Pinterest has announced a new slate of in-app programming to celebrate International Transgender Day of Visibility, while it’s also shared some new usage stats which highlight the platform’s increasing utility as a support source for the trans and non-binary communities.
As explained by Pinterest:
“Over the past year, searches for “trans pride” have increased 80% on Pinterest, and for International Transgender Day of Visibility, we are proudly standing with our trans community on Pinterest and in the world. We’re highlighting trans creators through new channels like Pinterest TV, exploring how people are using Pinterest to dig into trans topics, and doing our part to support trans-led and -focused organizations.”
As displayed here, Pinterest will host dedicated programming on Pinterest TV, which will feature popular creators like Qiana Sanders and Fluide.
“Alec Sutherland will also host a “get ready with me” and take viewers through makeup trends, find inspiration and celebrate queer joy.”
And given the rising popularity of related search terms, a lot of users will indeed by tuning in, with Pinterest also sharing that:
- Searches for “transmasc aesthetic” are up 5x year-over year
- Searches for “transgirl” inspiration are up 66%
- Searches for “nonbinary aesthetic fashion” have also increased 5x
Other relevant search increases in the app include “Non binary wedding outfit” (8x) and “Nonbinary prom outfit” (10X), highlighting the various ways in which trans and non-binary pinners are turning to the app for creative inspiration and inclusive insight.
“People are also searching for ways to express their pride through relatable and humorous content, as well as educational materials. In addition to “trans pride” searches increasing 80%, “non binary pride” has doubled. “trans humor” is up 22x and searches for “queer books” are up 3x.”
That more inclusive, more adaptive approach is key to Pinterest’s broader approach, both in terms of maximizing usage and building a more open, collaborative platform, for people of all walks of life.
Pinterest has made diversity and inclusion a key focus, with various upgrades including hair and skin type search filters, while it’s also banned weight loss ads, as well as skin smoothing and automated beautification features in its AR tools.
Last year, we interviewed Jeremy King, the SVP of Technology at Pinterest, who explained that:
“We believe it’s our responsibility as a visual platform to think about what it means to really see yourself in the product, regardless of who you are.”
Gender representation is another key element within that, and International Transgender Day of Visibility presents another opportunity for Pinterest to underline its efforts in this respect, as it works to build a more open, inclusive platform.
Parler Announces That it’s Terminated its Acquisition Deal with Kanye West
Kanye West will not follow in Elon Musk’s footsteps and buy his own social media platform, with Parler confirming today that it has ended negotiations with West on a possible sale of the app.
In response to numerous media inquiries, Parlement Technologies would like to confirm that the company has mutually agreed with Ye to terminate the intent of sale of Parler. This decision was made in the interest of both parties in mid-November.
— Parler (@parler_app) December 1, 2022
The reasoning behind the decision is not clear, but West has continued to share his controversial opinions in various media opportunities of late, which has resulted in him losing a range of sponsor and partnership deals, and has decimated his net worth.
Axios has reported that West’s financial situation, as a result of these impacts, has played at least some role in the dissolution of the Parler deal.
West originally announced his intention to acquire Parler back in October, saying at the time that he needed to buy his own platform in order to share his unfiltered opinions with the world.
“People had talked about it and mentioned this idea for years, but enough was enough.”
In the weeks leading up to that announcement, West had been suspended from both Instagram and Twitter after deliberately pushing his limits on both by sharing offensive, anti-Semitic remarks. That then led West to Parler, and with Elon Musk moving to take over at Twitter, West saw an opportunity to also play a part in what he saw as a broader shift towards allowing more free and open speech.
But now, West is moving on – though he will continue with his 2024 Presidential run, apparently.
West has also seemingly pinned his hopes on Musk for a future reformation of social media moderation rules.
I love the first amendment! Long live Ye! I pray to Jesus that Elon is for real…
— ye (@kanyewest) December 1, 2022
At least, I think that’s what this means.
The announcement leaves Parler in a less than certain predicament, as it continues its efforts to develop a more sustainable business model in order to maintain operation as a free speech platform.
In the wake of the Capitol Riots, Parler was almost killed off entirely when both Apple and Google removed the app from their respective stores due its lax moderation policies, which they said had allowed too many posts that encouraged violence and crime. Amazon then also refused to host Parler on its web-hosting service due to repeated violations of its rules.
Parler was eventually able to save itself by rolling out additional moderation rules, in alignment with the requirements of each platform, which subsequently caused a level of angst among its core user base. Parler has since been found to be censoring certain posts, and removing certain users, which has prompted further criticism of the app, and with Elon taking over at Twitter, and promising a more open approach to what can be shared via tweet, it seems like Parler’s days could indeed be numbered, especially if Musk is able to implement a significant change in Twitter’s approach.
Which will also be challenging. Just as Parler had to change its moderation approach in line with app store policies, Twitter will also have to maintain its processes on the same, which could impede Musk’s push to enable more free and open speech in the app.
Elon’s looking to challenge this, but again, there will always be a level of moderation required, which will likely always exceed what free speech advocates would prefer, given evolving rules in Europe and other regions.
And for Kanye, it seems like his ambitions for owning his own social platform are now shelved, at least for the time being.