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Sales of the beer have dropped this year. Earlier this year, conservatives across the country boycotted Anheuser-Busch after the beverage conglomerate … Source link
Fresh off of the success of their boycott against Bud Light, social media political activists have set their sites on a new target. It might be...
Bud Light’s social-media accounts have resumed regular postings after a hiatus that followed the ill-fated marketing tie-up with transgender influencer Dylan Mulvaney — and they’re drawing...
Bud Light is still reeling from the social media-led boycott against its brand. The Bud Light controversy has proven to have legs; and for the second...
This is a marketing case study for the ages: how not to handle brand collaborations in a dangerously polarized space. Dylan Mulvaney is a 26-year-old …...
