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Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile

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Instagram's Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile


Instagram is testing a new option that would enable users to re-arrange their profile photo grid, formatting their previously posted images into any order of their choice.

As you can see in this example, posted by app researcher Alessandro Paluzzi, the new ‘Edit Grid’ option would be displayed in your profile settings, enabling you to re-arrange your profile gallery as you choose, regardless of when each was posted.

Instagram grid test

Which could be an interesting consideration, providing another way to put specific focus on the IG posts that you want to showcase to visitors.

Along the same lines, Instagram chief Adam Mosseri recently pointed to a possible ‘pinned post’ option for profiles, which would enable users to select certain posts that they want to showcase at the top of their grid.

The capacity to entirely re-arrange the order of your posts takes this even further, and it’ll be interesting to see whether Instagram actually does decide to go ahead with it, given the fundamental change to the platform’s long-standing ordering and display process.

Instagram seems increasingly willing to experiment with its main feed and profile options, which in some ways aligns with user requests, while it may also relate to people using their main feed less than ever, with video posts – specifically Reels – now driving the majority of Instagram engagement growth.

Mosseri has also noted that video will increasingly be Instagram’s focus, along with messaging, and as such, it seems that, eventually, the main feed, as we know it, will be de-emphasized, in order to better connect users to the app’s video content formats instead.

My prediction is that Instagram will shift to a full-screen Stories/Reels main feed display instead, moving away from the traditional static post feed entirely, and with that in mind, it would lessen Instagram’s hesitance in messing with the traditional post format – because if they’re going to move away from it soon anyway, why not try new things first?

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Re-arranging your profile display is another element in this, and with the increasing push towards video, Instagram seems more willing to try out different ideas, as it gradually transitions to entirely new focus displays anyway.

There’s no word on whether this will ever be rolled out, along with post pinning, but again, it does seem likely that Instagram will try things out in the coming months. That could make it easier to showcase your best posts – and as social media expert Matt Navarra notes, if you make those multi-post, linking images, becoming a larger, connected visual on your profile, this could be a great addition for your process.

We’ll keep you updated on any progress.





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Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

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Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips. Yes, automatically created Reels videos.

Here’s how the new additions work.

The main addition is the expansion of the ‘Add Yours’ sticker from Stories to Reels, providing another way to prompt engagement from other users via Reels clips.

As you can see in these example images, you’ll now be able to post ‘Add Yours’ questions via Reels clips, while you’ll also be able to view all the various video responses to any prompt in each app.

It could be another way to spark engagement, and lean into the more interactive ethos of the short form video trend. Part of the appeal of TikTok is that it invites people in, with the participatory nature of the app essentially expanding meme engagement, by making it more accessible for users to add their own take.

Meta will be hoping that the ‘Add Yours’ sticker helps to facilitate the same, prompting more engagement with Reels clips.

Next up is auto-created Facebook Reels, which, as it sounds, will enable users to automatically convert their archived Stories into Reels clips.

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Reels updates

As you can see here, you’ll soon see a new ‘Create from Your Story Archive’ prompt in the Reels creation flow, which will then enable you to convert your Stories into Reels clips.

So it’s not exactly wholly automated Reels creation, as it’s just flipping your Stories clips into Reels as well. But it could provide another, simple way for users and brands to create Stories content, utilizing the video assets that they already have to link into the trend.

Worth noting that Meta also recently added a tool to convert your video assets into Reels within Creator Studio.

Meta’s also expanding access to its ‘Stars’ creator donations to Facebook Reels, which is now being opened up to all eligible creators.

Stars donations in Reels

Meta initially announced the coming expansion of Stars to Reels back in June, which will provide another critical monetization pathway for Reels creators. Short form video is not as directly monetizable as longer clips, where you can insert pre and mid-roll adds, so add-on elements like this are key to keeping creators posting, and fueling an ecosystem for such in its apps.

Stars on Reels will be available all creators that have maintained at least 1,000 followers over the last 60 days.

Meta’s also adding new Reels performance insights to Creator Studio, including Reach, Minutes Viewed, and Average Watch Time.

Reels updates

That’ll provide more perspective on what’s working, and what’s not, to help optimize your Reels approach – which could be especially valuable in the coming holiday push.

Lastly, Meta’s also expanding some Reels features that were previously only available in Instagram to Facebook as well.

Crossposting from Instagram to Facebook is now available to all Instagram users, while Meta’s also expanding its Remix option to Facebook Reels also.

Reels updates

As noted, Reels has become a key focus for Meta, as the short-form video trend continues to gain traction, and TikTok continues to rise as a potential competitor. By replicating TikTok’s main elements, Meta’s working to negate its key differentiation, which could ensure that more of its users don’t bother downloading a new app, and just stick with its platforms instead.’

Which, whether you agree with that approach or not, has proven effective. Reels content now makes up more than 20% of the time that people spend on Instagram, while video content, overall, makes up 50% of the time that people spend on Facebook.

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Meta additionally notes that it’s seen a more than 30% increase in engagement time with Reels across both Facebook and Instagram.

Meta doesn’t need to ‘beat’ TikTok as such (as much as it would like to), but it does need to dilute its significance if it can, and make it less appealing for users to have to start yet another new account, and re-build their friends list.

That’s why it’ll continue to replicate TikTok at every turn, because millions of people are currently not going to TikTok because of the presence of Reels in its apps.  

You can learn more about Meta’s new Reels updates here.

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