SOCIAL
Elon Musk’s X sues anti-hate researchers for allegedly scraping data from Twitter

X Corp., the parent company of the platform once known as Twitter, is suing the nonprofit Center for Countering Digital Hate (CCDH) over claims it “embarked on a scare campaign” to drive away advertisers. The lawsuit accuses the CCDH of “unlawfully” scraping data from Twitter and using it to create “flawed” research studies about the platform.
The CCDH is an anti-hate organization that publishes research about the spread of hateful content on social media platforms like Twitter. One recent CCDH study claims Twitter has failed to act on 99 percent of hateful content posted by Twitter Blue subscribers, and another states that the anti-LGBTQ+ “grooming” narrative has grown exponentially since Elon Musk’s takeover.
To create these reports, X Corp. claims that the CCDH “intentionally and unlawfully” scraped data from Twitter in violation of its terms of service. Additionally, X Corp. alleges that the CCDH gained “unauthorized” access to Twitter’s data through Brandwatch, a software company that lets customers monitor brands on social media. Instead of working directly with Brandwatch, the lawsuit claims the CCDH obtained the login details for another customer’s Brandwatch account, allowing them to access the service without the knowledge of Twitter or Brandwatch. Brandwatch did not respond to The Verge’s request for comment.
X Corp. also disputes the CCDH’s findings, saying the group’s reports are “unsubstantiated and incorrect.” The lawsuit claims that the CCDH publishes these reports “in efforts to silence users it disagrees with on topics of public debate,” causing “serious financial harm to X Corp.” It also states that some advertising companies have paused their spending on Twitter as a result, which it says has caused the loss of “tens of millions of dollars” in advertising revenues.
CCDH CEO Imran Ahmed said the lawsuit was an attempt to “silence” the group for its research. “The Center for Countering Digital Hate’s research shows that hate and disinformation is spreading like wildfire on the platform under Musk’s ownership and this lawsuit is a direct attempt to silence those efforts,” Ahmed said in a statement. “Musk is trying to ‘shoot the messenger’ who highlights the toxic content on his platform rather than deal with the toxic environment he’s created. CCDH has no intention of stopping our independent research – Musk will not bully us into silence.”
Twitter filed the lawsuit on Monday — the same day the CCDH published the threatening letter it received from Twitter on its website. In the letter, Twitter lawyer Alex Spiro said he could take legal action against the anti-hate organization for posting articles that make “inflammatory, outrageous, and false or misleading assertions” about Twitter. While Musk has said Twitter would take legal action against other companies before, such as Meta and Microsoft, he’s actually following through on the threat this time.
Musk has been critical of the CCDH in the past. He called Ahmed a “rat” in a tweet from earlier this month and recently questioned where the organization gets its funding. In both its letter to the organization and lawsuit, Twitter accuses the CCDH of getting funding from Twitter’s competitors and government entities — but it still doesn’t say who they are or how it knows this. Either way, Twitter clearly doesn’t like the details the CCDH is digging up, especially as it turns its focus to drumming up ad revenue.
SOCIAL
New Guide Highlights Key Considerations for Effective TikTok Ads

Looking to make TikTok a bigger focus of your marketing effort in 2024?
This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your planning.
You can download CreatorIQ’s full TikTok ads guide here, but in this post, we’ll look at some of the key notes.
The report is broken up into five key pillars of TikTok ads creation, which echo much of the best advice that’s been shared for the platform over time.
CreatorIQ’s five key TikTok marketing notes are:
- Grab attention from the start
- Foster a personal connection
- Show your product in action
- Use high-impact creative elements
- Close with a clear call to action
For each of these elements, the guide digs deeper into how to enact them, and the critical considerations of each, including stats on effectiveness:
Tips on TikTok-specific trends and tools:

As well as case study examples to underline each point:

It’s a handy overview, with a range of valuable notes, though the main finding, above all of the creative pointers and advice, is that established creators perform better for TikTok promotions.
As per CreatorIQ:
“The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.”
So while there are a heap of practical notes and pointers for increasing the resonance of your in-app promotions – like this:

The key point of emphasis is that creators make better TikToks, and thus, better ads, so partnering with relevant influencers in your niche is still likely a better way to go.
Some good considerations, and some valuable, data-backed tips, which could help to get your TikTok promotion plan on the right track in the new year.
You can download CreatorIQ’s full TikTok marketing report here.
SOCIAL
Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Looking for creative inspiration for your 2024 strategic planning?
This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year.
Based on its research, the Adobe team has established four creative trends that are worthy of note:
- Calming Rhythms – Fluid and flowing forms that soothe the senses and support emotional balance
- Wonder and Joy – Visuals that inspire a sense of awe, joy, and enchantment
- Dynamic Dimensions – Where all dimensions and types of content seamlessly merge
- The New Nostalgia – Contemporary interpretations of vintage styles
Adobe’s 22-page report, which you can download here (with email sign-up), provides more insight into each of these trends, along with various examples, and data that explains why they’re set to gain more momentum.
There are handy notes and insights for each, which help to illustrate how to use them in your process.

Interestingly, a lot of the images used by Adobe in the report look like they’ve been created by generative AI. I don’t know that they have, but it is worth noting the composition in this regard, as another potential means to tap into these trends.

The report provides some interesting perspective on rising visual trends, which could help in your planning. Maybe one of these resonates especially well with your branding, or aligns with what your target audience has been sharing.
Either way, some additional, data-backed considerations, which could be helpful in your process.
You can download Adobe’s “2024 Creative Trends Report” here.
SOCIAL
Elon Musk’s X and Amazon discuss potential collaboration

In a significant development in the social media industry, Elon Musk’s social media platform, X, is reportedly engaging in preliminary discussions …
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