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Google gör Shopping-annonser gratis över hela världen

Publicerad

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year.

Retailers will soon be able to run free listings in the Shopping tab across Europe, Asia, and Latin America.

The change is scheduled to take effect by mid-October.

Google Shopping listings are free in the United States as of this past April.

Google Makes Shopping Ads Free Worldwide

Google Makes Shopping Ads Free Worldwide

The decision to introduce free listings came about as a result of the financial crisis caused by the pandemic.

Many businesses cannot afford to pay for Google Shopping listings at this time, Google says:

“And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods.

While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.”

Free listings benefit more than just retailers, Google notes, as many more people have moved their shopping activity online.

Offering free shopping listings allows Google to get more products in front of people who need them.

“With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.”

The rollout of free shopping listings in the US significantly increased engagement between customers and merchants, according to Google.

Business generated from the free listings will reportedly help generate billions of dollars in annual sales in the US alone.

Retailers who can afford to pay for Google Shopping listings still have the option to do so.

Paid listings will continue to appear in ad slots in regular search results, and appear above free listings in the Shopping tab.

So there are still advantages to paying for shopping listings.

Retailers interested in taking advantage of free listings can learn more in the next section.

How to Run Free Google Shopping Ads

Google Merchant Center Required

Retailers that already use Google Merchant Center and paid shopping ads will not have to do anything extra to set up free listings.

Free Google Shopping listings will be placed by pulling information from your product feed in Merchant Center. So make sure it’s up to date.

Have a Merchant Center account but haven’t set up a product feed?

Here’s how to get fully set up:

  • Sign in to Merchant Center
  • Klick Tillväxt in the left navigation menu
  • Klick Manage programs
  • Välj Surface across Google
  • Add your products using a product feed
  • Verify your website
  • Confirm your website belongs to you
  • Klick Activate to complete setup

Retailers that do not have a Merchant Center account will have to create one. During the sign up process, opt-in to “surfaces across Google.”

For more detailed information about the setup process, see:

Källa: Google Merchant Center Help

Sökmotorjournal

GOOGLE

Google ska betala $391,5 miljoner för uppgörelse över platsspårning, säger statliga AG:er

Publicerad

Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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