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Twitter Reports a Jump in Government Removal Requests in Latest Transparency Report

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Twitter Launches New Program to Help Healthcare Providers Stay Up to Date on Latest Industry Announcements

Twitter has published its latest transparency and enforcement update, which outlines all of the accounts and violations it took action on during the period between January 1st and June 30th, 2021, highlighting key trends and shifts in platform usage, and misuse, as it looks to improve the user experience, in alignment with its freedom of speech ethos.

And there are indeed some interesting trend notes – first off, Twitter says that it received a record 43,387 legal demands from governments to remove content in the period, impacting some 196,878 accounts. 

As explained by Twitter:

“Of the total global volume of legal demands, 95% originated from only five countries (in decreasing order): Japan, Russia, Turkey, India, and South Korea. We withheld or required account holders to remove some or all of the reported content in response to 54% of these global legal demands.

Twitter became a key focus of Russian authorities last year, with the platform facing a possible ban at one stage for refusing to comply with requests from the Kremlin to remove content. Twitter eventually did comply with the order, after Russian authorities slowed down the service, but the situation remains tenuous, as Twitter grapples with its principles of facilitating free speech over more restrictive rules in some regions.

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Indian authorities have also sought to censor elements of the app, which Twitter has also balked at, leading to conflicts in that region as well, while Japanese officials have also sought removals related to political conflicts.

It’s a challenging element for Twitter, which poses a significant threat to the app’s growth, especially if the platform does end up getting hit with regional bans. Each conflict sees Twitter’s share price drop as a result, and with the app becoming a bigger tool for information sharing and public debate, this will continue to be a source of concern in many respects.

On another front, Twitter also forced account holders to remove 4.7 million Tweets that violated the Twitter Rules in the period, also a record amount.

Twitter Transparency Report

“Of the Tweets removed, 68% received fewer than 100 impressions prior to removal, with an additional 24% receiving between 100 and 1,000 impressions. In total, impressions on these violative Tweets accounted for less than 0.1% of all impressions for all Tweets during that time period.”

As you can see here, Twitter removed the most content for violating its ‘Sensitive Media’ policies, which Twitter says saw an increase in action due to “initiatives launched to bolster operational capacity”. So more moderation staff lead to more content reviews, which has resulted in more offensive material being removed from the app, a good result.

Twitter also says that it permanently suspended 453,754 unique accounts for violations of its child sexual exploitation policy, with 89% of them being proactively identified through industry hash sharing. Twitter also suspended 44,974 unique accounts for the promotion of terrorism and violent organizations.

Twitter additionally reports that the US became the single largest source of government information requests in the period, with 3,026 requests.

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Twitter Transparency Report

“These requests accounted for 27% of all accounts specified from around the world, and Twitter complied, in whole or in part, with 68% of these US information requests.

With former US President Donald Trump being banned from the platform, and various officials under investigation for their conduct in relation to the Capitol Riots in January last year, it makes sense that more information was being sought in relation to such activity in the app.

It’s an interesting snapshot of Twitter’s enforcement actions, and key trends that could impact the app moving forward. The most significant is likely the ongoing conflicts with governments over potential censorship, and the removal of tweeted content at their behest – and what happens if Twitter refuses such. Again, Twitter wants to ensure that it holds true to its free speech fundamentals, but as the app becomes a bigger target for influence operations, and is seen by more politicians as a means to sway voters, it’ll likely continue to come under pressure on this front, which will put Twitter management in a difficult position, in holding to its principles while also managing shareholder expectations.

That seems problematic, especially if it does end up facing bans as a result. Twitter’s presence in India, for example, is 24.5 million, its third-biggest user market, and as we’ve seen with TikTok, Indian authorities will ban a social app on political grounds, if it sees fit.

Twitter, the business, would struggle to take a blow of the magnitude. But could it deal with the potential user fall-out of operating at the bidding of local authorities?

It seems that this could become a bigger point of consternation at some stage, as government removal requests continue to flow in.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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