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Facebook User Growth Back on Track, Revenue Declines in Q1

Published

2 years ago

April 28, 2022

Facebook User Growth Back on Track, Revenue Declines in Q1

Facebook has managed to get its user growth back on track, lessening market concern, though revenue growth has slowed in Q1 2022, partly due to the war in Ukraine, among other issues.

In its first performance update of the year, Meta has once again underlined its enduring performance capacity, even as it focuses on the next stage of digital connection, after a decline in usage last report had some questioning whether it had plateaued, and was now on the decline in the eyes of users.

First off, on daily actives – Facebook DAUs came in at 1.96 billion on average for March 2022, an increase of 4% year-over-year

The majority of Facebook usage growth came, once again, from the Asia Pacific region, where the app is still branching into developing markets, and seeing steady take-up.

Though you will also note that Facebook’s daily usage rates declined by 2 million in Europe, and only saw a slight increase in the US. Facebook usage has fluctuated in both markets for some time, and it may well be that Facebook has indeed reached its optimal take-up in these regions.

Though at the same time, a huge amount of people are still logging into Facebook in these markets every single day. That likely speaks to the key connective role that the app now plays on the modern interactive process – though I would still like to see just how long people are actually spending in the app, and how many are simply logging on to check their notifications, before spending the majority of their online time elsewhere.

In terms of monthly actives, Facebook rose to 2.94 billion, an increase of 3% year-over-year.

The decline in European usage is much more pronounced here (-9 million), which does seem to point to declining popularity of the app in some markets.

Though that also likely relates to Russian bans. Facebook reportedly had over 70 million users in Russia as of February 2022, before Russia’s communications regulator moved to block Facebook access entirely in early March, in response to Meta’s restriction of Russian state media outlets.

In which case, Facebook likely lost a lot more active users than what’s shown here – but that’s not Meta’s fault, nor is it reflective of a trend away from the app.

But it could make Meta’s user numbers look a lot worse in Europe in Q2, depending on how things progress.

Overall, however, the numbers show that Facebook remains hugely popular, while Meta’s ‘Family of Apps’ chart, which includes unique users across Facebook, Messenger, Instagram and WhatsApp, has also continued to inch up.

The variance between this chart and Facebook usage in isolation suggests that there are around 700 million users not on Facebook that are logging into these other apps each month.

Meta doesn’t break down the usage figures for its other platforms, but considering that WhatsApp has over 2 billion users, in a broad range of markets, it does seem to point to there being a big crossover between Facebook and Instagram usage. Instagram reportedly has over 2 billion users in its own right, though Meta has not officially confirmed this stat.

But again, the more interesting consideration here is how long people are spending in Meta’s apps – because while most people will log on to see what their friends and family have shared each day, I suspect that many are now spending a lot more time in TikTok and YouTube instead.

This seems like the much more informative stat, and Meta hasn’t provided anything official on this front for some time.

In terms of revenue, Meta brought in $27 billion for the quarter, up 7% year-over-year:

The decline in revenue in its biggest two ad markets will be a concern, though Meta does note that ad impressions delivered across its apps increased by 15% year-over-year.

Meta’s still grappling with Apple’s ATT update, which has limited its data collection capacity, which it’s previously noted would drag its results down by around $10 billion in 2022 alone. Meta also says that revenue ‘softness in the back half of the first quarter’ was exacerbated by the war in Ukraine, while at the same time, it continues to invest in emerging technologies, driving increased spend.

That’s an inevitable impact of its focus on the future, but that focus is also, in Meta’s view, what will secure its ongoing performance, and there’s much to come on this front.

In many ways, the company is in a transition period, which Meta itself has explained to the market within its recent statements. As it looks towards the next stage of connection, that, inevitably, will impact on current day performance. Increased R&D cost is the most obvious hit, but it also means that virtually every project, within each of its apps, now has to build with an eye toward the future, which means longer development cycles, increased complexity, and more labor time as a result.

The Metaverse may well be the future, but shareholders are essentially betting on Zuck’s nous here, in the hopes that he’s right – because as we’ve seen, Meta’s core apps are already feeling the pinch, and it doesn’t seem like it’s shifting its approach, with costs continuing to rise, and more resources being directed towards increasingly expensive hardware releases.

If Meta truly believes in the Metaverse shift, that will likely also see it take another hit on the retail costs of its VR headsets, and eventually its AR glasses, because the real money is in mass adoption, and expanding Metaverse engagement.

In essence, while the market probably isn’t overly excited Meta’s results now, it’s not likely to look a lot better for some time yet. And if the Metaverse ends up taking a decade to become the next plain of digital existence, as Meta has predicted, that’ll definitely stretch the patience of $FB holders.

For users, Meta will stay the path with increased eCommerce integrations, and more opportunities for creators to make money in its apps. The latter could also feed into the Metaverse as well, with a new fund already set up to support VR creators, and more education programs to guide artists and influencers into the next space, in the hopes that they’ll bring their audiences with them.

Instagram remains focused on beating TikTok at its own game, while WhatsApp is still working on business tools, which could major potential in developing markets.

But really, it’s all about the Metaverse, and setting the foundation for the next stage. There are exciting developments here, but they’re not coming soon – it’s not just a matter of flicking a switch and ushering in the next stage.

Which means that a level of patience is required, something that the market is not renowned for.

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

8 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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