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Pinterest Outlines New Events for International Transgender Day of Visibility

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Pinterest Outlines New Events for International Transgender Day of Visibility


Pinterest has announced a new slate of in-app programming to celebrate International Transgender Day of Visibility, while it’s also shared some new usage stats which highlight the platform’s increasing utility as a support source for the trans and non-binary communities.

As explained by Pinterest:

Over the past year, searches for “trans pride” have increased 80% on Pinterest, and for International Transgender Day of Visibility, we are proudly standing with our trans community on Pinterest and in the world. We’re highlighting trans creators through new channels like Pinterest TV, exploring how people are using Pinterest to dig into trans topics, and doing our part to support trans-led and -focused organizations.”

As displayed here, Pinterest will host dedicated programming on Pinterest TV, which will feature popular creators like Qiana Sanders and Fluide.

Alec Sutherland will also host a “get ready with me” and take viewers through makeup trends, find inspiration and celebrate queer joy.”

Users can register for these events here, where you can also find more information about replays and relevant links.

And given the rising popularity of related search terms, a lot of users will indeed by tuning in, with Pinterest also sharing that:

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  • Searches for “transmasc aesthetic” are up 5x year-over year
  • Searches for “transgirl” inspiration are up 66%
  • Searches for “nonbinary aesthetic fashion” have also increased 5x

Other relevant search increases in the app include “Non binary wedding outfit” (8x) and “Nonbinary prom outfit” (10X), highlighting the various ways in which trans and non-binary pinners are turning to the app for creative inspiration and inclusive insight.

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“People are also searching for ways to express their pride through relatable and humorous content, as well as educational materials. In addition to “trans pride” searches increasing 80%, “non binary pride” has doubled. “trans humor” is up 22x and searches for “queer books” are up 3x.”

That more inclusive, more adaptive approach is key to Pinterest’s broader approach, both in terms of maximizing usage and building a more open, collaborative platform, for people of all walks of life.

Pinterest has made diversity and inclusion a key focus, with various upgrades including hair and skin type search filters, while it’s also banned weight loss ads, as well as skin smoothing and automated beautification features in its AR tools.

Last year, we interviewed Jeremy King, the SVP of Technology at Pinterest, who explained that:

“We believe it’s our responsibility as a visual platform to think about what it means to really see yourself in the product, regardless of who you are.”

Gender representation is another key element within that, and International Transgender Day of Visibility presents another opportunity for Pinterest to underline its efforts in this respect, as it works to build a more open, inclusive platform.



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Meta Reassures Users That it Has Not Changed its Policies on Abortion-Related Content

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Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination

Amid various reports that it’s restricting certain posts on abortion-related resources, in the wake of the Supreme Court’s decision to overturn Roe vs. Wade, Meta has reiterated that its stance on such has not changed, despite some recent errors in its systems.

This week, both Vice and NBC News have conducted their own investigations into the potential censorship of abortion-related content on Facebook and Instagram, with both finding that certain hashtags and posts appeared to have been restricted in Meta’s systems.

Meta spokesman Andy Stone responded to these claims, explaining that there has been no change in its official policies on such.

Instagram has since posted an update, noting that its sensitivity screens have been applied to certain posts that they shouldn’t, which is a glitch that it’s working to fix.

Which seems very coincidental, and despite Meta’s assurances, I suspect that there may have been some internal shift to move in-line with the updated law, even, possibly, in regards to advising moderators to err a little more on the side of caution with such.

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But the official line from Meta is that there’s been no definitive amendment to its policies as yet, and as such, there should be no impact on the sharing of content within the existing guidelines.

For reference, this is the official Facebook policy on what’s not allowed in relation to prescription medications, which Stone refers to in his tweet:

Optional Caption

Retrieved from Meta on June 29, 2022

 

You would suspect that, maybe, at some stage, there could be additional legal requirements around such, in line with the Supreme Court ruling, but right now, there’s been no change, with Meta also presenting a full changelog of policy amendments here.



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