Connect with us

SOCIAL

Twitter Plans to Launch Spaces to All Users Next Month, Tests Tipping for Audio Broadcasters

Published

on

Could this be the move that gives Twitter Spaces the upper hand over Clubhouse?

While Clubhouse is still in invite-only mode, Twitter already allows all users to join and listen in to Spaces broadcasts. But from next month, everyone will also be able to create their own audio rooms, according to the latest schedule from Twitter.

As reported by The Verge:

Twitter’s plans aren’t set in stone, but the gist is that they’re trying to get the product into a state where anyone can host a Twitter Space starting in April. April is the goal.”

That could make Spaces a much more appealing option for broadcasters, with the capacity for everyone to build an audience among Twitter’s 192 million daily active users. Clubhouse, by comparison, reportedly has around 2 million users at present.

Of course, audience size isn’t everything – in fact, there’s something to be said for keeping your networks more enclosed, and that’s likely helped improve the overall quality of broadcasts on Clubhouse thus far. But in order to maximize ad dollars, you do need reach, while creators will eventually gravitate to the largest audience, in order to boost their opportunities with a view to monetization of their efforts.

That could see Spaces gain significant momentum once it’s open to all. There remains a question about discovery and highlighting the most relevant, in-progress Spaces to users (and Twitter’s algorithm isn’t necessarily that good at highlighting relevant topics of interest). But Spaces could be set to see major growth, which will put increased pressure on Clubhouse to also open up to more users, adding more strain on their evolving processes.

See also  10 Sentiment Analysis Tools to Measure Brand Health

On the other side, some will argue that the feel of Clubhouse is entirely different, that it has a more refined flow and community, more aligned to user interests. That may be true, but again, more reach traditionally equals more users in the long run. TikTok has, in some ways, bucked that trend, fending off competition from Instagram and YouTube. So it can happen, but again, it may add pressure to Clubhouse to expand faster.

On another front, reverse engineering expert Jane Manchun Wong has also found new screens within the Spaces set-up process which will eventually enable hosts to turn on tipping, so they can accept donations from Space listeners.

Advertisement

As you can see here, the option would provide a range of payment options which you can activate for your Space, which shows that Twitter is working to build monetization into the process from the beginning.

That’s in line with Twitter’s broader focus on providing more revenue-generating tools for creators, as part of its three-year growth plan. Twitter’s also looking to further integrate newsletters, via its acquisition of Revue, and provide subscription tools under its ‘Super Follows’ feature.

It makes sense to ensure Spaces creators can also generate money for their efforts, while it also, once again, underlines Twitter’s growing momentum on such developments. 

There’s no word on any possible roll-out of Spaces tipping at this stage.

Socialmediatoday.com

Advertisement

SOCIAL

Twitter adds warning labels to false Ukraine war posts

Published

on

Twitter adds warning labels to false Ukraine war posts

Misleading tweets about Russia’s war on Ukraine will be hidden behind messages warning they could cause real world harm under a new Twitter policy. – Copyright AFP Asif HASSAN

Twitter on Thursday said it will put warning labels on demonstrably false posts about Russia’s war in Ukraine under a new “crisis misinformation policy.”

Tweets violating the new rule will be hidden behind messages saying that misleading information in the posts could cause real-world harm, said Twitter head of safety and integrity Yoel Roth.

Twitter users will then have to click on a link to see an offending post.

“While this first iteration is focused on international armed conflict, starting with the war in Ukraine, we plan to update and expand the policy to include additional forms of crisis,” Roth said in a blog post.

Examples of the kinds of posts that would merit warning labels included false reports about what is happening on the ground and how the international community is responding.

Twitter said it will make a priority of adding warning labels to tweets from high-profile accounts such as state-affiliated media outlets, governments, and users whose identities have been verified.

Advertisement

“Conversation moves quickly during periods of crisis, and content from accounts with wide reach are most likely to rack up views and engagement,” Roth said.

He added that the new policy will guide Twitter’s efforts “to elevate credible, authoritative information, and will help to ensure viral misinformation isn’t amplified or recommended by us during crises.”

The content moderation move comes as Twitter faces the prospect of being bought by billionaire Elon Musk.

See also  10 Sentiment Analysis Tools to Measure Brand Health

The controversial Tesla chief openly advocates for anyone to be able to say whatever they want on Twitter, no matter how untrue, as long as it doesn’t break the law.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending