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LinkedIn Launches New Ad Campaign to Highlight Rising Conversation in the App

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LinkedIn Launches New Ad Campaign to Highlight Rising Conversation in the App

LinkedIn has launched a new ad campaign which aims to highlight the power of community on the platform, and how that can help to guide users in their career progression.

The campaign, which is now live in the UKIndia, and Germany, presents LinkedIn’s growing membership as a dinner table conversation, where users can move their respective seat to find the discussions that best suit their interests.

As explained by LinkedIn:  

For many of us, the last two years of uncertainty have been a period of great reflection and the catalyst to truly identify what it is we really want from our lives […] Our global research underlines this sentiment, with huge swathes of us spending time reassessing and revaluating our lives and careers – with 67% of people in the UK, 57% in Germany and 82% in India considering a new challenge this year. We are a workforce that’s on the move and looking for change.”

Within that, LinkedIn is facilitating new career discussions and opportunities, whether via LinkedIn Events, audio rooms, InMail, etc.

It’s a good campaign, which underlines the rising activity in the app – though it does seem more suited to, say, Clubhouse instead, which is solely focused on topical discussions.

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But LinkedIn has, of course, copied Clubhouse’s key features, while the platform is also seeing ‘record levels of engagement’ according to reportage from parent company Microsoft.

Maybe, then, LinkedIn is the place to be to engage in many types of discussions, and the dinner table metaphor does seem like an inviting way to present social media discourse.

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Even if it’s not accurate. Can you imagine a real dinner table discussion inspired by social media apps? The Twitter one would be chaotic, then you’d have your family and friends altogether on the Facebook table, and a bunch of weird folk over at the Reddit end.

But the base idea is appealing, especially with career development in mind, and it does seem like a good way to promote LinkedIn.

As noted, the new campaign is now live in the UKIndia, and Germany and will run throughout June 2022 across TV, VOD and digital channels.

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Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

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Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

This is interesting – Twitter is experimenting with a new integration that would enable users to display their Bitmoji character as their Twitter profile image, providing another way to use your digital avatar as a representation of yourself.

As you can see in this image, posted by app researcher Alessandro Paluzzi, Twitter’s testing out a new Bitmoji integration within the profile image upload flow, with an ‘Add Bitmoji’ button to connect your Bitmoji account.

Which, of course, would also link your Twitter profile to Snapchat, which owns Bitmoji. Essentially, this integration would provide a direct link between your Snapchat profile, where you create your Bitmoji character, and Twitter, which may be the first time that the two platforms have partnered on a direct integration of this type.

That’s interesting in terms of competition, given the two platforms operate in a competitive space. But at the same time, Twitter doesn’t have its own native avatar creation tools, as yet, and the integration with Bitmoji likely suggests that it’s not looking to add such, instead leaning on Snap’s character creation tools to enable another means of expression with your Twitter presence.

Snapchat’s been looking to make its Bitmoji characters a bigger part of the in-app experience, even launching a range of branded Bitmoji clothing options to provide more ways for users to express their identity in the app.

Bitmoji fashion example

The expanded view is that users will come to rely on these digital caricatures as another means of expression. And as we move towards the metaverse future, where we’ll all be interacting via digital puppets, maybe that will then endear users enough to their Bitmoji characters to adopt them as their primary digital avatars to be used across these new, immersive spaces.

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Which is why expanding them to Twitter as well makes a lot of sense, in enhancing that connection and affiliation with the depiction.

We asked Twitter about the experiment, and it provided us with this statement:

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We are always exploring new ways for people to express themselves on the platform. We don’t have further details to share at this time.”

So nothing to go on yet, but it is an area that Twitter’s exploring – and in a world where Twitter users are increasingly using random images of monkeys, goblins, and other cartoon characters as their profile images in the app, a Bitmoji integration seems to make a lot of sense.

It could be another stepping stone to the metaverse, and a future where we interact in totally new ways.

We’ll keep you updated on any progress.



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