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YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers



YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers

YouTube has rolled out some new tweaks and changes to help creators maximize their performance in the app, including updated Shorts analytics, new comparative audience tools in your performance stats, and updated resources for songwriters and musicians.

First off, on Shorts, the fastest-growing content format in the app. In order to help Shorts creators maximize the performance of their clips, YouTube is updating the design of Shorts analytics in its main app, which will bring it more into line with other Channel analytics tools.

As you can see in these examples, YouTube’s updating the visual display of its Shorts data, and including more specific insights up front, in order to help you get a quick snapshot of your Shorts performance.

The changes are more tweaks, but as noted, they’ll bring Shorts insights more into line with other elements of Analytics, and will help in managing your Shorts performance within your broader channel metrics.

YouTube’s also adding more advanced audience behavior data into YouTube Studio. Now, when you tap on the ‘See More’ prompt below the main chart in your ‘Analytics’ tab, you’ll be able to see ‘new’ and ‘returning’ viewer stats within the data listings, providing more specific notes on how different segments of your viewership are responding to your content.

YouTube analytics update

That will help you better understand how your audience is discovering your channel, and if they’re coming back for more.

These insights have always been available within your advanced Analytics stats, but the update brings it more upfront, which could help more Channel managers better understand viewer behavior.

You can read more about utilizing YouTube analytics here.


YouTube’s also updating its default badges for channel memberships.

YouTube Membership badges

As you can see here, now, if a Creator uses the default Channel memberships badge, it will appear as a star rather than an ‘S’ icon.

So stars instead of letters. Cool right?

Finally, YouTube has also updated its info listings for songwriters and artists.

YouTube musicians info

As you can see, YouTube’s songwriters’ mini-site is now presented in a new format, providing easy access to links and tools to help artists maximize their YouTube performance.

There’s also a listing of the top tracks in the app at any given time – globally or in your local market – which could also help in your strategic planning.

YouTube music listing

The updated format could help you access more relevant info for your approach – you can access the new songwriters’ mini-site here.

Overall, these changes are just tweaks, but they each provide a different level of utility for various creator segments.

Well, except for the Channel Membership badges – like, who cares if it’s a star or an ‘S’? Obviously, someone does, and for those people who find stars more appealing, this is a win.

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Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal



Elon Musk Sells of Tesla Stock in Preparation for Possible Twitter Deal

It seems that Elon Musk isn’t entirely confident that he’ll be able to pull out of his $44 billion Twitter takeover deal, with Musk reportedly selling almost $7 billion in Tesla stock in recent days in preparation for a transaction, if he is ordered to pay up.

As reported by The Wall Street Journal:

Mr. Musk, Tesla’s chief executive and largest shareholder, sold around 7.9 million shares between Friday and Tuesday, the disclosures show, leaving him with a 15% stake in the company. The Tesla boss has been on a selling spree over the past year, during which he has cashed out roughly $32 billion worth of shares in the electric-vehicle maker.”

Musk has since confirmed the sell-off, explaining that: 

The Musk/Twitter takeover is scheduled to be heard in the Delaware Court of Chancery in October, after Musk and his team sought to exit the deal based on Twitter’s inability to convince them that only 5% of its active users are fake/bot accounts.


In response, Twitter has outlined its ‘airtight’ case against Musk’s various claims, with the court scheduling an expedited trial based on Twitter’s counter evidence. Twitter’s counter filing has also suggested that this element is not a legal impediment to the closing of the deal, under its original terms.

That means that Musk’s takeover will come down to Musk’s legal team’s ability to convince the court that Twitter’s process of counting bots and fake accounts constitutes a material altering of the original terms of the proposal, which looks like it could be a difficult path to take.

Which is why Musk is now taking measures to prepare for a likely loss, which will eventually, probably, still see Musk become Tweeter in chief. Whether he wants to be or not.

Of course, you could also argue that this is due diligence, and that Musk is simply taking steps to ensure he’s covered, just in case he loses the case. Some have also suggested that Musk’s entire Twitter takeover bid has been an elaborate front in order to facilitate the sell off of Tesla stock options that were set to expire soon. These latest sell-offs could also play into that narrative, in enabling Musk to make even more money, without raising market concerns as he reduces his Tesla stake.

That’s super rich guy math, and I won’t even pretend to understand the complexities of how that might work – but it does seem like, at the least, Musk is slightly concerned that he’s not going to win his upcoming trial, and that he will indeed be forced to buy Twitter at his original agreed price.

Though Elon has also noted that he has a back-up plan, in case his Twitter deal falls through.

There’s nothing at yet, but another Twitter user also shared this video clip in which Musk explained his plans for the website.

So Musk has a ‘pretty grand vision’ for what ‘’, and ‘X Corporation’, could be, with Twitter helping to expedite that plan, whatever it is.


So even if Elon does lose his upcoming court case, he could still look to make bigger waves in the social media world – while it may also suggest that Twitter could become ‘X’ or something like it, in Elon’s broader plan.

Which kind of kills off this idea:

In any event, we’re now getting closer to a resolution one way or another, with the trial date looming, and Musk preparing for the next stage, whatever that may be.

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