people who may eventually purchase a fire pit from it.
  2. It gives the brand the opportunity to promote its products to an audience who may not have even known it existed, such as the “mosquito free backyard” keyword.

Moving on, skater brand Flatspot also does blogging well, with a cool ~80,000 monthly visitors to its blog just from search engines.

Overview of Flatspot, via Ahrefs' Site Explorer

One of its tactics is to piggie-back on the popularity of new shoe releases from major brands like Nike, then use that traffic to get readers to buy the shoes directly from it:

Flatspot promoting Nike SB shoes in blog post

Finally, let’s look at v-dog—a plant-powered kibble manufacturer that gets ~8,000 visits per month.

Overview of v-dog, via Ahrefs' Site Explorer

My favorite post it’s done is its guide to making wet dog food at home, which ranks for the featured snippet for “how to make wet dog food”:

Google search results for "how to make wet dog food"

This guide directly promotes v-dog’s product to make wet dog food. So people who search the query will be introduced to its brand and potentially buy its product to make their own wet dog food at home.

And there you have it—three examples of blogging for e-commerce that’s working right now. With that, let’s talk about how you can start your own blog.

Seven steps to start and grow an e-commerce blog

In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites.

In that time, I’ve distilled what works into an easy-to-follow seven-step process:

1. Do some keyword research

I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic.

While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast:

First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition:

Google search results for "dog food"

At this point, I look for relevant competitors. For example, Chewy and American Kennel Club are good competitors for research. But I’ll skip sites like Amazon and Walmart, as they are just too broad to get relevant data from.

Next, plug the competitor’s URL into Ahrefs’ Site Explorer and click on the Organic keywords report to see the keywords its website ranks for on Google:

Organic keywords report for chewy.com

In this example, it has over 700,000 keywords. That’s way too many to sort through. Let’s add some filters to make things easier:

  • First, set the KD (Keyword Difficulty) score to a maximum of 30 to find easier-to-rank-for keywords.
  • Then we can exclude brand name keywords using the “Keywords” dropdown, set it to “Doesn’t contain,” and type in the brand name.
  • If the website has /blog/ in its blog post URLs, you can also set a filter in the “URL” dropdown to “Contains” and type “blog” in the text field. In Chewy’s case, it doesn’t do that, but it does use a subdomain for its blog, which we can search specifically.

When you’re done, it should look like this:

Ahrefs keyword filters

In the case of chewy.com, this only shaved it down to 619,000 keywords. That’s still a lot—let’s filter it down further. We can apply the following:

  • Minimum monthly search volume of 100
  • Only keywords in positions #1–10
  • Only show keywords containing “dog,” since my example website only sells dog food, not all animal food

Here’s what it looks like with these new filters applied:

Filtering down Ahrefs' Organic keywords report

Now I can find some more related keywords like “what to feed a dog with diarrhea” or “can dogs eat cheese.”

Data for keyword "what to feed a dog with diarrhea"

In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer.

Overview for "dog food," via Ahrefs' Keywords Explorer

This keyword is extremely difficult to rank on page #1 for. However, if we go to the Related terms report and set the KD to a max of 30, we can see keyword ideas that are still relevant but may be easier to rank high in the search results.

List of keywords related to dog food

Go through and click the gray + sign next to any keywords you may want to target to add them to your list of potential article ideas. 

2. Create templates for future blog posts

One of the first things I do when I create a new blog is to establish a repeatable template that I use for every post. Typically, it looks something like this:

Blog post template example

It has breadcrumb navigation to help with SEO and navigation, the article title and the date it was last updated, then a short intro with an image on the right to make the lines shorter (and easier to skim). Finally, I include a clickable table of contents to help with navigation, then get into the article.

Within the article itself, I will use headers (H2s) and subheaders (H3s) to make my content easier to skim and to help Google understand what each section is about.

You can make templates for every kind of post you plan on creating—such as list posts, ultimate guides, tutorials, etc.—and reuse them for every post you ever create. It’s a huge time-saver.

While you’re at it, you should also create a standard operating procedure (SOP) that you go through for every article. This could include writing guidelines, what to do with images, formatting, tone, etc.

3. Outline your article

I never dive into writing an article without outlining it first. An outline ensures the article is well structured and planned before you start writing, and it bakes SEO right into your writing process. It’s another big time-saver.

Typically, you want this outline to include:

  • Potential title or titles of the article
  • Target keyword
  • Brief description of the article angle
  • Links to competing articles on Google for research
  • Headers and subheaders, with brief descriptions of the section as needed

Here’s a look at part of an example outline I’ll either send to my writers or write myself:

Content outline example

I wrote a guide to outlining content, which you can follow here for the full step-by-step process.

4. Write, optimize, and publish your post

Next up, it’s time to write your article. As you write more articles, you’ll find what works for you—but you may find it easier to fill in the sections then go back and write the intro once the article is finished.

Here are a few writing tips to help you become a better writer:

  • Ditch the fluff – If a word isn’t needed to bring a point across, cut it.
  • Keep your paragraphs short – Two to three lines per paragraph is plenty, especially for mobile readers where the screen width is shorter.
  • Use active voice over passive voiceHere is a guide for that.
  • Make your content easy to skim – Include photos and videos and make use of headers and bulleted lists to share key points.

Once you’ve written your article, do some basic on-page SEO to help it rank higher in search results:

  • Ensure your article has one H1 tag – The title of the article.
  • Have an SEO-friendly URL – Include the keyword you’re targeting, but keep it short and easy to read.
  • Link to other pages on your site using proper anchor textHere’s a guide for that.
  • Ensure your images have alt text – This is the text Google uses to read what the image is about, as well as what is shown to readers if the image can’t render.

Finally, publish your post and give yourself a pat on the back.

5. Add product promotions, email opt-ins, and internal links

Before you promote your content, there are a few things you can do to squeeze more ROI from it—namely, you should add a way for people to either push them through the funnel toward purchasing a product or subscribe to your email list. I’ll give an example of each.

First, Solo Stove wrote an article titled “Ambiance Is A Girl’s Best Friend,” where it promotes its tiny Solo Stove Mesa as a way of improving a space’s ambiance: 

How to promote your products in a blog post

Beyond directly promoting your products in the articles, you can also add email opt-ins that give people a percentage off their orders. You may lose a little money on the initial order. But once you get someone’s email address, you can promote to them again and get multiple orders from them.

For example, Primary sells kids’ clothing and uses this email pop-up to promote money off its products after you spend a certain amount of time on its website:

Email opt-in pop-up offering a discount on first order

Just make sure your discount code only works once per unique IP address. You can learn more about how to do that here if you use Shopify.

Finally, when you publish an article, you should make it a point to add internal links to your new article from older articles. 

This won’t be as important for your first few because you won’t have a ton of articles. But as your blog grows, it’s an important part of the process to ensure your readers (and Google) can still find your articles and that they aren’t buried deep on your site.

Refer to our guide to internal linking to learn more about this step.

6. Promote your content

At this point, your content is live and optimized for both conversions and search engines. Now it’s time to get some eyeballs on it.

We have an entire guide to content promotion you should read, but here are some highlights:

  • Share the article on all of your social media channels
  • Send the article to your email list if you have one
  • Share your content in relevant communities (such as relevant Reddit forums)
  • Consider running paid ads to your article

There’s a lot more you can do to promote a piece, including reaching out to other blog owners. But I won’t cover all of that here.

The other important piece of promoting your content is getting other website owners to link to your new articles. This is called link building, and it’s a crucial part of SEO.

There are many ways to build links. Some of the most popular include:

Link building is an entire subject on its own. If you’re serious about blogging and getting search traffic, it’s a crucial skill to learn.

7. Scale your efforts

The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing.

You can hire freelance writers, outreach specialists, editors, and more. You can put together a full SEO team for your business.

If you’re not in a place to start hiring, there are still things you can do to squeeze more output from your time, such as creating the SOPs I mentioned earlier.

Final thoughts

Blogging is one of the best ways to increase your e-commerce store’s traffic and sales. It costs less than traditional paid advertising and can continue to provide a return long after a post has been published.

This guide will hopefully help you start your e-commerce blog and publish your first post. But remember that success with blogging doesn’t happen overnight. In fact, it takes three to six months on average to see any results from your SEO efforts. Keep learning and be patient.

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SEO

The 5-Step Formula To Forecasting Your SEO Campaign Results

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The 5-Step Formula To Forecasting Your SEO Campaign Results

Looking to launch a successful digital marketing campaign for your business?

How do you select the best SEO keywords to expand your brand’s reach?

What can you do to determine the most effective ways to allocate your marketing budget?

Facing these tough decisions can put you on your heels if you’re not equipped with the right information.

Luckily, there’s a new way to leverage your company’s data to estimate your ROI and take the guesswork out of your next campaign.

With a simple mathematical formula, you can predict the amount of traffic and revenue you’ll generate before even setting your strategy in motion – and you can do it all in just five steps.

Want to learn how?

Join our next webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, to find out how to analyze specific keywords and forecast your SEO results.

Not too fond of math? Don’t worry – we’ll provide access to free tools and a downloadable calculator to help automate this process and save you time.

Key Takeaways From This Webinar: 

  • Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
  • Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
  • Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.

In this session, we’ll share real-life examples and provide guidance for the decision-makers within your organization to start getting the most out of your marketing efforts.

By better understanding the market potential of your product or service, you’ll be able to make more informed decisions and effectively maximize your ROI.

Sign up for this webinar and discover how you can secure a sufficient marketing budget and use SEO keywords to forecast the results of your future content campaigns.



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