SOCIAL
Bud Light’s social media draws backlash after Dylan Mulvaney
Bud Light’s social-media accounts have resumed regular postings after a hiatus that followed the ill-fated marketing tie-up with transgender influencer Dylan Mulvaney — and they’re drawing brutal comments from critics.
The feel-good posts which feature images of people enjoying Bud Light received negative replies from Twitter users, including one who wrote: “I’d rather drink urine.”
Over the weekend, Bud Light tweeted out images depicting beer-drinkers enjoying themselves.
Sunday’s tweet included a photo of two women walking outdoors — one of which is holding a 24-can case of Bud Light.
“Summer Sunday made easy,” the caption of the tweet read.
The tweet prompted one user of Photoshop to crop an image of a large trash bin — making it seem as if the woman was about to toss the case of Bud Light into the garbage.
Another cropped image made it appear as if the two women were walking through a garbage dump.
The tweet that was posted on Saturday features an image of a man holding an open bottle of Bud Light.
“It’s Saturday. Let’s have a good day,” the caption of the tweet read.
One snarky responder tweeted: “You haven’t had a good day in almost four months.”
Each of the tweets were deluged with negative responses from those who have vowed to boycott the brand over its Mulvaney partnership.
“The best ratios are Bud Light ratios,” one Twitter user wrote.
On Twitter, a ratio refers to a tweet that generates more comments than likes or shares — a surefire sign that the post will be met with a largely negative reception.
Another Twitter user joked that whoever is managing Bud Light’s social media accounts has a difficult task in front of them.
“Shout out to the bud light intern who has the difficult job of hiding every reply,” the Twitter user wrote.
Another Twitter user wrote: “You lost your customer base. The only people drinking your beer are those who don’t know about the boycott and think they’re just getting a great deal on beer.”
The Twitter user continued: “You did this, and continue to do this, to yourself. You made drinking beer political.”
The Post has sought comment from Anheuser-Busch.
Last Wednesday, the official Bud Light Twitter account posted an image showing cans of the beer resting in an icy cooler.
“Wednesday night beers,” read the caption of the tweet.
Another beer drinker vowed: “Ah yes. Gonna grab a Blue Moon.”
Bud Light’s efforts to win back hearts and minds have been met with stiff resistance from boycotters who vow to shun the beer at least until its parent company offers up a full-throated apology.
Sales of Bud Light fell by 23.6% over the Fourth of July holiday — continuing a weeks-long trend that has seen a steady decline of the brand’s popularity at checkout counters nationwide.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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