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New Report Highlights the Growth of Data Hacks, and Key Concerns Among Web Users [Infographic]

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Amid all the reports of data breaches and hacks, which have become increasingly common in recent times, have you updated your personal security processes, or even your social media and email passwords to improve your own protection?

This could help spark you into action, the team from RouterNetwork recently conducted a new research report into data hacks around the world, which underlines the need to take the issue seriously.

The report incorporates data from HaveIBeenPwned, which tracks data breaches from companies and web services around the world. In addition, RouterNetwork also surveyed 1,007 Americans to glean more insight into their experiences and concerns about data breaches.

Among the key findings and notes:

  • Since 2007, data breaches have affected 11.5 billion accounts.
  • Respondents were most concerned about Facebook, Instagram, and their financial accounts being breached
  • 89% of respondents remain somewhat concerned about using sensitive data, like credit card info, on the internet

The data points to the need for increased assurance from eCommerce providers, to help alleviate any stress on this front.

Also, an odd point of interest:

“Data breaches are most likely to occur in Winter, and on a Monday or Thursday.”

Seems like hackers have a bit more time on their hands in the colder months.

You can read RouterNetwork’s full research overview here, or check out the infographic summary below.

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Infographic outlines the findings of a recent survey into web security

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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