Connect with us

SOCIAL

LinkedIn Publishes New Pocket Guide to Effective Employer Branding

Published

on

Amid a period of broader change, in the wake of the pandemic (are we in the wake yet?), LinkedIn says that almost half of all employees are considering changing roles in 2022, as they reassess their options.

When you also factor in the work from home shift, and evolving expectations of younger employees, it’s clear that people are looking for more from their day-to-day roles, with purpose and flexibility now being key considerations in keeping top talent.

With this in mind, LinkedIn has published a new guide on employer branding, which includes a range of notes on how to maximize your employer appeal online.

The 8-page guide includes notes on what types of content can help to boost appeal to potential candidates at different stages of the journey.

There’s also an example roadmap of a prospect’s interest pathway, which further underlines the need for different types of content and contributors in the process.

LinkedIn Brand to Demand Employer Branding guide

The last section of the short guide looks at how brands are seeing success with employer branding on LinkedIn, which provides more tangible guidance based on these notes.

LinkedIn Brand to Demand Employer Branding guide

It’s a handy, quick overview, which could help to get you thinking about not only being more proactive with your employer branding efforts, but also, how you can implement such within a broader digital outreach strategy.

The real key, of course, is transparency, and highlighting the benefits of being a part of your brand journey. For that, you need to have a healthy internal brand culture as well, so that your current employees are happy to advocate on your behalf – and if you do have that, it is definitely worth promoting and showcasing via social media to attract better, more suited candidates.

LinkedIn’s guide could help to provide some pointers on this. It’s short, and free. Worth checking out for some inspiration.

You can download LinkedIn’s ‘Brand to Demand’ Employer Branding Guide here.

Source link

SOCIAL

Podcast Marketing Statistics for Businesses [Infographic]

Published

on

Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

Source link

Continue Reading

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

SOCIAL

Meta Soars by Most in Decade, Adding $100 Billion in Value

Published

on

Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

Source link

Continue Reading

Trending

en_USEnglish