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Twitter Reports a Jump in Government Removal Requests in Latest Transparency Report

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Twitter Launches New Program to Help Healthcare Providers Stay Up to Date on Latest Industry Announcements

Twitter has published its latest transparency and enforcement update, which outlines all of the accounts and violations it took action on during the period between January 1st and June 30th, 2021, highlighting key trends and shifts in platform usage, and misuse, as it looks to improve the user experience, in alignment with its freedom of speech ethos.

And there are indeed some interesting trend notes – first off, Twitter says that it received a record 43,387 legal demands from governments to remove content in the period, impacting some 196,878 accounts. 

As explained by Twitter:

“Of the total global volume of legal demands, 95% originated from only five countries (in decreasing order): Japan, Russia, Turkey, India, and South Korea. We withheld or required account holders to remove some or all of the reported content in response to 54% of these global legal demands.

Twitter became a key focus of Russian authorities last year, with the platform facing a possible ban at one stage for refusing to comply with requests from the Kremlin to remove content. Twitter eventually did comply with the order, after Russian authorities slowed down the service, but the situation remains tenuous, as Twitter grapples with its principles of facilitating free speech over more restrictive rules in some regions.

Indian authorities have also sought to censor elements of the app, which Twitter has also balked at, leading to conflicts in that region as well, while Japanese officials have also sought removals related to political conflicts.

It’s a challenging element for Twitter, which poses a significant threat to the app’s growth, especially if the platform does end up getting hit with regional bans. Each conflict sees Twitter’s share price drop as a result, and with the app becoming a bigger tool for information sharing and public debate, this will continue to be a source of concern in many respects.

On another front, Twitter also forced account holders to remove 4.7 million Tweets that violated the Twitter Rules in the period, also a record amount.

Twitter Transparency Report

“Of the Tweets removed, 68% received fewer than 100 impressions prior to removal, with an additional 24% receiving between 100 and 1,000 impressions. In total, impressions on these violative Tweets accounted for less than 0.1% of all impressions for all Tweets during that time period.”

As you can see here, Twitter removed the most content for violating its ‘Sensitive Media’ policies, which Twitter says saw an increase in action due to “initiatives launched to bolster operational capacity”. So more moderation staff lead to more content reviews, which has resulted in more offensive material being removed from the app, a good result.

Twitter also says that it permanently suspended 453,754 unique accounts for violations of its child sexual exploitation policy, with 89% of them being proactively identified through industry hash sharing. Twitter also suspended 44,974 unique accounts for the promotion of terrorism and violent organizations.

Twitter additionally reports that the US became the single largest source of government information requests in the period, with 3,026 requests.

Twitter Transparency Report

“These requests accounted for 27% of all accounts specified from around the world, and Twitter complied, in whole or in part, with 68% of these US information requests.

With former US President Donald Trump being banned from the platform, and various officials under investigation for their conduct in relation to the Capitol Riots in January last year, it makes sense that more information was being sought in relation to such activity in the app.

It’s an interesting snapshot of Twitter’s enforcement actions, and key trends that could impact the app moving forward. The most significant is likely the ongoing conflicts with governments over potential censorship, and the removal of tweeted content at their behest – and what happens if Twitter refuses such. Again, Twitter wants to ensure that it holds true to its free speech fundamentals, but as the app becomes a bigger target for influence operations, and is seen by more politicians as a means to sway voters, it’ll likely continue to come under pressure on this front, which will put Twitter management in a difficult position, in holding to its principles while also managing shareholder expectations.

That seems problematic, especially if it does end up facing bans as a result. Twitter’s presence in India, for example, is 24.5 million, its third-biggest user market, and as we’ve seen with TikTok, Indian authorities will ban a social app on political grounds, if it sees fit.

Twitter, the business, would struggle to take a blow of the magnitude. But could it deal with the potential user fall-out of operating at the bidding of local authorities?

It seems that this could become a bigger point of consternation at some stage, as government removal requests continue to flow in.




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Elon Musk’s X and Amazon discuss potential collaboration

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Elon Musk’s X and Amazon discuss potential collaboration

In a significant development in the social media industry, Elon Musk’s social media platform, X, is reportedly engaging in preliminary discussions …

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Threads Looks Set to be Made Available to European Users Next Week

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Threads Looks Set to be Made Available to European Users Next Week

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement.

As reported by The Verge, EU Instagram users can now access a countdown timer at www.threads.net, which seemingly indicates the exact time for the upcoming EU launch. Meta hasn’t made any official announcement, but the countdown clock is only visible to European users, while EU users can also search ‘ticket’ in the Instagram app to find a digital invitation to Threads.

Which replicates the original Threads launch back in July, which included similar Easter eggs and indicators pointing to the launch date (like the above).

The EU launch of Threads has been delayed by evolving EU data privacy regulations, which, due to the timing of the implementation of these new rules, has put additional development burden on the Threads team to ensure compliance with the new parameters. Amid the initial Threads launch, Instagram (and Threads) chief Adam Mosseri said that it could take “many months” for Threads to reach EU users due to these additional complications.

But we have since seen indicators that Threads is coming.

Last month, The Wall Street Journal reported that Meta had an established plan to launch Threads to EU users in December, while app researchers have found various references to an upcoming “Threads EU Launch” in the app’s code.

Threads EU launch

Given the various strands of evidence, it does indeed seem likely that European users will get access to the app next week. And again, with social media usage increasing during the holiday break, that would also provide the best opportunity for Meta to capitalize on its opportunities.

Which are seemingly on the rise. As more people turn away from Elon Musk’s X project, largely due to Musk’s own divisive commentary, they’re seeking a real-time social alternative, and for many Threads is already filling that void.

That’s especially true for journalists, a common target of Musk’s attacks, who are now establishing new networks within the Threads ecosphere. And while live sports engagement remains high on X, Threads is also making a push to win over more sports communities, even placing ads courtside during the new NBA in-season tournament showcase in Las Vegas.

Threads NBA ad

That’s seemingly prompting more sports fans to post in the app, which will expand again with the arrival of potentially millions more users in the EU region.

So how many more users can Threads expect to gain as a result of its European expansion?

Based on Meta’s EU disclosure data on active users, Instagram currently serves some 259 million monthly active users in Europe.

Instagram’s total, official user count is 1 billion MAU, while Threads now has over 100 million monthly users. So presumably, around a tenth of active IG users are also signing up to the app, which would mean that, at a rough estimate, we’re set to see around 25.9 million new Threads users incoming, if/when Threads is launched in the EU region.

Which is probably not as many as you might expect, but this is based on rough estimates, as Instagram reportedly has more than a billion actives now, and we don’t know the exact, current user counts of either app.

But either way, it will expand the conversation in the app, and enable more people to take part, which has its own expanded benefits. And with around 60 million X users also in the region, that could see a number of them looking to make the switch.

Which is the real aim here. Meta has created Threads as the X alternative, aiming to scoop up former Twitter cast-offs who are unhappy with Elon’s changes at the app. In order to do that, Threads needs to be available in all regions where X users may be looking to jump ship, so its EU expansion is another critical step in this respect.

It’ll be interesting to see what Threads user numbers rise to over the holiday period, and whether it can indeed become a genuine rival for X in total active engagement.

We’ll keep you updated on any official announcement on the Threads EU launch.



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The best social media hacks to blow up your following in just a year

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The best social media hacks to blow up your following in just a year

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Get viral fast. Plus more social media hacks to grow your accounts.

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