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Elon Musk’s X sues anti-hate researchers for allegedly scraping data from Twitter

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Elon Musk’s X sues anti-hate researchers for allegedly scraping data from Twitter

X Corp., the parent company of the platform once known as Twitter, is suing the nonprofit Center for Countering Digital Hate (CCDH) over claims it “embarked on a scare campaign” to drive away advertisers. The lawsuit accuses the CCDH of “unlawfully” scraping data from Twitter and using it to create “flawed” research studies about the platform.

The CCDH is an anti-hate organization that publishes research about the spread of hateful content on social media platforms like Twitter. One recent CCDH study claims Twitter has failed to act on 99 percent of hateful content posted by Twitter Blue subscribers, and another states that the anti-LGBTQ+ “grooming” narrative has grown exponentially since Elon Musk’s takeover.

To create these reports, X Corp. claims that the CCDH “intentionally and unlawfully” scraped data from Twitter in violation of its terms of service. Additionally, X Corp. alleges that the CCDH gained “unauthorized” access to Twitter’s data through Brandwatch, a software company that lets customers monitor brands on social media. Instead of working directly with Brandwatch, the lawsuit claims the CCDH obtained the login details for another customer’s Brandwatch account, allowing them to access the service without the knowledge of Twitter or Brandwatch. Brandwatch did not respond to The Verge’s request for comment.

X Corp. also disputes the CCDH’s findings, saying the group’s reports are “unsubstantiated and incorrect.” The lawsuit claims that the CCDH publishes these reports “in efforts to silence users it disagrees with on topics of public debate,” causing “serious financial harm to X Corp.” It also states that some advertising companies have paused their spending on Twitter as a result, which it says has caused the loss of “tens of millions of dollars” in advertising revenues.

CCDH CEO Imran Ahmed said the lawsuit was an attempt to “silence” the group for its research. “The Center for Countering Digital Hate’s research shows that hate and disinformation is spreading like wildfire on the platform under Musk’s ownership and this lawsuit is a direct attempt to silence those efforts,” Ahmed said in a statement. “Musk is trying to ‘shoot the messenger’ who highlights the toxic content on his platform rather than deal with the toxic environment he’s created. CCDH has no intention of stopping our independent research – Musk will not bully us into silence.”

Twitter filed the lawsuit on Monday — the same day the CCDH published the threatening letter it received from Twitter on its website. In the letter, Twitter lawyer Alex Spiro said he could take legal action against the anti-hate organization for posting articles that make “inflammatory, outrageous, and false or misleading assertions” about Twitter. While Musk has said Twitter would take legal action against other companies before, such as Meta and Microsoft, he’s actually following through on the threat this time.

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Musk has been critical of the CCDH in the past. He called Ahmed a “rat” in a tweet from earlier this month and recently questioned where the organization gets its funding. In both its letter to the organization and lawsuit, Twitter accuses the CCDH of getting funding from Twitter’s competitors and government entities — but it still doesn’t say who they are or how it knows this. Either way, Twitter clearly doesn’t like the details the CCDH is digging up, especially as it turns its focus to drumming up ad revenue.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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