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The Best Times to Post Your Social Media Updates in 2021 [Infographic]

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When should you be scheduling your social posts to maximize engagement and response?

While individual results will vary, the team at Blog2Social recently evaluated the average best times for posting, based on social updates from more than 60,000 businesses and bloggers worldwide. The insights, which are listed in the below infographic, can be used as a basic guideline for post scheduling on each of the major social platforms.

Why is posting at the right time important?

The fact is that whenever you post on any social network, only a fraction of your followers will actually see your content, at least in its initial stages. The average lifetime of a social media post is different on each social platform – an average tweet, for example, will only survive 20 minutes before it drowns in the never-ending flow of content on Twitter.

Part of maximizing reach, however, is your initial post response. When people Like, comment and share your posts in their early stages, that sends a signal to the platform algorithms that your content is fresh, timely, and that it’s prompting a conversation that more people may want to be a part of. That will then see your post reach more people, in order to ensure that they’re aware of the trending discussion.

As such, if you post when more people are online, that maximizes your opportunity to get more initial reactions, expanding reach.

The below infographic looks at the optimal publishing times for various networks. And again, while this is not prescriptive, it may help in providing some direction and guidance for your posting experiments.

Also worth noting: Weekdays differ from weekends.

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Hopefully this helps in your 2021 planning.

The Best Times for Social Media

Socialmediatoday.com

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Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

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Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments in the app.

As you can see in this in-app alert, posted by social media expert Matt Navarra, when you update your IG app, you’ll get a notification letting you know that your videos in Stories will no longer be cut up, making it a more seamless viewing experience.

Instagram’s been testing the update with selected users over the past year, as part of its broader process to integrate its video options, in line with the short-form video shift and general engagement trends.

Last October, Instagram retired its IGTV brand, as it combined IGTV and feed videos into one format, while in July, Instagram announced that all uploaded video under 15 minutes in length would be posted as Reels, further aligning its various video formats.

Instagram Reels update

The merging of its video options is aimed at simplifying the app, while it will also, ideally, help Instagram maximize user engagement, by making all of its video content, in all formats, available in more places where users are interacting.

By shifting its video content to a more aligned format, that’ll give IG more video inventory to insert into user feeds, which it’s increasingly looking to do via AI-defined recommendations, as it follows TikTok’s lead in making your main feed more focused on entertainment, as opposed to being restricted to only the latest posts from people and profiles that you follow.

Meta CEO Mark Zuckerberg recently noted that just over 15% of the content in Instagram feeds now comes from people, groups, or accounts that users don’t follow, with its AI recommendations contributing more and more to the user experience. Zuckerberg noted that he expects to see that amount more than double by the end of next year.

Instagram’s been working towards this for some time, with Instagram chief Adam Mosseri noting back in January that: 

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We’re looking about how we can – not just with IGTV, but across all of Instagram – simplify and consolidate ideas, because last year we placed a lot of new bets. I think this year we have to go back to our focus on simplicity and craft.”

The merging of its video formats will ideally facilitate more opportunities in this respect, while also making it much easier for users to understand where to find each different type of content – or increasingly, to not have to go searching for it at all, as it’ll be fed directly into your main feed, whether you follow the creator or not.

Which, of course, is a process that not all users are entirely happy with as yet, but still, Meta remains confident that they’ll come around as its recommendations algorithms continue to develop.

Instagram has confirmed the new Stories video expansion to TechCrunch, explaining that:

“We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

That’ll also make it easier to skip through those longer videos that you’re not interested in (as you’ll only have to skip once, as opposed to tapping through each individual frame) – though it may also have implications for creators who’ve structured sponsored content deals based on frame counts, as opposed to Story length.

That’s a relatively easy fix, longer term, with the focus shifting to length instead. But it may add some complications to the process in the immediate future, as the Stories eco-system evolves in line with the new process.

Instagram says that the new, longer video Stories are being rolled out to all users.

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