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Meta Launches Fundraisers in Reels, Another Way to Raise Money for Causes in the App

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Meta Launches Fundraisers in Reels, Another Way to Raise Money for Causes in the App

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Meta’s expanding its charitable donation tools once again, with the addition of fundraisers in Reels, providing another avenue to raise awareness for your chosen initiatives.

As you can see in this example, the new Reels fundraisers will add a ‘Donate’ button to the bottom of your Reels clip.

As explained by Meta:

Available today in more than 30 countries, you can donate and create fundraisers directly in Instagram Reels for more than 1.5 million nonprofits. As always, we cover the donation processing fees, so all the money raised using Fundraisers on Instagram goes directly to the organization.

Users will be able to add fundraising details in the Reels creation process, with fundraiser links remaining active for 30 days.

The option provides another way to encourage user participation in fundraising efforts, which Instagram has been building on over time, and has accelerated in light of the pandemic.

Instagram added personal fundraisers in 2020, along with Instagram Live fundraisers, while it also launched the capacity for users to create and share nonprofit fundraisers directly within their IG feed. Last year, Instagram also added group fundraisers as another means to help maximize awareness of user-supported causes.

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Given that younger audiences, in particular, are increasingly aligned to social causes, and contributing to social good, it makes sense for Instagram to provide more means to do exactly that, while the side benefit for the app is that it encourages funds transfer within Instagram, which leans into its broader eCommerce push.

If more users become more accustomed to allocating money to causes, which provides support for such efforts, that behavior could well extend to in-app shopping, and with Instagram also expanding shopping tags to all users, that will become a much bigger, more accessible focus over the coming months.

So while Meta’s support of cause-based initiatives is definitely a great way to raise awareness, and use its massive reach for good, it’s not entirely altruistic.

Still, it’s a good expansion, and giving more people more ways to use social media for communal benefit can only be a positive thing.

Reels fundraisers are available from today in 30 countries

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Iran pop singer silenced, but his song remains a protest anthem

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Shervin Hajipour's song "Baraye" draws on the tweets of Iranians longing for a normal life

Shervin Hajipour’s song “Baraye” draws on the tweets of Iranians longing for a normal life – Copyright Indo-Tibetan Border Police (ITBP)/AFP –

David Vujanovic

Even though he has been silenced, Iranian pop singer Shirvin Hajipour’s impassioned song in support of protests over Mahsa Amini’s death in custody remains an unofficial anthem of the movement.

The song “Baraye” notched up 40 million views on Instagram before it was deleted when Hajipour was arrested, but he has since been freed on bail and has distanced himself from politics, likely as a condition for his release.

Baraye, the Persian word “For” or “Because”, is composed of tweets about the protests and highlights longings people have for things lacking in sanctions-hit Iran, where many complain of hardship caused by economic mismanagement.

It also draws on everyday activities that have landed people in trouble with the authorities in the Islamic republic.

“For the sake of dancing in the streets; Because of the fear felt while kissing; For my sister, your sister, your sisters,” the song’s lyrics say.

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“Because of the embarrassment of an empty pocket; Because we are longing for a normal life… Because of this polluted air.”

Baraye has been heard played loudly at night from apartment blocks in Iran to show support for protests sparked by Amini’s death on September 16, after the notorious morality police arrested her for allegedly breaching rules requiring women to wear hijab headscarves and modest clothes.

It was also sung with gusto by the Iranian diaspora at rallies in more than 150 cities around the world at the weekend.

In one clip shared by the New York-based Center for Human Rights in Iran, a group of schoolgirls without headscarves is seen singing Baraye in class with their backs to the camera.

The tune was removed from Hajipour’s Instagram account shortly after his arrest but is still widely available on other social media platforms, including Twitter and YouTube.

– ‘Because of forced Instagram stories’ –

Hajipour’s lawyer Majid Kaveh said he was released on bail at noon on Tuesday.

The reformist Shargh newspaper said his family had been informed of his arrest in the northern city of Sari on Saturday, in a report that cited his sister Kamand Hajipour.

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She had said in an Instagram post that her parents had been informed of his arrest in a call from the city’s intelligence ministry offices.

Shortly after his release, Hajipour was back on Instagram, but this time to apologise and distance himself from politics.

“I’m here to say I’m okay,” he told his 1.9 million followers on the platform.

“But I’m sorry that some particular movements based outside of Iran — which I have had no relations with — made some improper political uses of this song.

“I would not swap this (country) for anywhere else and I will stay for my homeland, my flag, my people, and I will sing.

“I don’t want to be a plaything for those who do not think of me, you or this country,” he added.

In response to his post, many on Twitter suggested the line “Because of forced Instagram stories” should be added to the lyrics of the song.

Human rights groups including Article 19 have repeatedly called on Iran to end its use of forced confessions, which they say are false and extracted under duress or even torture.

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In one recent case, a young Iranian woman, Sepideh Rashno, disappeared after becoming involved in a dispute on a Tehran bus with another woman who accused her of removing her headscarf.

She was held by the powerful Islamic Revolutionary Guard Corps and appeared on television in what activists said was a forced confession before being released on bail in late August.

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