Connect with us


What It Is & How to Do It Successfully



What It Is & How to Do It Successfully

Digital content creation is the process of creating and publishing content on digital platforms, like websites, social media, and more.

In this post, you’ll learn how to create digital content that people want to see.

Why is digital content creation important?

The online world is made up of content. Whether you’re searching on Google or scrolling through TikTok, you’re consuming content. 

So if you want to build online visibility and drive traffic to your website or business, you need to create digital content. This will allow you to reach your target audience online.

Also, creating digital content allows you to build an audience and develop trust with them. You’ll become the go-to authority for anything related to your niche and topic of choice. 

For example, we publish frequently on YouTube. Here’s an example of the type of comments we get:

YouTube comment praising Sam Oh

Finally, you can actually earn a living from it. You could be paid as a content creator for your digital content creation skills, or you could monetize the audience you’ve built—ads, product placements, affiliate marketing, consulting, selling your own products, and more.

Here are some examples of digital content you can create:

  1. Blog posts – You’re reading one now. They’re one of the most common types of digital content. Learn how to write a great blog post here.
  2. Videos – They could be longer-form ones (like those we publish on YouTube) or short-form videos (like TikTok, Instagram Reels, YouTube Shorts, and more). 
  3. Podcasts – Audio content that can range from short-form (<5 mins) to long-form ones (I’ve seen seven hours and more). These days, podcasts also come in video formats.
  4. Photos, images, and GIFs – One of the most common types of digital content on social media. They could be real or AI-generated. This category also includes custom illustrations, charts, diagrams, graphs, infographics, memes, and more.
  5. Social media posts – These are content published on popular platforms like Instagram, Twitter, LinkedIn, Reddit, and more. There may be specific formats for each platform (e.g., carousels on LinkedIn, threads on Twitter, and more).
  6. Newsletters – Emails sent to an audience at a particular frequency. These can be long-form essays, curated links (like our newsletter), or more. 
  7. Courses – A structured series of videos (sometimes together with text and worksheets) intended to teach a subject or topic, like our SEO course for beginners.

The digital content creation process

The process of creating digital content is similar for every channel. 

Here’s how to do it:

1. Decide on your main type of content

Making a video is different from writing a blog post. So each type of digital content requires you to possess different skills.

However, even if your ideal goal is to be able to create any type of digital content, you’ll want to begin by prioritizing. At this stage, getting started and doing the real thing is more important than dreaming about being able to create all types of content. 

So choose the one type of digital content you wish to excel at creating and get started. 

As writer Scott Young says:

Attempting several pursuits at once is a recipe for accomplishing none of them. Progress requires priorities. We need to tackle projects one at a time—not try to juggle them all at once.

I recommend starting with the content type you have the most affinity with. These can result from your natural strengths or simply the platform you spend the most time on. 

For example, if you find yourself wasting spending hours on YouTube, then making videos could be up your alley. For me, I enjoyed reading books and blog posts, so I ended up choosing writing as my main marketing skill.

2. Find proven topics

No matter the type or platform you’re creating content for, you’ll want to ensure you’re creating something that appeals to your target audience.

Nothing beats the good old-fashioned method of asking your target audience what they want to see.

Find friends and family that match your audience profile and ask them what they’d like to see or what type of content is missing/neglected on the internet. For example, I breakdance as a hobby. So if I were to start a YouTube channel about breaking, it would be as easy as hitting up my regular practice spot and asking my fellow breakers some questions.

If you’re a business and have existing customers, reach out and ask them. You can join online groups on Facebook, Reddit, Discord, and Slack and ask them questions. 

Beyond that, you can use tools to see what type of topics already performed well. This is an indicator that people are interested—and will continue to be interested—in those topics.

For example, if you’re creating blog posts, you’ll want to know the topics people are searching for on Google. Since they’re searching for those topics, then it’s likely they’ll want to read about them.

To find these topics, you’ll have to do keyword research. This is the process of finding the words and phrases people search for in search engines.

The easiest way to do this is to use a keyword research tool like Ahrefs’ Keywords Explorer. Here’s how:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter a word that’s relevant to what you want to create content about (e.g., basketball)
  3. Go to the Matching terms report
  4. Switch the tab to Questions
Matching terms report with "Questions" tab toggled, via Ahrefs' Keywords Explorer

This report will show you all the questions containing “basketball,” sorted by search volume. Look through the report and pick out the questions you want to write about. 

Other examples:

  • Reddit – Find a relevant subreddit (e.g., r/tennis if you’re making tennis videos) and select “Top” and “All time.” This will show you the most upvoted posts in that subreddit.
  • Twitter – Install a Chrome extension like Twemex, which will show you a user’s most popular tweets of all time.
  • YouTube – Use tools like TubeBuddy or VidIQ to do keyword research for YouTube.
  • Podcasts – Use a search engine like ListenNotes to see which episodes in your niche are trending.

3. Create the content

There are three main steps involved in the process of actually creating the content:

Flowchart showing how to plan, create, and publish content

Let’s take a deeper look.


Before you put pen to paper, you’ll want to have a clear idea of what it is exactly you want to say. Otherwise, there is a real risk of going off-track, missing the main points, and making your audience fall asleep.

You may get away with simply throwing your thoughts out as a tweet or IG story. But even then, those types of posts can benefit from planning and rewriting:

So this stage means creating an outline (or a storyboard if you’re making a video). For example, this post began as an outline:

Outline of the post on digital content creation

To create the outline, I combined a mix of:

  • My own personal experience and knowledge.
  • Looking at what the top-ranking pages have covered.
  • Running a content gap analysis.

Here’s how to do the last one:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter your target topic
  3. Scroll to the SERP overview
  4. Select a few of the top-ranking pages
  5. Click Open in and choose Content gap
SERP overview for "how to get better at basketball," via Ahrefs' Keywords Explorer

This report shows you all the common keywords the top-ranking pages are ranking for. These could make potential subtopics we could cover. However, we only want to see the most relevant ones, so let’s set the “Intersections” filter to 3, 4, and 5:

Content Gap report

Scrolling through the list, we can see a few subtopics to include:

  • how to learn to play basketball
  • how to be better at basketball
  • tips for basketball
  • basketball techniques
  • how long does it take to get good at basketball
  • how to get the ball more in basketball

If you’re making an educational video on YouTube, this script format has worked well for us:

  1. Problem – Lead with the problem your video is solving.
  2. Teaser – Show that there’s a solution to the problem without giving it away.
  3. Solution – Teach how to solve the problem.

Once you’re done with your outline or storyboard, I recommend getting a friend or colleague to give feedback. We do this for all our outlines (and drafts too). At this stage, this feedback will be invaluable in helping you identify what’s missing and what could be improved, especially with regard to the structure.


No matter what you’re creating, this part is really about hunkering down and just making the content. 

You’ll have your own quirks and fancies here (for example, I enjoy a cup of strong coffee while writing). But from experience, it’s seriously about blocking out a chunk of time and working on the content with no distractions.

This could mean:

  • Creating a non-negotiable block of time on your calendar and committing to it.
  • Putting your phone on “airplane” mode or in another room.
  • Letting others know you don’t want to be disturbed during that time (especially important if you work from home).
  • Using a webpage-blocking Chrome extension.
  • Logging out of all social media and team chat software, like Slack or Teams.
  • Forcing yourself to create without editing (this pertains especially to writing).

When you’re done creating, you should (again) get feedback from a friend or colleague. Doing this will help reduce inaccuracies, logical loopholes, spelling errors, and grammatical mistakes.


This is the easiest part. Once you’re done, it’s really just a matter of formatting, finalizing, and uploading your work onto the target platform.

4. Measure and monitor performance

Content creation is all about the feedback loop. You’ll want to create content and publish it, and you’ll also want to know if it’s hitting the target. 

Are people consuming it? Do people like it? What can you improve on or do less of?

Answering these questions will require you to measure your content’s performance. Besides getting qualitative feedback from your audience, you can also use tools to see said performance.

For example, if your main digital content type is blog posts, you’ll want to check Google Search Console and see if you’re generating any search traffic.

Ahrefs' Google Search Console performance report

You’ll also want to add your main keywords to Ahrefs’ Rank Tracker to see if you’re ranking high on Google:

Ahrefs' Rank Tracker showing keywords and their metrics (position change, volume, and traffic)

For other platforms, you’ll likely be able to see your analytics via the platform itself. For example, if you’re creating content for YouTube, you’ll want to go to YouTube Studio and check your analytics. 

When you see something working, consider doubling down and making more of the same. But don’t be afraid to experiment too. Use the scientific process—if something doesn’t work, can you try a different approach? Perhaps a different hook, structure, or format? 

It’s all about playing around, experimenting, and figuring out what works along the way.

Final thoughts

There are two main factors behind successful digital content creation:

  1. Consistency – Two things here: First, to be good at something, you need to practice consistently. Second, it’s hard for your audience to become a fan of someone who creates once and disappears. So make sure you’re always showing up. Do this by publishing at a frequency you can commit to. But don’t be overly ambitious—you can always ramp up in the future.
  2. LongevityAccording to SEO Jacky Chou, publishing 21 podcast episodes puts you in the world’s top 1% of podcasts. This stat is not telling you how easy it is to produce a podcast but how quickly most people give up. You can win the game simply by outlasting everyone.

Any questions or comments? Let me know on Twitter.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading