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Twitter Plans to Launch Spaces to All Users Next Month, Tests Tipping for Audio Broadcasters

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twitter plans to launch spaces to all users next month tests tipping for audio broadcasters
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Could this be the move that gives Twitter Spaces the upper hand over Clubhouse?

While Clubhouse is still in invite-only mode, Twitter already allows all users to join and listen in to Spaces broadcasts. But from next month, everyone will also be able to create their own audio rooms, according to the latest schedule from Twitter.

As reported by The Verge:

Twitter’s plans aren’t set in stone, but the gist is that they’re trying to get the product into a state where anyone can host a Twitter Space starting in April. April is the goal.”

That could make Spaces a much more appealing option for broadcasters, with the capacity for everyone to build an audience among Twitter’s 192 million daily active users. Clubhouse, by comparison, reportedly has around 2 million users at present.

Of course, audience size isn’t everything – in fact, there’s something to be said for keeping your networks more enclosed, and that’s likely helped improve the overall quality of broadcasts on Clubhouse thus far. But in order to maximize ad dollars, you do need reach, while creators will eventually gravitate to the largest audience, in order to boost their opportunities with a view to monetization of their efforts.

That could see Spaces gain significant momentum once it’s open to all. There remains a question about discovery and highlighting the most relevant, in-progress Spaces to users (and Twitter’s algorithm isn’t necessarily that good at highlighting relevant topics of interest). But Spaces could be set to see major growth, which will put increased pressure on Clubhouse to also open up to more users, adding more strain on their evolving processes.

On the other side, some will argue that the feel of Clubhouse is entirely different, that it has a more refined flow and community, more aligned to user interests. That may be true, but again, more reach traditionally equals more users in the long run. TikTok has, in some ways, bucked that trend, fending off competition from Instagram and YouTube. So it can happen, but again, it may add pressure to Clubhouse to expand faster.

On another front, reverse engineering expert Jane Manchun Wong has also found new screens within the Spaces set-up process which will eventually enable hosts to turn on tipping, so they can accept donations from Space listeners.

As you can see here, the option would provide a range of payment options which you can activate for your Space, which shows that Twitter is working to build monetization into the process from the beginning.

That’s in line with Twitter’s broader focus on providing more revenue-generating tools for creators, as part of its three-year growth plan. Twitter’s also looking to further integrate newsletters, via its acquisition of Revue, and provide subscription tools under its ‘Super Follows’ feature.

It makes sense to ensure Spaces creators can also generate money for their efforts, while it also, once again, underlines Twitter’s growing momentum on such developments. 

There’s no word on any possible roll-out of Spaces tipping at this stage.

Socialmediatoday.com

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Florida lawmakers push to ban social media for children under 16

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Vietnam plans to ask all social media users on platforms such as Facebook and YouTube to verify their identities

Social media. — © AFP/File Olivier DOULIERY

Florida moved Thursday towards enacting what would be one of the strictest bans on children’s use of social media in the United States after the state Senate passed a bill to keep those under 16 off such platforms.

The controversial bill seeks to protect children’s mental health against the “addictive features” of such platforms, amid fears over online dangers including from sexual predators, cyber bullying and teen suicide.

The legislation, which was approved 23-14, will now go back to the state House. It has already passed there, with the House speaker championing the legislation, but changes made in the Senate need to be approved in the lower chamber.

Florida Governor Ron DeSantis has expressed concerns over whether banning social media for children under the age of 16 violates parents’ rights – Copyright AFP Philip FONG

It would then have to be signed by Republican Governor Ron DeSantis, who has expressed skepticism about the legislation. Similar efforts by other states have previously been blocked by courts.

“We’re talking about businesses that are using addictive features to engage in mass manipulation of our children to cause them harm,” the bill’s sponsor, Republican Erin Grall, told the Florida Senate on Thursday.

But DeSantis, who has previously said he is sympathetic to fears over the impact of social media on children, voiced concerns about parental rights.

“A parent has the right to opt in,” he told a press conference Thursday.

The governor has argued many times that parents should have more control over decisions affecting their children, particularly in education.

Under DeSantis Florida has passed laws to curtail teaching about sex education and gender identity in schools and to eradicate diversity programs in state-funded universities.

Scores of books have been removed from the state’s school library shelves in recent months, deemed inappropriate for children by conservative parents and school boards.

Some critics say such a law targeting social media use would violate the First Amendment of the US Constitution, which guarantees freedom of speech.

Last year a federal judge blocked an Arkansas initiative that sought to require parental consent to open a social media account.

Most social media networks already have a minimum age of 13 to open an account, though they do little to ensure compliance with the provision.

If the regulation is approved, the platforms will have to block children under the age of 16 from creating accounts and close those already opened.

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Solar Flares Or Sabotage? Internet Theories On Today’s Massive Cell Phone Outage

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Solar Flares Or Sabotage? Internet Theories On Today's Massive Cell Phone Outage

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Massive cell phone outages across America are being reported today by customers of AT&T, Cricket Wireless, Verizon, T-Mobile, Consumer Cellular, Boost Mobile, US Cellular, and Straight Talk Wireless, according to data from Downdetector, an online platform that monitors connectivity. That story and more news you need to read today, inside.

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Meta Expands Access to Instagram’s Creator Marketplace

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Meta Expands Access to Instagram’s Creator Marketplace

Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns.

Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range of qualifiers, including focus topics, follower counts, location, etc.

And now, businesses in the following regions will also be able to access the tool:

  • Canada
  • Australia
  • New Zealand
  • United Kingdom
  • Japan
  • India
  • Brazil

In addition to this, Meta also says that Chinese export brands will also be invited to connect with onboarded creators in countries outside of China.

Which is interesting, considering Meta’s tenuous history with the CCP’s “Great Firewall”, but the deal here relates to Chinese businesses operating in regions outside of their homeland, which is somewhat separate to Meta’s internal dealings.

In addition to expanding access, Meta’s also rolling new machine learning-based recommendations within Creator Marketplace, which will use Instagram data to help brands more easily discover creators who are the best fit for their campaigns.

Instagram Creator Marketplace

As you can see in this example, the new recommendations will highlight accounts that have strong engagement rates in your niche, have mentioned your brand in the past, or have produced good results for similar businesses.

That could make it easier to find the right fit, or at the least, to give you more options to consider in your process.

Branded Content collaborations can be highly effective on IG, by using the established expertise and experience of creators who have already built a following in the app, and know what works, to boost your promotions.

By working with the right creators, with connection to your target audience, you can secure valuable endorsement within key communities, which can help to germinate your branding in the right communities.

Brands can check out Instagram’s creator marketplace in Meta Business Suite, with access coming to these new regions shortly.



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