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Twitter Plans to Launch Spaces to All Users Next Month, Tests Tipping for Audio Broadcasters

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Could this be the move that gives Twitter Spaces the upper hand over Clubhouse?

While Clubhouse is still in invite-only mode, Twitter already allows all users to join and listen in to Spaces broadcasts. But from next month, everyone will also be able to create their own audio rooms, according to the latest schedule from Twitter.

As reported by The Verge:

Twitter’s plans aren’t set in stone, but the gist is that they’re trying to get the product into a state where anyone can host a Twitter Space starting in April. April is the goal.”

That could make Spaces a much more appealing option for broadcasters, with the capacity for everyone to build an audience among Twitter’s 192 million daily active users. Clubhouse, by comparison, reportedly has around 2 million users at present.

Of course, audience size isn’t everything – in fact, there’s something to be said for keeping your networks more enclosed, and that’s likely helped improve the overall quality of broadcasts on Clubhouse thus far. But in order to maximize ad dollars, you do need reach, while creators will eventually gravitate to the largest audience, in order to boost their opportunities with a view to monetization of their efforts.

That could see Spaces gain significant momentum once it’s open to all. There remains a question about discovery and highlighting the most relevant, in-progress Spaces to users (and Twitter’s algorithm isn’t necessarily that good at highlighting relevant topics of interest). But Spaces could be set to see major growth, which will put increased pressure on Clubhouse to also open up to more users, adding more strain on their evolving processes.

On the other side, some will argue that the feel of Clubhouse is entirely different, that it has a more refined flow and community, more aligned to user interests. That may be true, but again, more reach traditionally equals more users in the long run. TikTok has, in some ways, bucked that trend, fending off competition from Instagram and YouTube. So it can happen, but again, it may add pressure to Clubhouse to expand faster.

On another front, reverse engineering expert Jane Manchun Wong has also found new screens within the Spaces set-up process which will eventually enable hosts to turn on tipping, so they can accept donations from Space listeners.

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As you can see here, the option would provide a range of payment options which you can activate for your Space, which shows that Twitter is working to build monetization into the process from the beginning.

That’s in line with Twitter’s broader focus on providing more revenue-generating tools for creators, as part of its three-year growth plan. Twitter’s also looking to further integrate newsletters, via its acquisition of Revue, and provide subscription tools under its ‘Super Follows’ feature.

It makes sense to ensure Spaces creators can also generate money for their efforts, while it also, once again, underlines Twitter’s growing momentum on such developments. 

There’s no word on any possible roll-out of Spaces tipping at this stage.

Socialmediatoday.com

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YouTube Tests Improved Comment Removal Notifications, Updated Video Performance and Hashtag Insights

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YouTube Expands its 'Pre-Publish Checks' Tool to the Mobile App

YouTube’s looking to provide more context on content removals and violations, while it’s also experimenting with a new form of analytics on average video performance benchmarks, along with improved hashtag discovery, which could impact your planning and process.

First off, on policy violations – YouTube’s looking to provide more context on comment removals via an updated system that will link users through to the exact policy that they’ve violated when a comment is removed.

As explained by YouTube’s Conor Kavanagh:

“Many users have told us that they would like to know if and when their comment has been removed for violating one of our Community Guidelines. Additionally, we want to protect creators from a single user’s ability to negatively impact the community via comments, either on a single channel or multiple channels.”

The new comment removal notification aims to address this, by providing more context as to when a comment has been removed for violating the platform’s Community Guidelines.

In expansion of this, YouTube will also put some users into timeout if they keep breaking the rules. Literally:

If someone leaves multiple abusive comments, they may receive a temporary timeout which will block the ability to comment for up to 24 hours.”

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YouTube says that this will hopefully reduce the amount of abusive comments across the platform, while also adding more transparency to the process, in order to help people understand how they’ve broken the rules, which could also help to guide future behavior.

On a similar note, YouTube’s also expanding its test of timestamps in Community Guidelines policy violation notifications for publishers, which provide more specific details on when a violation has occurred in video clips.

Initially only available for violations of its ‘Harmful and Dangerous’ policy, YouTube’s now expanding these notifiers to violations related to ‘Child Safety’, ‘Suicide and Self-Harm’, and ‘Violent or Graphic’.

If you’re in the experiment, you’ll see these timestamps in YouTube Studio as well as over email if we believe a violation has occurred. We hope these timestamps are useful in understanding why your video violated our policies and we hope to expand to more policies over time.”

On another front, YouTube’s also testing a new analytics card in YouTube Studio which will show creators the typical amount of views they get on different formats, including VODs, Shorts, and live streams.

YouTube average video performance

As you can see in this example, the new data card will provide insight into the average amount of views you see in each format, based on your the last 10 uploads in each, which could provide more comparative context on performance.

Finally, YouTube’s also launched a test that aims to showcase more relevant hashtags on video clips.

“We’re launching an experiment to elevate the hashtags on a video’s watch page that we’ve found viewers are interested in, instead of just the first few added to the video’s description. Hashtags are still chosen by creators themselves – nothing is changing there – the goal of the experiment is simply to drive more engagement with hashtags while connecting viewers with content they will likely enjoy.”

So YouTube will be looking to highlight more relevant hashtags in video clips, as a means to better connect users to more video clips on the same topic.

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Which could put more emphasis on hashtag use – so it could be time to upgrade your hashtag research approach in line with the latest trending topics.

All of these updates are fairly minor, but they could impact your YouTube approach, and it’s worth considering the potential impacts in your process.

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