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Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile

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Instagram's Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile

Instagram is testing a new option that would enable users to re-arrange their profile photo grid, formatting their previously posted images into any order of their choice.

As you can see in this example, posted by app researcher Alessandro Paluzzi, the new ‘Edit Grid’ option would be displayed in your profile settings, enabling you to re-arrange your profile gallery as you choose, regardless of when each was posted.

Instagram grid test

Which could be an interesting consideration, providing another way to put specific focus on the IG posts that you want to showcase to visitors.

Along the same lines, Instagram chief Adam Mosseri recently pointed to a possible ‘pinned post’ option for profiles, which would enable users to select certain posts that they want to showcase at the top of their grid.

The capacity to entirely re-arrange the order of your posts takes this even further, and it’ll be interesting to see whether Instagram actually does decide to go ahead with it, given the fundamental change to the platform’s long-standing ordering and display process.

Instagram seems increasingly willing to experiment with its main feed and profile options, which in some ways aligns with user requests, while it may also relate to people using their main feed less than ever, with video posts – specifically Reels – now driving the majority of Instagram engagement growth.

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Mosseri has also noted that video will increasingly be Instagram’s focus, along with messaging, and as such, it seems that, eventually, the main feed, as we know it, will be de-emphasized, in order to better connect users to the app’s video content formats instead.

My prediction is that Instagram will shift to a full-screen Stories/Reels main feed display instead, moving away from the traditional static post feed entirely, and with that in mind, it would lessen Instagram’s hesitance in messing with the traditional post format – because if they’re going to move away from it soon anyway, why not try new things first?

Re-arranging your profile display is another element in this, and with the increasing push towards video, Instagram seems more willing to try out different ideas, as it gradually transitions to entirely new focus displays anyway.

There’s no word on whether this will ever be rolled out, along with post pinning, but again, it does seem likely that Instagram will try things out in the coming months. That could make it easier to showcase your best posts – and as social media expert Matt Navarra notes, if you make those multi-post, linking images, becoming a larger, connected visual on your profile, this could be a great addition for your process.

We’ll keep you updated on any progress.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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